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PODCAST

Media Roundtable

TheMedia Roundtableisn’t just another industry podcast; it’s an open lab where the sharpest minds in podcasting, advertising, and media break down the forces shaping the audio landscape—and reconstruct them in real time.We created this show in service of theChief Audio Officer: the marketer responsible for making audio campaigns not just sound good, but drive results. For many brands, audio advertising is a highly effective secret weapon–but it can be difficult to navigate, requiring

business

All Episodes

00:43:02

No Algorithm,No Problem: Inside the Top Performing...

Media Roundtable ·

2026/01/28

Imagine you’re the best at what you do… and you didn’t realize it until now.In a creator spotlight episode of Media Roundtable: Special Edition, Dan Granger (CEO & Founder, Oxford Road) welcomes Gina Ryan (Host of The Anxiety Coaches Podcast). Gina’s podcast is a quiet powerhouse that ORBIT ranked #1 in our Self-Improvement list. But because brands don’t usually share results with creators, she didn’t know she was a low-key marketing superstar. Dan sat down to understand the secrets

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00:55:02

The Podcast Princess Diaries: Inside Hala Taha’s...

Media Roundtable ·

2026/01/21

What happens when a podcasting powerhouse is also an elite marketer? Find out in a creator spotlight episode of Media Roundtable: Special Edition. This week, Dan Granger (CEO & Founder, Oxford Road) welcomes The Podcast Princess herself, Hala Taha (CEO & Founder, YAP Media, host of Young and Profiting). It's hard to overstate what big Hala fans we all are at Oxford Road. She’s one of the few creators who cares as much as we do about making the ads work. (Check out her Ad Infinitum

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00:48:13

Our Best Podcast Pick, PodFraud, and Is It The End of...

Media Roundtable ·

2026/01/14

Podcasts have walked the red carpet and settled into your living room. But where’s the industry heading next? Find out on a new Media Roundtable: Industry Edition.Stew Redwine (Executive Creative Director, Oxford Road) breaks down the biggest stories with fellow audiophiles:Bart Roselli (EVP Media, Oxford Road)Courtney O'Connor, (Director, Podcast Media, Oxford Road)Giles Martin, (EVP Strategy, Oxford Road) The team is talking: The End of Ads, PodFraud, the Living Room Podcast, and more

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00:27:43

Keys to 2026: Navigating a Seller’s Market,...

Media Roundtable ·

2026/01/07

Happy 2026! Time to dust off the crystal ball.Will we finally get standardized measurement? Will podcasters still pick video over audio? How should you navigate a seller’s market? Find out as we make big, bold (and accurate) predictions for 2026. All on a new Media Roundtable: Special Edition. Dan Granger (CEO & Founder, Oxford Road) welcomes back a stacked team of podcast nostradamuses:Hernan Lopez, (Founder of Owl & Co)James Cridland (Editor, Podnews & Podcast Business

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00:46:30

The Rise of Faith-Based Podcasts with the Hosts of...

Media Roundtable ·

2025/12/24

What’s one podcast genre that’s successful for advertisers but is often overlooked?Find out in a creator spotlight episode of Media Roundtable: Special Edition. Dan Granger (CEO & Founder, Oxford Road) welcomes the co-hosts of the hit, faith-based podcast Girls Gone Bible, Angela Halili & Arielle Reitsma. They’re talking: A Meteoric Rise, Brand Love, and Marketing with Faith. Let’s dig in. “ There's no dollar amount that's worth doing anything that goes against our core

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00:51:42

Rethinking Youtube Podcasts: Does video beat audio...

Media Roundtable ·

2025/12/17

Does video beat audio for ROI?The industry has pivoted hard to video. It offers massive scale and new discovery opportunities. But for years, we’ve operated inside a measurement "black box," forcing marketers to assume that a YouTube view is worth the same as a podcast download. We now know that assumption is potentially costing brands millions. In this Media Roundtable: Special Edition, Giles Martin (EVP of Strategy & Insights, Oxford Road) welcomes Pete Birsinger (CEO &

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00:59:18

2025 in Review: Video Won, Measurement Broke, and 210...

Media Roundtable ·

2025/12/10

Video podcast wars. Reaching critical mass. Radio’s reckoning… or reinvention. What was the biggest story of 2025, and how will it shape 2026?Find out as we look back on 2025 in a new Media Roundtable: Industry Edition. Dan Granger (CEO & Founder, Oxford Road) breaks down the stories that shaped the year with fellow audio luminaries:Hernan Lopez (Founder, Owl & Co)James Cridland (Editor, Podnews & Podcast Business Journal)Kyle Jelinek (VP, Client Services, Oxford Road)Neal Lucey (EVP,

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01:00:09

Ad Infinitum S3E15 - Human Hacks

Media Roundtable ·

2025/12/03

As a marketer, you have to guess what will make people act. But what if you could just know?The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 3, Episode 15: "Human Hacks." Host Stew Redwine (Executive Creative Director, Oxford Road) welcomes best-selling behavioral science author Richard Shotton (The Choice Factory, Hacking the Human Mind). They’re looking at some of the most relevant behavioral studies for marketers and applying that lens to

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01:02:01

Protecting Human Connection: Audio’s ROI, AI Slop, &...

Media Roundtable ·

2025/11/26

How will the industry shift with 200k AI episodes? Or with Netflix’s $400M podcast push? How do audio and video podcasts actually stack up for attention? Find out on a new Media Roundtable: Industry Edition, sponsored by our friends at ALLCITY Network.Dan Granger (CEO & Founder, Oxford Road) breaks down the biggest stories and their potential impacts on the industry with fellow audiophiles: James Cridland (Editor, Podnews & Podcast Business Journal)Spencer Semonson (Media Supervisor,

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00:45:18

Ad Infinitum S3E13 - This is My Real Voice

Media Roundtable ·

2025/11/19

How can audio ads break through in a world of AI ads and boring reads? By being relentlessly real.The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 3, Episode 14: "This is My Real Voice". Host Stew Redwine (Executive Creative Director, Oxford Road) welcomes Brandon Beville (Producer, Morning Wire). They get to the root of authenticity, tapping into Brandon’s special insight as both producer and ad-reader (real comment: his voice is like “ a frat guy

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00:47:05

Bye, YouTube: Why Spotify's Moving Hit Shows to Netflix

Media Roundtable ·

2025/11/12

Did you have Netflix becoming a major audio platform on your bingo card? If you’re surprised, we’re here to help you make sense of the big moves by the industry’s (new) big players.This week on The Media Roundtable: Industry Edition, Dan Granger (CEO & Founder, Oxford Road) hosts audio experts:James Ingrassia (EVP, Strategy & Insights, Oxford Road)Shannon Quintana, (VP, Account Management, Oxford Road)Stew Redwine (Executive Creative Director, Oxford Road) The team is talking: Netflix

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00:21:59

Ad Infinitum S3E12 - Infinite Prompts

Media Roundtable ·

2025/11/05

What happens when you invite AI into the Ad Infinitum hot seat?The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 3, Episode 12: "Infinite Prompts." Host Stew Redwine (Executive Creative Director, Oxford Road) welcomes Juniper GPT for a Human/AI collab session. Together, they break down Magellan AI’s July 2025 Movers & Shakers report, grading fresh podcast ads from My Mochi, Activision's Tony Hawk’s Pro Skater 3+4, Ray-Ban Meta Glasses,

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00:53:33

Why Brands Aren't Spending That Extra $1B on Podcasts...

Media Roundtable ·

2025/10/29

Advertisers want to spend an extra $1B in podcasting; but they’re holding back until we address the industry’s biggest issues.This week on The Media Roundtable, we’ve assembled a powerhouse of CAOs to talk about the findings of our 2025 What Brands Want report. At this summer’s CAO Summit, we learned that podcasting could be one billion dollars bigger… if brands had what they need today. After polling brand leaders on their hurdles and needs, the results are in. Dan Granger (CEO & Founder,

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00:43:23

We Analyzed $1.6 Billion in Podcast Ads. Here's What...

Media Roundtable ·

2025/10/22

CAOs: We analyzed $1.6 billion in podcast ads. Here's what actually drives ROI.The team at Oxford Road unveils ORBIT, the Oxford Road Benchmark Intelligence Tool, built on $1.6 billion in actual campaign performance data. Not estimates. Not surveys. Real results from real advertisers spending real money. This is the planning tool we've been chasing for a decade. ORBIT doesn't just tell you which podcasts are popular. It tells you which ones drive ROI. Which ones convert. Which ones are worth the

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00:52:57

The Good, The Bad & The Unexpected: How Two Rival...

Media Roundtable ·

2025/10/17

To make an industry better, sometimes you gotta shake things up. We’re celebrating one full year since two competitors, Oxford Road and Veritone One, joined forces to become the world's largest podcast and creator-based video agency. Dan Granger (CEO & Founder, Oxford Road) gathered leaders from across the new org to talk wins, hard-fought lessons, and tips for anyone looking to self-disrupt for the better. It’s part victory lap, part therapy, and part masterclass. Joining are some of

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00:51:44

"Stop Apologizing": Lex Friedman on Why Podcasting...

Media Roundtable ·

2025/10/08

This week on the Media Roundtable, we’re sitting down with Lex Friedman (not to be confused with Lex Fridman), one of podcasting’s original builders and a leader who’s shaped the business of podcasting since Day 1.Before launching his own consulting business, Lex played a part in nearly every major chapter of the industry, including Chief Business Development at Midroll, Chief Revenue Officer at ART19, Head of Podcast Partnerships at Amazon, and Head of Podcast Strategy at Wondery. Along the way,

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00:39:35

Inside the 2025 Podcast Ad Playbook from Leading...

Media Roundtable ·

2025/10/01

Finally, some insights brand builders and performance marketers can agree on.We gathered CAOs in finance, food, jobs, and boots to share everything they’ve learned as they’ve scaled podcasting to enviable levels–and whether you’re brand or performance, you’ll benefit from their wealth of experience On The Media Roundtable, we have one of our favorite conversations from the 2025 CAO Summit. Conor Doyle (President, Oxford Road) moderated ”No More Maybes: Scaling Podcast Performance with

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00:25:31

Ad Infinitum S3E11 - When the Helmets Come Off: Kraig...

Media Roundtable ·

2025/09/24

Want to see more clearly in podcasting? You need to hear the audio experts who’ve returned from the Summit.The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 3, Episode 11 - "When the Helmets Come Off: Kraig T. Kitchin at CAO Summit 2025" Host Stew Redwine (Executive Creative Director, Oxford Road ) welcomes back Kraig T. Kitchin (Senior Strategic Advisor for Oxford Road & Bonafide Audio Legend) to break down their biggest takeaways from an

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00:36:19

“Radio is a Cucaracha”: How Brands are Making the...

Media Roundtable ·

2025/09/17

This week on the Media Roundtable, we’re taking you back to the CAO Summit for a tactical conversation on one of media’s most resilient channels: radio.Guest moderator and radio legend Kim Komando leads a panel featuring Nick Macco (Legacybox), Mike Janigian (DraftKings), and Rion Swartz (brand-side growth leader, previously at LegalZoom) on why we shouldn’t write the obituary for broadcast radio just yet. “Radio is a ‘cucaracha’—we keep trying to stamp it out, and it just keeps coming

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00:38:42

Ashley Flowers, Nick Viall, and Kim Komando Flip the...

Media Roundtable ·

2025/09/10

This week, the Media Roundtable is giving you an all-access pass to one of the most talked-about sessions from this year’s Chief Audio Officer Summit: Flipping the Script: Feedback From Hosts to Brands.Our own Dan Granger (CEO, Oxford Road) sat down with three powerhouse hosts: Ashley Flowers (Crime Junkie), Nick Viall (The Viall Files), and Kim Komando (The Kim Komando Show) to share what they really need from advertisers to create great ads that actually work! “Brands, I understand you

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