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PODCAST

SEO in 2026

SEO is continuing to change at an alarming pace. And yet, in some sense, the principles of good SEO remain the same. Hello, and welcome to SEO in 2026 – a significant repository of current thinking from many of the world’s leading SEOs. We"re pleased to be able to welcome you to the fifth book and fifth series in this podcast, now well and truly an annual tradition, brought to you by Majestic. “How people search has seen a bigger shift in the last 12 months than the last 12 years, and this makes

business marketing

All Episodes

15:32

Optimize both for both search engines and users -...

SEO in 2026 ·

2025/02/28

Sara Fernández Carmona shares the importance of optimizing for both search engines and users. Hosted by David Bain.Discussion points include:How would you define accessibility?In 2025, the European Union will enforce the European Accessibility Act - how would you summarise that and what does that mean for SEOs?What are the areas that providing good accessibility offers beyond visual impairments?-Cognitive disabilities: clear and straightforward content benefits those with cognitive

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15:47

Accessibility is sexy again (with the changes to the...

SEO in 2026 ·

2025/02/27

Billie Geena Hyde shares that Accessibility is sexy again (with the changes to the European Accessibility Act). Hosted by David Bain.Discussion points include:What changes have we seen to the European Accessibility Act?How does this affect SEOs?What are examples of the real data and facts around accessibility?How do we measure the value of improving accessibility?What are some big opportunities for SEOs?Can we use AI to assist with this?How does this fit into a digital strategy?

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16:16

Adapt to AI search trends with strong brand authority...

SEO in 2026 ·

2025/02/26

Yordan Dimitrov shares the importance of adapting to AI search trends with strong brand authority.Discussion points include:What AI search trends are you referring to?How do you adapt to AI search trends with strong brand authority?What does strong brand authority look like?How do you measure strong brand authority in the age of AI?How will AI search trends continue to evolve?How will this impact the need to continue to adapt as a brand?What are the key elements to creating a successful brand in

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15:59

Customer Experience is the Alpha and Omega of SEO in...

SEO in 2026 ·

2025/02/25

Martina Zrzavá Libřická shares that Customer Experience is the Alpha and Omega of SEO in 2025 - with David Bain.Discussion points include:What does Customer Experience becoming the Alpha and Omega of SEO actually mean in practice?Why is customer experience so important to SEO?What data should SEOs be looking for to find out more about their users?Which other in-house teams should you involve to make this a success?What information are you looking to find out from customers?What should you do with

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15:57

Embrace Search Experience Optimisation with Search...

SEO in 2026 ·

2025/02/24

Damien Robert discusses the importance of embracing Search Experience Optimisation with Search Marketing & Web Accessibility - hosted by David BainTalking points:Why is Search Marketing and Web Accessibility linked?How would you define web inclusivity - and is this different from web accessibility?How do you create an experience that’s welcome to everyone?How do you ensure that your site is universally engaging?How is paid search’s role changing?What are some key aspects of web accessibility

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18:06

How should SEO work in a world where AI has a bigger...

SEO in 2026 ·

2025/02/21

Pedro Dias shares show SEO should work in a world where AI has a bigger role - with David Bain.Discussion points include:When you talk about AI having a bigger role, what do you mean exactly?How do we work in this kind of world?What does this mean for the content that we publish?How do we design and structure websites in order to retain value and protect unique valuable knowledge?Are there any downsides to this?Should we not just let our content be consumed by AI? Is that not inevitable? Will we not

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17:33

In 2025, "SEO PR" is essential - with Alan Silvestri

SEO in 2026 ·

2025/02/20

Alan Silvestri shares why in 2025, "SEO PR" is essential - with David Bain.Discussion points include:- Introduction to "SEO PR" and its importance.- Guidelines - domain authority, traffic- Key components: link quality evaluation, content strategy, outreach principles.- Creating link-worthy content that serves both PR and SEO goals.- Proactive link acquisition techniques in PR campaigns.- Optimizing for high-value link placements and relevant anchor text.

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17:15

Remove the complexities of SEO and get back to basics...

SEO in 2026 ·

2025/02/19

Simon Cox reveals why it's important to remove the complexities of SEO and get back to basics in 2025, in a discussion with David Bain.Talking points include:What do you mean by saying that no-one is going to be able to keep up with AI in 2025?Should SEOs not try to use AI?What do you mean by saying that you should remove the complexities of SEO?What are the basics that everyone should get back to?How do you ensure that you are focusing on the right basics?How do you justify not focusing on AI to

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15:41

Ensure that you're answering prospects' questions and...

SEO in 2026 ·

2025/02/18

Jess Joyce shares why it's essential that you're answering prospects' questions and pain points - with David Bain.Discussion points include:How do you know who your prospects are?How do you know what their needs and pain points are?How do you know you’re answering the right questions?What data do you use?Can you use all this data together?What tools do you use?What does that look like from a content perspective?What does success look like? Why take this approach over something else?

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14:28

Interview a salesperson on your team to get keyword...

SEO in 2026 ·

2025/02/17

Araminta Robertson shares why you need to Interview a salesperson on your team to get keyword ideas for your SEO success - with David Bain.Discussion points include:Why salespeople and not other people in your organisation?Should you interview all salespeople?What topics should you focus on?What questions should you be asking them?How should you structure the interviews?What should you do with the content?How often should you do this?After this, should you interview other people in the company?

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16:16

SEOs and content marketers are responsible for...

SEO in 2026 ·

2025/02/14

Kavi Kardos shares how SEOs and content marketers are responsible for fighting back against a flood of generic, AI-generated, and manipulative content. Hoisted by David Bain.Discussion points include:How can SEOs fight back against AI-generated content?How do we decide on the right long-tail questions we should be answering?What platforms should we be trying to appear on?Should we be happy to target zero search volume keywords?When you talk about Building community through less traditional platforms

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18:53

Omnichannel marketing will be essential for SEO...

SEO in 2026 ·

2025/02/13

Joshua Squires shares why omnichannel marketing will be essential for SEO success in 2025 - with David Bain.Discussion points include:Omnichannel marketing (for SEO performance) turns the typical SEO approach on its head by influencing audience behavior to achieve results in the SERPs. Google's leak plus what was revealed in the antitrust suit have made it clear that user interaction is one of the most powerful signals. To influence behavior, users need to see and hear a message multiple times over

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21:12

Do not forget to prepare for Agentic Search - with...

SEO in 2026 ·

2025/02/12

Gianluca Fiorelli discusses how to prepare for Agentic Search, with David Bain.Discussion points include:What is agentic search?What is an example of it?Why is it so important?How does it work?What do SEOs need to do to prepare for it?How do you measure success?How do you pitch the value of this internally?Read the full transcript of Gianluca's interview at https://majestic.com/seo-in-2025/additional-insights/gianluca-fiorelli

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16:30

Search Experience Optimisation is the (real)...

SEO in 2026 ·

2025/02/11

Nitin Manchanda shares why Search Experience Optimisation is the (real) definition of SEO with David Bain.Discussion points include:What do you mean by "Search Experience" and how is it different from the "Search Engine" optimization?What about organic experience? (Discoverability on other platforms) ODO - Organic Discovery OptimizationWhy is optimising for user intent, behaviour and expectations important in the new landscape of SEO?Everyone is talking about AI. Do you see any implications of

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14:35

Why SEOs must speak the language of business - with...

SEO in 2026 ·

2025/02/10

In this episode, Navin Israni shares why SEOs must speak the language of business - hosted by David Bain.Discussion points include:Why SEOs must speak the language of business?What does speaking the language of business actually mean?What does this mean for conversations with clients, tasks and reporting?What kinds of activities are a good use of an SEO’s time in 2025?What kind of reports do clients want?Should SEOs give up on impressions. clicks, and rankings in 2025?How else is the SEO role

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19:12

How to transform from an employee to a successful SEO...

SEO in 2026 ·

2025/02/07

Dre de Vera shares how to transform from an employee to a successful SEO consultant - with David Bain.Discussion points include:What is personal branding SEO?How do you build Your Personal Brand with Video?How do you measure the value of this?Why is building your Connections and Networking important?What is an example of effective networking?How do you attract clients from your network?Are there other ways of measuring the value of building a network?Should every SEO network?Would you like to talk

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18:38

Social media giants like TikTok are blurring the...

SEO in 2026 ·

2025/02/06

In this episode, Isa Lavahun shares show Social media giants like TikTok are blurring the standard SEO lines - hosted by David Bain.Talking points include:What does this mean for SEO strategy?How does social search intent impact SEO?How differently do users search on social media?How do you determine the type of content that you should be creating?Can you create the same content for your website and social media?What does this mean for user journeys?How do you measure the value of convoluted user

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17:18

How to communicate about your technical SEO audit...

SEO in 2026 ·

2025/02/05

Rosemary Osuoha discusses how to communicate about your technical SEO audit developers with David Bain.Talking points include:What are the key aspects of a technical SEO audit to communicate with developers?How should this communication occur?Over what timeframe should this communication occur?How has what is necessary to communicate changed over time?What are the aspects of a technical SEO audit that aren’t necessary to communicate with developers? Read the full transcript of Rosemary's interview

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15:51

Social search is more important than ever - with...

SEO in 2026 ·

2025/02/04

In this episode, Mathilde Høj shares how social search is more important than ever - with David Bain.Talking points include:Why are users fleeing Google and turning to TikTok?What are the types of searches on TikTok?How do you Incorporate TikTok into your search strategy?How do you catch all user touchpoints?What do you optimise for in TikTok?How do you combine this strategy with YouTube and your website?How will AIO impact social search?

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17:48

Focus on non-login forums to secure placements - with...

SEO in 2026 ·

2025/02/03

Navah Hopkins shares the importance of focusing on non-login forums to secure placements with David Bain.Discussion points include:What are the benefits to seeking placements on non-login forums?What placement / content type are you referring to?Does the size of the forum matter?How do you select the forum that is optimal for your business?When you talk about getting data for paid and organic creative, what data are you referring to?Why does this bypass the need to rank organically?How do you

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255 results

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