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PODCAST

Sales Growth Made Simple: For Trade, Construction & Industry Leaders

Are you finding it hard to grow Sales, but know it needs to happen to succeed long-term? This show helps 7-8 figure Industry, Construction & Trade Sales and Business Leaders finally end the stress of inconsistent Sales, by simplifying their Sales Systems so they can close more deals and grow faster. Listen to discover: -Exactly where you’re going wrong with you Sales Process and why it’s holding back conversions. -The steps you can take to consistently grow your Sales. -How you can lead long-term

business management

All Episodes

07:25

E183: Sales Leadership & the Coca-Cola Effect: How...

Sales Growth Made Simple: For Trade, Construction &... ·

2026/02/24

What if your business could create the same kind of emotional loyalty as Coca-Cola — not just selling a product, but an experience your customers love?Coca-Cola isn’t just a drink — it’s a global icon. Unlike generic beverages like water, tea, or coffee, it’s a brand that people feel connected to. That emotional connection drives loyalty, repeat business, and influence. For leaders and small business owners, the lesson is clear: creating an emotional experience for your customers can set you apart

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08:20

E182: The 1 Critical Mistake Sabotaging Your...

Sales Growth Made Simple: For Trade, Construction &... ·

2026/02/22

Are you absolutely sure you have a sales process… or are you just relying on experience and hoping for consistency?Most leaders confidently say they have a sales process — until they’re asked to explain it. That’s when the cracks show. What many businesses actually have isn’t a documented system… it’s a “lived” process — one that changes depending on the person, the customer, or even the mood on the day. And that inconsistency quietly costs you deals. If you’re in trades, construction, renewables,

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11:46

E181: Where Your Sales Process Is Leaking Money—and...

Sales Growth Made Simple: For Trade, Construction &... ·

2026/02/19

Do you know exactly where your sales process is leaking money—or are you guessing and hoping it fixes itself?Leads ghosting you, quotes not converting, or revenue falling short are rarely random problems. They’re symptoms of breakdowns inside your sales process. In this episode, we revisit the five-step sales process to pinpoint where deals are slipping through the cracks and introduce the key metrics that reveal what’s really going wrong.By listening, you’ll learn how to:Identify which step of your

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06:39

E180: Lead with Service, Sell with Impact: Lessons...

Sales Growth Made Simple: For Trade, Construction &... ·

2026/02/17

What if the secret to closing more deals isn’t more leads—but a mindset shift that changes the way you serve your customers?In this episode, we dive into the timeless lessons of Zig Ziglar, the legendary sales trainer and motivational speaker who inspired hundreds of thousands of salespeople to close more deals. His key insight? Sales is a service-driven profession, and success comes from your attitude and mindset as much as your techniques.By listening, you’ll discover how to:Harness a positive,

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09:08

E179: How Sales Leaders Grow Close Rates with Subtle...

Sales Growth Made Simple: For Trade, Construction &... ·

2026/02/15

Are you losing deals because you’re quoting one-off projects like repeat customers—or treating repeat clients like strangers?Most sales strategies focus on chasing more leads, but the real wins often come from mastering the leads you already have. In this episode, we dive into the subtle—but powerful—differences between quoting for first-time clients versus repeat customers, and why small adjustments can dramatically boost your close rates.By listening, you’ll learn how to:Build trust and create

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08:17

E178: The First Meeting is Where Most Sales are Lost...

Sales Growth Made Simple: For Trade, Construction &... ·

2026/02/12

Have you ever walked into a quote or site meeting already stressed—and unknowingly talked yourself out of the deal?For trade and construction businesses, the meet and greet is the moment where most sales are truly won or lost. Yet it’s often rushed, inconsistent, or driven by your mood on the day. In this episode, you’ll learn how to turn every onsite meeting into a repeatable, high-conversion experience that builds trust fast and dramatically increases your close rate.In this episode, you’ll

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07:21

E177: Resilience and Personal Brand: The Sales...

Sales Growth Made Simple: For Trade, Construction &... ·

2026/02/10

What if the real reason some leaders close billion-dollar deals isn’t tactics—but resilience, authenticity, and personal brand?In competitive trade, construction, and industry businesses, it’s not enough to have a product or a process. Customers buy from leaders they trust. This episode breaks down how Shark Tank investor Barbara Corcoran built a billion-dollar real estate empire by standing out in a brutal market—and why the same principles apply directly to leaders running seven- and eight-figure

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09:01

E176: Why Most Trade Businesses Struggle with Sales...

Sales Growth Made Simple: For Trade, Construction &... ·

2026/02/08

Do you believe a formal sales process doesn’t really apply to your trade, construction, or industry business?If you’re a trade, construction, or industry leader juggling quoting, installs, and customer demands, it’s easy to think sales systems are only for “corporate” or long-cycle businesses. The reality? Not having a clear sales process is often the hidden reason growth stalls, margins get squeezed, and deals slip through the cracks. This episode breaks down why the most successful trade and

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08:57

Episode 175: Why Salespeople Fear Asking for the...

Sales Growth Made Simple: For Trade, Construction &... ·

2026/02/05

Are you sitting on a full pipeline of quoted deals… but very few of them are actually closing?Most sales teams assume that once a quote is sent, the deal will naturally move forward—but that assumption is quietly killing close rates and revenue.In this episode, we break down why closing is not automatic, why so many salespeople avoid asking for the business, and how that hesitation leads to stalled deals with no yes, no, or clear next step.By listening to this episode, you’ll learn:How to remove the

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07:42

Episode 174: Negotiate Earlier, Close Bigger: Using...

Sales Growth Made Simple: For Trade, Construction &... ·

2026/02/03

Are you sitting on a full pipeline of quoted deals… but very few of them are actually closing?Most sales teams assume that once a quote is sent, the deal will naturally move forward—but that assumption is quietly killing close rates and revenue.In this episode, we break down why closing is not automatic, why so many salespeople avoid asking for the business, and how that hesitation leads to stalled deals with no yes, no, or clear next step.By listening to this episode, you’ll learn:How to remove the

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07:41

Episode 173: From Slow January to Strong February: 3...

Sales Growth Made Simple: For Trade, Construction &... ·

2026/02/01

Is your “slow January” quietly setting you up for a weak February—and an even worse quarter?Many sales leaders accept January as a write-off, but the real danger is what happens next. When teams stay unfocused, distracted, or lethargic after the holidays, one slow month can quickly snowball into pressure, panic, and missed growth targets. This episode breaks down how to reset momentum, refocus your team, and turn a sluggish start into a strong sales comeback—before January’s hangover becomes a

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07:23

Episode 172: Why Great Questions Beat Great Pitches...

Sales Growth Made Simple: For Trade, Construction &... ·

2026/01/29

What if asking just three questions could make your prospects close the deal for you?Most salespeople talk too much and ask too little—and it’s quietly costing them deals. In a world of shrinking attention spans, the ability to ask the right questions has become the ultimate sales advantage. In this episode, you’ll learn why great questions outperform great pitches and how clarity—not pressure—is what actually drives buying decisions.In this episode, you’ll learn:How to uncover the single “signature

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06:33

Episode 171: How Walmart Won Through Simplicity—and...

Sales Growth Made Simple: For Trade, Construction &... ·

2026/01/27

What if the real reason Walmart dominates isn’t price—but clarity?Walmart didn’t become a $500B powerhouse by trying to be everything to everyone. They won by choosing two things—operational excellence and cost efficiency—and executing them relentlessly for decades. In this episode, you’ll unpack what Walmart’s success really teaches sales and business leaders, why most companies struggle to stand out, and how unclear positioning quietly kills growth long before competitors do.By listening, you’ll

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09:18

Episode 170: The Untapped Referral System That Can...

Sales Growth Made Simple: For Trade, Construction &... ·

2026/01/25

What if 70% of your next year’s new customers could come from the people you already serve?Most sales teams chase cold leads through networking, ads, and events—while overlooking the simplest, fastest growth lever sitting right in front of them. In this episode, you’ll discover why referrals consistently outperform traditional lead generation, why most teams fail to use them properly, and how a small shift in timing can dramatically increase your close rates and reduce the grind of chasing

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06:33

Episode 169: Stop Losing Deals Before You Start: 3...

Sales Growth Made Simple: For Trade, Construction &... ·

2026/01/22

Are your salespeople losing deals before they even start—without realizing it? Even experienced salespeople often make one critical mistake in front of customers: focusing too much on their own product instead of truly understanding the customer’s needs. This episode reveals the three key errors that silently lower close rates—and how to fix them. By listening, you’ll learn:How to qualify the right customers before the first meeting to avoid wasted effortHow to uncover exactly what your customer

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07:03

Episode 168: The Secret Behind Microsoft’s Sales...

Sales Growth Made Simple: For Trade, Construction &... ·

2026/01/20

How has Microsoft stayed at the top for decades—and what can your sales team learn from their approach? Success isn’t just about having a great product; it’s about truly understanding your customers’ needs and innovating around them. This episode explores how Microsoft consistently stays ahead, and why early, insightful customer conversations are the secret weapon that can help your team outperform competitors in 2026. By listening, you’ll learn:How to uncover exactly what your customers want in the

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07:07

Episode 167: What Great Sales Teams Do Differently to...

Sales Growth Made Simple: For Trade, Construction &... ·

2026/01/18

What separates great sales teams from average ones—and why do some keep winning no matter the market? Across pre-, during, and post-COVID environments, the highest-performing sales teams consistently share the same core habits. This episode breaks down what top teams do differently when it comes to accountability, learning, and pipeline management—and how you can apply those same principles to lift results without burning out. In this episode, you’ll learn:How great sales teams use metrics as a tool

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08:45

Episode 166: The #1 Sales Leadership Mistake That...

Sales Growth Made Simple: For Trade, Construction &... ·

2026/01/15

Are you unknowingly slowing your own growth by holding on to sales for too long? Many founders and sales leaders hit a ceiling not because demand dries up, but because they become the bottleneck. This episode tackles the most common growth mistake made during early sales team expansion—and why delaying the handover quietly erodes close rates, customer experience, and momentum. In this episode, you’ll learn:The exact moment when continuing to sell yourself starts hurting your business instead of

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08:03

Episode 165: How to Systemise Passion in Your Sales...

Sales Growth Made Simple: For Trade, Construction &... ·

2026/01/13

What if the real reason Sir Richard Branson scaled Virgin wasn’t charisma—but something you can actually systemise in your business? Most founders and sales leaders struggle when they move from founder-led selling to building teams, because passion and authenticity are hard to replicate. In this episode, we unpack how Branson turned inspiration, empowerment, and belief into scalable advantage—and what that means for leaders who want growth without relying on superstar personalities. In this episode,

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08:46

Episode 164: The Close Rate Mistake Most Sales...

Sales Growth Made Simple: For Trade, Construction &... ·

2026/01/11

Are your close rates lying to you—and quietly destroying your margins? If you’re measuring close rates based only on quoted deals or “verbal wins,” you’re likely underestimating your true cost to acquire customers and making flawed decisions about marketing spend and sales performance. This episode breaks down why most businesses get close rates wrong—and how that mistake flows straight to the bottom line. By listening to this episode, you’ll learn:How to calculate a true close rate that actually

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183 results

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