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PODCAST

Sound in Marketing

Dreamr Productions

NBC, McDonald’s, Netflix, and State Farm all have a sound. Did you just sing it? Host Jeanna Isham of Dreamr Productions and Sound In Marketing Learning explores how far brands are willing to go to make their companies and products memorable and profitable through sound strategy. Let’s talk about it. Subscribe to the Sound In Marketing monthly newsletter today. http://eepurl.com/gDxl6b Let’s make this world of sound more intriguing, more unique, and more and more on brand.

business marketing

All Episodes

34:42

Radio Station Jingles: 80 Years of Earworms [ENCORE]

Sound in Marketing ·

2025/10/14

Radio IDs, something few of us (me included) think of but have all experienced and cherished. They are those fun zingers, prompting a new radio show or DJ. They change for the holidays and for topical reference. They are the sounds of our past, present, and future, and the focus of this episode.Twenty Thousand Hertz hired me to produce an episode on Radio IDs and now I’m sharing its ENCORE. Thank you to Twenty Thousand Hertz, Dallas Taylor, and Casey Emmerling for letting me run this ENCORE and for

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59:04

The State of Sonic Branding [ENCORE]

Sound in Marketing ·

2025/09/09

This is an encore episode of Ad Infinitum’s Season 2 Finale that I produced. Big thanks to Oxford Road’s Executive Creative Director and Ad Infinitum’s host, Stew Redwine, for asking me to write about something that I love. The State of Sonic Branding is like the Princess Bride of podcast episodes; it’s got everything! Giant companies, inconceivable innovations, sound storming the Depot, rogue engineers in the Pit of Dispair, and a whole lot of sonic strategists and neuro marketers making miracles

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20:25

The Performance Purr

Sound in Marketing ·

2025/08/12

What if the signature sound for a sleek Scandinavian EV was inspired by a cat’s purr? Vinn hit the gas on that idea, while General Motors shifted into a full sound and driving ecosystem of experience. Which sound story will drive more vehicles off the lot?Here are some links to episodes referenced or expanded upon within the episode. The State of Sonic Branding- We explore sonic branding's evolution, impact, and future. I interviewed everyone from audio logo inventors to current audio alchemists

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14:51

Left Coast Airlines [ENCORE]

Sound in Marketing ·

2025/05/28

[Encore Episode] Left Coast Airlines. LCA wanted a podcast to advertise to both new and existing customers. Dreamr Productions went a step further creating an unending universe of branded sound possibilities. This episode was the first of many fake company episodes that demonstrated real sound in marketing solutions. From the brain of Jeanna to your ears- enjoy. Dreamr Productions creates, consults and educates on the power of sound in marketing. Contact us for all of your sonic branding and sound

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16:31

The Transaction Tone

Sound in Marketing ·

2025/04/29

POS sounds; what are we trying to say about our brand experience as our customers are literally checking out?If the last thing a customer hears is an annoying beep, what does that say about the brand experience? In this episode, I challenge brands to explore the overlooked world of POS sounds. An on-brand transaction tone doesn’t just signal the end of a sale- it shapes future customer loyalty and long-term spending. Referenced in the episode are: Fixing Retail’s Weakest Link: Payment, a study by

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14:01

The Ultimate Playlist

Sound in Marketing ·

2025/03/25

Before Purses By Moms could expand, it needed to boost brand recognition and inspire more ambassadors. DreamrProductions created a strategic music playlist and carefully curated copy to make the mission and message unforgettable.Thank you again to Artlist.io for being such a great musical and sound effects resource. Follow the link to Spotify to hear the COMPLETE Purses By Moms Ultimate Playlist collection. https://open.spotify.com/playlist/4DF6lbyCwD5naJg9RqSpIO?si=ddUy5zbnRQGqSwM-M99McQ Want

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06:57

Season Eight Teaser

Sound in Marketing ·

2025/02/25

Here’s a sneak peek of season eight of the Sound In Marketing Podcast. Sonic Branding: Case Studies, Context, and Clarity. In the meantime, check out these past episodes that we’ll be circling back to very soon. Time to study up and buckle down. Season eight is gonna be fun! The Sound of General Motors Part One https://pod.link/1467112373/episode/c1638e490fbe451c155f9be6e5f59e59 Part Two https://pod.link/1467112373/episode/01f223acffb05c6e8e77c7caca599838 POS; Retails Weakest Link

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17:55

Season Seven Recap

Sound in Marketing ·

2025/01/21

Season Seven of the Sound In Marketing podcast is a wrap. Season Eight won’t be far behind. Check out some of season seven’s highlights and catch a sneak peek of what’s to come. Episodes referenced in order: Left Coast Airlines Insurance Jingles...Why? What Is Sonic Branding With Examples The World's Loudest Chips Bag Vegas Needs a Sound Strategy From strategic soundscapes and product design to the impact of viral content, last season was packed full of fun examples and thought musings in the

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12:24

Vegas Needs a Sound Strategy

Sound in Marketing ·

2024/08/27

Ever wondered why Vegas has to be so noisy? I know I have! What if Vegas used sound to invite rather than disorient? In this episode of the Sound In Marketing podcast, we explore the possibilities and pitfalls of strategic sound in Sin City.You can find the original article the episode inspired here. To listen to some musical inspiration referenced within the episode, check out my Spotify playlist. If you liked this episode and want more, be sure to subscribe to the Sound In Marketing monthly

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09:41

The World's Loudest Chips Bag

Sound in Marketing ·

2024/07/30

In episode 128 of the Sound In Marketing podcast, I talk about SunChips’ bag design blunder. At one point, the bag was too loud…but for a good cause. You can find the original article the episode inspired here. Subscribe to the Sound In Marketing monthly newsletter for podcast updates and more sound in marketing news. Thank you to Artlist for your wide variety of SFX and lovely background music. Thank you also to Sun Chips who made this sound study so interesting. As promised, here are some links

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07:34

Ocean Spray, TikTok, and Fleetwood Mac

Sound in Marketing ·

2024/06/25

In Episode 127 of the Sound In Marketing podcast, I talk about TikTok’s 2020 viral Ocean Spray video about a juice-drinking, long-board riding, tunes-groovin’ dude whose truck broke down. You can find the original article that the episode inspired here.Thank you to Nathan Apocada for supplying such a great story and to Artlist for its lovely selection of background music that was used throughout this episode. As promised, here are links to all things referenced: Ocean Spray's Viral Video

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15:46

Shoptalk 2024; How Authenticity Wins For Brands Like...

Sound in Marketing ·

2024/05/28

In episode 126 of the Sound In Marketing podcast, I discussed my impressions at Shoptalk 2024. This global conference focuses on the retail industry and how they are navigating the world of marketing and advertising. In a world of seamless experiences and omnichannel engagements, there’s a lot more to navigate than there was even 20 years ago.Thank you to my guest Joe Laszlo, Head of Content US for Shoptalk, and to the entire team at Shoptalk for allowing me to join the conversation. Thank you also

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36:16

Insurance Jingles...Why?

Sound in Marketing ·

2024/03/26

In episode 125, I rebooted an episode I produced for the 20k Podcast.Thank you to Twenty Thousand Hertz for allowing me to reboot their episode Insurance Jingles…Why? This episode was produced by me back in March 2023 and was their 3rd most-downloaded episode of the year! If you haven’t heard of 20k before, go subscribe immediately. You won’t be disappointed. Like Sound In Marketing, they focus on the wonder of sound in a very fun and accessible way with amazing skill and craft. Not sure what

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16:29

What Is Sonic Branding With Examples

Sound in Marketing ·

2024/02/27

In Episode 124, we talk about sonic branding with examples.One of the biggest reasons that sonic branding isn’t used more frequently is that brands don’t understand what it is. In this episode, I try to simplify sonic branding with real-life examples put into context. Interested in learning more? You heard a snippet of Sound In Marketing Learning's "Sound's Power and Influence in Marketing" course that's full of insight and ideas. I have both a video course and an Ebook version for whichever might

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14:44

Left Coast Airlines Ep. 123

Sound in Marketing ·

2024/01/23

Left Coast Airlines wanted a podcast to advertise to both new and existing customers. Dreamr Productions went a step further creating an unending universe of branded sound possibilities. Disclaimer: This episode is about a fake company but describes a real sound in marketing example with a grand slam result. The link to the case study as well as my blog article write-up will be added here once complete. Thank you to my brilliant voice actors who brought this fake story to life. You can hire them

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01:15

(TRAILER) Left Coast Airlines Ep. 123

Sound in Marketing ·

2024/01/22

Episode Premiere Tuesday, Jan 23, 2024 Left Coast Airlines wanted a podcast to advertise to both new and existing customers. Dreamr Productions went a step further creating an unending universe of branded sound possibilities. Disclaimer: This episode is about a fake company but describes a real sound in marketing example with a grand slam result. To follow me, you can come find me on Linkedin, Medium, Twitter, and Facebook. Lastly, https://pod.link/1467112373 here are all the places you can find

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14:40

Sound In The Shopping Experience Ep. 122

Sound in Marketing ·

2023/09/19

Sound in the shopping experience helps create trust between company and customer. It’s about building long term ROI with customers that will return again and again. Learn more at Sound In Marketing Learning. Start designing your sound strategy today with Dreamr Productions. Thank you to my guests Matt Houghton: Director of Digital and Integrated Marketing at Interac Corp. and Val Fleur: Head of Strategy and Managing Director of Sixième Son Canada for their great insights on the world of sound in

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08:41

Why Brands Need Sound Strategy Ep. 121

Sound in Marketing ·

2023/08/01

Sound strategy is powerfully effective and easy to attain once you understand what it means to your brand specifically. Learn more at Sound In Marketing Learning. Start designing your sound strategy today with Dreamr Productions. Thank you to Pixabay and Artlist for that extra SFX flavor. And thank you to Mudflow from Artlist for that stirring example of music I would not play in a mellow coffee shop. I also stuck in one of my own tracks for that “popular track” that you can’t focus on. Lastly,

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14:06

Sound Is... Ep. 120

Sound in Marketing ·

2023/07/25

Sound is everywhere and in everything. It is how we communicate, relate, and feel. It is one fifth of what makes us human. Why wouldn’t we incorporate sound more strategically into our brand marketing? Learn more at Sound In Marketing Learning. Start designing your sound strategy today with Dreamr Productions. Thank you to Pixabay and Artlist for some great SFX fillers. I also created and slipped in a few of my own. Please note, there are no Stan’s Fans or The Pillow Factory. I made them up for

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12:56

POS; Retails’ Weakest Link Ep. 119

Sound in Marketing ·

2023/02/14

There are many steps in the consumer's brand journey but none more important than the last one; purchase. Learn how payment sounds could be retails weakest link. This episode was a reboot from a previous article I wrote in 2022; POS Sounds Proven to Be a Brands' Weakest Link. Thank you to Sentient Decision Science for their Pay Sounds study and the inspiration for this episode. Thank you also to Made Music for the sonic logo and functional sounds that they contributed to the study. The SFX were

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