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PODCAST

Marketing Guides for Small Businesses

Marketing Guides for Small Businesses

We dive into one topic per episode so you really get the nuts and bolts of the idea and understand what it takes to add it to your company"s marketing system or leave it out as it may not apply to your business. Either way, you"ll be better informed about the topic and understand what will really work for your company, and what shiny, new marketing concepts to leave alone. Who are we? Your hosts are a team of established and active marketing agency owners covering one key marketing topic each

business marketing

All Episodes

00:49:19

Content Marketing For Local Search: Why Is Strategy...

Marketing Guides for Small Businesses ·

2023/08/23

Welcome to a captivating episode of Marketing Guides for Small Business, where we unlock the secrets behind "Content Marketing for Local Search: Why Is Strategy Content's Best Friend?" If you've ever wondered about the symbiotic relationship between strategy and content creation for local search, this enlightening discussion is a must-listen. Strategy and content go hand in hand when it comes to achieving success in local search. Our seasoned marketing experts, Ian and Ken, take you on a

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00:48:22

Content Marketing For Local Search: Why Do You Need...

Marketing Guides for Small Businesses ·

2023/08/16

In this thought-provoking episode of Marketing Guides for Small Business, we dive deep into the world of "Content Marketing for Local Search." If you're wondering why strategy is essential before crafting SEO-driven content and what marketing strategy entails, this is the episode for you. Content creation is the backbone of successful SEO, but without a well-thought-out strategy, your efforts may fall short. Join our marketing experts, Ian and Ken, as they explore the importance of having a

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00:51:15

How Can I Start Marketing With A Small Budget?

Marketing Guides for Small Businesses ·

2023/08/09

Join us in this insightful episode of Marketing Guides for Small Business, where we uncover the secrets of "How Can I Start Marketing With A Small Budget?" Despite limited resources, every small business can kickstart its marketing journey with strategic and cost-effective tactics. In this dynamic discussion, our marketing guides, Ian and Ken, will share their wealth of experience and proven strategies to help you make the most of your budget constraints. Discover how to lay a strong

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00:49:08

What You Should Know About Google's 200+ Ranking Factors

Marketing Guides for Small Businesses ·

2023/08/03

In this illuminating episode of Marketing Guides for Small Business, we delve deep into the heart of Google's mysterious ranking algorithm. Join us as we explore the fascinating world of "Google's 200+ Ranking Factors" and uncover the secrets behind achieving better search visibility for your website. Understanding the factors that influence your search presence can be a game-changer for your business. Our marketing guides, Ian and Ken, will break down these ranking factors, shedding light on

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00:57:27

SEO 101 - The Basics of SEO

Marketing Guides for Small Businesses ·

2023/07/27

Welcome to a special episode of Marketing Guides for Small Business, where we delve into the world of Search Engine Optimization (SEO) 101. If you're new to the term or seeking to sharpen your SEO skills, this episode is your ultimate guide to understanding the fundamentals and leveraging SEO for your small business. Our marketing guides, Ian and Ken, will unravel the mysteries of SEO and break it down into simple, actionable steps. From optimizing your website for search engines to

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00:35:38

What Story Are Your Reviews Telling Prospects About...

Marketing Guides for Small Businesses ·

2023/07/13

Online reviews hold tremendous power in shaping your business's reputation and influencing customer decisions. In this episode, we uncover the story your reviews tell prospects about your business. We discuss the impact of online reviews, effective reputation management strategies, and how to generate proactive reviews. Join us as we reveal how to harness the storytelling potential of reviews and create a positive narrative for your business.

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00:35:15

Local Landing Pages

Marketing Guides for Small Businesses ·

2023/07/06

Local landing pages play a crucial role in local rankings and capturing local customers. In this episode, our marketing guides delve into the importance of local landing pages, the different types, and how they impact local SEO. We provide practical insights on optimizing location pages, implementing structured data, and leveraging local points of interest. Tune in to learn how to boost your local presence and attract customers in your target area.

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00:53:28

How To Build Your Marketing So Your Business Is Worth...

Marketing Guides for Small Businesses ·

2023/06/30

Discover the key strategies to increase the value of your business through effective marketing in this episode of the Marketing Guides for Small Business podcast. We explore how to build your business for long-term success, enhance its reputation, attract potential buyers, and maximize its valuation. Whether you're planning to sell your business or simply want to increase its worth, this episode offers valuable insights and practical tips. Having a marketing system helps increase the value of

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00:46:36

How to Succeed With Social Media

Marketing Guides for Small Businesses ·

2023/06/23

In this episode of the Marketing Guides for Small Business podcast, we dive into the strategies and techniques to succeed with social media marketing. We explore how to effectively utilize popular social media platforms, create engaging content, build a loyal following, and drive conversions. Whether you're a small business owner or a marketing professional, this episode provides valuable insights to elevate your social media game.

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00:54:32

The top 10 reasons a small business should invest in...

Marketing Guides for Small Businesses ·

2023/06/05

Provide the top 10 reasons a small business should invest in their marketing in a down economy As a small business owner, it can be daunting to invest in marketing during a down economy. However, there are numerous reasons why investing in your marketing efforts during these times can truly pay off. Here are the top 10 reasons why you should make marketing a priority in a down economy. Stand out from your competitionKeep your brand top-of-mindReinforce brand messageIncrease customer

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00:57:03

Local Search Ranking Factors for 2023

Marketing Guides for Small Businesses ·

2023/05/29

With all the changes that are happening in online marketing, what remains important for showing up in local searches in 2023? We'll focus on what you need to do to show up in local rankings in 2023. In this episode we'll cover: The 7 groups of local ranking factors.Local Search group Weighting.The top 10 local ranking factors.Local SEO Myths to avoid.

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00:57:01

Marketing Things That Have Been Bugging Us - Part 4 -...

Marketing Guides for Small Businesses ·

2023/05/22

We have some much fun; we decided to do it again… because we’ve had a lot on our minds… so today we’re talking about a few more marketing things that have been bugging us lately, from metrics to track to low-hanging fruit that businesses just don’t seem to take advantage of. I’m going to start with a quote from Neil Patel: “I'm about to share some ugly marketing truths every business needs to understand: SEO: It takes an average of 6 months to rank on the first page of Google for a new

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00:51:39

Can AI Really Help Small Businesses Improve their...

Marketing Guides for Small Businesses ·

2023/05/15

Can AI Really Help Small Businesses Improve their Marketing? ChatGPT and AI (Artificial Intelligence) are getting tons of press right now, and small businesses are being bombarded with messages about how AI Tolls will make marketing effortless. But is this true? Are some of these messages simply misleading or riding the wave of a trend but not delivering the goods? Our marketing guides will answer this important and timely question by diving into the benefits and challenges of using AI in

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00:52:04

Email Marketing For Small Businesses

Marketing Guides for Small Businesses ·

2023/05/08

Email marketing remains one of the best marketing channels for small businesses, no matter how many times it’s been declared. It has a low cost, a high ROI, and can help move customers along the path to purchase, but it has to be done correctly. For instance, blasting 5000 emails at once when you’ve never done email marketing before is a bad idea. In this episode we answer these questions: How to go about building and maintaining your list?For email marketing to be effective, you have to

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00:52:46

Client Retention - How To Keep Your Competitors...

Marketing Guides for Small Businesses ·

2023/05/01

How To Keep Your Competitors Grubby Hands Off Of Your Best Customers. In this episode, we dive into the world of client retention and discuss how small businesses can keep their best customers from falling into the hands of their competitors. Our marketing guides will share what client retention really is, common mistakes small businesses make, key factors that strengthen customer loyalty, client retention strategies, tips and much more. So let’s strap up and dive into this vital

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00:51:31

Marketing Things That Bug Us - Part 3

Marketing Guides for Small Businesses ·

2023/03/29

Welcome to the third episode of our series on "Marketing Things That Bug Me". In this episode, we'll be discussing various marketing strategies and tactics that can help businesses drive sales and engagement with their customers. Our Marketing Guides For Small Business will share their personal experiences and insights on referral marketing, SMS marketing, email marketing, social media marketing, user-generated content, quizzes, and creating offers to increase sales. First, we'll discuss how

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00:53:57

Content Marketing & Best Practices For 2023

Marketing Guides for Small Businesses ·

2023/03/29

Welcome to today's episode where we'll be discussing the best practices for content marketing in 2023. Content marketing has evolved over the years, and in this episode, we'll cover the latest trends and strategies that you need to know to stay ahead of the game. Our guides, Ian, Ken and Paul, are experts in the field of content marketing and will share their insights and practical advice on various topics. First, Ian will discuss how content marketing is more than just blog posts, and why

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00:42:49

Marketing Things That Bug Us - Part 2

Marketing Guides for Small Businesses ·

2023/03/29

Welcome to the second episode of our series on "Marketing Things That Bug Us". In this episode, we'll continue our discussion on the marketing tactics and trends that irritate consumers and marketers alike. Our marketing guides will share their personal experiences and opinions on these topics and provide practical advice on how to avoid these annoying practices in your marketing campaigns. Whether you're a marketer or a small business owner, this episode will provide you with valuable

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00:49:25

Competitor Intelligence & Why It Matters

Marketing Guides for Small Businesses ·

2023/03/29

Competitor Intelligence & Why It Matters Does it matter what competitors are doing? Do I really need to care? Does what they're doing effect me and vice versa? If I wanted to know what they're doing, how would I find out? What kind of info can I get access to? How can I leverage this competitor info to better market my own business?

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00:51:05

Guest - Kyle Roof - SEO

Marketing Guides for Small Businesses ·

2023/03/29

Welcome to today's episode featuring special guest Kyle Roof, an SEO expert and founder of High Voltage SEO. In this episode, we'll dive deep into the world of SEO (search engine optimization) and learn from Kyle's extensive experience and knowledge in the field. We'll discuss the latest SEO trends and tactics, keyword research, on-page optimization, link building strategies, and much more. Whether you're a seasoned SEO professional or just starting out in the field, this episode is a

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