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PODCAST

Sales Process Made Simple with Ben Wright

Are you finding it hard to grow Sales, but know it needs to happen to succeed long-term? This show helps 7-8 figure Industry, Construction & Trade Sales and Business Leaders finally end the stress of inconsistent Sales, by simplifying their Sales Systems so they can close more deals and grow faster. Listen to discover: -Exactly where you’re going wrong with you Sales Process and why it’s holding back conversions. -The steps you can take to consistently grow your Sales. -How you can lead long-term

business management

All Episodes

08:46

Episode 164: The Close Rate Mistake Most Sales...

Sales Process Made Simple with Ben Wright ·

2026/01/11

Are your close rates lying to you—and quietly destroying your margins? If you’re measuring close rates based only on quoted deals or “verbal wins,” you’re likely underestimating your true cost to acquire customers and making flawed decisions about marketing spend and sales performance. This episode breaks down why most businesses get close rates wrong—and how that mistake flows straight to the bottom line. By listening to this episode, you’ll learn:How to calculate a true close rate that actually

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08:28

Episode 163: How to Beat the January Sales Slump and...

Sales Process Made Simple with Ben Wright ·

2026/01/08

Struggling with the January sales slump? Here's how to turn it into your biggest opportunity of the year.Every year, January hits businesses—especially in trades, construction, and industry—like a cold front: fewer trading days, sluggish buyer activity, and mounting costs. But what if this year could be different? In this episode, you’ll learn a powerful strategy to overcome the post-holiday lull and make January and early February a springboard for long-term success.Here’s what you’ll discover in

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06:04

Episode 162: Why Most Salespeople Quit Too Early: The...

Sales Process Made Simple with Ben Wright ·

2026/01/06

Are you really doing enough to hit your sales goals—or are you giving up too soon?In this high-impact episode, we break down the 10X sales philosophy made famous by Grant Cardone and uncover the gritty truth behind why relentless effort beats talent, charm, or even strategy. If you're a sales leader or business owner wondering why your growth has stalled, this is your wake-up call to realign, re-engage, and go bigger.Here’s what you’ll take away from this episode:The mindset and action patterns that

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08:30

Episode 161: Is Your Sales Process Too Complicated?...

Sales Process Made Simple with Ben Wright ·

2026/01/04

Are your sales processes too complex for customers to say “yes”?In today’s fast-paced market, complexity is killing conversions. If you’ve lost deals lately and can’t pinpoint why, it might be time to simplify. In this episode, you'll learn how to declutter your sales approach—so your customers can buy faster, easier, and with more confidence in 2026.Here’s what you’ll take away from this episode:The four areas of your sales process that must be simplified to increase conversion: from targeting and

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08:27

Episode 160: Why New Year’s Resolutions Fail — and...

Sales Process Made Simple with Ben Wright ·

2026/01/01

Why Do Most New Year’s Resolutions Fail—and How Can Yours Actually Work?Before you set another goal for 2026, learn the one mindset shift that turns resolutions into real results.The New Year is full of ambition—but also full of abandoned goals. In this episode, we unpack why traditional New Year’s resolutions often fall flat for business owners and sales leaders, and how you can reframe them to create lasting change that sticks. Whether you're skeptical about resolutions or love the clean-slate

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06:03

Episode 159: Why a 90 Year-Old Book Still Wins Deals:...

Sales Process Made Simple with Ben Wright ·

2025/12/30

What Can a 90-Year-Old Book Teach You About Modern Sales?Turns out, everything—if you're serious about winning more deals through genuine connection.In today’s fast-moving sales world, it's easy to overlook timeless principles. But the most influential sales leaders know that mastering human connection never goes out of style. In this episode, we explore the powerful, practical lessons from Dale Carnegie’s How to Win Friends and Influence People—and how they can transform your team’s ability to

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07:32

Episode 158: The 3 Things the Top 1% of Sales Leaders...

Sales Process Made Simple with Ben Wright ·

2025/12/28

Are You Ready to Lead Like the Top 1% in 2026?Discover what elite sales leaders will do differently next year—and why you can’t afford to wait to catch up.In today's competitive sales environment, doing "just enough" is a recipe for being left behind. Whether you're running your own business or leading a sales team, this episode dives deep into what separates the best from the rest—and what you can do now to rise above the noise in 2026.Here’s what you’ll take away from this episode:The overlooked

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09:31

Episode 157: Your 2026 Sales Growth Roadmap: What to...

Sales Process Made Simple with Ben Wright ·

2025/12/25

Still feeling like 2025 didn’t deliver the sales growth you hoped for? What if the key to making 2026 your best year yet is already in your hands?This episode is your practical roadmap for using this year’s wins, misses, and near-misses to drive explosive results next year. If you’ve ever felt stuck in the “busy but not better” loop, this session breaks down exactly how to reflect, refocus, and refine your sales approach—without overcomplicating the process.Learn how to identify and double down on

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05:53

Episode 156: Scaling Sales Without Superstars: The...

Sales Process Made Simple with Ben Wright ·

2025/12/23

What can one of the world’s most criticized fast food brands teach you about building a high-performing, scalable sales team?In an age where consumers are leaning toward healthier options, McDonald’s continues to dominate globally—not just because of their burgers, but because of the unstoppable systems behind them. If you’re struggling to scale your business or remove reliance on one or two “rainmakers,” this episode reveals the powerful sales lessons hidden in plain sight.Discover how McDonald’s

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08:11

Episode 155: 5 Sales Lessons From Working With 250+...

Sales Process Made Simple with Ben Wright ·

2025/12/21

What if the key to unlocking record-breaking sales in 2026 isn't what you add to your business—but what you're finally willing to let go of?As we approach the end of the year, many business owners and sales leaders are feeling stretched, unsure what to double down on—and what to ditch. This episode dives deep into three overlooked habits that are silently holding your sales back and shows you exactly how letting go can drive serious growth in the year ahead.Discover why chasing social media leads

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09:38

Episode 154: How to Reflect on 2025 to Drive Strong...

Sales Process Made Simple with Ben Wright ·

2025/12/18

Feeling like 2025 was a grind? Here’s how to turn it into fuel for your best year yet.Before you charge into 2026, there’s one high-impact habit that could define your growth—and it starts with reflecting on the year just passed.In this episode, you’ll discover:Why smart reflection (not just goal-setting) is the real starting point for sustained sales success.A simple, powerful framework to identify what worked, what was average, and what held you back in 2025.How just 20 focused minutes can give

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06:43

Episode 153: How Amazon’s Customer Obsession Built...

Sales Process Made Simple with Ben Wright ·

2025/12/16

What if the secret to explosive sales growth was obsession—with your customer?Amazon didn’t just win by being first. They built one of the world’s most successful companies by relentlessly improving the customer experience—and there’s a lesson in that for every sales team.In this episode, you’ll discover:How Amazon went from online bookstore to $500B+ global empire with a single core principle.What “customer obsession” actually looks like—and why most sales leaders get it wrong.Practical ways to

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11:57

Episode 152: 5 Sales Lessons From Working With 250+...

Sales Process Made Simple with Ben Wright ·

2025/12/14

In this episode, we break down the most valuable lessons drawn from working with more than 250 salespeople and sales leaders over the past 12 months across trade, construction, industrial, and commercial settings.From electricians and plumbers through to equipment suppliers, renewables businesses, finance providers, and commercial specialists, the same challenges—and the same solutions—have surfaced time and time again.Today, we unpack the five most consistent sales patterns we’ve observed, why they

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08:35

Episode 151: 3 Time Management for Sales Teams: How...

Sales Process Made Simple with Ben Wright ·

2025/12/11

In today’s episode, we unpack one of the most powerful—yet often underdeveloped—performance drivers in Sales Leadership: effective time management for sales teams.Even though it’s one of the most talked-about skills in the professional world, time management remains a major challenge for both salespeople and sales leaders alike. Drawing on principles from Atomic Habits and the Ford Motor Company’s process-efficiency revolution, this episode equips Sales Leaders with practical, actionable steps to

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07:05

Episode 150: Lessons from a Global Powerhouse on How...

Sales Process Made Simple with Ben Wright ·

2025/12/09

Today’s episode takes a deep dive into one of the most influential operational lessons in business history—the Ford Motor Company’s game-changing assembly line—and applies it directly to the challenges Sales Leaders face today.You’ll learn why Henry Ford’s relentless focus on efficiency was far more than a manufacturing revolution. It was a blueprint for accelerating Sales Growth, removing bottlenecks, and scaling a sales system in a way that boosts output without burning out your team.Key

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08:46

Episode 149: How to Start a Sale: The 3-Step...

Sales Process Made Simple with Ben Wright ·

2025/12/07

In today’s episode, we explore one of the most important—yet most frequently overlooked—skills in Sales Leadership: opening a sale the right way. That very first interaction with a customer—the meet and greet—often determines whether you win or lose the deal long before price, quoting, or follow-up even come into play.You’ll uncover a practical, repeatable three-step approach that helps you identify what customers genuinely care about, build early emotional connection, and guide them into a natural

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07:45

Episode 148: The Secret to Closing More Deals: How to...

Sales Process Made Simple with Ben Wright ·

2025/12/04

In this episode, we unpack one of the most crucial—yet most commonly mishandled—stages of the Sales Process: quote follow-up. While many salespeople assume the job is done once the quote is sent, top-performing sales pros know the real story:Deals are won in the first meeting.Today, you’ll discover the three key skills your team needs to sharpen in order to significantly lift their quote follow-up success. You’ll also learn exactly when and how your team should follow up so customers feel genuinely

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05:13

Episode 147: Why Raw Talent Isn’t Enough in Sales:...

Sales Process Made Simple with Ben Wright ·

2025/12/02

In today’s episode, we dive into the work of one of the biggest names in modern sales training—Tom Hopkins, the author of How to Master the Art of Selling. You’ll discover why persistence often outperforms raw talent, how a disciplined approach to questioning can completely shift your sales results, and how you can guide your team towards a mindset of ongoing improvement.You’ll also leave with a straightforward framework you can start using straight away with your sales crew. Whether you’re heading

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10:49

Episode 146: How to Increase Revenue After Black...

Sales Process Made Simple with Ben Wright ·

2025/11/30

Black Friday has reshaped buying behaviour across both B2B and B2C sectors—customers have been warmed up to spend, influenced by weeks (and sometimes months) of heavy marketing, big discounts, and constant messaging that “now’s the time to buy.”In this episode, you’ll find out why this creates a prime opportunity for businesses—even those who don’t run discounts—and how to make the most of elevated buyer intent to boost revenue quickly.You’ll also walk away with three practical steps you and your

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09:39

Episode 145: The Storytelling Skill To Get A 'Yes'...

Sales Process Made Simple with Ben Wright ·

2025/11/27

In this episode, we dive into why storytelling is one of the most powerful tools in sales and how you can teach your team to use it effectively.Building on Wednesday’s Steve Jobs episode, we revisit the idea that people decide emotionally and justify rationally—a concept that fundamentally reshapes how salespeople should communicate. When your team learns to anchor their conversations in emotion, not just logic, everything changes: connection becomes easier, influence becomes natural, and closing

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164 results

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