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PODCAST

SEO Is Not That Hard

Are you eager to boost your website"s performance on search engines like Google but unsure where to start or what truly makes a difference in SEO?Then "SEO Is Not That Hard" hosted by Edd Dawson, a seasoned expert with over 20 years of experience in building and successfully ranking websites, is for you.Edd shares actionable tips, proven strategies, and valuable insights to help you improve your Google rankings and create better websites for your users.Whether you"re a beginner or a seasoned SEO

business marketing

All Episodes

6:24

Update and December Plans

SEO Is Not That Hard ·

2025/12/01

Send us a text Ever wondered why people in Glasgow ask different questions than people in London about the same service? We pull back the curtain on a major update: city-level People Also Ask targeting that lets you research real local queries and build content that matches each neighbourhood’s language, concerns, and intent. It’s a simple shift with powerful results—clearer clusters, tighter FAQs, and topical authority that feels grounded in place rather than padded with generic terms. We a...

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109:20

Link Building SEO Megapod!

SEO Is Not That Hard ·

2025/11/28

Send us a text Links still move the needle, but the way we earn them has changed. We pull together the best of our link building series and lay out a clear, low-risk path to stronger rankings and lasting authority. No gimmicks, no cloak-and-dagger—just assets people want to cite. We start by cleaning up the language of links: what “good, bad, and ugly” backlinks look like, why Penguin still shapes risk, and how AI-driven answers increase the value of being cited. From there, we get practical...

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11:03

Link Building ep 10 : Promoting your content to get...

SEO Is Not That Hard ·

2025/11/26

Send us a text Want links without cold emails or sketchy deals? We dive into a practical system for earning citations by putting useful work in front of the right people, then letting trust and timing do the heavy lifting. Ed Dawson, founder of Keywords People Use, unpacks why links still drive rankings and why they matter even more as AI search surfaces sources in responses. We start with the reality check: buying links and anchor manipulation can waste money or trigger penalties. From ther...

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11:25

Link Building ep 9 : Link Building with Ego Bait

SEO Is Not That Hard ·

2025/11/24

Send us a text Want links people actually want to share? We unpack ego bait link building and show how to turn recognition into rankings, authority, and AI-era citations. Instead of waiting for links, we create reasons for people and brands to amplify our work by featuring their expertise fairly and visibly. We start with the foundations: why links still matter for Google and why they matter even more as ChatGPT, Claude, Gemini, and Perplexity cite sources. From there, we break down three re...

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14:22

Link Building ep 8 : Building versus Buying Backlinks

SEO Is Not That Hard ·

2025/11/21

Send us a text If your backlink comes with a receipt, it’s probably a liability. We break down the crucial difference between buying placements and earning genuine editorial links, tracing the story from PageRank to Penguin to today’s AI-driven search where citations and trust decide who gets surfaced. Along the way, we show how to avoid risky shortcuts and build a durable system for attracting links that actually move rankings. We start by unpacking why Google treats paid links as manipulat...

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11:00

Link Building ep 7 : Engineering as Marketing

SEO Is Not That Hard ·

2025/11/19

Send us a text What if one small, free tool could earn you more backlinks, leads, and trust than months of blogging? We dive into engineering as marketing, a strategy that turns lightweight, useful tools into link magnets and lead engines, especially powerful as AI search surfaces cited, authoritative resources. I walk through the core idea: build a free tool that solves a real problem right next to your product’s value. From HubSpot’s Website Grader to Ahrefs’ free Backlink Checker, we brea...

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11:07

Link Building ep 6 : Link Building Using Awards

SEO Is Not That Hard ·

2025/11/17

Send us a text Want more high‑quality links without playing whack‑a‑mole with paid placements or low‑value directories? We walk through a strategy that flips the usual script: stop entering awards and start running them. By becoming the awarding body in your niche, you can earn relevant backlinks from major brands, spark press coverage, and build durable authority that search engines and AI assistants recognise. We begin with why links still matter, especially as ChatGPT, Gemini, Claude, and...

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12:03

Link Building ep 5 : When Guest Posting Goes Wrong

SEO Is Not That Hard ·

2025/11/14

Send us a text Guest posting sounds harmless: write for a reputable site, add a link, meet a new audience. But when that link is part of the deal—and it passes PageRank—you could be stepping straight into “unnatural links” territory. We break down a real manual action that cited a guest article as the example, then map a clear path to promote your work without risking your domain. I walk through Google’s stance on guest posts, why intent matters more than money changing hands, and how manual...

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9:35

Link Building ep 4 : Linkbuilding with Digital PR

SEO Is Not That Hard ·

2025/11/12

Send us a text Want links that don’t vanish with the next algorithm update? We dive into digital PR and show how to earn authoritative coverage that boosts rankings, brand searches, and even AI search citations. Instead of paying for links, we focus on creative stories and credible data that journalists choose to share. We start with why links still move the needle and how AI-driven results increasingly reward sources that get referenced across the web. From there we unpack what makes digita...

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14:50

Link Building ep 3 : Content That People Link To: Tools

SEO Is Not That Hard ·

2025/11/10

Send us a text Want links that arrive without endless cold emails or paid placements? We make the case for building interactive tools that solve real problems, create a defensible moat, and keep earning citations for years. From consumer broadband to B2B keyword research, we unpack why tools outperform blog posts when your goal is authority, rankings, and revenue. We start by reframing “content” as an action: a page that lets users calculate, compare, discover, or decide. Then we get practic...

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6:37

Link Building ep 2 : Understanding Blackhat - PBN's

SEO Is Not That Hard ·

2025/11/07

Send us a text Ever wondered why PBNs still tempt smart SEOs? We pull back the curtain on private blog networks—how they’re built on expired domains, why they deliver short bursts of rankings, and where the true costs and risks hide. From anchor text control and link velocity to detection patterns, manual actions, and painful clean-ups, we map the full lifecycle of a PBN so you can make informed choices about your link strategy. I share a straight-talking breakdown of link economics in 2025,...

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12:51

Link Building ep 1 : Backlinks - the Good, the Bad &...

SEO Is Not That Hard ·

2025/11/05

Send us a text Want search visibility that survives the next update and shows up in AI answers? We dive straight into the real calculus of link building: what still works, what crumbles under scrutiny, and how to build a backlink profile that compounds rather than collapses. Drawing on two decades of building, buying, and selling sites, Ed breaks down backlinks into three buckets—good, bad, and ugly—and explains the risks behind each, from short‑term bumps to long, painful recoveries. We sta...

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125:23

The Complete Entity Series Megapod

SEO Is Not That Hard ·

2025/11/03

Send us a text What if your site could be read like a map of meaning instead of a pile of keywords? Edd walks through a complete reframe of SEO around entities — the people, organisations, products, places, and ideas that define your niche — and shows how to turn that model into durable authority across search and AI. We start with how modern search reads the web: extracting entities, resolving ambiguity, and linking to public knowledge bases that feed Google’s Knowledge Graph. From there, w...

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13:20

Entities Part 12 : Beyond Your Website: Building...

SEO Is Not That Hard ·

2025/10/31

Send us a text Authority doesn’t live on your site alone—it’s earned in public, where other trusted names choose to cite, invite, and stand beside you. We wrap our entities series by moving beyond links-as-votes and into the richer world of entity association: the patterns of mentions, partnerships, and consistent identity signals that teach search engines and LLMs who you are and why you matter. We start by reframing off-page SEO for the semantic era. Links still help, but the deeper win is...

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12:26

Entities Part 11 : Future-Proofing for Answer Engines

SEO Is Not That Hard ·

2025/10/29

Send us a text Search is quietly rewiring how people find answers, and the biggest shift isn’t on the results page—it’s inside the models that compose those answers. We dig into a practical playbook for turning your content into the source that ChatGPT, Gemini, Claude, and Perplexity cite, so your brand earns authority even when no click happens. First, we map the path from traditional rankings to AI citations and explain why “position zero” is now the reference text behind generative answer...

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11:31

Entities Part 10 : Speaking Machine - Your Practical...

SEO Is Not That Hard ·

2025/10/27

Send us a text Tool mentioned in the podcast: https://validator.schema.org/ Machines don’t reward guesses; they reward clarity. We walk through a practical, four‑step framework to make search engines and LLMs understand your brand, your people, and your offers without ambiguity. The focus is on schema markup that scales: JSON‑LD for clean implementation, @id for stable references, and a connected entity graph that links Organisation, Website, Person, Product, and Service into one coherent m...

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13:11

Entities Part 9 : Content That Builds Authority

SEO Is Not That Hard ·

2025/10/24

Send us a text Ready to stop sprinkling keywords and start building authority that lasts? We take one neglected concept in your niche and turn it into a structured topic cluster that both readers and search engines recognise as a trusted resource. From mapping entities to designing a pillar page and the right cluster coverage, we show how to move beyond thin posts and build a small, focused library that stands up to scrutiny. We break down the hub-and-spoke model in plain terms: what belongs...

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12:03

Episode 8: Your Competitors Entities

SEO Is Not That Hard ·

2025/10/22

Send us a text The prompt mentioned in the episode is: You are an expert SEO analyst specializing in Natural Language Processing and entity-based optimization. I will provide you with the text from a competitor's webpage. Your task is to perform a Named Entity Recognition (NER) analysis on this text. Please identify all the significant entities mentioned in the text. For each entity, classify it into one of the following categories: Person, Organization, Location, Product, Event, or Concept ...

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14:22

Entities Part 7 : The Audit - Identifying Your Core...

SEO Is Not That Hard ·

2025/10/20

Send us a text Search engines understand the world through entities, not just keywords, and that changes how we plan, write, and structure content. We take the entity conversation out of theory and into practice by building a simple, durable audit you can complete today. The result is a living blueprint that gives your brand a clear centre of gravity online and helps algorithms connect your pages to real people, products, and ideas. We start by anchoring your commercial core with precise bra...

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13:05

Entities Part 6 : Fighting AI Fiction: Grounding Your...

SEO Is Not That Hard ·

2025/10/17

Send us a text Tired of confident AI answers that crumble under scrutiny? We pull back the curtain on why large language models hallucinate—and how to stop the damage by turning your website into a source AIs can safely cite. Instead of treating models like fact vaults, we treat them like brilliant writers who need trustworthy notes. That shift unlocks a practical playbook: ground responses in real documents, use retrieval‑augmented generation, and structure your content around clear, unambig...

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361 results

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