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PODCAST

Media Roundtable

TheMedia Roundtableisn’t just another industry podcast; it’s an open lab where the sharpest minds in podcasting, advertising, and media break down the forces shaping the audio landscape—and reconstruct them in real time.We created this show in service of theChief Audio Officer: the marketer responsible for making audio campaigns not just sound good, but drive results. For many brands, audio advertising is a highly effective secret weapon–but it can be difficult to navigate, requiring

business

All Episodes

00:43:24

Joy, Fandom, and Writing Ads That Hosts Love with...

Media Roundtable ·

2024/03/06

“[What’s] fascinating about podcasts… is the idea of intimacy that it creates because people so often listen to podcasts while they're doing something else… and so then you become this friend in their ear.” - Joanna Robinson, Podcaster, Author It’s a brand new episode of the Media Roundtable, and for all our Chief Audio Officers, today we’re focusing on the other side of the microphone. That’s right, we have a bonafide star podcast host sitting down with our very Stew Redwine (Oxford Road)

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01:18:48

Now Do This – Breaking Down Podscribe’s Benchmark...

Media Roundtable ·

2024/02/28

“If you are an advertiser who tried podcasting in the last two years, and it wasn't all that you ever dreamed it would be, it might be time to revisit it soon... because the performance has gotten better.”Pete Birsinger, CEO & Founder of Podscribe It’s a brand new episode of the Media Roundtable, and we’re going DEEP on data with Podscribe’s Q4 2024 Benchmark report. There’s a treasure trove of insights so we’re sifting, questioning, and transforming them into real action for Chief Audio

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00:45:31

Ad Infinitum: S2E1 - "Sound Strategy" with Mark Pollard

Media Roundtable ·

2024/02/21

“Either do the hard work of finding words that work hard, or use words that make hard work for everyone else.” Mark Pollard, Author of “Strategy is Your Words” The world’s only podcast solely dedicated to audio ads is back with a new season! Presenting Ad Infinitum Season 2, Episode 1 - "Sound Strategy." Host Stew Redwine (Oxford Road’s VP of Creative Services) discusses the importance of strategy in audio advertising and ranks ads from five top audio spenders. But this job is too big for one

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01:02:03

Can We Save The Media? Evan Shapiro and a New...

Media Roundtable ·

2024/02/14

“I trusted what [the press] were telling me for the most part… and then social media comes along and says ‘Not so fast democracy!’ and it really just pulls everybody into their corners to never emerge.” Evan Shapiro, Media Cartographer, CEO of ESHAP In this episode of the Media Roundtable, we’re blowing things up and getting back to our roots–talking with a giant who’s making a ruckus about topics we care deeply about–the fragmentation and polarization of media and its impacts on democracy. Back

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00:39:17

Talent Drives Everything - Oxford Road lands Nathan...

Media Roundtable ·

2024/02/07

“You get to a size where there’s a lot more downside in taking on a risk of switching partners than upside.” - Dan Granger, Oxford Road founder and CEO Attention Chief Audio Officers! We’re back with a very special episode of the Media Roundtable. Dan Granger (Oxford Road founder and CEO) is hosting, joined by audio heavyweight Bryan Barletta, (Partner and Founder at Sounds Profitable) and Oxford Road’s newest Agent of Influence Nathan Aminian (EVP of Operations, Oxford Road). We’re talking

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01:12:30

AI in Audio – Stretching What’s Possible

Media Roundtable ·

2024/01/31

Chief Audio Officers, welcome back to another raucous episode of the Media Roundtable! Dan Granger (Oxford Road founder and CEO) is back to host, joined by fellow agents of influence Kristen Duenas (Associate Media Director, Oxford Road), Stew Redwine (VP of Creative Services, Oxford Road), and everyone’s favorite radio futurologist, James Cridland (Podnews, Podcast Business Journal). We’re talking virtual products, the podcast to TV pipeline, Seekr’s new brand safety bet, the next “cool” era of

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00:45:14

Ad Infinitum Ep. 7 "It's All in the Execution"...

Media Roundtable ·

2024/01/24

“[Sonic strategy] is the blending of sound science with sound art in order to help us make sound decisions.” Steve Keller, Sonic Strategy Director, SXM Media’s Studio Resonate Ad Infitium, the world’s only podcast solely dedicated to audio ads is back with a very special Season 1 Finale. Presenting Episode 7 - "It's All in the Execution." Host Stew Redwine (Oxford Road’s VP of Creative Services) welcomes two Sound Strategists; Steve Keller, Sonic Strategy Director for SXM Media’s Studio

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01:03:19

Keeping Audio Weird: The Pitfalls to Programmatic

Media Roundtable ·

2024/01/17

We're chasing something that's easier to transact, but not nearly as valuable as what they could be selling.” Dan Granger, Oxford Road founder and CEO Chief Audio Officers, the Media Roundtable’s back with a roundup of all the industry news you need to know–up this week, preserving and celebrating audio’s quirks. On the host microphone again is Oxford Road founder and CEO, Dan Granger. Joining him are fan-favorites Kyle Jelinek (Oxford Road VP of Client Strategy), James Cridland (Podnews, Podcast

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01:13:56

We nailed 9 of 10 of our 2023 predictions. What’s...

Media Roundtable ·

2024/01/10

“[Audio] is the last kitchen table conversation that exists in this country.” - Dan Granger, Founder and CEO of Oxford Roadn Chief Audio Officers, as we plan for 2024, it’s the perfect time to go back and see how well we predicted audio in 2023. Because as Churchill said, “Those that fail to learn from history are doomed to repeat it.” So how did Oxford Road do on our 2023 predictions? TL;DR, scary good. Like a 90% hit rate. And not to toot our own crystal ball, but for all the CAOs who care

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01:04:55

RIP Audio Opportunists: Brands Seek Serious Solutions...

Media Roundtable ·

2024/01/04

Welcome to 2024, Chief Audio Officers! Podcasting is now old enough to order a beer. And of course, the Media Roundtable is back to prepare you for what looks to be a very eventful year in audio. Back as host is Oxford Road founder and CEO, Dan Granger. And by popular demand, we’ve brought back the Wizard of NYU, Steve Goldstein (founder and CEO at Amplifi Media). We’re talking about the big money questions of audio: from CPMs to content investments, and why our theme music is so terrible on this

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01:22:26

2024 Audio Predictions from the Fourth Estate

Media Roundtable ·

2023/12/27

“To… refer to videos of podcasts as podcasts–every time that happens, a little piece of me dies.” - Skye Pillsbury, Author of The Squeeze It’s almost 2024! So with one ear to the past and one to the future, we’ve assembled an unparalleled group of audio journalists and industry experts. And what’s more, we’ve gotten them to take strong positions on the trends of 2024 that we 100% will hold them to (mostly). Back on the host microphone is Oxford Road founder and CEO Dan Granger with the World’s

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00:38:35

Ad Infinitum Ep. 6 "Why Now" featuring Amanda DiMarco

Media Roundtable ·

2023/12/20

We hope you’re stocking up on holiday cheer and doing your last minute shopping because the season’s almost over! Why are we inciting panic? Because it’s time to talk about ads and scarcity. That’s right, the world’s only podcast solely dedicated to audio ads is back with a special edition–a very limited-time offer! We’re covering the Audiolytics™ key components of offer, scarcity, and path. Presenting Ad Infinitum Episode 6 - “Why Now?” Host Stew Redwine (Oxford Road’s VP of Creative Services)

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01:00:56

Podcrash! A 2023 Retrospective on Audio's Wild Ride

Media Roundtable ·

2023/12/13

"Audio is its own unique language. It has shades of digital, shades of influencer, shades of traditional media–it is all of them and it is none of them." - Dan Granger, Oxford Road Founder & CEO So much happened for audio in 2023 that the Media Roundtable needed to take an inside look at the stories and trends that shaped the soundwaves. Back on the host microphone is Oxford Road founder and CEO, Dan Granger with fellow agents of influence James Ingrassia, Spencer Semonson, and Stew

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01:00:33

The Crucible of Sound: Navigating 2023's Tumultuous...

Media Roundtable ·

2023/12/06

With 2023 almost over, it’s time for the Media Roundtable to look back at the big shifts we’ve seen in the industry. Hosting is Oxford Road founder and CEO, Dan Granger with special guest, Steven Goldstein, an internationally recognized executive and leader in the audio space. Steven is the Founder and CEO of Amplifi Media, an audio innovation firm that’s been shaping soundwaves since the early days of podcasts. Steven’s also behind the top branded podcast in the US, and is an NYU professor

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00:39:38

Ad Infinitum Ep. 5 "Substantiation" with Special...

Media Roundtable ·

2023/11/29

“Don't think you have to solve these problems yourselves–there's 130 years of experiments into how to persuade people more effectively.” Richard Shotton, author of “The Choice Factory” The world’s only podcast solely dedicated to audio ads is back with an all-timer of an episode. Presenting Ad Infinitum Episode 5 - “Trust Factories, or Illusions of Credibility.” Host Stew Redwine (Oxford Road’s VP of Creative Services) welcomes Richard Shotton, author of “The Choice Factory” and “The Illusion of

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00:57:51

Media Roundtable: Industry Edition - November 22nd

Media Roundtable ·

2023/11/22

Happy Thanksgiving to all our Chief Audio Officers–we’ve got a lot to be thankful for, including an all-new episode of Media Roundtable: Industry Edition! Hosting this auditory feast is Oxford Road Founder and CEO, Dan Granger, with fellow Oxford Road celebrants, Jennifer Laine, Spencer Semonson, and Stew Redwine. We’re talking brands and politics, Spotify’s surprising podcast trend report, and the quarter-trillion marketing engine. Pass the stuffing and let’s dig in.

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00:48:43

Media Roundtable: Industry Edition - November 15th

Media Roundtable ·

2023/11/15

We’re back with an all-new episode of Media Roundtable: Industry Edition! Back on the host microphone is Oxford Road Founder and CEO, Dan Granger. Joining him are fellow Oxford Road luminaries, Neal Lucey, Julia Palermo, and Kyle Jelinek. We’re talking big brand bucks, Bill Gates’ AI podcast picker, podcasting from behind bars, and streaming audio–the quiet juggernaut. Let’s dig in.

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00:49:57

"Media Roundtable: What is a Download?"

Media Roundtable ·

2023/11/08

Calling all Chief Audio Officers–it’s time for another all-new episode of the Media Roundtable: Special Edition! To give you the tools to ask the right questions, we’re bringing you a deep dive into an issue that has plagued the industry since its inception - “What is a Download?” And we couldn’t ask for a better group of guides on this journey. Making his hosting debut is long-time guest, Oxford Road EVP of Strategy & Insights, Giles Martin. Joining him are fellow Oxford Road Luminary and VP of

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00:49:00

"Media Roundtable: How Leading Marketers Are Solving...

Media Roundtable ·

2023/11/01

The old is evaporating very slowly, and the new is trying to find its footing, but nothing is quite where it's going to land for a long period of time.” Dan Granger, Oxford Road Founder and CEO Calling all Chief Audio Officers–it’s time for another all-new episode of the Media Roundtable: Special Edition! Leading us once again is Oxford Road Founder and CEO, Dan Granger. Joining him are fellow Oxford Road Experts Miranda Romano, James Ingrassia, Jennifer Laine, and Giles Martin. Last week in

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00:45:52

Media Roundtable: Industry Edition - October 25th

Media Roundtable ·

2023/10/25

"Hello Chief Audio Officers, it’s time for another all-new episode of the Media Roundtable: Industry Edition! Back on the lead microphone is fearless host Jennifer Laine. Joining her are fellow Oxford Road luminaries, Kyle Jelinek, Steven Abraham, and Stew Redwine,. We’re talking podcast merch straight from Spotify, sports fans in audio, and AI shennangians. Let’s dig in."

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