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PODCAST

Trade Sales Made Simple: For Trade, Construction & Industry Leaders

Are you finding it hard to grow Sales, but know it needs to happen to succeed long-term? This show helps 7-8 figure Industry, Construction & Trade Sales and Business Leaders finally end the stress of inconsistent Sales, by simplifying their Sales Systems so they can close more deals and grow faster. Listen to discover: -Exactly where you’re going wrong with your Sales Process and why it’s holding back conversions. -The steps you can take to consistently grow your Sales. -How you can lead long-term

business management

All Episodes

11:32

E279: Do This 1 Thing to Reduce Unnecessary Meetings...

Trade Sales Made Simple: For Trade, Construction &... ·

2026/10/06

Are unnecessary meetings quietly stealing the time your sales team should be spending with customers, prospecting, quoting and closing deals?If your sales team is spending too much time in meetings that drift between ideas, decisions and unrelated discussions, it's costing you valuable customer-facing time. In this episode, you'll learn a simple framework for separating exploratory meetings from decision-making meetings, so everyone knows how to prepare, what the meeting needs to achieve and what

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08:41

E278: Getting A 'Yes' Before You Even Quote Is Easier...

Trade Sales Made Simple: For Trade, Construction &... ·

2026/10/04

What if your customer had already decided they wanted to work with you before you even put a quote in front of them?If your quotes are regularly being compared on price, the opportunity may be to influence the decision before pricing ever becomes the focus. In this episode, you'll learn how to create an emotional connection early in the sales process by making a strong first impression, understanding exactly what your customer wants, and bringing their desired outcome to life.In this episode you'll

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09:20

E277: You Don't Have Time To Follow Up Sales - So Do...

Trade Sales Made Simple: For Trade, Construction &... ·

2026/10/01

What if you could dramatically reduce follow-up by preparing your customer to make a decision before you even arrive to quote?If you're spending too much time chasing quotes after site visits, the problem may not be your follow-up—it may be what happens before the quote is delivered. In this episode, you'll learn how to pre-prepare customers for the site visit, the process, and the price so they arrive at the quoting conversation already comfortable with what happens next.In this episode you'll

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08:16

E276: This Simple Way to Quote Less Tyre Kickers and...

Trade Sales Made Simple: For Trade, Construction &... ·

2026/09/29

What if you could spend less time quoting people who are “just kicking tyres” and more time talking to customers who are genuinely ready to buy?If you’re constantly quoting prospects who never seem to convert, the problem may start before your sales process even begins. In this episode, you’ll learn how getting specific about your ideal customer profile can help you target people who are more likely to say yes, reduce wasted quoting time, and create a sales approach that speaks directly to the

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10:17

E275: You Know You're Reacting Emotionally and...

Trade Sales Made Simple: For Trade, Construction &... ·

2026/09/27

What if you could catch yourself in the moment before an emotional reaction turns a difficult situation into something much worse?When you’re under pressure, dealing with mistakes, or faced with a person or situation that triggers you, it’s easy to react emotionally before you’ve had time to understand what’s really happening. In this episode, you’ll learn a simple framework for recognising the difference between emotional and rational responses, so you can stay calmer, communicate more effectively,

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08:18

E274: How to Simplify Selling in Your Own Mind to...

Trade Sales Made Simple: For Trade, Construction &... ·

2026/09/24

What if you could build a sales blueprint that not only works, but makes you enjoy selling more?Sales can become frustrating when you’re relying on a process that doesn’t suit your natural strengths or the way you prefer to work with customers. In this episode, you’ll learn how to create your own repeatable sales blueprint around three key levers—so you can approach sales with more confidence, consistency, and clarity, even when selling gets tough.In this episode you'll discover:How to define your

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09:46

E273: The 3-step Method to Implement Change in Your...

Trade Sales Made Simple: For Trade, Construction &... ·

2026/09/22

What if the key to making change actually sticks in your business isn’t a bigger plan, but a simple 30-day process?Change is difficult when new goals and behaviours aren’t built into the way your business already operates. In this episode, Ben shares a practical three-step approach to implementing change in a sales team—so you can turn a goal into daily habits, track whether it’s working, and give yourself enough time to create real momentum without committing to a permanent change from day one.In

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06:38

E272: They Started Quoting Customers On The Spot And...

Trade Sales Made Simple: For Trade, Construction &... ·

2026/09/20

What could happen to your sales if you could quote faster—and start winning or losing deals sooner?Slow quoting can create delays, extra follow-ups, longer sales cycles, and more time spent on every opportunity. In this episode, Ben shares the results of a six-week trial where one sales team tested quoting on the spot and saw a dramatic improvement in their close rate, while also uncovering ways to shorten deal cycles and free up valuable selling time.In this episode you'll discover:How quoting on

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08:30

E271: I've Closed $6 Billion in Sales. My 3 Best...

Trade Sales Made Simple: For Trade, Construction &... ·

2026/09/17

What if the best way to sell more isn’t learning another sales technique—but leaning into what already makes you great?Too many salespeople try to become good at everything, follow someone else’s sales style, or hide their personality behind a “professional” persona. But after 25 years in sales, this episode explores three powerful ways to set yourself up for better results by playing to your natural strengths, building more authentic relationships, and getting clearer on what your customers

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06:59

E270: How This Trade Business Sped Up Their Sales...

Trade Sales Made Simple: For Trade, Construction &... ·

2026/09/15

What if speeding up your sales process could help you close more deals—without putting more pressure on your customers?Long sales processes can mean more time spent on every project, slower decisions, and fewer opportunities to move through your pipeline. In this episode, Ben shares how one trade business streamlined its sales process, increased sales by 34%, and freed up more time to work through additional opportunities—all without relying on a hard sell.In this episode you'll discover:How getting

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08:46

E269: Never 'Just Follow Up' with a Customer - Try...

Trade Sales Made Simple: For Trade, Construction &... ·

2026/09/13

Still opening your sales follow-up calls with, “I’m just following up”?Following up after sending a quote can feel awkward—especially when you don’t know what the customer is thinking or which way they’re leaning. Instead of making another generic follow-up call, this episode shares a simple three-question framework to create better conversations, uncover objections, and keep your deals moving forward.In this episode you'll discover:How to replace the dreaded “just following up” line with a more

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08:34

E268: Customer Ghosting You After The Quote? 3 Ways...

Trade Sales Made Simple: For Trade, Construction &... ·

2026/09/10

Are your follow-ups accidentally making it easy for great prospects to disappear?Ghosting can turn promising quotes and near-wins into frustrating lost opportunities. This episode shares practical ways to break through the usual pattern of emails and phone calls, re-engage customers, and give those 50–50 deals a better chance of moving forward.In this episode you'll discover:How to use pattern interrupts to capture the attention of customers who have gone quiet.Why getting face-to-face, sending a

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06:36

E267: $123K Net Profit in 1 Month With 1 Salesperson...

Trade Sales Made Simple: For Trade, Construction &... ·

2026/09/08

What if growing your profit wasn’t about chasing more customers—but getting clearer on exactly who you should serve, who you should say no to, and how you consistently win the right deals?Many trade and service businesses believe growth means taking every opportunity that comes through the door. But this episode explores how one business built its way to a six-figure net profit month with just one salesperson by becoming more selective, more disciplined, and more consistent in how it approaches

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11:39

E266: 3 Qualities of Great Sales Leaders

Trade Sales Made Simple: For Trade, Construction &... ·

2026/09/06

What separates a great salesperson from a great sales leader—and could one shift in your leadership style amplify the performance of your entire team?Being successful at selling doesn’t automatically mean leading a sales team comes naturally. Great sales leaders need to understand the impact of their energy, focus their teams on what happens next rather than what went wrong, and create an environment where people can take ownership of improving their performance.In this episode you'll discover:How

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07:07

E265: If You Don't Make Time to Follow Up You're...

Trade Sales Made Simple: For Trade, Construction &... ·

2026/09/03

Are you losing easy sales simply because your follow-up process leaves too much to chance?You’ve done the hard work of generating the lead, meeting the customer, understanding their needs and preparing the quote—but those 50/50 deals can still disappear if there’s no clear plan for what happens next. In this episode, you’ll learn how to create a more intentional follow-up process that keeps customers engaged and gives you a better chance of winning the deals that could go either way.In this episode

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08:55

E264: He Hated Networking, But This 1 Change Took out...

Trade Sales Made Simple: For Trade, Construction &... ·

2026/09/01

What if one simple change to the way you approach networking could turn an event you dread into a reliable source of quality sales leads?If networking feels awkward, stressful, or like a waste of valuable time, the problem may not be networking itself—it may be the lack of a clear plan.Preparing before you walk through the door can help you focus on the right people, start better conversations, and get far more value from every event you attend.In this episode you'll discover:How to walk into

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07:25

E263: How to take the Stress out of Prospecting and...

Trade Sales Made Simple: For Trade, Construction &... ·

2026/08/30

What if you could grow your business by 25% without generating a single additional lead?Most business owners believe their biggest sales problem is not having enough leads, but the real opportunity may be getting more from the leads they already have. By understanding which lead-generation channels actually produce customers, focusing on what you're naturally good at, and doubling down on what works, you can reduce the stress and cost of prospecting while improving your close rate and growing your

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10:30

E262: If You Treat Every Customer the Same Your Sales...

Trade Sales Made Simple: For Trade, Construction &... ·

2026/08/27

Are you treating every prospect the same—even though some are ready to buy, some are just looking, and others have already bought from you?Not every lead needs the same sales approach. When you treat a prospect who is simply researching the same way as someone ready to make a decision, you risk pushing too hard or completely forgetting customers who could buy from you again.By recognising where each prospect is in their journey, you can spend your time more effectively and generate more value from

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07:51

E261: They Changed How They Quoted to Close More...

Trade Sales Made Simple: For Trade, Construction &... ·

2026/08/25

What if you could increase your close rate by 10% simply by changing how you prepare for and deliver your quotes?Quoting on the spot can feel impossible for many trade businesses, but small changes to your sales process can make it much easier.By better qualifying customers before you arrive, preparing your quote in advance, and creating a more engaging experience on site, you can reduce delays, keep customers engaged, and give yourself a much better chance of getting the deal done while their

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04:36

E260: My Best Way of Lowering Sales Stress (And...

Trade Sales Made Simple: For Trade, Construction &... ·

2026/08/23

What if the fastest way to win more sales isn’t getting more leads—but simply learning how to quote on the spot?Speed is one of the biggest advantages you can have in sales, especially when customers are comparing options and their attention can quickly shift elsewhere. In this episode, you’ll learn why quoting on the spot can dramatically improve your chances of closing deals and how changing your mindset around speed can help you move customers from interested to committed before the opportunity

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