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PODCAST

Brand You Personal Branding

The Brand You Podcast with Mike Kim helps you showcase your unique expertise and build a profitable business around your personal brand. Each episode blends real-world strategy with actionable tips in personal branding, marketing, copywriting, consulting, business, and coaching — so you can attract the right clients, grow your influence, and do more of the work you love. Mike Kim is the Wall Street Journal best-selling author of You Are the Brand, a proven guidebook that has helped entrepreneurs,

business entrepreneurship

All Episodes

10:02

[#12] The Messenger Is More Important Than the...

Brand You Personal Branding ·

2025/12/09

Watch on YouTube » Read this episode » Content marketing is dead. "How-to" isn't a differentiator anymore—AI can do that better than any of us. What actually cuts through now is the messenger, not the message. In this video, I break down why the shift from "How-to" to "How I…" content matters, how connection beats conversion, and why wisdom earned through lived experience is the real currency in a post-AI world. People don't buy from experts—they buy from humans they believe. If you're tired of

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11:07

[#11] Video Games Let You Start Over Without Losing...

Brand You Personal Branding ·

2025/12/02

Watch on YouTube » Read this newsletter » I played (too many) videogames in college and often sank a lot of time into "character creation" – where you get to pick what kind of character you'll build for the game. Game developers knew players would obsess over getting it "right," so they built in something called a respec — a way to wipe your build, reassign your points, and start fresh without losing your progress. Turns out, businessa and life can work the same way. Today, I share how I've been

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09:09

[#10] How Gratitude Became the Backbone of My Inner Life

Brand You Personal Branding ·

2025/11/25

Watch on YouTube here » I used to think gratitude was an obligation—something church kids did while passing an offering plate or something people talked about every Thanksgiving. But four years with The Five Minute Journal did something I never expected: it made me a grateful person instead of someone trying to feel grateful. EPISODE LINKS: The Five Minute Journal » Join the waitlist for 1:1 Advisory » Join the waitlist for my Private Mastermind » CONNECT WITH ME Newsletter Instagram TikTok X

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06:25

[#09] The Secret Season I'm Using to Reset and...

Brand You Personal Branding ·

2025/11/18

Watch this on YouTube » In this episode I break down the hidden season high achievers avoid: the quiet "wintering" phase where you subtract, repair, and redirect your energy to what actually matters. I share how cutting $25k/month in retainers, drinking 70% less, and reclaiming 80+ hours a month reshaped my life, creativity, and identity. If you're feeling the pull to shed old leaves and grow deeper roots, this one's for you. EPISODE LINKS: Join the waitlist for 1:1 Advisory » Join the waitlist for

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01:07:48

[#08] From Expert to Author - The Strategic Blueprint...

Brand You Personal Branding ·

2025/11/11

Watch this on YouTube (recommended) » Last week, I hosted a live presentation called "From Expert to Author: The Strategic Blueprint for Writing a Book That Builds Your Business." While writing a book has always been a good idea for experts, I believe it's a non-negotiable in today's world. This is a long presentation, but I believe there's a lot you can learn from it. Check out the timestamps below for the different sections. If you're interested in working with me in Q4 2025 or Q1 2026, go to

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06:14

[#07] Foundational vs. Frantic: Depth of Execution,...

Brand You Personal Branding ·

2025/11/04

Read this episode: mikekim.com/foundational-frantic Watch this on YouTube » This week's episode is a bit shorter because I'm preparing for a live training later this week on How to Write and Market a Bestselling Book (register below). My thoughts for this week: Just because the work is quiet doesn't mean it's not important. This really just boils down to a fight we all face: foundational vs. frantic. Just like the autumn season here in the Northeast U.S. has a purpose, it's vital to define the

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16:43

[#06] An Inside Look at My Book Numbers - Sales,...

Brand You Personal Branding ·

2025/10/28

Read this episode: mikekim.com/book-roi Watch this episode on YouTube » In this behind-the-scenes breakdown, I share the real numbers and lessons from You Are the Brand: how large my email list grew, how the book hit the Wall Street Journal and USA Today bestseller lists, and how I turned one book into $250K+ in coaching and certification offers. You'll hear what it actually takes to hit those lists, what "writing a good book" really requires, and how the process itself rewires your identity

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12:39

[#05] The Economy of Meaning - What's Coming Next for...

Brand You Personal Branding ·

2025/10/21

Read this episode: mikekim.com/economy-of-meaning Watch on YouTube here » What if the next great economy isn’t about money, content, or attention, but meaning? In this conversation, I unpack every major shift we’ve lived through—the Industrial, Knowledge, Digital, Creator, and Attention Economies—and why the next frontier for personal brands is the Economy of Meaning. It’s a wake-up call for entrepreneurs, coaches, and creators to stop chasing optimization and start embodying integration: to share

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09:39

[#04] The Delete-and-Replace Method: How I Rewrote...

Brand You Personal Branding ·

2025/10/14

Read this episode: mikekim.com/delete-and-replace Watch on YouTube here » Most of us carry stories we didn't consciously choose. Growth usually requires letting go of those stories, but trying to them can feel impossible. In this episode, I share something that has helped me: instead of fighting to delete the file, save over it by creating new experiences in the same spaces. Some stories can only be released when you transmute them into something with material consequence—a book, a body of work,

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13:43

[#03] The IP Empire - My "Antifragile" Strategy for...

Brand You Personal Branding ·

2025/10/07

Read this post: mikekim.com/ip-empire Watch on YouTube here » If your business depends on one market, one trending topic, or one lucky break, you're more vulnerable than you think. I'm breaking down the exact strategy I've used to take the same intellectual property and multiply it across multiple markets—creating an antifragile business that actually gets stronger during downturns. This is the framework that kept my business growing during COVID while others scrambled, and it's built on strategic

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14:03

[#02] Three Mental Models That Help Me Make Better,...

Brand You Personal Branding ·

2025/09/30

It's common to agonize over decisions, but a few years ago I realized I was asking the wrong question entirely. Instead of "Did I make the right decision?" I started asking "How do I make better decisions faster?" That shift led me to discover and study decision-making frameworks - and these three have that completely changed how I approach business and life. 1:22 - One-way vs. Two-way doors 4:39 - The Lindy Effect 8:28 - The Chick Test 12:49 - Waitlist for writing your book You can watch this

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04:24

473 - The Newsletter-First Strategy That's Changing...

Brand You Personal Branding ·

2025/09/25

I got sick this past week and it made me realize something important about my content strategy - I've been spreading myself way too thin. Sometimes it takes getting "punched in the mouth" (as Mike Tyson would say) to see what's really not working. So, I'm sharing my honest struggle with feeling scattered across multiple platforms and the bold new approach I'm testing for the next six months minimum. I f you've ever felt overwhelmed trying to be everywhere online, this look at simplifying your

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38:53

472 - Personal Brands - Learn from this Morgan...

Brand You Personal Branding ·

2025/09/16

What happens when a hardworking analyst who gets mistaken for a flight attendant discovers she needs more than excellent work to climb the corporate ladder? May Busch's 24-year journey from junior analyst to Chief Operating Officer at Morgan Stanley Europe reveals the uncomfortable truths about executive presence, personal branding, and why your skills alone won't get you promoted. Some key points: The promotion-killing wardrobe mistake that taught May the harsh reality about looking "the part" The

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56:08

471 - How Two Authors Wrote One Book: An Inside Look...

Brand You Personal Branding ·

2025/09/09

In this conversation, I team up with my friend Andy Storch to share the behind-the-scenes story of our new book Own Your Brand, Own Your Career. We pull back the curtain on what it’s like to co-author a book from scratch, why we chose to self-publish, and how this project bridges my world of solopreneurs with Andy’s corporate leadership audience. Beyond the book itself, we dive deep into collaboration, personal branding, and the future of work in the age of AI. Get Own Your Brand, Own Your Career on

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46:13

470 - How Writing a Book Took a Hall of Fame Coach...

Brand You Personal Branding ·

2025/09/02

In this conversation, I sit down with Dr. Barry Davis, a collegiate Hall of Fame baseball coach and author of Old Dog, New Tricks: The Power of Leading with Emotional Intelligence. Barry shares how writing books has not only shaped his leadership but also expanded his platform as a consultant, speaker, and facilitator. You'll also get some golden insights on coaching and mentorship. My favorite takeaway? Coach the person, not the position. Get Old Dog, New Tricks on Amazon » This fall, I'm planning

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47:07

469 - A Behind-the-Scenes Look at the Process of...

Brand You Personal Branding ·

2025/08/26

I sit down with author Marissa Nehlsen to share how we helped her bring her first book, Live Life Rich, to life. You'll learn how the book was conceived and structured, as well as some of the challenges we faced. You can also view this interview in studio on my YouTube channel here. If you've ever wanted to write a book or were curious about how the ghostwriter / client dynamic works, tune in. Get your copy of Live Life Rich » This fall, I'm planning to host an accelerator to help future authors

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20:02

468 - Rick Rubin, Johnny Cash, and the Secret Power...

Brand You Personal Branding ·

2025/08/20

As AI continues to change how we work, I’ve been paying close attention to the one thing it can’t replicate: taste. In this conversation, I share why I believe cultivating discernment is the real differentiator, how I’m personally practicing it, and what you can do to sharpen yours in business, branding, and creativity. Why I think AI can replicate skills but not intuition—and why that excites me. How Rick Rubin and Johnny Cash helped me see taste in a whole new way. The way I curate my inputs to

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13:37

467 - The Coming Authenticity Premium - Why Your...

Brand You Personal Branding ·

2025/08/12

Content alone won’t set you apart anymore. AI can create more words, images, and videos than you could in a lifetime—but it can’t replicate your voice, your perspective, or the way you connect with people. That’s why what you say, how you say it, and the stories you share are about to become your most valuable assets. I’ve just spent weeks deep in conversations with some smart entrepreneurs, creators, and leaders I know for my upcoming You Are the Brand AI Summit. One very common theme: the people

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59:47

466 - The Secrets and Stories I've Kept Hidden for a...

Brand You Personal Branding ·

2025/08/05

When my friend Eugene Choi dropped by my place last week, we had one of the rawest conversations I’ve ever had about my business. For the first time, I opened up about the wins I’ve kept quiet, the mistakes that nearly sunk me, and the moments—and people—that altered my path forever. This is the unfiltered backstory I’ve never fully shared, until now. Tune in and, you’ll hear: 1:56 - Why my mastermind is (apparently) an anomaly 6:56 - How my mastermind helped me go full-time

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15:59

465 - Starting Over After Losing the Life You...

Brand You Personal Branding ·

2025/07/02

As solopreneurs, so much of what we build is deeply personal. Our businesses are often born from the gaps in our own stories. In this solo episode, I reflect on the recent death of my father and the quiet grief that followed for the connection we never fully had. It made me confront how much of my business drive was rooted in fear and pain. This isn’t a business episode in the traditional sense, but it’s a human one. If you’ve ever built something to feel safe, seen, or in control, I think you’ll

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487 results

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