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PODCAST

Marketing With Laryssa

Laryssa Wirstiuk

Formerly the Joy Joya Jewelry Marketing Podcast, Marketing With Laryssa is a podcast for purpose-driven, product-based brand owners who want to build real connections with their customers. Hosted by Laryssa Wirstiuk, founder of Joy Joya and marketing strategist since 2018, the show zooms out beyond tactics to explore the bigger picture of email, SMS, and digital storytelling. With a mix of practical tips, inspiring ideas, and behind-the-scenes insights, Laryssa shares how to grow your brand with

business marketing

All Episodes

38:45

268 - How to Set Jewelry Marketing Goals for 2024

Marketing With Laryssa ·

2023/12/11

Episode #268 - "How to Set Jewelry Marketing Goals for 2024" Welcome to Episode #268. Today, I want to encourage you to begin setting goals for 2024, if you haven't already started. This episode is designed to remind you that goal-setting in business should encompass more than just revenue targets. It's about adopting a holistic approach to growth, focusing on various aspects of your business to ensure long-term sustainability. Many business owners tend to set a financial goal and stop there,

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44:32

267 - Boost Instagram Engagement for Your Jewelry Brand

Marketing With Laryssa ·

2023/12/04

Episode #267 - "Boost Instagram Engagement for Your Jewelry Brand" Welcome to Episode #267. Today, I want to talk about how you can use Instagram as a customer experience channel. Using Instagram in this way is like turning the popular social media platform into a digital space where your business can interact with fans and customers in various engaging and friendly ways. Imagine Instagram as a lively market where businesses set up colorful stalls (their Instagram profiles) to display their products

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37:02

266 - How to Filter and Prioritize Jewelry Marketing...

Marketing With Laryssa ·

2023/11/27

Episode #266 - "How to Filter and Prioritize Jewelry Marketing Ideas" Welcome to Episode #266. Today, I want to dive into the process of sifting through your jewelry marketing ideas and zeroing in on those with the most potential to positively impact your business. In Episode #265, we explored the importance of consistency in marketing. Consistency isn't just about being regular; it requires focused effort, dedication, and strong belief in your approach. It's common to feel enthusiastic about a

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01:09

BONUS - Happy Thanksgiving From Joy Joya!

Marketing With Laryssa ·

2023/11/20

I'm taking a break this week to rest, recharge, and enjoy some pumpkin pie. Let me know in the comments how your BFCM promos go for you!

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45:15

265 - How (and Why) to Stay Consistent With Jewelry...

Marketing With Laryssa ·

2023/11/13

Episode #265 - "How (and Why) to Stay Consistent With Jewelry Marketing" Welcome to Episode #265. Today, I'm eager to chat about the importance of staying consistent with your jewelry marketing. I've noticed that around this time each year, a lot of the Sparklers out there, maybe you, start to feel the pressure of the holiday season and get this urge to switch things up drastically to make a splash. But let me tell you, now's not the time to ditch what's been working for you out of anxiety or fear

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39:32

264 - Uncover the Story for Your Jewelry Brand

Marketing With Laryssa ·

2023/11/06

Episode #264 - "Uncover the Story for Your Jewelry Brand" Welcome to Episode #264. Today, we're diving into the importance of storytelling in your jewelry collections and products. I often encounter jewelry entrepreneurs who create products simply because an idea struck them, they want to make something pretty, they had a specific gemstone to utilize, or they identified a market opportunity. Yet, none of these factors inherently create a compelling story. They lack the depth and dimension necessary

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38:08

263 - Local Marketing Strategies for Jewelry Brands

Marketing With Laryssa ·

2023/10/30

Episode #263 - "Local Marketing Strategies for Jewelry Brands" Welcome to Episode #263. In this episode, we are going to focus on the importance of incorporating local marketing strategies, regardless of the size or reach of your brand. Even if you are an ecommerce brand that caters to a national or global audience, there is value in thinking locally when it comes to your marketing efforts. Local marketing can play a crucial role in your overall strategy, helping you to connect with customers in

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41:33

262 - Getting Curious About Your Jewelry Marketing

Marketing With Laryssa ·

2023/10/23

Episode #262 - "Getting Curious About Your Jewelry Marketing" Welcome to Episode #262. A common misconception I've observed among jewelry business owners is the belief in a single magical answer. They often feel that by following a specific X, Y, Z formula, they'll achieve their sales targets seamlessly. However, the reality is far from it. There isn't a one-size-fits-all solution for success in the jewelry business. Through my interactions with diverse clients within this industry, I've realized

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30:31

261 - Serving Your Customers Through Jewelry Marketing

Marketing With Laryssa ·

2023/10/16

Episode #261 - "Serving Your Customers Through Jewelry Marketing" In Episode #261, our discussion will focus on the art of serving your customers - and how that can be done through effective marketing. Often, jewelry business owners assume their customers already know their preferences and shopping techniques. However, it's your role to act as knowledgeable guides. By leveraging innovative marketing strategies, you can assist your customers more effectively, not only meeting their needs but also

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27:33

260 - The Power of Surprise in Jewelry Marketing

Marketing With Laryssa ·

2023/10/09

Episode #260 - "The Power of Surprise in Jewelry Marketing" In Episode #260, we're diving deep into the art of surprise in jewelry marketing and its power to skyrocket customer engagement. I totally get it—grabbing the attention of your audience, let alone your loyal customers, is no walk in the park. So, how can you make them sit up and take notice? The good news? No need to break into a dance routine on TikTok. Seamlessly weave surprise into your everyday marketing narrative. And the best part

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38:55

259 - Strategies for Marketing Custom Jewelry

Marketing With Laryssa ·

2023/10/02

Episode #259 - "Strategies for Marketing Custom Jewelry" In Episode #259, we'll delve into the strategies for marketing custom jewelry. Whether you handcraft unique pieces or deal in mass-produced items, the term "custom" can range from entirely bespoke creations to personalized versions of pre-existing designs. Given today's consumers' desire for unique experiences and personalized possessions, providing a tailored jewelry experience can significantly boost your jewelry brand's potential. As the

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43:58

258 - The Role of Drops in Your Jewelry Marketing...

Marketing With Laryssa ·

2023/09/25

Episode #258 - "The Role of Drops in Your Jewelry Marketing Strategy" In today's Episode #258, we're diving deep into the world of "drops" and how they can be a game-changer for your jewelry marketing strategy. Drops, which refer to releasing products in limited quantities or for a limited duration, can create a sense of urgency and scarcity. This approach can be instrumental in compelling your audience to make prompt purchasing decisions. For those already utilizing the drop model, we'll discuss

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35:40

257 - Synergy in Sparkle: Where Merchandising Meets...

Marketing With Laryssa ·

2023/09/18

Episode #257 - "Synergy in Sparkle: Where Merchandising Meets Jewelry Marketing" In Episode #257 today, we're chatting about how to blend merchandising with jewelry marketing, especially for spotlighting your jewelry brand in the most effective way possible. Some of you Sparklers may not fully realize how your products, and the way you show them—be it online or in an actual store—can either make or break your jewelry marketing. It's super important to remember: merchandising and marketing kind of

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34:44

256 - Jewelry Email Marketing: Diving Into the...

Marketing With Laryssa ·

2023/09/11

Episode #256 - "Jewelry Email Marketing: Diving Into the Welcome Series" This is Episode #256, and we'll delve into one of my cherished subjects: email marketing, with a focus on the Welcome Series. We'll emphasize the importance of constantly exploring fresh marketing strategies and being open to innovative ideas tailored for your business. Just as science and medicine rely on experiments for progress, your business too needs to test out theories to unearth new possibilities. We'll take a closer

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44:27

255 - How to Know: Is Your Jewelry Instagram Strategy...

Marketing With Laryssa ·

2023/08/28

Episode #255 - "How to Know: Is Your Jewelry Instagram Strategy Working?" This is Episode #255, and we'll be diving deep into evaluating the impact of social media marketing, with a particular focus on Instagram, for your jewelry business. If you're a jewelry business owner or marketer, it's often challenging to have a clear perspective on your social media strategies since you're deeply involved. You may often find yourself comparing your strategies to other brands, pondering whether you should or

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40:55

254 - Practical Email Marketing Tips for Jewelry Brands

Marketing With Laryssa ·

2023/08/21

Episode #254 - "Practical Email Marketing Tips for Jewelry Brands" This is Episode #254, and today we’re going to be talking about how to review the current state of your email marketing and decide what could be improved upon, so you can better connect with your audience - and get consistent ROI from your email marketing efforts. I'll spotlight Hilary Finck Jewelry, the winner of the Joy Joya Jewelry Marketing Grant. Our conversation today will revolve around how she started with email marketing for

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48:45

253 - How to Plan Jewelry Marketing Content - With a...

Marketing With Laryssa ·

2023/08/14

Episode #253 - "Introducing the Winner of the Joy Joya Jewelry Marketing Grant" This is Episode #253, and today I'll be giving you an inside look at a jewelry brand that will be my focus for the next six months. Imagine it as a reality show, but centered around a jewelry business. I'll spotlight Hilary Finck Jewelry, the winner of the Joy Joya Jewelry Marketing Grant. Our conversation today will revolve around her plans for marketing content. If you're just tuning into this new season of the podcast

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38:29

252 - Introducing the Winner of the Joy Joya Jewelry...

Marketing With Laryssa ·

2023/08/07

Episode #252 - "Introducing the Winner of the Joy Joya Jewelry Marketing Grant" This is Episode #252, and today we're setting sail on an exciting new direction for the podcast. Podcast. If you've been following along, you might remember that earlier this year, we announced the Joy Joya Jewelry Marketing Grant. We were thrilled to receive so many incredible applications from talented jewelry businesses looking to take their marketing efforts to the next level. Well, the wait is over! In June, we

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34:42

251 - Wrapping Up Jewelry Marketing Jumpstart -...

Marketing With Laryssa ·

2023/07/31

Episode #251 - "Wrapping Up Jewelry Marketing Jumpstart - What's Next?" To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details. Welcome to Episode #251. It's the grand finale of the Jewelry Marketing Jumpstart journey! Can you believe it all started back with episode #225 in mid-January of this year? Time flies when we're having fun, right? But no worries, my gem-loving friends, the podcast isn't going anywhere! We're just wrapping up this incredible

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40:12

250 - Tips for Using AI Tools in Jewelry Marketing

Marketing With Laryssa ·

2023/07/24

Episode #250 - "Tips for Using AI Tools in Jewelry Marketing" To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details. Welcome to Episode #250. In this week's episode, we're diving headfirst into a topic that has been slowly but surely changing the game. We're talking about how Artificial Intelligence or AI can be your secret weapon in streamlining your content creation. Whether it's for your website, your email marketing campaigns, or your social media

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