x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Marketing With Laryssa

Laryssa Wirstiuk

Formerly the Joy Joya Jewelry Marketing Podcast, Marketing With Laryssa is a podcast for purpose-driven, product-based brand owners who want to build real connections with their customers. Hosted by Laryssa Wirstiuk, founder of Joy Joya and marketing strategist since 2018, the show zooms out beyond tactics to explore the bigger picture of email, SMS, and digital storytelling. With a mix of practical tips, inspiring ideas, and behind-the-scenes insights, Laryssa shares how to grow your brand with

business marketing

All Episodes

13:07

369 - The Fastest Way to Stabilize Email Results (No...

Marketing With Laryssa ·

2026/02/15

Episode #369 – The Fastest Way to Stabilize Email Results (No Fancy Segmentation Required) If your email results feel inconsistent, you might be trying to use every campaign like it's doing CPR — reviving cold subscribers, persuading on-the-fence people, and rewarding the warm people all in one send. That's exhausting, and it rarely works. Segmentation fixes this by doing one simple thing: it lets you choose the room before you choose the words. Because when you send one email to your entire list,

en

11:34

368 - Stop Overwriting Your Emails (Write Shorter...

Marketing With Laryssa ·

2026/02/08

Episode #368 – Stop Overwriting Your Emails (Write Shorter Emails That Get More Clicks) In email marketing, most ecommerce founders don't actually have a copywriting problem - they have an overwriting habit. Your email turns into a mini essay because you're trying to explain, prove, and reassure all at once. But in email marketing, simple, straightforward copy isn't boring — it's persuasive. Clear emails create momentum, get more clicks, and make buying feel easier. In this episode, I'm breaking

en

14:50

367 - Unsubscribes Aren't Your Problem…List Churn...

Marketing With Laryssa ·

2026/02/01

Episode #367 - Unsubscribes Aren't Your Problem…List Churn Without Regrowth Is Unsubscribes can feel personal. Like every time someone leaves your list, it's proof you're doing something wrong. But here's the truth: unsubscribes aren't your problem. List churn without regrowth is. In this episode, I'm breaking down what a healthy unsubscribe reality looks like, why unsubscribes are inevitable (and not a moral failure), and the simple replenishment system that keeps your email list renewing over time

en

13:01

366 - Your Emails Are Going to Promotions - Now What?

Marketing With Laryssa ·

2026/01/25

Episode #366 - Your Emails Are Going to Promotions - Now What? There's a whole corner of the internet selling ecommerce founders the idea that one tiny tweak will magically make Gmail favor their emails. And the truth is: chasing that promise usually makes things worse. In this episode, I'm sharing my hot take on Gmail tabs (Primary vs Promotions): why Promotions isn't a penalty box, why "get into Primary" became such a thing, and what actually moves the needle if you want your emails to get opened,

en

14:35

365 - What Percentage of Revenue Should Email...

Marketing With Laryssa ·

2026/01/18

Episode #365 - What Percentage of Revenue Should Email Marketing Drive? (Benchmarks for Ecommerce Brands) If you've ever wondered, "Is my email program doing what it's supposed to be doing?" — you're not alone. Because everyone throws around percentages like they're universal truth… "Email should drive 30%." "No, it should be 40%." "Wait, mine is 12%… is that bad?" 🎧 In this episode, I'm making this simple and actually useful: what a healthy email revenue percentage looks like, what has to be true

en

11:36

364 - How Many Abandonment Emails Is Too Many?...

Marketing With Laryssa ·

2026/01/11

Episode #364 - How Many Abandonment Emails Is Too Many? (Browse vs Cart vs Checkout) Every ecommerce founder I know has two fears that live side-by-side: "Don't annoy my audience"… and "Don't leave money on the table." Abandonment flows hit both fears at the exact same time. 🎧 In this episode, we're getting real (and a little playful) about abandonment emails: how many nudges is too many, why the old "rules" exist, and why the right answer changes depending on what you sell and who you're selling

en

11:10

363 - Why "Better Design" Isn't Boosting Your Email...

Marketing With Laryssa ·

2026/01/04

Episode #363 - Why "Better Design" Isn't Boosting Your Email Revenue Every week, I watch brilliant ecommerce founders obsess over the wrong thing: the design of their emails. They zoom in on pixel spacing, shade variations, and whether the button corners feel "too round." But here's the truth: the more you fixate on your email design, the fewer clicks you actually earn. 🎧 In this episode, I'm breaking down why email design is where good marketing goes to die—and what to focus on instead if you care

en

08:44

362 - The One December Email That Carries Your Brand...

Marketing With Laryssa ·

2025/12/14

Episode #362 - The One December Email That Carries Your Brand Into the New Year Between December 26 and the first week of January, something subtle—but powerful—happens. The holiday chaos fades, the pace slows, and your customers start imagining a new version of themselves. And that moment? It's one of the most emotionally open windows of the entire year. 🎧 In this episode, I break down why late December is the perfect time to send one thoughtful, identity-driven email—and how this single message

en

16:17

361 - The December Email Strategy Every Ecommerce...

Marketing With Laryssa ·

2025/12/07

Episode #361 - The December Email Strategy Every Ecommerce Brand Needs BFCM brings a huge influx of first-time customers—but they're not loyal yet. Many came for a deal, were curious about your brand, or were buying a gift. Now is the critical moment where you either let them go cold… or turn them into repeat buyers who stay with you into 2026. In this episode, Laryssa shares the exact step-by-step December + early January email strategy for transforming those once-a-year shoppers into customers

en

10:13

360 - Why Your Email Marketing Feels Flat (And How to...

Marketing With Laryssa ·

2025/11/30

If your ecommerce brand is obsessing over checkout tweaks, button colors, pop-ups, and discounts—but your email marketing still feels flat—there's a deeper issue at play. And it's not friction. It's desire. 🎧 In this episode, I break down a powerful idea inspired by Wes Kao: the difference between decreasing friction and increasing desire—and why most ecommerce brands spend all their time on the wrong one. You'll learn why smoothing out the customer journey isn't enough, what desire really looks

en

21:38

359 - Should Your Ecommerce Brand Use Klaviyo for...

Marketing With Laryssa ·

2025/11/16

If Shopify is the body of your ecommerce business, Klaviyo's the heartbeat — connecting data, customers, and sales. But does every brand actually need it? Or is Klaviyo just the industry's favorite buzzword? 🎧 In this episode, I'm breaking down what Klaviyo really is (in human language), why so many ecommerce brands swear by it, when it makes sense to use it, and when it might be more than you need. Whether you're weighing a platform switch or simply tired of hearing conflicting opinions, this

en

18:38

358 - The Essential Guide to Email Domain...

Marketing With Laryssa ·

2025/11/09

Episode #358 - The Essential Guide to Domain Verification for Ecommerce Brands Ever throw a party and forget to tell the bouncer who's on the list? Suddenly your best friends are stuck outside while total randos waltz right in. That's basically what happens when you skip domain verification - and your emails are the ones getting bounced. 🎧 In this episode, I'm breaking down what domain verification actually is (in human language), why it's one of the easiest ways to boost deliverability, and how to

en

15:35

357 - Your Last-Minute BFCM Email Checklist (Before...

Marketing With Laryssa ·

2025/11/02

BFCM is basically tomorrow in marketing time - that's how it feels, right? The clock's ticking, inboxes are about to explode, and you might be thinking, "Am I even ready for this?" Before panic sets in, take a breath. This episode is your quick hit of clarity before the chaos: a last-minute checklist to steady the nerves and drive more revenue. 🎧 In this episode, I'm giving you a fast, focused, five-part punch list you can check off in a few days - not weeks - to optimize your email, SMS, and site

en

23:27

356 - 5 Costly Holiday Email Mistakes That Hurt Your...

Marketing With Laryssa ·

2025/10/26

Episode #356 - 5 Costly Holiday Email Mistakes That Hurt Your BFCM Sales You know what’s more painful than hearing “Grandma Got Run Over by a Reindeer” for the 100th time in November? Hitting send on a holiday email that costs you sales. Every year, I see brands make the same email mistakes that drain real revenue during BFCM. The good news? They’re totally avoidable once you know what to watch for. In this episode, I’m breaking down the five biggest holiday email mistakes I see brands make year

en

24:26

355 - 10 Creative Holiday Offers That Don't Hurt Your...

Marketing With Laryssa ·

2025/10/19

Episode #355 - 10 Creative Holiday Offers That Don't Hurt Your Ecommerce Product Margins When you think “holiday offer,” you probably think discount. 20% off, 30% off… like Oprah’s handing out promo codes: you get a discount, you get a discount, everybody gets a discount! But deep discounts aren’t the only way to win during BFCM. In fact, for some brands, they do more harm than good — eroding margins, cheapening perception, and training your customers to only shop sales. In this episode, I’m sharing

en

24:06

354 - Holiday Email Flows That Sell During Black...

Marketing With Laryssa ·

2025/10/12

A shopper finds the perfect gift, adds it to their cart… and then their phone buzzes, the doorbell rings, dinner’s ready. The moment’s gone. By the time they come back, someone else has won the sale. That’s how fragile holiday shopping is - but with the right automations, you can save the sale and build momentum. In this episode, we’re giving your holiday flows a makeover - so they’re tuned for gifting season, closing the loop on lost sales, and creating repeat customers who keep coming back even

en

16:42

353 - How to Make Your BFCM Emails Stand Out in the...

Marketing With Laryssa ·

2025/10/05

Episode #353 - How to Make Your BFCM Emails Stand Out in the Inbox Stampede Nobody wakes up on Black Friday excited to read 200 emails — they’re excited to find something they love. But when every subject line is screaming “SALE!” and every graphic is blasting neon urgency, most campaigns blur together. Customers scroll, skim, delete. And yet, some brands do break through. They get the clicks, the sales, the attention — not because they’re louder, but because they’re smarter. In this episode, I’m

en

17:30

352 - 5 Ways to Stop Holiday Marketing Panic Before...

Marketing With Laryssa ·

2025/09/28

Episode #352 - 5 Ways to Stop Holiday Marketing Panic Before It Starts Picture this: it’s Thanksgiving night, and instead of relaxing, you’re frantically fixing email templates, resizing graphics, and dealing with a flood of customer questions. That’s what happens when holiday prep falls to the bottom of your to-do list - but it doesn’t have to be that way. This episode kicks off my special BFCM Prep Series, where we’ll make sure your holiday campaigns are planned, polished, and panic-free long

en

14:03

351 - Stop Wasting Your Best-Performing Email

Marketing With Laryssa ·

2025/09/21

Here’s a riddle: what’s the most-opened email in your Klaviyo flows? Spoiler alert — it’s not the flashy ones. It’s the humble shipping confirmation. Most brands treat it like a receipt: order number, tracking link, done. But this is actually the peak moment of customer excitement. Ignore it, and you’ve wasted the best chance you’ll ever have to delight and build trust. 💡 In this episode, you’ll learn: ✨ Why shipping confirmations matter more than you think ✨ The clear line between transactional

en

21:39

350 - The Surprising Power of the Unsubscribe Button

Marketing With Laryssa ·

2025/09/14

Most brands treat the unsubscribe link like a dirty little secret, buried at the bottom of emails. But what if letting people go could actually strengthen your marketing? In this episode, I’m flipping the script on the unsubscribe button. You’ll learn why giving subscribers more choice and control isn’t a loss at all - it’s the key to healthier deliverability, stronger trust, and a more loyal audience that actually wants to hear from you. 💡 Here’s what you’ll discover: ✨ Why letting go of

en

378 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...