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PODCAST

Stronger Sales Teams with Ben Wright

Stronger Sales Teams delivers ambitious sales leaders real world advice on how to build, motivate and keep together high performing sales teams. We mentor modern leaders globally to give them the performance edge against their competition. Add in a little motivation on how to be the healthiest versions of themselves and our program delivers happy and thriving sales leader communities!

business management

All Episodes

27:11

Episode 141: How to Coach Effectively as a Sales Leader

Stronger Sales Teams with Ben Wright ·

2025/11/11

In this episode of the Stronger Sales Team podcast, Ben Wright revisits one of the series’ most powerful discussions—an in-depth exploration of the Grow Model, the coaching framework pioneered by Sir John Whitmore in the 1970s. Ben masterfully unpacks how this enduring model remains vital in today’s dynamic sales landscape, empowering leaders to elevate team performance through goal setting, situational awareness, and decisive action. Drawing from his extensive experience in B2B sales, he offers

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28:04

Episode 140: 8-Habits that Successful Sales People Own

Stronger Sales Teams with Ben Wright ·

2025/11/04

In this episode of the “Stronger Sales Team” podcast, host Ben Wright unpacks the key habits that distinguish top-performing sales professionals and shares actionable strategies to boost individual results. With his trademark clarity, Ben revisits proven sales tactics and behavioural traits that continue to drive success in today’s competitive market. He highlights the importance of understanding client needs, handling objections with confidence, and maintaining a strong professional network. Packed

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28:15

Episode 139: Why Training is Non-Negotiable to Grow...

Stronger Sales Teams with Ben Wright ·

2025/10/28

In this engaging episode of the Stronger Sales Teams podcast, host Ben Wright highlights the vital role of well-structured training programs in driving sales team success. He underscores that even the most seasoned sales leaders benefit from revisiting the fundamentals, reinforcing the need for ongoing training until performance targets are consistently achieved. Ben presents a practical framework encompassing sales, technical, and business competencies, offering actionable guidance on designing

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27:40

Episode 138: These 3 Metrics Will Grow Your Sales...

Stronger Sales Teams with Ben Wright ·

2025/10/21

Explore the intricacies of effective sales team management in this enriching episode of the Stronger Sales Team podcast featuring sales expert Ben Wright. As Ben recounts his journey from a top-performing salesperson to a seasoned sales leader, he underscores the importance of structured learning and mentorship in overcoming the challenges inherent in sales leadership roles. This episode delves deep into strategic approaches like the three box model, designed to streamline sales performance metrics,

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26:15

Episode 137: 4 Things Sales Leaders Must Get Right To...

Stronger Sales Teams with Ben Wright ·

2025/10/14

In this episode of the Stronger Sales Team podcast, host Ben Wright takes a reflective look back at a defining instalment focused on empowering sales teams through essential strategies that drive lasting success. Ben highlights the importance of revisiting the core principles of sales management to sustain long-term growth, enhance team performance, and improve overall efficiency. Brimming with valuable, SEO-optimised insights, this episode delves into the key foundations every sales leader should

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16:49

Episode 136: 3 Sales Process Changes That Grow Close...

Stronger Sales Teams with Ben Wright ·

2025/10/07

In this episode of the Stronger Sales Teams podcast, Ben Wright unpacks the art of B2C sales management through lessons from a Melbourne-based coaching session. He reveals practical strategies to lift sales teams from good to exceptional, with a strong focus on customer outcomes and clear communication. Listeners gain insights into lead qualification, managing expectations, and building value in the very first consultation. Ben shows how to reduce price-driven decisions and instead foster trust and

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17:56

Episode 135: 3 Questions You Must Ask in Every...

Stronger Sales Teams with Ben Wright ·

2025/09/30

In this episode of the Stronger Sales Team podcast, Ben Wright tackles the challenge of hiring and retaining top B2B sales talent during uncertain economic times. He highlights the need for adaptability and continuous learning as global markets slow, urging leaders to seek candidates who can thrive under pressure. Ben introduces three key strategies: testing for grit, assessing a salesperson’s ability to connect, and verifying strengths through referee checks. His insights emphasise the value of

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20:11

Episode 134: How To Use Case Studies As A Secret...

Stronger Sales Teams with Ben Wright ·

2025/09/23

In this episode of the Stronger Sales Teams podcast, Ben Wright explores the craft of storytelling in sales, using case studies as a powerful vehicle for connection. Ben demonstrates how this timeless approach continues to capture and engage clients, even in an era shaped by AI-driven content. He shares valuable insights on building narratives that truly resonate, urging sales professionals to reclaim the art of delivering stories that leave a lasting impact.This episode delivers practical

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22:40

Episode 133: Ghosted by a Customer? Here's how to get...

Stronger Sales Teams with Ben Wright ·

2025/09/16

In this episode of the Stronger Sales Teams podcast, Ben Wright tackles the common challenge of prospects going silent during the sales process. He shares practical strategies to break the cycle of ghosting, reminding listeners of the importance of resilience and persistence in sales. With over 20 unique methods, Ben explains how to recapture attention through varied call times, social media engagement, and personalised outreach.This episode equips sales professionals with both tactical

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22:42

Episode 132: 3 Ways to Position Yourself as the...

Stronger Sales Teams with Ben Wright ·

2025/09/09

In this episode of the Stronger Sales Team podcast, host Ben Wright is joined by Christian Hansen to explore what it takes to stand out and influence with impact in today’s competitive market. Christian offers a compelling perspective on how professionals can position themselves to be chosen more often, highlighting the vital role of communication and authentic connection. Blending personal experiences with professional expertise, Christian introduces the concept of the “Influence Mindset”

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23:06

Episode 131: How Stories Speed Up Sales Cycles

Stronger Sales Teams with Ben Wright ·

2025/09/02

In this episode of Stronger Sales Teams,Ben Wright unpacks the craft of building impactful case studies that fast-track the sales cycle. He begins by addressing the common challenge of drawn-out sales processes and stresses the importance of refining internal operations to boost team performance. Ben underscores the power of storytelling in earning client trust, noting that well-written case studies and authentic testimonials can be pivotal in shaping buying decisions and strengthening

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21:09

Episode 130: Less Admin More Selling with Carmen...

Stronger Sales Teams with Ben Wright ·

2025/08/26

In this episode of Stronger Sales Teams,Ben Wright is joined by Carmen Williams. Drawing on her extensive expertise and industry experience, Carmen highlights the pivotal role virtual assistants play in removing administrative burdens, allowing sales professionals to focus squarely on revenue-generating activities. Together, Ben and Carmen delve into the wide-ranging benefits of integrating virtual assistants, from accelerating lead response times and managing CRMs to streamlining vital

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25:35

Episode 129: How to Help Your Team Learn Faster

Stronger Sales Teams with Ben Wright ·

2025/08/19

In this episode of Stronger Sales Teams podcast,Ben Wrightunderscores the importance of recognising the unique learning styles of each team member, highlighting how this understanding can accelerate professional growth and significantly boost overall business performance. From unpacking the subtleties of cognitive and kinaesthetic learning to demonstrating the effective use of AI tools, Ben offers a comprehensive toolkit for sales leaders determined to foster a culture of continual

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27:49

Episode 128: How Complexity Will Stop You Hitting...

Stronger Sales Teams with Ben Wright ·

2025/08/12

In this episode of the Stronger Sales Teams podcast, host Ben Wright explores the power of simplicity in driving effective sales strategies and team leadership. Reflecting on a compelling conversation with motivational speaker Lasada Pippen, Ben revisits the impactful notion that “Simplicity sails, complexity fails” — a principle that sets the tone for this thought-provoking discussion.Ben unpacks how embracing simplicity can significantly enhance B2B sales management. He presents a clear

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25:37

Episode 127: 6 Steps to Demonstrations Proven to Grow...

Stronger Sales Teams with Ben Wright ·

2025/08/05

In this episode of theStronger Sales Teamspodcast,Ben Wright dives deep into what really makes a product or service demo land with impact. As the business world keeps shifting, Ben unpacks why nailing your demos isn’t just nice to have — it’s mission-critical for connecting the dots between what your product can do and what your customers actually need. He walks through six key elements that take a demo from a dull features rundown to a personalised, problem-solving experience that hits

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23:36

Episode 126: Did Covid Kill Salesteam Customer...

Stronger Sales Teams with Ben Wright ·

2025/07/29

In this episode of the Stronger Sales Teams podcast, Ben Wright speaks with Ingrid Maynard, founder of The Sales Doctor, about the evolving world of B2B sales leadership. They explore how customer service has shifted post-COVID and how leaders can adapt to build high-performing, customer-centric teams. Ingrid shares insights on what defines great service today, emphasising curiosity, communication, and strong relationships. The episode also covers hiring the right people and creating a

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27:38

Episode 125: Avoiding Costly Sales Team Mistakes with...

Stronger Sales Teams with Ben Wright ·

2025/07/22

In this episode of the Stronger Sales Teams,Ben Wright engages in an insightful conversation with Glenn Poulos.Together, they examine the rapidly evolving sales landscape, with Glenn highlighting a growing overreliance on technology at the expense of genuine, face-to-face client interactions. He underscores the importance of robust onboarding processes, meaningful metrics, and well-structured compensation plans in driving team performance. Emphasising accountability, Glenn details how

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24:19

Episode 124: Closing Deals Faster

Stronger Sales Teams with Ben Wright ·

2025/07/15

In this episode of Stronger Sales Teams, drawing from years of hands-on experience, Ben addresses the common challenge of sluggish deal pipelines and presents practical strategies to boost close rates and refine the overall sales process.He underscores the significance of a consistent, repeatable sales framework to eliminate bottlenecks and accelerate deal progression. A key message is the importance of being “chosen early and often,” as Ben urges teams to prioritise strong initial

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27:34

Episode 123: Simplicity Sails, Complexity Fails, with...

Stronger Sales Teams with Ben Wright ·

2025/07/08

In this episode of Stronger Sales Teams,Ben Wright welcomes special guest Lasada Pippen, blending the precision of engineering with the art of motivational speaking.Lasada shares his compelling journey from a background in computer engineering to inspiring audiences across the United States, underscoring the vital importance of purpose, resilience, and impactful communication in sales leadership.Together, they unpack the essence of purpose-driven leadership and its critical role in

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24:14

Episode 122: Simple Frameworks to Improve Your...

Stronger Sales Teams with Ben Wright ·

2025/07/01

In this episode of Stronger Sales Teams,Ben Wright sits down with renowned negotiation consultant and author Saad A. Saad to explore the complexities of B2B sales negotiation. Together, they unpack how sharpening negotiation skills can empower sales teams to consistently secure high-impact outcomes. Saad underscores the importance of thorough preparation and cautions against the tendency to be overly accommodating at the negotiation table. He stresses that effective negotiation starts from

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