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PODCAST

Sales Process Made Simple with Ben Wright

Are you finding it hard to grow Sales, but know it needs to happen to succeed long-term? This show helps 7-8 figure Industry, Construction & Trade Sales and Business Leaders finally end the stress of inconsistent Sales, by simplifying their Sales Systems so they can close more deals and grow faster. Listen to discover: -Exactly where you’re going wrong with you Sales Process and why it’s holding back conversions. -The steps you can take to consistently grow your Sales. -How you can lead long-term

business management

All Episodes

26:39

Episode 65: The 5 Step Process to Nailing a Unique...

Sales Process Made Simple with Ben Wright ·

2024/05/29

In this episode of the Stronger Sales Team podcast,Ben explores the shifting trends in sales, recognising the significant impact of AI, and he delves into a detailed conversation about what remains consistent: providing exceptional value to customers. In a market that's relying less on the traditional salesperson, he makes a compelling argument for redefining the sales approach to effectively stand out, and stressed the significance of having a distinctive value proposition. He lays out a

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24:40

Episode 64: When Will AI Replace Sales Teams with...

Sales Process Made Simple with Ben Wright ·

2024/05/22

In this episode of the Stronger Sales Team podcast, Ben Wright speaks with Erik van Eekelen, the founder of Icana.AI and an expert in artificial intelligence, about the state of AI in B2B sales management both now and in the future.Erik van Eekelen takes centre stage to address the growing impact of AI in sales processes at various phases, ranging from real-time, intelligent chat functionalities for lead qualifying to content generation in reaction to popular search phrases. Erik also

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26:26

Episode 63: The Undeniable Power of Simplifying Sales...

Sales Process Made Simple with Ben Wright ·

2024/05/15

In this episode of the Stronger Sales Team podcast, Ben Wright welcomes guest Bob Marsh, whose extensive entrepreneurial experience and sales leadership offer valuable lessons to sales managers aiming to build highly effective teams. The discussion revolves around simplifying the complex world of sales management and touches on the personal health aspect that influences productivity. Bob and Ben delve into the concept of simplicity in sales and the points of inflection where complexity can

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22:29

Episode 62: How Building Your Brand Can Close More...

Sales Process Made Simple with Ben Wright ·

2024/05/08

In this episode of the Stronger Sales Team podcast, host Ben Wright engages with Kady O Connell, branding expert and founder of Kady Creative, in an enlightening conversation about the intersection of branding and sales management. Discover the significance of establishing a compelling brand identity and how it can be leveraged to bolster the performances of B2B sales teams. Kady O Connell delves into the essence of branding, defining it as the emotional connection and perception customers

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24:45

Episode 61: The 10-Step Blueprint to Nailing Change...

Sales Process Made Simple with Ben Wright ·

2024/05/01

In this episode of the Stronger Sales Team podcast, host Ben Wright delves into the often intimidating world of change management.Ben tackles the "brutal reality" that 70% of change management initiatives fail, as reported by the Harvard Business Review. He proposes a counter-narrative, outlining ten structured steps to embrace change effectively. From breaking down objectives to celebrating small victories, Wright breaks the process into manageable pieces.Equip yourself with the winning

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27:24

Episode 60: Should We Really Celebrate Achieving Job...

Sales Process Made Simple with Ben Wright ·

2024/04/24

In this episode of the Stronger Sales Team podcast, host Ben Wright, delves into the transformative power of celebrating sales team achievements. Ben categorises celebrations into three types: senior leadership level, internal team, and external team celebrations, emphasising their distinct aims and implementations. He further explores the four C's of celebrations—cadence, cash, customised, and creative—and the influence they wield in building team cohesion and inspiring increased

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28:13

Episode 59: How Video Can Become Your Sales Team's...

Sales Process Made Simple with Ben Wright ·

2024/04/17

In this episode of the Stronger Sales Team podcast, host Ben Wright welcomes Nick Capozzi - an entrepreneurwho's spent his career building and deploying salesteams across the globe. From luxury goods to tech and software his unique background brings a fresh perspective on folding B2C strategiesinto B2B sales processes.Through a conversational narrative, the episode underscores the transformative impact of video storytelling and personalised video marketing strategies on B2B sales

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26:58

Episode 58: Why We All Have Stories To Tell with...

Sales Process Made Simple with Ben Wright ·

2024/04/10

In this episode of the Stronger Sales Team podcast, Ben Wright sits down with Akeem Shannon, the innovative entrepreneur, and CEO of Flipstik. Through an engaging conversation, they delve into the art and impact of storytelling in sales, providing listeners with invaluable insights into how to captivate and persuade through narratives.Crafting stories that resonate with clients is an art form that can propel business ventures to new heights, and Akeem demonstrates exactly how. He

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25:29

Episode 57: Longevity in Sales – the 3 Ways to Build...

Sales Process Made Simple with Ben Wright ·

2024/04/03

In this episode of the Stronger Sales Team podcast, Ben talks with Ari Tulla about building a management culture that is not only effective in fostering high-performing teams but also emphasises the integral role of personal health and wellbeing in the equation. Ari shares his personal narrative and vision behind Elo Health, a transformative business focused on individualising nutrition to combat chronic illnesses and increase longevity.The conversation delves into the philosophy of belief

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29:03

Episode 56: The Art to an Engaging One to One Meeting...

Sales Process Made Simple with Ben Wright ·

2024/03/26

In this episode of Stronger Sales Teams, Ben Wright gets into the art of running powerful one-on-one meetings. Designed to capture the attention of sales leaders and managers worldwide, the episode serves as a quintessential guide for building and maintaining high-performing, revenue-boosting sales teams. Wright's approach to fostering a work-life balance and promoting personal health is interwoven with sales management, highlighting a holistic framework for success.The episode dissects

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23:05

Episode 55: The 3 Negotiation Skills Every Sales...

Sales Process Made Simple with Ben Wright ·

2024/03/20

In this week's episode of the Stronger Sales Team podcast, Ben sits down with negotiation virtuoso Nicole Davidson to uncover the intricacies ofmanaging and leading successfulnegotiations. Providing a sneak-peek into Nicole's rich professional journey and the profound impact of negotiation in sales, this discussion is a goldmine for Sales Leaders aspiring to elevate their teams' performance.Nicole delves into the vital components that underpin effective negotiation strategies. She

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25:34

Episode 54: Learning Leadership Skills for the...

Sales Process Made Simple with Ben Wright ·

2024/03/13

SummaryIn this episode, host Ben Wright sits down with Dan Brownsher, CEO of Channel Key, to explore the evolving landscape of eCommerce. Dan shares his expertise in navigating the challenges and opportunities presented by emerging trends such as retail media, TikTok, Temu and Shein.Their conversation delves into the current landscape of eCommerce, unpacking strategies for sales growth and the impact of an increasingly competitive online marketplace. They also address the complexities of

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26:01

Episode 53: How to Profit From Networking

Sales Process Made Simple with Ben Wright ·

2024/03/06

In this episode, Ben delves into the art of face-to-face networking and the power of making and receiving referrals. Drawing from his extensive experience as an entrepreneur, corporate leader, and sales coach, Ben shares practical advice on how to effectively navigate networking events and build meaningful connections that drive success. From crafting compelling pitches to mastering the follow-up process, Ben provides actionable strategies to help listeners develop highly effective B2B

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27:05

Episode 52: Landing Your Dream Customer with David...

Sales Process Made Simple with Ben Wright ·

2024/02/28

Unlock the secrets to landing dream clients and supercharging your B2B sales team's growth. In this episode, Ben sits down with David Chevalier, CEO of Surfe, to explore innovative strategies for leveraging automation, social selling, and internal champions. Tune in for actionable insights and practical advice that will revolutionise your approach to sales.David Chevalier shares his remarkable journey with his startup, Surfe, and offers an in-depth look at the strategies that facilitated

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28:25

Episode 51: Set Your Team Up for Success: The...

Sales Process Made Simple with Ben Wright ·

2024/02/21

Episode 51 of the "Stronger Sales Teams" podcast provides a detailed blueprint for conducting effective strategic planning workshops to empower sales teams. Ben emphasises the importance of preparation, active participation, and accountability. The episode outlines key steps, including reflection on past performance, setting strategic goals, ideation, action planning, and follow-up. Additionally, Wright shares personal insights on intermittent fasting for improved health and wellness. Time

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19:50

Episode 50: The 5 Secrets to Impactful Training

Sales Process Made Simple with Ben Wright ·

2024/02/14

Welcome to the 50th episode celebration of the "Stronger Sales Teams" podcast hosted by the dynamic entrepreneur and expert sales coach, Ben Wright. In this milestone episode, Ben delves intohis favourite topic—sales training—and its applicability in various aspects of life. Through an anecdote about his past experiences and listener feedback, he sets the stage for revealing the five critical elements of a successful sales training program. These elements encompass customised content,

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25:20

Episode 49: A Weak Offer Will Get a Weak Response –...

Sales Process Made Simple with Ben Wright ·

2024/02/07

In this episode of the Stronger Sales Team podcast, Benspeaks with Steve Plummer, a renowned copywriter and marketing strategist. They discusshow the words we choose can shape perceptions, drive sales, and create powerful connections with customers. Tune in for insights that will transform the way you think about communication...in all forms. About the Guest: Steve Plummer-Marketing Strategist, Coach, Sales Expert, and Speaker. With a knack for crafting winning strategies and persuasive

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29:12

Episode 48: Fad or Long-Term Play? Opinions on AI...

Sales Process Made Simple with Ben Wright ·

2024/01/31

In the latest episode of Stronger Sales Teams, Ben welcomes back Darcy Smyth and Steve Claydon, where they take the mic and flip the tables. Listen in as they talk social selling (especially the use of video), emerging tech and AI - is it all a fad or is it here to stay? They also cover the topic of training, learning and development - how is it best delivered, and is it a mandatory if you’re wanting to succeed in the sales world? Finally, they touch on the importance of IQ, EQ and the

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23:16

Episode 47: 5 Impactful Strategies to Becoming the...

Sales Process Made Simple with Ben Wright ·

2024/01/24

In thelatest episode of the Stronger Sales Teams Podcast,Ben takes a reflective journey into the challenges faced by new Sales Leaders, shedding light on the lack of support during their critical transition from individual contributors to team leaders.He looks at the pivotal role Sales Leaders play, particularly those navigating the complex terrain of leadership for the first time. The episode delves deep into the five consistent behaviours Benconsistentlywitnesses among successful Sales

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29:58

Episode 46: Shortening the Leadership Growth Curve...

Sales Process Made Simple with Ben Wright ·

2024/01/17

In this riveting episode of the Stronger Sales Team Podcast, Ben delves into the vast realm of B2B sales management, sharing invaluable insights and actionable strategies with his special guests, Darcy Smyth and Steve Claydon from Outbound Game. The show outlines the dynamic interplay between personal development, team leadership, and the utilization of gamification to enhance sales effectiveness. Benopens the discussion by highlighting some of the common hurdles faced by new Sales Leaders,

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