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PODCAST

Marketing Guides for Small Businesses

Marketing Guides for Small Businesses

We dive into one topic per episode so you really get the nuts and bolts of the idea and understand what it takes to add it to your company"s marketing system or leave it out as it may not apply to your business. Either way, you"ll be better informed about the topic and understand what will really work for your company, and what shiny, new marketing concepts to leave alone. Who are we? Your hosts are a team of established and active marketing agency owners covering one key marketing topic each

business marketing

All Episodes

01:05:30

Search Engines Tailor Results to Individuals—How to...

Marketing Guides for Small Businesses ·

2026/01/28

Podcast Episode 261: Search Engines Tailor Results to Individuals—How to Manage ItHave you ever searched for your own business, seen yourself at the top of the page, and thought, "I’ve finally made it!"? The truth might be more personal than you think. In today's digital world, no two users see the same search results. From your GPS coordinates to your past browsing history, search engines like Google and AI models like ChatGPT are building a "For You" experience that makes traditional

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01:05:43

Local SEO 2026—Authenticity, AI, and the Google Playbook

Marketing Guides for Small Businesses ·

2026/01/21

Podcast Episode 260: Local SEO 2026—Authenticity, AI, and the Google PlaybookAre you ready to start 2026 with a boom? As the digital landscape shifts, small businesses are facing a new reality where traditional search is evolving into Generative Engine Optimization (GEO). While "big brands" can often get away with less personal marketing, local businesses have a massive advantage by building genuine community connections and radical authenticity. In this episode, our Marketing Guides break

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01:06:43

Cracking the Code on Generational & Cross-Cultural...

Marketing Guides for Small Businesses ·

2026/01/15

Why do Boomers, Gen X, Millennials, and Gen Z respond so differently to the same marketing message? In this milestone 250th episode, the Marketing Guides dive deep into the psychology, values, and trust factors that shape how different generations and cultures make buying decisions. What You'll Discover: 🎯 The Trust Gap – Why people trust the government more than the media (and what that means for your marketing) 🧠 Decision-Making DNA – How life experience shapes whether buyers want

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01:02:44

The One Marketing Strategy You Need in 2026

Marketing Guides for Small Businesses ·

2025/12/27

🎙 Episode 259 — The One Marketing Strategy You Need in 2026The marketing world is shifting faster than most businesses can keep up with. AI-driven search, answer engines, channel fragmentation, rising ad costs, and evolving consumer habits are creating a landscape where old marketing playbooks no longer work. In this episode of the Marketing Guides for Small Businesses Podcast, the team tackles the single most important strategy every business must embrace to grow in 2026: an AI-informed,

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01:08:14

How to Escape From Random Acts of Marketing in 2026

Marketing Guides for Small Businesses ·

2025/12/22

🎙 Episode 258 — How to Escape From Random Acts of Marketing in 2026 As AI search engines, answer engines, and consumer behavior shift dramatically heading into 2026, the businesses that win won’t be the ones doing more marketing—they’ll be the ones doing marketing intentionally. In this episode of the Marketing Guides for Small Businesses Podcast, the team tackles one of the biggest challenges facing small and medium-sized businesses today: Random Acts of Marketing. Most businesses aren’t

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01:03:15

Local Search Ranking Factors for 2026

Marketing Guides for Small Businesses ·

2025/12/17

🎙 Episode 257 — Local Search Ranking Factors for 2026Local search is evolving faster than ever, and 2026 is shaping up to be a defining year for small businesses trying to stay visible in Google Search and Google Maps. In this episode of the Marketing Guides for Small Businesses Podcast, the team breaks down the newest insights from the 2026 Local Search Ranking Factors Report by Whitespark and explains what business owners must prioritize now to stay competitive in an AI-driven,

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01:07:39

Special Guest Emma Rainville - Marketing Magic Meets...

Marketing Guides for Small Businesses ·

2025/12/11

🎙 Episode 256 — Special Guest Emma Rainville: Marketing Magic Meets Operational Mastery — Turning Leads into Loyal ClientsIn this powerful episode of the Marketing Guides for Small Businesses Podcast, the team welcomes Emma Rainville, a 30-year operations veteran known as the Wizard of Ops. Emma brings a rare blend of operational expertise and marketing insight, revealing the hidden reasons why many businesses fail to convert leads—even when their marketing is working perfectly. Emma

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01:10:59

Is your website sabotaging your marketing success?

Marketing Guides for Small Businesses ·

2025/12/11

🎙 Episode 255 — Is Your Website Sabotaging Your Success? Your website is the digital face of your business—but is it secretly driving customers away, lowering your Google rankings, and quietly sabotaging your success? In this episode of the Marketing Guides for Small Businesses Podcast, the team breaks down the hidden issues that cause even “good-looking” websites to underperform or outright fail. Ian, Ken, Paul, and Jeff explore one of the biggest myths they see in the small-business world:

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01:00:41

Special Guest Stewart Cohen: Video Production &...

Marketing Guides for Small Businesses ·

2025/12/11

In this episode of the Marketing Guides for Small Businesses Podcast, we welcome Stewart Cohen, award-winning photographer, filmmaker, and founder of SC Pictures. Stewart shares valuable insights from decades of working with major brands and agencies, highlighting the power of personal connection, relationship-building, and authentic storytelling in today’s fast-moving marketing landscape. Stewart explains why first-time clients often hire based on work or price, but long-term clients return

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00:47:23

Digital PR for SEO, Brand Visibility, and Authority

Marketing Guides for Small Businesses ·

2025/12/11

Digital PR has become one of the most powerful SEO multipliers for small businesses—but most owners still think PR is just press releases. In this episode of the Marketing Guides for Small Business Podcast, the team breaks down how modern digital PR drives rankings, E-E-A-T authority, brand visibility, and trust at scale. Ken, Paul, Ian, and Jeff dive into real-world tactics including media outreach, expert sourcing platforms like HARO/Help a Reporter Out, link-earning strategies, data-driven

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01:02:55

Year-End Promotions That Drive Sales: Strategies from...

Marketing Guides for Small Businesses ·

2025/12/11

Year-End Promotions That Drive Sales: Strategies from October Through New Year’s Quarter 4 is the biggest revenue opportunity of the year for many small businesses—and in this episode, your Marketing Guides team breaks down exactly how to capitalize on it. From October urgency to Black Friday momentum, from December holiday traffic to New Year’s buying cycles, this episode reveals battle-tested promotional strategies that turn browsers into buyers during the most competitive season. You’ll

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01:02:21

Your Brand Is a Vibe: Small Business Marketing in the...

Marketing Guides for Small Businesses ·

2025/10/30

Episode 253 – Your Brand Is a Vibe: Small Business Marketing in the AI EraForget features—today, it's all about the feeling. This week, discover why your brand’s true power isn’t just in what you say, but in the vibe you create—and how AI makes shaping that emotional connection faster, smarter, and more accessible than ever. If you want your small business to outshine competitors, build loyalty, and stand out in a noisy world, this is the episode you can’t afford to miss. 🎧 Why Listen? –

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01:07:40

Special Guest - Dan Kraus - Programmatic Advertising...

Marketing Guides for Small Businesses ·

2025/10/24

Programmatic Advertising for Small Business: How to Target Smarter and Get Better Results (with Dan Kraus)Think advanced digital ads are just for big brands with big budgets? Think again. In this episode, the Marketing Guides for Small Business welcome programmatic advertising pro Dan Kraus, Managing Director at Shift Advertising, to bust the myths holding SMBs back from smarter, more precise, and more profitable digital ads. 🚀 Why Listen? (Benefits) Learn how to reach YOUR perfect

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01:03:27

Special Guest - Perry Belcher Unleashed: Beyond...

Marketing Guides for Small Businesses ·

2025/10/19

Special Guest - Perry Belcher Unleashed: Beyond Funnels: Building AI-Driven Ecosystems That Adapt, Convert, and ScaleAre your funnels stuck in the past—or ready to evolve alongside your smartest competitors? This week, the Marketing Guides for Small Business podcast goes next-level with digital marketing legend Perry Belcher. Whether you’re funnel-fatigued or curious about real-world AI marketing, this conversation will open your eyes to what’s possible—and profitable—in 2024 and

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01:03:50

Be the Expert: Why Authority is the Ultimate...

Marketing Guides for Small Businesses ·

2025/10/18

Want to attract better leads, higher prices, and loyal customers—without outspending the competition?This week, the Marketing Guides for Small Business break down why becoming the authority in your field is hands-down the most powerful marketing strategy for small and midsize businesses today. 🚀 Why Listen? Find out how expertise, not deep pockets, lets you stand out and win more loyal clients.Discover proven, practical ways to boost credibility and trust—even on a shoestring budget.Cut

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00:47:59

Google Web Guide: The Future of Google Search

Marketing Guides for Small Businesses ·

2025/10/17

Is your website ready for the next era of Google? Search is evolving, and the new Google Web Guide—powered by Gemini AI—is rewriting the rules for getting found online. In this episode, the Marketing Guides for Small Business Podcast panelists explain what Google Web Guide is, why Google is taking a more semantic, concept-driven approach, and what it means for your SEO strategy. You’ll learn why connections, topical authority, and AI-friendly content clusters now matter as much as keywords and

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01:04:11

The Top Excuses That Kill Your Marketing (and What to...

Marketing Guides for Small Businesses ·

2025/09/09

The Top Excuses That Kill Your Marketing (and What to Do Instead)What’s REALLY stopping you from marketing your business—and what’s it costing you? Every business owner has heard (or made!) the excuses: “I don’t have time.” “It’s too expensive.” “It didn’t work for me.” But the truth is, those excuses don’t just stall your growth—they hand your future customers to the competition. Before you hit play, ask yourself: Am I telling myself “I just don’t have time to market”—and what am I truly

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01:07:10

The 12 Hottest Marketing Trends You Can’t Ignore in...

Marketing Guides for Small Businesses ·

2025/09/02

The 12 Hottest Marketing Trends You Can’t Ignore in 2025 (And How to Leverage Them)Are you ready for the future of marketing—or will you get left behind? The world of marketing is changing at a breakneck pace, and 2025 is set to redefine how small businesses connect, convert, and grow. Before you dive in, ask yourself: Am I leveraging AI, personalization, and answer engine optimization—or am I still marketing like it’s 2015?Are my customers already shifting their attention to new places and

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01:07:53

Think Like A Marketer, Hire Like A Pro

Marketing Guides for Small Businesses ·

2025/08/28

THINK LIKE A MARKETER, HIRE LIKE A PROAre you treating hiring as strategically as you market your services or products? More importantly—is your business attracting the right talent, or repelling them before they even apply? Before you hit play, ask yourself: Would your dream employee be excited to work for your company based on what’s visible on your website, Google listing, and social media today?Are you making the critical mistake of only “marketing” your business to customers—while

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01:03:07

Local SEO - A Deeper Dive

Marketing Guides for Small Businesses ·

2025/08/26

LOCAL SEO – A DEEPER DIVE Are you truly leveraging the power of local SEO, or just scratching the surface? This episode takes you beyond the basics—unpacking the strategies, hidden features, and common pitfalls that determine whether your business shows up (or stays invisible) in your local market. Whether you’re a service-area business, brick-and-mortar retailer, or local professional, the rules are changing and the competition is only getting sharper. Before you listen, ask yourself: Do I

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