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PODCAST

Brand You Personal Branding

The Brand You Podcast with Mike Kim helps you showcase your unique expertise and build a profitable business around your personal brand. Each episode blends real-world strategy with actionable tips in personal branding, marketing, copywriting, consulting, business, and coaching — so you can attract the right clients, grow your influence, and do more of the work you love. Mike Kim is the Wall Street Journal best-selling author of You Are the Brand, a proven guidebook that has helped entrepreneurs,

business entrepreneurship

All Episodes

35:11

385: Overcome Adversity and Reach Personal Success...

Brand You Personal Branding ·

2023/07/11

Watch this episode on YouTube here » Tony Grebmeier shares his story of overcoming adversity and reaching new levels of personal success. From falling into the trap of addiction and debt, to rebuilding his life and inspiring others, Tony takes us through his transformative journey. Tony urges us to get uncomfortable, face our blind spots, and seek to level up in every aspect of our lives. Listen in to learn how he managed to flip the script of his life, find his purpose, and achieve true

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22:21

384: Mindset Isn't Everything But It Affects...

Brand You Personal Branding ·

2023/07/04

Watch this episode on YouTube » Tune into this talk by my friend Lauren Johnson from my You Are The Brand LIVE conference. Lauren is a former mental performance coach with the New York Yankees, former collegiate soccer player, and professional coach and speaker. Lauren takes us on a journey through her life-changing experiences, the power of mindset, and how we relate to our problems. Here's what you can expect from this keynote: From the Field to the Sidelines: Explore the story of how an abrupt

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23:12

383: A Career Retrospective: Five Things I Didn't Do...

Brand You Personal Branding ·

2023/06/27

Watch this episode on YouTube » It's my birthday week, and I always get reflective and introspective around this time of the year. On this episode, I share some vital pieces I wish I knew earlier. I hope this episode serves as an enlightening guide for entrepreneurs at any stage of their business journey, and that you can benefit from the wisdom (and hard lessons) both learned and earned over my career. Discover how systems and SOPs revolutionized my business operations, making his business more

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13:46

382: Learn From (and Launch) My Simple Five-Figure...

Brand You Personal Branding ·

2023/06/20

Watch this episode on YouTube » Learn my recent re-monetization strategies following a not-so-perfect marketing launch. Despite strong registration numbers for my AI Marketing Crash Course webinars, the live attendance left me disappointed. However, instead of letting this set me back, I utilized the recorded content to create an affordable, mini-course that turned out to be a hit. Tune in and: Discover how I turned a disappointing marketing launch into a successful mini-course, using recorded

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19:41

381: The Most Important Thing I Did to Futureproof my...

Brand You Personal Branding ·

2023/06/13

In this episode, I explore the crucial elements that have made my business future-proof: investing in relationships and nurturing communities. These are essential to the longevity of a business and I'm excited to explore the importance of human connections and their impact on the success of your business. A sneak peak: How I shifted my perspective on the importance of relationships over knowledge in business Life lessons I learned in my 20s from a Ghanaian king, after overhearing him on the phone

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20:48

380: AI - The Great Replacement or a New Opportunity?...

Brand You Personal Branding ·

2023/06/06

View this episode on YouTube » I understand the fear and anxiety (and in many cases anger, especially if you’re a creative) regarding AI. But I also encourage you to see the opportunities present for us, and to not wait too long to embrace these tools before you get left behind. My hope is that this episode will encourage you to view AI not as a threat but as a new avenue for growth and opportunity. Some highlights: What's the 'Great Replacement' and how does it differ from the 'Great Resignation'

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13:36

379: Mike, Would You Ever Go Back to Getting a...

Brand You Personal Branding ·

2023/05/23

In this episode, I tackle a question that has been coming up frequently: would I ever consider returning to a traditional 9-to-5 job? After eight years of thriving as an entrepreneur, the answer might not be what you expect. A quick preview: What does going back to a traditional job mean for an entrepreneur? Is it a failure or a new opportunity? I share my personal perspective on this often-debated issue. The COVID-19 pandemic has brought about change and adaptation. I talk about how this affected

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40:08

378: Create a Future You Love Using the Power of...

Brand You Personal Branding ·

2023/05/09

Kathy Brown joins me on this episode to help you tap into the power of 10-year goals. That’s right, goal setting should be confined to just one year at a time. Enjoy the clarity that comes from thinking more deeply and creatively about the life you want to create. Tune in and learn: Why effective goal setting starts with imagination and connecting with something that excites you, rather than focusing on what you think you should do Why you must tie your goals to experiences, contribution, and

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19:25

377: A Fireside Chat with Three Incredible Entrepreneurs

Brand You Personal Branding ·

2023/05/02

Watch this episode on YouTube » Tune in for an impromptu “fireside” chat I had with three incredible entrepreneurs at one of my recent conferences. Vernice “Flygirl” Armour is a 7-figure professional speaker, Tony Grebmeier is the creator of the Be Fulfilled Journal and CEO of Ship Offers, a $40M logistics company, and Nick Cavuoto is a brand and marketing consultant. I often say the best conversations at events happen in the hallways and between sessions, and this one is no exception. Listen in to

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33:36

376: Leaving the Pharmacy World for YouTube Success...

Brand You Personal Branding ·

2023/04/25

I’m making YouTube my top content creation priority this year, and one of the biggest inspirations behind the decision to do so is Kevin Yee. Kevin is a former pharmacist turned full-time YouTube creator, and we recently sat down in-person in Las Vegas to talk about his journey and some lessons he can share with you and I on growing a YouTube channel. Listen in to find out: What inspired Kevin to leave his career in pharmacy and pursue copywriting and YouTube The catalyst for Kevin leaving his

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37:20

375: Unpacking Mike's DISC Personality Test Results -...

Brand You Personal Branding ·

2023/04/18

Evelyn Eccard is an executive coach and trainer who helps corporate teams and individuals better understand themselves and equips them with the people skills needed to become effective leaders. Before running her business, she worked as a Regional Sales Manager for a Fortune 500 company responsible for $50M in ancillary revenue. In this episode, Evelyn and Mike will discuss the results of his DISC assessment. DISC is a well-known and widely utilized tool that helps us better understand how we

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12:35

374: My Top 3 Takeaways from Being On TV in Las Vegas

Brand You Personal Branding ·

2023/04/11

You’ve undoubtedly heard that “good things come in small packages”. This brief episode proves that truth. Your host Mike Kim will share three observations he made while hanging out with high performers during a TV filming in Las Vegas In reverse order they are: Third--High performers are persistent in their pursuit of growth and development. Second—They know how to ask good questions. First—High performers tend to have a good grasp of people skills and know how to navigate relationships. While

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35:39

373: You Are Never to Old to Make an Impact - A...

Brand You Personal Branding ·

2023/04/04

This episode clearly demonstrates that we don’t have to be famous, or even widely known in order to make a large impact. Proof is Mike’s guest this week, Carolyn Newman. Mike met Carolyn via a leadership community and some coaching calls. Mike says that he felt an almost immediate connection with Carolyn and could identify with her struggles and adversity. They have been intending to do this interview for over a year. Tune in for this frank and open sharing where Carolyn and Mike discuss:

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33:23

372: Forget What They Say – Why You Should Unfollow...

Brand You Personal Branding ·

2023/03/28

As Severus Snape said to Harry Potter, “Clearly, fame isn’t everything.” Well, it may not be everything, but it’s something. A case in point is Mike’s guest this week—Terri Trespicio. Terri Trespicio is an award-winning writer, speaker, brand advisor, and author of Unfollow Your Passion: How to Create a Life that Matters to You (Atria/Simon & Schuster, December 2021). Her TEDx talk, “Stop Searching for Your Passion,” has surpassed 7 million views, and Hubspot named her one of the “Top 18 female

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29:07

371: How World-Class Facilitators Own the Room and...

Brand You Personal Branding ·

2023/03/21

This week, Mike spends some quality time with a quality facilitator. Jason Frazell is a coach, speaker, facilitator, personal brand strategist, podcaster, and dad. In this episode, Mike and Jason discuss: How Jason earns gigs and holds the space for groups. How to win over a “cold room” The pros and cons of working with a group that already knows you, versus a “cold room” How technology has changed the way that people interact Why it’s important to be present and adaptable when facilitating How

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31:19

370: How to Break Through Constraints and Living a...

Brand You Personal Branding ·

2023/03/14

Share some powerful and emotionally-charged moments with host Mike Kim and Sheila Wilkinson. Sheila is a Louisiana Licensed Attorney, a Louisiana Licensed Master Social Worker, an Educator, an Empowerment Coach, and the host of the “What Would Sheila Say?” Podcast. Sheila combines her love for the law, social work, and education to help lawyers, creatives, and other service-based professionals and business owners transform pain, frustration, and unreasonable expectations at work into happiness,

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33:09

369: How to Have A Persuasive Pre-Launch with Brenna...

Brand You Personal Branding ·

2023/03/07

Enjoy some quality time as host Mike Kim chats with Brenna McGowan. Brenna’s a strategic copywriter, marketing consultant, and launch pro who helps businesses of all sizes warm up customers until they’re fiery hot and ready to buy, with her Pre-Launch Plan Process™. By leveraging her pre-launch strategies, Brenna’s clients have seen 50%+ revenue growth in their launches without the frenzy and chaos they used to feel when launching. She also helps her students inside The Pre-Launch Plan Program

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15:48

368: Define the Relationship with Your Business,...

Brand You Personal Branding ·

2023/02/28

Host Mike Kim returns this week to share his reflections on relationships. No, not THOSE relationships, but rather relationships with “entities”. The particular entities he’ll e discussing are money, your business, time, success & failure, and yourself. So, listen in for some extremely valuable insights. In this episode, Mike will discuss these vital questions: What life advice did Mike give to a 1-year-old? Why do we “externalize” the entities we have relationships with? How can we assess the

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07:51

REAL TIME UPDATE - February 21, 2023

Brand You Personal Branding ·

2023/02/21

This isn't a full episode per se – just a quick check-in and update as I've been on the road almost non-stop the past several weeks. Let's connect on social here: Instagram: @mikekim TikTok: tiktok.com/@mikekimtv Facebook: facebook.com/mikekimtv Twitter: twitter.com/mikekimtv LinkedIn: linkedin.com/in/mikekimtv YouTube: youtube.com/c/youarethebrand Back to our regularly scheduled programming next week!

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36:34

367: Everything You Need to Know About Instagram...

Brand You Personal Branding ·

2023/02/14

Reelly? Yes, reelly! Laura Bitoiu is a social media expert who teaches entrepreneurs how to use Instagram Reels to grow their businesses. Since launching her company B Squared Social in 2018, she’s helped thousands of people—from artists and photographers to CEOs and surgeons—connect with their ideal audience via Reels and convert them into lifelong customers. In this episode she’ll share with you: Why many business owners believe that Instagram won’t work for them. Why video content is so

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