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PODCAST

SEO in 2026

SEO is continuing to change at an alarming pace. And yet, in some sense, the principles of good SEO remain the same. Hello, and welcome to SEO in 2026 – a significant repository of current thinking from many of the world’s leading SEOs. We"re pleased to be able to welcome you to the fifth book and fifth series in this podcast, now well and truly an annual tradition, brought to you by Majestic. “How people search has seen a bigger shift in the last 12 months than the last 12 years, and this makes

business marketing

All Episodes

15:41

Tidy up your online presence for the eyes of AI –...

SEO in 2026 ·

2026/01/22

In the past, it didn’t matter so much if old, less relevant content existed on your website and elsewhere. Dani Leitner shares that this isn’t the case anymore.Dani says: “My tip is a really easy one: Clean up your online presence because AI sees everything.”

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16:03

Translating SEO into a language of tangible business...

SEO in 2026 ·

2026/01/21

Kristina Bergwall discusses the importance of translating SEO into a language of tangible business impact in the future AI search landscape, and using that narrative to align all teams such as social, PR, and brand to work together, is what's going to make you win at SEO in 2026. Talking points include: How do you identify the areas of SEO that are likely to result in tangible business impact? What are examples of areas of SEO that don’t tend to deliver tangible business impact? How do you ensure

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16:05

Re-order your content for search dominance – with...

SEO in 2026 ·

2026/01/20

Damien Robert explains the need to move beyond traditional web content, achieved by making content modular, leading with irrefutable evidence. In addition, he recommends managing all assets from a single source of truth to please both humans and AI consumption.Damien says: “Re-order your content to future-proof your search dominance.”

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18:06

Identify searches that need grounding to focus your...

SEO in 2026 ·

2026/01/19

Mark Williams-Cook explains that you also need to consider the type of search that you’re attempting to optimize for, and the way that AI engines deal with different types of searches.Mark says: “Everyone should be determining whether their AI searches need grounding or not.”

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19:54

Master AI visibility by understanding the Algorithmic...

SEO in 2026 ·

2026/01/16

Jason Barnard shares that you can’t look at LLMs alone as the standalone way to determine whether or not your AI optimization has been a success.Jason says: “I'm going to explain how any marketer can optimize for AI-assistive engines.People call it generative engine optimization; I call it AI-assistive engine optimization. Whichever name you use, the principle to SEO in the AI era is very simple, and it's called the Algorithmic Trinity.”

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17:15

Navigate the probabilistic world of AI search – with...

SEO in 2026 ·

2026/01/15

Garrett Sussman shares that, even though there is great opportunity in being included in AI search results, results aren’t guaranteed.Garrett says: “Treat AI search as probabilistic, not predictable.Build content strategies rooted in deep audience understanding, because what shows up in search results depends on who's searching and how they search.”

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17:20

How to track metrics that actually matter in 2026 -...

SEO in 2026 ·

2026/01/14

Katie New shares the importance of tracking metrics that actually matter to you in 2026 (not just the default ones that you're used to asking for!) Talking points include: What are the default metrics? How do you determine the metrics that matter to you? How do you know that these are the best metrics to track? How do you know the best way to go about tracking them? How often should you review your metrics? How do you persuade stakeholders to change metrics?

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17:33

Don’t be a passive subject of AI's opinion; become an...

SEO in 2026 ·

2026/01/13

Nik Ranger shares that you shouldn’t necessarily conclude that ranking on Google means ranking well on AI search engines.Nik says: “Stop thinking just about ranking on Google and start focussing on a new discipline: AI visibility engineering. This is where you can systematically probe AI models to measure brand associations, quantify perception, and then use those insights to engineer on-page, off-site, and then use those insights to engineer on-page, off-site, and strategic actions that influence

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18:05

Make your content interpretable, not just crawlable –...

SEO in 2026 ·

2026/01/12

When we consider the fact that AI agents are starting to visit our sites, with a view to making purchase decisions or recommendations, and other AI engines are regurgitating our content, we have to ensure that they understand the essence of what we provide. Chris says: “Technical success for SEO in 2026 requires us to understand the interpretability of content rather than just the crawlability.”

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16:05

Keep track of how AI user agents are accessing and...

SEO in 2026 ·

2026/01/09

When we start preparing for the consumption of our goods and services by AI, we should also be preparing for AI user agents to navigate our sites.Itamar says: “In the age of AI platforms and LLMs, it's important to really understand how these different platforms, and more specifically user agents, are accessing and navigating your website.”

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15:19

Create your own knowledge graphs to improve your...

SEO in 2026 ·

2026/01/08

Part of the data layer that you provide for AI should include well-structured knowledge graphs, shares Olesia Korobka.Olesia says: “Prepare small knowledge graphs and use them for your SEO efforts – and also to optimize your content for LLMs and AI output.”What do you mean by small knowledge graphs, and how do AI search engines use knowledge graphs?“We know that Google uses knowledge graphs for their AI overviews and for some answers in AI Mode because knowledge graphs are facts. They are entities

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14:18

Use your server logs to perform an indexation audit...

SEO in 2026 ·

2026/01/07

Jérôme Salomon shares that you can use your server logs to perform an indexation audit at scale thanks to the 130 days rule, bypassing the URL inspector tool API limits for large websites.Talking points include:What is an indexation audit?Why would you want to conduct one?What is an indexation audit at scale?What is the 130 days rule?How do you use your server logs for this?What are the url inspector tool API limits for large websites?How often should you conduct one?How does this feed into a

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15:35

Develop an interconnected data layer to show up and...

SEO in 2026 ·

2026/01/06

Martha van Berkel follows on from Pam’s tip by highlighting that it’s key to manage the information that you’re providing to AI.Martha says: “SEO is now about managing your data layer for AI.”What is your data layer for AI?“We really have to think about the data we're putting into the machine.Most people still think of schema markup as just trying to get visibility, but it's way more than that. By doing semantic schema markup, you're building a knowledge graph, which can be a contextual thing that

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19:05

Prepare for a world where AI is your primary audience...

SEO in 2026 ·

2026/01/05

How are you preparing for AI? Pam Aungst Cronin starts off not by exploring how to use AI in your day-to-day activities, but how to position what you do, with AI as your primary audience.Pam says: “Start preparing for an AI-first future, where the AIs are your primary target audience, not humans.”

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15:00

Strengthen your brand – with Ramona Joita

SEO in 2026 ·

2026/01/02

Ramona Joita recommends that strong branding in 2026 is key – and shares why research is an integral part of this. Ramona says: “Strong branding, not just keywords, will drive organic visibility in the AI-powered SEO landscape in 2026.2025 has been the busiest year ever. I have been in this business for 15 years now, and I have faced all the changes that Google has put us through. We had the mobile-first index, where we had to adjust our websites to fit the mobile version. We had RankBrain, where

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17:49

Go beyond backlinks to gain authority in the new...

SEO in 2026 ·

2026/01/01

Joseph Kahn expands on Christian’s tip to emphasise that building authority in 2026 is multi-faceted.Joseph says: “Look beyond the blue links and build for AI.”Are we just talking about blue links in Google?“We're talking about blue links everywhere. Most people think, ‘Backlinks, backlinks, backlinks.’ The old world of SEO was just about using backlinks to build authority, and that isn't the way to build authority anymore.Links still matter, but it's very specialised. I can beat just about anybody

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19:52

How to SEO for LLMs - with Roman Leliukh

SEO in 2026 ·

2025/12/31

Roman Leliukh discusses how to SEO for LLMs.Key talking points include:Which LLMs should you optimize for?Chat GPT / AI Overviews / GeminiWhy are certain LLMs best?How do you optimize for them?How do you measure success?

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14:29

Build brand associations – with Christian Rigg

SEO in 2026 ·

2025/12/30

Christian Rigg follows on from Otuto Umeji’s tip to share that, if you can form a brand association in someone’s mind, it makes many aspects of SEO a lot easier.Christian says: “2026 is all about brand associations: in people's minds, in search engines, and in LLMs.Optimizing for brand associations means building deep and meaningful connections between your brand and the topics, products, features, outcomes – all of the things that matter to people and machines.”

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15:53

Rank in the mind, not on the SERP – with Otuto Umeji

SEO in 2026 ·

2025/12/29

Otuto Umeji shares that one of the key elements to building a successful brand in 2026, from an SEO perspective, is to be the go-to, remembered brand for a particular keyword phrase.Otuto says: “Use brand positioning to move from SERP rankings to mind rankings.”What are mind rankings?“Recently, we have seen that SEO is shifting, and AI search is now summarising results. Because of this, it's no longer enough to just chase rankings. The brands that will win are brands that strongly position

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17:15

In an AI search-first world, brands should move...

SEO in 2026 ·

2025/12/24

Charlie Clark shares that as we move towards an AI search-first world, brands should move beyond "links for links’ sake" and focus on semantically relevant brand mentions that align with key topics and entities, helping AI engines better understand, associate, and prioritise them in results.Talking points include:What’s an example of links for links’ sake?How do we focus on semantically relevant brand mentions?How do we measure the success of semantically relevant brand mentions?How do we ensure

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