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PODCAST

The Social Strategist

Michelle Gifford

The Social Strategist is your marketing podcast to keep you up to date with all of the changes, trends, and best marketing strategy for social media. If you are using Instagram, blogging, TikTok, email marketing, Pinterest, or other social platforms, then this is the podcast for you.

business

All Episodes

23:40

Jill Coleman @jillfit on Niching Down, Beating...

The Social Strategist ·

2025/09/25

In this episode, I sit down with my friend Jill Coleman of @jillfit to talk about the evolution of the online coaching space, why niching down matters more than ever, and how to overcome perfectionism so you can actually grow your business. Jill shares her journey from fitness blogger to business coach and gives practical advice for coaches at every stage whether you’re just starting out, stuck in the messy middle, or scaling to the next level. Find Jill on Instagram @jillfit Join my Free Hooks

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21:42

The Most Asked Instagram Questions Answered: Reposts,...

The Social Strategist ·

2025/09/18

In this episode, I’m answering questions straight from Instagrammers just like! From strategy shifts to time-saving systems, consider this your behind-the-scenes coaching session to help you finally make Instagram work for your business. Join my Free Hooks Masterclass on September 25th HERE Let's hang out on Instagram! And as always, please leave a rating and review! It means the world.

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26:33

Stop Being Weird About Money

The Social Strategist ·

2025/09/11

Money. Let’s not be weird about it, okay? In this episode, I’m pulling back the curtain on the stories we tell ourselves about money—the guilt, the shame, the fear—and showing you how to rewrite those thoughts so you can finally step into abundance. You’ll hear real struggles women have shared with me, the money stories I’ve had to overcome myself, and the practical steps you can take to shift your mindset and actually welcome more money into your life and business. Because here’s the truth: we need

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14:50

We're back, baby!

The Social Strategist ·

2025/09/09

The Social Strategist Podcast is back, baby! We're jumping back in to talk about what it actually takes to grow a business, the tools that make it easier, building systems that keep you sane, and the mindset shifts you to step into being a full blown CEO. This is the place where we make Instagram your mic, grow a business that feels good, and talk honestly about what it takes to build success while holding onto the life you love. Let’s get to work! Come check out my Viral Hooks Masterclass HERE Grow

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04:26

Permission Granted

The Social Strategist ·

2025/09/05

Building a business when no one around you really understands it can feel lonely. In today’s quick episode, I’m talking about one of the biggest mindset blocks I see: waiting for permission. If you’re building a personality-led brand while juggling real life, this one’s for you. You don’t need to shrink or wait for someone to say it’s okay. This is your permission slip—let’s go. Come check out my Viral Hooks Masterclass HERE Grow the Gram is OPEN! Sign up HERE and use code PODCAST100 for $100 off

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35:59

Top Influencer Secrets From Lindsay Nead From Parker...

The Social Strategist ·

2025/09/05

In this episode, I sit down with Lindsay Nead, founder of Parker Management, to talk about the real behind-the-scenes of influencer life. We dive into burnout, comparison, setting boundaries, and what it really takes to turn content creation into a sustainable, thriving business. Whether you're just starting out or an Instagram OG, this one’s packed with real talk and practical insights. Come check out my Viral Hooks Masterclass HERE Grow the Gram is OPEN! Sign up HERE and use code PODCAST100 for

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05:16

Pass Me the Cannoli: How to Quiet the Inner Voice

The Social Strategist ·

2025/09/05

What does a missing cannoli have to do with fear and personal growth? In this 5-minute episode, Michelle shares how a simple moment at dinner revealed two very different inner dialogues and why understanding your own internal voice matters more than you think. If fear has been quietly calling the shots in your life or business, this episode will help you pause, reset, and move forward with clarity and confidence. Come check out my Viral Hooks Masterclass HERE Grow the Gram is OPEN! Sign up HERE and

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35:30

From a Trailer to Yale Law School: Mary Marantz on...

The Social Strategist ·

2025/09/05

In this inspiring episode, bestselling author Mary Marantz shares her incredible journey—from growing up in a single-wide trailer in rural West Virginia to graduating from Yale Law School. Mary opens up about the fears she’s faced along the way, how she’s learned to rise above them, and the tools she uses to keep moving forward. If you’ve ever felt stuck, afraid, or unsure of your next step, this conversation will leave you feeling empowered and equipped to chase your own breakthrough. Come check

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05:14

The Confidence Gap

The Social Strategist ·

2025/09/05

Have you ever doubted your expertise and let that hold you back from opportunities? In this episode, we're talking about why women often struggle with confidence despite having the skills. And you know Michelle is not sugar coating it! Listen to learn how to overcome these doubts, step into your power, and bridge the confidence/competence gap. Come check out my Viral Hooks Masterclass HERE Grow the Gram is OPEN! Sign up HERE and use code PODCAST100 for $100 off today! Let's hang out on Instagram!

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15:33

The Real Reason People Don’t CARE About Your Content

The Social Strategist ·

2025/09/05

In this episode, we dive into what it means to actually add value on Instagram using the CARE method: Connect, Actionable, Relatable, Entertaining. This will help you clarify if what you're posting is really what you should be posting to attract the right people. Come check out my Viral Hooks Masterclass HERE Grow the Gram is OPEN! Sign up HERE and use code PODCAST100 for $100 off today! Let's hang out on Instagram! And as always, please leave a rating and review! It means the world.

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03:58

The Hill Blocks the View

The Social Strategist ·

2025/09/05

Recently, I noticed a new sign in my neighborhood, "Hill blocks view". I haven't been able to stop thinking about it since. Tune into this short episode, for a powerful metaphor you need to hear about growing your business. Come check out my Viral Hooks Masterclass HERE Grow the Gram is OPEN! Sign up HERE and use code PODCAST100 for $100 off today! Let's hang out on Instagram! And as always, please leave a rating and review! It means the world.

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16:50

30K in 30 Days: A Month to Attract and Amplify

The Social Strategist ·

2025/09/05

Go viral with my 30K in 30 Days Challenge! In this episode, we dive into Instagram strategies to stop the scroll and grow your account. Come check out my Viral Hooks Masterclass HERE Grow the Gram is OPEN! Sign up HERE and use code PODCAST100 for $100 off today! Let's hang out on Instagram! And as always, please leave a rating and review! It means the world.

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04:32

How Much Do You Lift, Bro?

The Social Strategist ·

2025/09/05

If you've been following me on Instagram, then it's no secret to you that I love going to the gym! In this short episode, we're talking about how my growth in the gym has changed how I look at growth in my business. Come check out my Viral Hooks Masterclass HERE Join Grow the Gram HERE and use code PODCAST100 for $100 off! Let's hang out on Instagram! And as always, please leave a rating and review! It means the world.

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22:40

The #1 Thing You Need to Do as a Leader

The Social Strategist ·

2025/09/05

It's time to find your emotional balance! In this episode, we're talking about the 4 types of emotional responses and how to regulate your feelings based on your type, so that you can be a better leader. Sign up for emotional intelligence coaching HERE Check out my Viral Hooks Masterclass HERE Join Grow the Gram HERE and use code PODCAST100 for $100 off! Let's hang out on Instagram! And as always, please leave a rating and review! It means the world.

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04:21

Your “Yes” Today Fuels Your Big Move Tomorrow

The Social Strategist ·

2025/09/05

This episode is your motivational reminder that you are doing just fine! Your future self will thank you for all that you're doing now, no matter how small it may seem. Check out my Viral Hooks Masterclass HERE Join Grow the Gram HERE and use code PODCAST100 for $100 off today! Let's hang out on Instagram! And as always, please leave a rating and review! It means the world.

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19:24

Market like a Woman: 3 Instagram Steps You Can Take...

The Social Strategist ·

2025/09/05

Tired of all of the "bro marketing" out there? Me too, friend! In this episode, we're talking about the new revolution of marketing (hint: it's all about women in charge!) and the strategies you can implement RIGHT NOW to build connections and community using your content. Check out my Viral Hooks Masterclass HERE Join Grow the Gram HERE and use code PODCAST100 for $100 off today! Let's hang out on Instagram! And as always, please leave a rating and review! It means the world.

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05:02

What Are Trial Reels?

The Social Strategist ·

2025/09/05

Trial Reels are the hot new experiment on Instagram! In this short episode, we're talking about how you can use these to test your content and discover what works for your account. P.S. I also made a YouTube video about growing your audience with Trial Reels, check it out HERE! Come check out my Viral Hooks Masterclass HERE Join Grow the Gram HERE and use code PODCAST100 for $100 off today! Apply for my high-level Mastermind HERE! We start in a few weeks! Let's hang out on Instagram!

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20:11

The Personal Brand Playbook: Building an Authentic...

The Social Strategist ·

2025/09/05

What type of Instagram expert are you? The relatable one? The documenter? Well, in this episode, we're breaking down the 9 different types of experts and how each type can use Instagram to their benefit. Check out my Viral Hooks Masterclass HERE Join Grow the Gram HERE and use code PODCAST100 for $100 off today! And apply for my high-level Mastermind HERE! We start in a few weeks! Let's hang out on Instagram! And as always, please leave a rating and review! It means the world.

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04:51

When My Sister Ran for Mayor

The Social Strategist ·

2025/09/05

How often do you find yourself looking at those around you and feeling lonely because you aren't in the same boat? This is normal! In this episode, we're talking about the loneliness we can feel in our business and the power of the support around us. Apply for my high-level Mastermind HERE! We start in a few weeks! Join Grow the Gram HERE and use code PODCAST100 for $100 off! Let's hang out on Instagram! And as always, please leave a rating and review! It means the world.

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23:34

Are You Old Money or New Money on Instagram?

The Social Strategist ·

2025/09/05

Have you been on Instagram for years or are you just starting out? Either way, the strategy game has EVOLVED and it's time to re-adapt! Apply for my high-level Mastermind HERE! We start in a few weeks! Join Grow the Gram HERE and use code PODCAST100 for $100 off! Let's hang out on Instagram! And as always, please leave a rating and review! It means the world.

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384 results

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