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PODCAST

SEO in 2026

SEO is continuing to change at an alarming pace. And yet, in some sense, the principles of good SEO remain the same. Hello, and welcome to SEO in 2026 – a significant repository of current thinking from many of the world’s leading SEOs. We"re pleased to be able to welcome you to the fifth book and fifth series in this podcast, now well and truly an annual tradition, brought to you by Majestic. “How people search has seen a bigger shift in the last 12 months than the last 12 years, and this makes

business marketing

All Episodes

22:52

Raise your editorial standards – with Alex Moss

SEO in 2026 ·

2026/04/23

One way that you can compete with other sites that are relying too heavily on AI is to raise your editorial standards, explains Alex Moss.Alex says: “Be concise and raise the game of your editorial standards.”Why is being concise more important nowadays?“Machines, LLMs, and agents are all ingesting content using tokenization. The more tokenization that's used, the more processing power is required. It’s almost like the content version of site performance and site speed.If there's a slow-loading

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15:53

Analytics should be core to your SEO strategy in 2026...

SEO in 2026 ·

2026/04/22

Jeremy Horne shares that analytics should be core to your SEO strategy in 2026 Talking points include: What is a media mix model? Why should analytics be at the core of a marketing strategy? How do you use analytics to power a marketing strategy? How often should you revisit your analytics in relation to powering your marketing strategy? What metrics are key? What software do you use? How do you work with other marketing departments? How has this changed over the years? How is this likely to

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15:40

Unlock revenue potential by building collection pages...

SEO in 2026 ·

2026/04/21

If you’re an e-commerce business, Joe Hale suggests that you may be missing out on a significant ranking opportunity.Joe says: “E-commerce stores need to be using collection pages to maximise the potential of their SEO.”What are collection pages for e-commerce sites?“Collection pages for e-commerce sites are essentially category pages. They are lists of products that live on the site, and there's so much potential that so many brands aren't taking advantage of.There is no technical difference

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15:21

Produce meaningful research to stand out in AI search...

SEO in 2026 ·

2026/04/20

Once you know what you want to be an expert in, Andreas Voniatis advises that you should produce meaningful research to stand out in AI search.Andreas says: “Produce scaled insights in your content, to get your website AI-recommended.”Is that the same as scaling content production?“No. Scaled insights is about producing research that has achieved a significant sample size, which means that the insights contained therein, within your content, have significance.That's really important for AI because

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15:44

Refocus on topical authority – with Pieter Serraris

SEO in 2026 ·

2026/04/17

One of the big content questions to ask yourself to begin with is: ‘What do you want to be known as an expert in?’ This is something that Pieter Serraris explores.Pieter says: “Don't let AI take away your focus from your bigger SEO strategy.Stay focussed on topics and topical authority.”Should AI be part of your overall SEO strategy?“With a lot of companies, everything seems to revolve around AI: getting ranked in ChatGPT, getting a spot in AI overviews, etc. That seems to be the main focus point

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15:33

Focus on genuine EEAT to determine what valuable...

SEO in 2026 ·

2026/04/16

As we’ve highlighted already (and will undoubtedly continue to be advised in the future), EEAT is just as important as it ever was. This is what Tom Winter believes.Tom says: “Focus on EEAT – but actual EEAT, not the fake one.”What is fake EEAT?“Right now, I see a lot of SEOs trying to figure out how to create EEAT without actually understanding what EEAT is. They are trying to find hacks (because we're SEO experts, we always wanted to find hacks) to simplify the whole thing and add fake EEAT into

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15:21

Win by being the brand that AI wants to quote - Tom...

SEO in 2026 ·

2026/04/15

Tom Vaughton shares that we need to stop relying on the same tools to churn out the same results. Because in the age of AI search, it’s the human SEO perspective and strategist who creates SEO that connects, differentiates, and drives real decisions. Talking points include: What is the value of being quoted in AI? How do you become the brand that AI wants to quote? You advise that SEOs should Stop relying on the same tools to churn out the same results. What do you mean by that? You say that in the

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15:20

Make your value clear and undeniable as soon as your...

SEO in 2026 ·

2026/04/14

We’ve also heard many metrics that demonstrate how short a user’s attention is likely to be once they hit your web page. Sara Fernández Carmona asks whether you’re driving true, demonstrable value straight away.Sara says: “If your value proposition is not instantly clear, above the fold, your SEO efforts won't pay off.A lot of websites look good from an SEO point of view – you’re getting traffic, the rankings are there, etc. – but if people land on the site and they cannot immediately understand

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18:25

Be proud of what you are putting out into the world –...

SEO in 2026 ·

2026/04/13

Not all metrics are tangible, though. Anna Bravington asks us a simple question: Are you proud of the content that you are putting out into the world?Anna says: “As AI becomes part of our workflow, ethical SEO means that you should be creating content that you're proud to put back into the world.”Does ethical SEO mean human-created content?“Not necessarily. I'm a huge believer in AI for helping us do things. It's more about human influence and putting a lens on content, so that we have oversight and

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16:46

Zero in on bottom-of-funnel – with Araminta Robertson

SEO in 2026 ·

2026/04/10

What worked in content marketing 5 years ago isn’t as likely to work now. Araminta Robertson advises us to focus on bottom-of-funnel in 2026.Araminta says: “Now, it's more important than ever to do bottom-of-funnel content to help appear for the right topics and the right keywords in Google, but also for LLMs.”How do you describe the different stages of the funnel, and the content that is needed at each stage?“It's really important to make that distinction because people have different definitions

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15:46

Share your research findings to reach more users –...

SEO in 2026 ·

2026/04/09

A key way to beat the competition is to learn from other industries. Rosemary Osuoha teaches us what we can learn from healthcare brands.Rosemary says: “Healthcare brands can use AI and SEO to reach more patients using research papers.”How can you use research papers to reach more users, and why is this particularly beneficial for healthcare brands?“First of all, I'm a healthcare professional. I'm a pharmacist, and I also happen to be in SEO. I've been on both sides, from the healthcare perspective

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18:47

Focus on building topical authority in 2026 - Brandon...

SEO in 2026 ·

2026/04/08

Brandon Leibowitz talks about the importance of focusing on building topical authority in 2026 by creating in-depth content hubs that answer your audience’s questions better than anyone else. Talking points include: What are in-depth content hubs? How do you find your audience’s questions? What metrics do you use to ensure that you are answering the right questions? How do you know what type of content to use? What platform to use? How do you know that these are the right questions? How can you

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15:14

Utilise SEO but preserve the human element – with...

SEO in 2026 ·

2026/04/07

One of the key challenges at the moment is to identify which tasks should be done by AI and which tasks should be done by a human. This is something that Ahmed Bhula explores.Ahmed says: “Use AI as part of your SEO workflow, and involve the human element at every point.”How do you decide what AI should do and what humans should do?“Where there's administrative work – researching keywords, repetitive tasks, and auditing websites – there's always only one answer, and AI can do a really good job if you

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15:08

Show expertise and trustworthiness through...

SEO in 2026 ·

2026/04/06

Valentina Stragliotto explores the idea that it’s also key to demonstrate expertise and trustworthiness through high-quality content.Valentina says: “Focus on EEAT and high-quality content.Also, use traditional SEO, as we always have.”Is EEAT just as relevant for newer, AI search engines as it is for more traditional search engines?“We have been talking a lot about GEO as opposed to SEO. After reading a few studies about it, I think that what we have been using for SEO is also applicable for GEO and

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16:00

Earn your authority through real, human expertise –...

SEO in 2026 ·

2026/04/03

Isa Lavahun explains that you can enhance the perceived authority of your content through real, human expertise.Isa says: “Authority should be built on earned expertise.What I mean by that is real experience and credible voices that can’t be easily replicated or automated. In the age of AI, the most humanised content is what’s going to give you competitive edge”How does a person earn that expertise?“As marketers, we all use experts. We use people who are either the face of the brand, founders,

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20:46

Write from real, authentic human experience – with...

SEO in 2026 ·

2026/04/02

You’ve selected your content distribution opportunities based upon AI and where your audience resides, but your content should be written based upon real, authentic human experience, according to Greg Gifford.Greg says: “Don’t get distracted by all of the AI content on the web.A lot of people are choosing to use AI to write all of their content, but AI is just predicting words based on the content that is already out there. As more of it floods the web, AI is training itself on AI. It's like copying

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17:56

Technical, on-page, and off-page remain the...

SEO in 2026 ·

2026/04/01

Nick Musica shares that the technical, on-page, and off-page. The expressions of those SEO building blocks have evolved over the years, but they remain the fundamental building blocks. Talking points include: What do you mean by “The expressions of those SEO building blocks have evolved over the years” What are the fundamental SEO building blocks of on-page? What are the fundamental SEO building blocks of off-page? Why do they remain the fundamental building blocks?

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15:35

Think multimodally – with Irina Papuc

SEO in 2026 ·

2026/03/31

When you are creating content, you need to be thinking multimodally, advises Irina Papuc.Irina says: “Think multimodally.A consistent trend that we've seen growing over time is the inclusion of different types of media in search results. AI can already parse images and videos really well, and it can also explain what's depicted in detail.By thinking multimodally, you will increasingly capitalise on this, as AI chunks related concepts across formats into a tailored presentation for the user.”Does

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17:03

Produce content in the mediums that surface in...

SEO in 2026 ·

2026/03/30

Katherine Nwanorue shares that the content medium you select should be based upon the content medium that your target AI platform prefers.Katherine says: “Multimodal content isn't new, but AI is going to make it non-negotiable.”How would you describe multimodal content?“Basically, it is content that exists across several mediums. We have audio, video, text, and images.For as long as I can remember, SEOs and marketers have always prioritised repurposing content across several mediums: you create a

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15:39

Get more value from your visuals – with Desmond Boateng

SEO in 2026 ·

2026/03/27

One of the ways that you can teach AI about what you offer is to enhance your image offering. This is what Desmond Boateng advises.Desmond says: “Use visual commerce, which means using contextual images for e-commerce.Also, for any business that works with products, instead of using plain product photos, use contextual photos with different settings based on AI.”Is there a type of image that you would recommend?“I recommend using context-rich visuals.Think about lifestyle photos and AI-generated

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