x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

SEO Is Not That Hard

Are you eager to boost your website"s performance on search engines like Google but unsure where to start or what truly makes a difference in SEO?Then "SEO Is Not That Hard" hosted by Edd Dawson, a seasoned expert with over 20 years of experience in building and successfully ranking websites, is for you.Edd shares actionable tips, proven strategies, and valuable insights to help you improve your Google rankings and create better websites for your users.Whether you"re a beginner or a seasoned SEO

business marketing

All Episodes

15:54

My Current Tool Stack

SEO Is Not That Hard ·

2025/04/11

Send us a text The SEO landscape continues to evolve rapidly, with AI tools revolutionizing how professionals approach optimization strategies and workflow efficiency. Edd Dawson revisits his SEO tool stack from 18 months ago, highlighting the dramatic shift toward incorporating Large Language Models like ChatGPT and Claude into daily operations. • Comparison between current tool usage and tools mentioned 18 months ago • Large Language Models now essential for research, coding assistance, an...

en-gb

11:55

Branded Search

SEO Is Not That Hard ·

2025/04/09

Send us a text We dive into the world of branded search, exploring what it is, why it matters for your SEO strategy, and practical tactics to build a stronger brand presence that Google recognizes and rewards. • Branded search refers to queries where users include your brand name in their search terms • Strong branded search signals to Google that your brand has credibility and authority in your niche • Branded searches typically enjoy higher click-through rates than generic queries • Google...

en-gb

12:22

How to find when and how Google is crawling your site

SEO Is Not That Hard ·

2025/04/07

Send us a text Edd Dawson reveals how to use Google Search Console's Crawl Stats Report to monitor website health and optimize crawlability. This often-overlooked tool provides essential insights into how Google interacts with your site, helping you detect issues before they become major problems. • Access the Crawl Stats Report via Settings in Google Search Console • Monitor total crawl requests, response time, download size, and crawl errors • Regular review helps detect issues before they...

en-gb

15:17

GROWTH Framework - Step 6 : Hone & Repeat

SEO Is Not That Hard ·

2025/04/04

Send us a text Edd Dawson reveals the final step of his Growth Framework: "hone and repeat," detailing how to build a sustainable SEO flywheel through continuous improvement and iteration. This comprehensive guide represents the culmination of 20+ years of SEO experience, showing how to transform one-time optimization into a self-reinforcing cycle of ongoing growth. • SEO requires continuous attention due to evolving search algorithms and user behaviors • Regular content updates prevent stal...

en-gb

38:43

How to Build a Business Around What People Are...

SEO Is Not That Hard ·

2025/04/02

Send us a text Richard Bartlett, co-founder of Greenhearth, shares how he bootstrapped his commercial solar finance business using SEO principles as both a marketing strategy and product development guide. Through keyword research and strategic content positioning, he built a thriving company helping UK businesses reduce energy costs after paying for finance by 10-20% through optimized solar installations. • Bootstrapped Greenhearth with just £15,000 in the first year versus his previous exp...

en-gb

26:18

The AI Take on the GROWTH Framework

SEO Is Not That Hard ·

2025/03/31

Send us a text Edd shares a fascinating experiment where his SEO Growth Framework was fed into Google's Notebook LM AI tool, resulting in a surprisingly accurate AI-generated conversation about the methodology. • Google's Notebook LM creates podcast-style dialogues between AI voices based on content you provide • The AI conversation accurately captured almost the entire Growth Framework (G-R-O-W-T) • The framework breaks down as Gather (finding audience questions), Refine (clustering questio...

en-gb

15:43

Vibe Coding

SEO Is Not That Hard ·

2025/03/28

Send us a text Vibe coding represents a revolutionary AI-driven approach to software development that allows anyone to create functional applications using natural language instead of traditional programming. • Coined by Andrej Karpathy (former Tesla AI director and OpenAI co-founder) in February 2025 • Dramatically lowers the barrier to entry for software development • Enables rapid prototyping and iteration through conversational feedback loops • Particularly useful for creating "software ...

en-gb

12:22

Data Wins in SEO: Data is Your Moat.

SEO Is Not That Hard ·

2025/03/26

Send us a text SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a...

en-gb

14:35

GROWTH Framework - Step 5 : Tune

SEO Is Not That Hard ·

2025/03/24

Send us a text SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a...

en-gb

15:48

GROWTH Framework - Step 4 : Watch

SEO Is Not That Hard ·

2025/03/21

Send us a text This episode emphasises the essential steps involved in the GROWTH Framework for effective content optimisation, especially focusing on monitoring and evaluating performance metrics for SEO success. We delve into various strategies for tracking user engagement and refining content, thereby enhancing visibility and achieving business goals. • Introduction to the GROWTH Framework • Importance of monitoring and evaluating performance • Strategies for tracking user eng...

en-gb

15:36

I'm away at a Mastermind meet-up

SEO Is Not That Hard ·

2025/03/19

Send us a text We explore the transformative impact of mastermind groups on SEO and online business. Sharing wisdom, accountability, and fresh perspectives fosters growth among members. • Discussion on the concept of masterminds and their importance • Benefits of collaboration, including problem-solving and networking • Tips on how to find and maximise your mastermind experience If you’re interested in learning more about me personally or looking for dedicated consulting a...

en-gb

14:46

Sitemap.xml - make it easy for bots to find your content

SEO Is Not That Hard ·

2025/03/17

Send us a text SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a...

en-gb

12:59

Robots.txt - upsides and pitfalls

SEO Is Not That Hard ·

2025/03/14

Send us a text The episode explores why understanding robots.txt is essential for effective SEO. We discuss its role in managing how search engines crawl and index a website, common mistakes to avoid, and best practices for configuration. • Definition and function of robots.txt • Importance of crawl budget and efficiency • Common pitfalls and testing recommendations Keep tuning in for insights on SEO strategies and tools to enhance your website's performance! Learn m...

en-gb

14:20

How Google dampens your ranking gains.

SEO Is Not That Hard ·

2025/03/12

Send us a text Understanding Google's rank transition function sheds light on the strategies that influence SEO rankings over time. The episode explores how gradual changes protect search integrity, deter manipulation, and encourage continuous improvement. • Explanation of document ranking in SEO • Overview of the rank transition function • Importance of gradual ranking changes • Strategies against manipulative practices • Stability in search results and user tru...

en-gb

14:23

GROWTH Framework - Step 3 : Optimize

SEO Is Not That Hard ·

2025/03/10

Send us a text This episode centres on the optimisation phase of the Growth Framework, detailing how to create and enhance content effectively. Key topics discussed include selecting appropriate content formats, strategies for content creation and updates, essential on-page SEO practices, and improving user experience for better engagement and conversions. See the work in progress doc at : https://docs.google.com/document/d/1u-L6JjxG3OsVzjL9xxU8qNPYGbtmqNDLplugN4dzJkY/edit?usp=sharing SEO Is ...

en-gb

15:37

GROWTH Framework - Step 2 : Refine

SEO Is Not That Hard ·

2025/03/07

Send us a text This episode explores the refine step of the growth framework, focusing on how to cluster and prioritise user questions effectively. Listeners will learn the importance of structuring content, understanding user intent, and strategically developing a content roadmap. • Discussing the necessity of refining gathered questions • Explaining the clustering process and its significance • Highlighting the tools available for effective clustering • Interpreting clust...

en-gb

12:01

Use Authority Signals

SEO Is Not That Hard ·

2025/03/05

Send us a text Elevating your website's authority is about more than just backlinks; it's about building trust through authority signals like As-Seen-On logos. Showcasing credible mentions not only boosts user confidence but also signals to search engines your site's reliability, leading to enhanced SEO performance. • Introduction to authority signals and their significance • Discussion on the concept of As-Seen-On logos • Steps for collecting and displaying logos effectively • Best practice...

en-gb

19:19

Personal Brands and SEO

SEO Is Not That Hard ·

2025/03/03

Send us a text Personal branding is an essential part of an effective SEO strategy, not merely a trendy concept. By sharing your genuine story and expertise, you create trust and authority with your audience, leading to better online visibility and engagement. • Importance of personal branding in SEO • Martin Lewis as a case study in authority • Building trust through authentic storytelling • Practical steps for integrating personal branding • Common pitfalls to avoid...

en-gb

14:12

Search Analytics and Content Optimization

SEO Is Not That Hard ·

2025/02/28

Send us a text Link to get a FREE 7 day trial so you can experiment with these new features: https://keywordspeopleuse.com/content-optimization-tool This episode explores the transformative potential of search analytics and content optimization through new features in Keywords People Use. Listeners gain insights into how to leverage data from Google Search Console for content improvement and enhanced online visibility. • Introduction of search analytics feature for deeper insights&nbs...

en-gb

9:39

When is a zero volume keyword NOT a zero volume keyword?

SEO Is Not That Hard ·

2025/02/26

Send us a text Unlock the underestimated power of zero volume keywords and transform your content strategy with insights you won't hear from mainstream SEO advice. Join me, Edd Dawson, as I uncover the hidden potential of seemingly insignificant keywords, challenging the conventional focus on high-volume metrics. By tapping into the richness of detailed topic coverage, you can capture a multitude of related keywords, even those you haven't considered yet. Discover how Google's understanding o...

en-gb

361 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...