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PODCAST

Sound in Marketing

Dreamr Productions

NBC, McDonald’s, Netflix, and State Farm all have a sound. Did you just sing it? Host Jeanna Isham of Dreamr Productions and Sound In Marketing Learning explores how far brands are willing to go to make their companies and products memorable and profitable through sound strategy. Let’s talk about it. Subscribe to the Sound In Marketing monthly newsletter today. http://eepurl.com/gDxl6b Let’s make this world of sound more intriguing, more unique, and more and more on brand.

business marketing

All Episodes

22:21

Episode 39- Building an Iconic Sound with Jonathan...

Sound in Marketing ·

2020/05/26

Today’s episode, we continue talking Seinfeld with Jonathan Wolff, creator of the Seinfeld score and theme song. We explore how it helped get him out of “the pile” and create a unique name for himself which led to other iconic shows like Will and Grace. Theme songs are a calling card to a show. It’s the first thing that is presented before you even watch anything. In TV and movies, great music and sound is absolutely imperative. In this massively digitally driven world, where you may not

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23:17

Episode 38- Building An Iconic Sound with Jonathan...

Sound in Marketing ·

2020/05/19

Today’s episode is about Seinfeld and how Jonathan Wolff created that iconic sound that will forever live on in the memory of that show. Theme songs are a calling card to a show. It’s the first thing that is presented before you even watch anything. In TV and movies, great music and sound is absolutely imperative. In this massively digitally driven world, where you may not necessarily be looking at a device but only hearing it, the same is true for a brand. You can follow and subscribe to the

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15:26

Episode 37- Sound DNA with Alex Wodrich (Part Two)

Sound in Marketing ·

2020/05/12

In today’s episode of the Sound In Marketing Podcast, we conclude our interview with Alex Wodrich from Why Do Birds. We talked about his experience building the sounds of the Hyundai Pavilion for the 2018 Winter Olympic Games in South Korea, implementation of that sound as well as previous sound work they’d done with the brand, and how it’s actually more important to implement sound in your marketing strategy if you’re a smaller brand rather than a bigger one. Brands are like people. They have a

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19:33

Episode 36- Sound DNA with Alex Wodrich (Part One)

Sound in Marketing ·

2020/05/05

In today’s episode of the Sound In Marketing podcast, we talked with Alexander Wodrich of Why Do Birds about audio branding, the origin of their name Why Do Birds, and one of two examples of their work with companies. The time and thought that goes into their creation is absolutely wonderful. Join us next week when we conclude our interview with Alex Wodrich. We’ll have another example of their work on the Hyundai Pavilion sound design for the 2018 WInter Olympics in South Korea. If you liked this

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20:29

Episode 35- The Sound Marketing Landscape with Pete...

Sound in Marketing ·

2020/04/28

In today’s episode, we discuss this past January in Vegas at the Voice at CES event and how that went, other noteworthy events and resources, great ingenuity and exploration examples that have already occurred in this wide open landscape, and predictions for the future. Tune in for episode 36 and 37 where we talk with Alex Woodrich of Why Do Birds, a sound agency based in Berlin. It was really fun to take the temperature of Europe's approach and beyond. Remember, the sound marketing industry is an

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19:44

Episode 34- The Sound Marketing Landscape With Pete...

Sound in Marketing ·

2020/04/21

Today’s episode of the Sound In Marketing Podcast was with Pete Erickson, founder of Modev, Voice Summit, and the Inside Voice Podcast. We talked about how these companies came about as well as their missions, the evolution of a new market, how Apple played a major role in how this voice first world came about, how all industries are included in sound marketing and its possibilities, and community builders in sound marketing. In episode 35, we conclude our interview with Pete where we talk about

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10:54

Marketing and Innovation Through Sound; COVID-19 and...

Sound in Marketing ·

2020/04/16

The world of marketing is changing. All that COVID-19 did was to speed that change up. Now is the time to re-imagine our creative. Now is the time to explore our delivery. Now is the time to adapt, relate, and reconnect with our audience. Now is the time to get on board with voice and sound in marketing. If you liked this episode of the Sound In Marketing podcast and want more, you can follow and subscribe on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher and don’t forget to

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26:29

Episode 33- Women In Voice With Dr. Joan Palmiter...

Sound in Marketing ·

2020/04/13

Today’s episode is part two of our conversation with Dr. Joan Palmiter Bajorek of Women In Voice. In this episode, we talked about how we should recognize and support voices that needed “amplification”, allyship and what that means, voice conferences (the good and the bad), hardware and software companies realizing the importance of the voice experience, representation of different people and cultures in the data, the interactivity of words, and the opportunity to be on the build side of rapidly

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26:18

Episode 32- Women In Voice with Dr. Joan Palmiter...

Sound in Marketing ·

2020/04/06

The Sound In Marketing podcast kicks off Season Two, speaking with Women In Voice founder Dr. Joan Palmiter Bajorek. We discussed her company as well as the state of women in the voice industry in general. This diversity that we spoke of is not reserved only for women; it’s for anyone who may not have been given (or given themselves) the opportunity to...speak up. We all have a voice and a piece of the global story that needs to be told. Let’s tell it proudly and lift up others who need help doing

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12:10

Episode 31- Season One Recap of the Sound In...

Sound in Marketing ·

2020/03/13

Season Two of The Sound In Marketing Podcast premiers Tuesday April 7th. In the meantime, here’s a recap of what we’ve learned and who we’ve heard from thus far. Please send any and all topic ideas to jeanna@dreamrproductions.com as this podcast exists to more fully explore what YOU are interested in learning in the sound marketing space. My personal education is just a nice perk. Remember, we all make sounds. Let’s make them on purpose. Let’s make this world of sound more intriguing, more

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00:57

National Women's Month

Sound in Marketing ·

2020/03/06

Sunday March 8th is International Women's Day. In tribute, here's a sneak peek at my upcoming episode with Dr. Joan Palmiter Bajorek, founder of Women In Voice. Season Two of the Sound In Marketing Podcast coming soon. For more on the amazing things that Women In Voice is doing, check them out here.

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25:12

Episode 30- Audio Alchemy with Steve Keller of...

Sound in Marketing ·

2020/02/04

Today’s episode is about audio alchemy; audio archetypes, examples of companies and brands that are doing it right, and conversational AI and its potential. My guest today is Steve Keller, Sonic Strategy Director for Studio Resonate at Pandora. Through fully understanding sound science and common attributes of language and communication, it is possible to communicate your brand intent and story in a clearer, more sincere, and more direct way than ever before. Don’t miss part one of my interview

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23:19

Episode 29- Audio Alchemy with Steve Keller of...

Sound in Marketing ·

2020/01/28

Today’s episode is about audio alchemy; low and high functioning sonic identity, tactical vs. strategy driven sound thought, and impacting the health and well being of human beings. My guest today is Steve Keller, Sonic Strategy Director for Studio Resonate at Pandora. Steve and I discuss how sonic identity needs to be understood through sound science to really know how to align it best with our brand. There is a happy balance between sound science and sound art. For the full blog article,

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20:55

Episode 28- Sound; An Interruption to Visual...

Sound in Marketing ·

2020/01/21

In part two of my interview with Arafel Buzan and Rachel Lowenstein from Mindshare, among other things, we discuss the adaptive consumer, our fragmented consumption of media today, and adaptive experiences rather than disruptive experiences. Brands need to think beyond linear storytelling in their marketing in order to help engage consumers more fully and bring them into the brand’s world. Please check out Media Dystopia for an EXCELLENT series on some fascinating “potential fates of media” based

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21:32

Episode 27- Sound; An Interruption to Visual...

Sound in Marketing ·

2020/01/14

In part one of this Sound In Marketing episode, I’m joined by Arafel Buzan and Rachel Lowenstein from Mindshare, a global media and marketing services company created in 1997. We discuss consumer’s untethering themselves from screen addiction, the human voice as the original media channel, a democratized story experience, and what your creative should be in an audible environment. Every brand should be thinking about what they stand for within sound. It should have just as much weight and

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27:50

Episode 26- Pragmatic Sound Marketing with Scot and...

Sound in Marketing ·

2020/01/07

In Part Two (Episode 26), Scot and Susan Westwater and I talked about prioritizing your brand’s voice strategy in order of importance and relevance, working with your current visual marketing now to prepare for voice implementation later, how sound unlocks different emotional responses from the brain that visual can’t even come close to, the different aspects of sonic branding, as well as their new book, Voice Strategy: Designing Useful and Usable Experiences, (available on Amazon or directly at

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22:38

Episode 25- Pragmatic Sound Marketing with Scot and...

Sound in Marketing ·

2019/12/17

In part one (Episode 25), I talked with Scot and Susan Westwater of Pragmatic Digital. We talked about being practical and using your existing brand strategy to incorporate voice within. If you don’t already have a brand strategy, then using voice technology will do you little good so we stepped back a bit to see what that looks like. With a planned out strategy, voice and voice technology can help strengthen customer experiences and guide brand growth into the future. This led into a sneak peek

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23:03

Episode 24-The Easy In With Alexa Skills For Your...

Sound in Marketing ·

2019/12/10

In part two of this episode, we talked with Bob Stolzberg of VoiceXP about how Alexa Skills can both provide a service for your company as well as being a service to the community as a whole. It’s another place to make a name or a “voice” for yourself. Some great examples that Bob elaborated on was how cities and municipalities can use it for emergency management and response systems, how the government will be using it to get out election related information to the public. Politicians can

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19:13

Episode 23- The Easy In With Alexa Skills For Your...

Sound in Marketing ·

2019/12/03

In part one of this episode, we talked with Bob Stolzberg of VoiceXP about creating Alexa Skills for your brand in a code free way and what an Alexa Skill actually is. Having an Alexa Skill will have an ROI on your brand. Here are just a few examples. It can help build a customer contact list for your company, relay information about your products and services, increase your ranking for search engines. Don’t forget to tune into Part Two because it gets really good. The GOOD that can come out of

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19:56

Episode 22- Sound In Hospitality With Andreas Cooper...

Sound in Marketing ·

2019/11/26

In this episode, Andreas Cooper of Smart Voice Systems and I discuss focusing on subtle and sincere voice marketing instead of a “sell”, creating community within voice marketing, creating a personality for our voice marketing, customized voicing for brands (it’s not just about Alexa and Siri’s voices anymore), the limitations to massive creativity with hospitality voice systems but the possibility for it with a little more time and vision, and future thoughts on voice in hospitality as integrations

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