x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

The Social Strategist

Michelle Gifford

The Social Strategist is your marketing podcast to keep you up to date with all of the changes, trends, and best marketing strategy for social media. If you are using Instagram, blogging, TikTok, email marketing, Pinterest, or other social platforms, then this is the podcast for you.

business

All Episodes

37:44

Ep 296 How to Make Instagram Tasty with Female Foodie

The Social Strategist ·

2024/03/19

Brooke from Female Foodie is here today! We dive into strategies for creating engaging IG videos using attention-grabbing intro shots, and analyzing performance metrics to inform future content. Brooke shares the wisdom of being inspired by other accounts and noticing what common threads in their content do best. The doors to Grow the Gram are open!!! For an entire year, I’ll be your guide in growing your Instagram. This 8-module course teaches my exact blueprint to grow your following and profits

en

17:20

Ep 295 Your Business and IG: Get On The Field

The Social Strategist ·

2024/03/14

Put that helmet on, grab a bat and swing. Sister, you are here for business. You are here to make money. You are here to impact lives. You are here to change your life and in so doing change the lives of other people. And if you're here on the field, let's learn how to play the game! This follow-up to the last episode with Jenica Parcell reminds us that we can’t succeed if we don’t play. The doors to Grow the Gram are open!!! For an entire year, I’ll be your guide in growing your Instagram. This

en

28:25

Ep 294 How to Be Friends with The Instagram Algorithm...

The Social Strategist ·

2024/03/12

Today Jenica Parcell (luxury lifestyle for the budget conscious!) and I talk about how my Grow the Gram course helped her bring her Instagram account back to life. Because of an IG break and the algorithm change, Jenica felt lost on Instagram. What fixed it? -Niching down -Using hooks that bring people in -Creating content that is quick and easy to consume -Creating content that is streamlined -Using IG as a tool -Not taking analytics personally, but as an indicator of what content works and what

en

18:32

Ep 293 Join Grow the Gram for Explosive (and...

The Social Strategist ·

2024/03/07

Today I share the story of how I cracked Instagram’s code and made my own Instagram account take off using a content funnel strategy. I create attraction, nurture, and sales content for my account and it works like a charm! I’ve used it with many of my clients who’ve had extreme success and I want the same for you. In this episode, I share how I created the Grow the Gram program to teach you how to apply the strategy to your own account. No more anger or frustration about your lack of growth! Doors

en

32:59

Ep 292 Secrets to Making Money Using Affiliate...

The Social Strategist ·

2024/03/05

Jessica N. Turner is a master of affiliate marketing, a Wall Street Journal best selling author of (almost!) three books, and a nationwide speaker about social media best practices and work-life balance. On top of that, she is the best friend you turn to for the best deals on her Instagram and website. In today's episode I talked with her about some concrete ways you can make more money with affiliates. She lets us in on her secret of how to negotiate hybrid deals (sponsored + commission rates)

en

14:51

Ep 291 Has Your Instagram Growth Stopped? Try this!...

The Social Strategist ·

2024/02/29

How did Leanne Barlow start growing on Instagram again? After an Instagram audit with me and personalized strategy recommendations she pushed through! Here I share a few of the strategies she used to break her barriers! Realizing that IG is a search engine and requires a strategy is step one. Making sure you know who you serve will help you create content to attract, nurture, and sell in ways that will convert your Instagram followers to customers. Listen in for all the tips! Get an Instagram audit

en

36:15

Ep 290 How To Be Less Romantic about Your IG Posts...

The Social Strategist ·

2024/02/27

Leanne Barlow has been on Instagram for 15 years, but for the past five years, her growth has topped out. She would grow a hundred followers in a day and she would lose a hundred followers in a day. She was stuck and not growing. Then a few months ago, Leanne reached out to me and we did an Instagram audit and strategy call. Four months later, she has grown 50,000 followers. And she's not stopping. In this episode, we dive into the changes she made and how you can do it too. Just a few of the

en

14:49

Ep 289 Take the Leap from Owner to CEO: What We Learn...

The Social Strategist ·

2024/02/22

How did Mandi Gubler from Happy Happy Houseplant double her following and her revenue in just a year? In this follow-up episode, I want to make sure we learn exactly what led to her exponential success. If you are ready to go from "business owner" to "CEO" and define it your own way, this is the episode for you. It'll take some business systems, preparation, and mental work, and I promise it'll be worth it! Enter Mandi's jungle on Instagram @HappyHappyHouseplant ! We would love to help you grow

en

27:09

Ep 288, Pt 2: Creating Real Connections with IG...

The Social Strategist ·

2024/02/20

Welcome to the first week of my Instagram success story series, where I am interviewing people who are finding success on Instagram. The whole goal of this series is to show you the different ways you can create growth on the Gram. These are interviews from real people, real businesses, and they don't hold anything back. In this second half of the episode, Mandi from Happy Happy Houseplant is diving deep into the specific Instagram strategies she uses to grow her product based business at Happy

en

49:40

Ep 288, Pt 1: 256k to 609k in 1 Year with Mandi...

The Social Strategist ·

2024/02/20

Welcome to the first week of my Instagram success story series, where I am interviewing people who are finding success on Instagram. The whole goal of this series is to show you the different ways you can create growth on the Gram. These are interviews from real people, real businesses, and they don't hold anything back. This episode is so good, it went extra long, so I split it up into two episodes. Make sure to download part two as well, where we dive into the specific Instagram strategies she

en

17:14

Ep 287 5 Minute Instagram Growth Strategies and A Big...

The Social Strategist ·

2024/02/15

What if there were some things that you could do right now, that only took a few minutes that could completely boost and change your Instagram? We will dive into several concrete, actionable steps that you can take right now to improve your bio, name, handle, text usage on covers, profile photo, content, reel covers, and content bank creation. I also have a pretty big announcement that is going to affect how this podcast goes in the near future! I will be interviewing different guests in different

en

44:27

Ep 286 How To Achieve "Atomic Growth" In Your...

The Social Strategist ·

2024/02/13

In this episode, Chris Richards of Atomic Growth teaches about five business archetypes and how knowing what you are can help you overcome obstacles in your personal life and business growth. Chris and Michelle discuss examples of each of the types and identify both the advantageous and more detrimental and qualities of each. Take Chris’s free business archetype quiz to see what you are so you can start breaking through barriers today! Are you a trailblazer, experimentalist, sage, strategist, or

en

21:00

Ep 285 Are Courses Out? Get Industry Secrets from Wes...

The Social Strategist ·

2024/02/08

Is course creation dead? Expert Wes Wages of Armosa Studios assures us that it is not! He tells us that, “the world is ready to learn from you”! There are a few simple steps Wes shares to creating a course. At the first stages, just get it out of your head: just start writing and block it out (or use Chat GPT!), then video a simple first draft on your phone. Send out your course to friends for feedback and move on from there! Creating a course can be easy to do, and Wes gives all the tips and tricks

en

09:56

Ep 284 Easy Template to Host Your Own Mastermind

The Social Strategist ·

2024/02/06

In this episode I share some secrets of how to host your own mastermind–no need to wait to be invited to one! There are several elements that are awesome to include, such as: business vision declaration, hot seat questions, business audits, expert hours for teaching your expertise to others, content planning time, and dedicated content creation time. Inviting people you trust from industries other than your own and that have expertise in their area is a recipe for a successful meeting for everyone

en

18:48

Ep 283 $75M to $750M, Steal Stanley Cup's Strategy

The Social Strategist ·

2024/02/01

In this follow-up episode, we break down specific and actionable strategies to up your sales and therefore your income. Use these strategies from Stanley Cup and the Buy Guide to meet the needs of your clients and keep them coming back to you for more! Solve your customer's pain points and problems Create influencer marketing campaigns Increase lifetime customer value so you can continue solving their problems by: Adding complimentary products Bundling products Guiding customers to renew products

en

34:38

Ep 282 Stanley Cup: Secret Viral Strategy with The...

The Social Strategist ·

2024/01/30

Instagram genius, Taylor Cannon, shares the story of how she and her two business partners, Ashlee and Linley, fought to partner with 100-year-old company Stanley-PMI to resurrect and reimagine their discontinued 40 ounce Quencher. They took a product that was traditionally marketed to an outdoorsy, mostly male customer base and said, "let's make your durable, high quality, hardworking cup in a pink." The Buy Guide girls loved the cup for its functionality and quality, and because they love sharing

en

14:37

Ep 281 How I Got on Stage at Traffic and Conversion...

The Social Strategist ·

2024/01/25

In this episode, I share my secrets for what it took to land a spot teaching Instagram onstage alongside Richard Branson, Daymond John, and Ryan Deiss at the number one event in the US for the AI driven marketer: the Traffic and Conversion Summit in Las Vegas. The steps to get there are simple, but consistency and a little discomfort are key to making it work. Say "yes" to the hard stuff Invest in beneficial relationships Invest in yourself Success breeds success These steps will help you "get on

en

37:08

Ep 280 Guest Podcasting Secrets from My Podcast...

The Social Strategist ·

2024/01/23

In this exciting episode, Dustin Riechmann of 7 Figure Leap shares example after example about how your network is your net worth. Developing relationships with others is a key strategy to business growth. Dustin teaches how guest podcasting will create win-win-win scenarios for everyone involved. As you speak on a podcast, you will gain exposure to your target market with little effort; the audience will receive insights from your interview; and the host wins because her/his audience is being

en

13:57

Ep 279 300k in 1 year: Steal My Client's Strategy

The Social Strategist ·

2024/01/18

Being successful on Instagram isn't achieved just with luck. We can take some very specific steps to achieve the goals we want! Follow along as I share the strategy we implemented with one of my clients that earned her 300k followers of her target audience. Steps include: getting very clear on your niche, understanding your brand voice, identifying your proven content funnel (how people go from following of IG to purchasing your product), testing and following analytics, creating content for people

en

22:24

Ep 278 Journey from Social to CEO

The Social Strategist ·

2024/01/16

In this episode, we're going to be talking about some mindset shifts that will allow ourselves to claim the identity of CEO. We discuss some practical, tactical things that you can do today to stop holding yourself back to being just a hobby business with a social media following into taking control as CEO of a money-making, successful business with a large following whose needs you meet. We will work on how to be a creator, rather than a victim and we'll talk about four specific and actionable

en

384 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...