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PODCAST

Let"s Talk Loyalty

“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals. If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world. Check out our website on: http://www.letstalkloyalty.com/

business marketing

All Episodes

49:30

#636:- Fundamentos para gestionar estrategias de...

Let"s Talk Loyalty ·

2025/01/21

This episode is in Spanish and is available in audio format on ourLet's Talk Loyaltypodcast and in video format onwww.Loyalty.TV.En el episodio de hoy compartimos con un panel de expertos en Loyalty en donde se comentan algunos de los fundamentos importantes que se deben considerar a la hora de construir y/o gestionar estrategias de lealtad. Se señaló la importancia de combinar elementos transaccionales con momentos emocionales, la innovación, el uso de la data, la visión Customer First, entre

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28:35

#635: A Future Look at Loyalty Technologies with Tim...

Let"s Talk Loyalty ·

2025/01/16

This episode availableon Let's Talk Loyalty & LoyaltyPlease note this episode was recorded in November 2024. TheWiser Loyaltypodcast series for Let’s Talk Loyalty shifts its focus in 2025 to interview a series of C-Level executives who are influential in leading change in customerloyalty and loyalty marketing.Loyalty Academy™Executive faculty members Bill Hanifin, CEO Wise Marketer Group, and Aaron Dauphinee CMO Wise Marketer Group will be hosting conversations with executives from a wide range

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42:57

#634: Mastering Loyalty Commerce: Insights from ...

Let"s Talk Loyalty ·

2025/01/14

In this episode Charlie Hills interviews Mary Beth Bell, a Senior Advisor atValuedynamx, focused on driving growth in the U.S. market. With nearly 25 years of experience in the pay-for-performance space,MBhas developed a deep expertise and passion for all things loyalty commerce.MBis also a true rewards enthusiast, racking up over 500,000 rewards points, miles, and cashback over the past two decades just by shopping.Today we will be learning about her favourite books and loyalty programmes,

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44:04

#633: A disruptive mindset creates 60% market share...

Let"s Talk Loyalty ·

2025/01/09

Capitec Live Better Rewards is 3.5 years old in a banking environment which is only 24 years old. However, age is meaningless as Capitec holds a 60% market share in South Africa’s retail banking industry, with 24 million clients. 22m of these clients are part of its rewards programme, called Live Better. It has already been re-launched, which epitomises Capitec’s disruptive mindset to create customer centricity throughout all it does.KellyGoldsworthy is Head of Live Better Rewards with an

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58:51

#632: Behind the Scenes of Australia’s Favourite...

Let"s Talk Loyalty ·

2025/01/07

Phil Hawkins, a loyalty veteran with over 30 years experience in the loyalty industry and a well known leading loyalty personality in Australia.Expertise in coalition programs, working extensively with Flybuys in Australia over several stints, from its inception in 1993.With leading roles at National Australia Bank, Coles and Myer, Phil has loyalty experience including program design, all aspects of program operation, and specific experience in email and digital communication These days, Phil is a

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30:26

#631: Let's Talk Loyalty and Loyalty TV in 2025 -...

Let"s Talk Loyalty ·

2025/01/02

This episode is available in audio format on ourLet's Talk Loyaltypodcast and in video format onwww.Loyalty.TV.As 2025 kicks off, Paula Thomas and Pooja Venugopal today look back at some of the highlights for the show in 2024 and announce some exciting changes for 2025. Show Notes:1)Let's Talk Loyalty2)www.Loyalty.TV.3) Paula Thomas4) Pooja Venugopal 5) The 4-Hour work week6) Predictably Irrational

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01:15

Christmas Break (1 Minute Update)

Let"s Talk Loyalty ·

2024/12/24

This short audio update explains our plans for the holidays this year and when we'll be back with new episodes for you. Happy Christmas from all at Let's Talk Loyalty.

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38:45

#630: SAS Group in Scandinavia - Global Alliance...

Let"s Talk Loyalty ·

2024/12/19

This episode is available in audio format on ourLet's Talk Loyaltypodcast and in video format onwww.Loyalty.TV.Today’s interview features the SAS Group, the Swedish airline holding company originally formed in 1946 after the merger of the three Scandinavian flag carriers serving Sweden, Denmark and Norway.It is now Scandinavia's leading airline, offering the most departures to, from and within Scandinavia.Like many airlines, the SAS Group has made significant changes to its corporate structure over

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47:04

#629: Driving Loyalty Forward: Inside Arnold Clark...

Let"s Talk Loyalty ·

2024/12/18

This episode focuses on Arnold Clark Rewards… the new loyalty programme from Arnold Clark. With Emily Walker, the Head of Media & Brand Marketing for Arnold Clark. AndHemaKukadia, a Partnerships Account Director at Mando-Connect.Today we will be learning about their favourite loyalty programmes, how Arnold Clark Rewards is delivering for customers and the business and all about their plans for the future.Hosted byCharlieHillsShow Notes :1.Emily Walker2.Hema Kukadia 3. Arnold Clark

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32:50

#628: The Wiser Loyalty Series - 2024 Review and...

Let"s Talk Loyalty ·

2024/12/17

After an amazing first year of "The Wiser Loyalty Series", Founder and CEO of Let's Talk Loyalty and Loyalty TV, Paula Thomas, today hosts an episode with the brains behind the series.Today's epsiode explains how the partnership between Let's Talk Loyalty and The Wise Marketer group is evolving even further. Paula's guests are Bill Hanifin and AaronDauphinee,, CEO and Chief Marketing and Business Development Officer respectively for The Wise Marketer Group.Together they review the podcast series

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51:43

#627 - Loyalty As an Inspiring and Energising Lever...

Let"s Talk Loyalty ·

2024/12/12

This episode is available in audio format on ourLet's Talk Loyaltypodcast and in video format onwww.Loyalty.TV.Today we’re back with our friends in the MOL Group, an integrated, international oil and gas company, headquartered in Budapest, Hungary.MOL Group is active in over 30 countries, with a workforce of 26,000 people, and a market capitalisation in excess of $6.5 BN USD.Our guest is István Mag, Head of the Digital Lab for MOL Group, and he joins us today to update us on how the MOL Group has

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44:24

#626: Serviclub, el programa de lealtad de YPF en...

Let"s Talk Loyalty ·

2024/12/11

This episode of Let's Talk Loyalty is in Spanish. En el episodio de hoy, nos adentramos en el fascinante mundo de Serviclub, el programa de lealtad que ha cautivado a millones en Argentina. Con más de 25 años de experiencia, Serviclub ha redefinido la fidelización de clientes, ofreciendo una propuesta de valor única que combina beneficios exclusivos, experiencias personalizadas y unsólido programa de acumulación de puntos. Acompáñenos junto aGastón de Benedettoa descubrir cómo Serviclub ha logrado

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20:07

#625: The Choice is Yours to Give Loyalty

Let"s Talk Loyalty ·

2024/12/10

The Wiser Loyalty Podcast Series is a production of Let’s Talk Loyalty and The Wise Marketer. In each episode, executive faculty members from the Loyalty Academy™, Bill Hanifin, and AaronDauphinee,, join you to dig in deep to topics based on courses in the Loyalty Academy’s Certified Loyalty Marketing Professional™ program.This month’s topic is based on Loyalty Academy course #212 Introduction to Sustainability in Loyalty. In this second of a two-part discussion, our industry SME’s will unpack how

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46:38

#624: Dell's Global Strategy Lead Shares Insights on...

Let"s Talk Loyalty ·

2024/12/05

This episode is available in audio format on ourLet's Talk Loyaltypodcast and in video format onwww.Loyalty.TV.Today’s interview is a long overdue episode with Dell Technologies which was last on the show back in the summer of 2020.Dell is of course a world-famous technology brand, with over $88BN of revenue in their most recent financial year.They are ranked in 48th place in the Fortune 500 list and sell to more than 98% of Fortune 500 companies.Mitch Kennedy is the Global Strategy Lead for Loyalty

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43:51

#623: Crafting Loyalty with Thermomix: Insights from...

Let"s Talk Loyalty ·

2024/12/04

Join Kristy Elsworth, Executive Manager of Ecommerce & Loyalty at Thermomix Australia, as she shares expert tips on building impactful loyalty programs. From Proof of Concept essentials to leveraging AI and strategic partnerships, Kristy offers actionable insights and explores the future of loyalty in this engaging, data-driven conversation.Hosted by Carly NeubauerShow notes:1) Kristy Elsworth2) Thermomix

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17:34

#622: Sustainability in Loyalty – Three Shades of Green

Let"s Talk Loyalty ·

2024/12/03

The Wiser Loyalty Podcast Series is a production of Let’s Talk Loyalty and The Wise Marketer. In each episode, executive faculty members from the Loyalty Academy™, Bill Hanifin, and AaronDauphinee, join you to dig in deep to topics based on courses in the Loyalty Academy’s Certified Loyalty Marketing Professional™ program.This month’s topic is based on Loyalty Academy course #212 Introduction to Sustainability in Loyalty. In this first of a two-part discussion, our industry SME’s will unpack what

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46:24

#621: MyAutogrill - A Leading Loyalty Programme for...

Let"s Talk Loyalty ·

2024/11/28

This episode is available in audio format on ourLet's Talk Loyaltypodcast and in video format onwww.Loyalty.TV.Today’s interview features Philippe Lazzarini, the CRM & Loyalty Manager at Autogrill, a food and beverage brand that’s famous throughout Italy, and turns over more than a billion euro there!Globally, Autogrill is actually the world’s leading provider of food & beverage services for people on the move in airports, motorways and train stations, operating primarily concession

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52:42

#620: Gamification driving sustainable behavioural...

Let"s Talk Loyalty ·

2024/11/27

This podcast is a masterclass in how gamification is not child’s play and how the loyalty industry can reap significant rewards (excuse the pun) by taking this strategy seriously. DrJacquiNortje and Glenn Gillis are dedicated professionals who understand this opportunity deeply, with years of hands-on experience, serious brand performance and a phD in gamification between them.Hosted by Amanda Cromhout.Show Notes:1) DrJacquiNortje 2) Glenn Gillis3) Hailr4) Sea Monster

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20:30

#619: A Future Look at Loyalty Technologies

Let"s Talk Loyalty ·

2024/11/26

It is the end of another month for theWiser Loyaltypodcast series for Let’s Talk Loyalty.In this series loyalty industry SMEs provide their weekly perspectives on constructs from the Loyalty Academy™ curriculum for their Certified Loyalty Marketing Professional™ (CLMP™) designation.Executive faculty members from the Loyalty Academy™, the CEO of the The Wise Marketer , Bill Hanifin, and his CMO, AaronDauphinee continue their technology-focused conversation this week as they cover content from the

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35:40

#618: Adore Society Shares Personalisation, AI and AB...

Let"s Talk Loyalty ·

2024/11/21

This episode is available in audio format on ourLet's Talk Loyaltypodcast and in video format onwww.Loyalty.TV.Today’s insightful interview features Australia's Leading Online Beauty Retailer – Adore Beauty – and its loyalty programme, Adore Society.Adore Beauty was started as a home grown business way back in April 2000 by Kate Morris, who grew up in rural Australia and was frustrated that the latest beauty products in magazines were only available to those who lived in the big Australian

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219 results

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