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PODCAST

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David Barnard, Jacob Eiting

Interviews with the experts behind the biggest apps in the App Store. Hosts David Barnard and Jacob Eiting dive deep to unlock insights, strategies, and stories that you can use to carve out your slice of the "trillion-dollar App Store opportunity".

technology entrepreneurship

All Episodes

32:23

A Systematic Approach to Paywall Optimization — Live...

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2022/06/29

On the podcast we talk with Darrell and Jake about optimizing your app’s paywall, how to increase revenue by giving users a better experience, tips for pricing your app, and how to reduce subscriber churn.We’re with Darrell Stone and Jake Mor in front of a live audience at the App Promotion Summit in New York City. The App Promotion Summit is America’s leading app marketing conference. Darrell is the Head of Product & Design at Citizen, the number one public safety app in the U.S. Jake

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55:49

Building a Community that Demands an App — Mark...

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2022/06/15

On the podcast we talk with Mark and Jeff about community led growth, how they improved trial starts by 25%, and why running ads for a blog post might actually perform better than sending people directly to the App Store.Mark is an RRCA Certified Distance Running Coach and created None to Run as a blog and personal outlet to stay in touch with his passion for exercise science and healthy living. Jeff has been developing iOS apps since 2009 and teamed up with Mark to build an app as the None

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52:40

8 Principles for Sustainable Growth — Sean Ellis &...

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2022/05/25

On the podcast I talk with Sean and Ethan about the importance of a north star metric, optimizing for speed to value, and why product/market fit needs to be dialed in over time.Sean has worked on growth at some of the fastest growing companies in the world, like Dropbox, Lookout, and Eventbrite. He not only coined the term “growth hacking”, but literally wrote the book on it. Today, Sean helps companies around the globe accelerate customer and revenue growth through workshops, keynote

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50:17

Scaling Without a Marketing Budget — Mike Overell,...

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2022/05/11

On the podcast we talk with Mike about building a principled, mission driven app, keeping product development focused on the right customers, and how ClassDojo scaled to tens of millions of downloads without a marketing budget.Our guest today is Mike Overell, Revenue Lead at ClassDojo. Having founded his own company as well as working at McKinsey and Lyft, Mike is now using that experience to help every kid on earth get an education they love with ClassDojo. Mike also invests in and helps

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38:03

Creative App Marketing Strategies — Cliff Weitzman,...

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2022/04/27

On the podcast we talk with Cliff about the benefits of building for a niche, the one ad that changed things for Speechify, and why Cliff is now hiring comedians.Our guest today is Cliff Weitzman, the founder and CEO of Speechify. As someone with dyslexia, Cliff built Speechify to help himself learn by having text read aloud. Cliff went on to blitzscale Speechify with an irreverent approach to SaaS norms and a willingness to experiment.In this episode, you’ll learn:How Cliff found early

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49:04

The Rise of Consumer SaaS — Eric Stromberg, Bedrock

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2022/04/13

On the podcast we talk with Eric about the importance of refining your pitch, how to build a moat in consumer SaaS, and why your month one churn might not be as bad as you think.Our guest today is Eric Stromberg, the Founder & Managing Partner of Bedrock, a technology investment firm currently managing approximately one billion dollars. The firm has made investments in companies like Flock Safety, Plaid, Cameo, The Athletic, and more. Eric is also the Founder of Check, the payroll

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52:16

From Indie Side Project to $1M in ARR — Curtis...

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2022/03/30

On the podcast we talk with Curtis about his 9 year journey to reach $1M in ARR, why he shares revenue numbers publicly, and how taking inspiration from web businesses instead of other apps kept him ahead of the curve.Our guest today is Curtis Herbert, an independent iOS app developer/designer/wearer of many hats. Curtis is the founder of Slopes, the app for skiing and snowboarding, and he took it from an indie side project to a thriving business.In this episode, you’ll learn:Marketing tips

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47:35

Operating a Portfolio of 40 Apps — Michael Ritter,...

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2022/03/16

On the podcast we talk with Michael about operating a portfolio of almost 40 apps, the importance of delivering value to customers, and why you should never use teal on your paywall.Joining me today is Michael Ritter, CEO and Founder at Maple Media. Michael and his growing team acquire and operate category-leading consumer apps. Popular Maple Media apps include: Pic Stitch, Weather Hi-Def Radar, Dialog, We Heart It, Player FM, WeekCal, and many more.In this episode, you’ll learn:Why

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77:14

Subscription App Trends and How To Grow in 2022

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2022/03/02

On today’s podcast we’re hosting the Subscription Trends 2022 event. We talk with Thomas and Eric about navigating content fortresses as a developer. They share their thoughts on regulating Apple’s App Store, affiliate marketing, and breakout trends for 2022. We also talk about Web3 and Crypto, and answer questions from folks in the event’s chat room.Our guests on the show are Thomas Petit and Eric Seufert. Eric has a depth and breadth of experience with mobile apps and games that few can

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48:48

Lessons From an Unlimited Marketing Budget — Colette...

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2022/02/16

On the podcast we talk with Colette about selling MileIQ to Microsoft then buying it back, experimenting with an unlimited marketing budget, and unlocking higher retention with a focus on prosumers.Our guest today is Colette Nataf, Head of Growth at MileIQ and Co-Founder of Lightning AI. From founding multiple startups to spending more than $100M on marketing in growth roles at several great companies, Colette has spent her career using data science to grow businesses.In this episode,

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48:15

Growth, Revenue, and Marketing Strategies for Your...

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2022/01/19

On the podcast we talk with Lisa about marketing an app with no revenue, the challenges of adding new revenue streams, and the importance of brand marketing in a post IDFA world.Our guest today is Lisa Kennelly, Chief Marketing Officer at Fishbrain, the #1 app for people who love fishing. At Fishbrain, Lisa manages a team of 20 people, and is responsible for everything from brand positioning and product marketing to business development and e-commerce. Lisa also mentors startup founders on

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49:04

How To Not Screw Up Switching Your App to...

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2022/01/05

On the podcast we talk with Matt about how to not screw up switching your app to subscriptions, why offering lifetime subscriptions might not be a great option, and what it’s like when Apple ‘sherlocks’ your product.Our guest today is Matt Ronge, co-founder and CEO of Astropad. Having worked at Apple, Garmin, and founded several companies of his own, Matt is an experienced engineer and entrepreneur with a passion for building creative tools.In this episode, you’ll learn:How to switch your

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52:40

The 4 Foundational Frameworks of Consumer SaaS —...

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2021/12/13

On the podcast we talk with Robbie about finding your super users, the real reasons for subscription fatigue, and why pricing isn’t as important as you might think, especially early on.Our guest today is Robbie Kellman Baxter, consultant, keynote speaker, and author. She’s advised many of the world’s leading subscription-based companies, including serving on the advisory board of Strava. Her most recent book, “The Forever Transaction” is a deep dive into everything consumer subscription,

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63:43

How to Thrive Despite Apple’s ATT — Eric Seufert,...

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2021/12/01

On the podcast I talk with Eric about the value destruction of App Tracking Transparency, the limitations of SKAdNetwork, and how to thrive as an app developer in this new paradigm.My guest today is Eric Seufert. Eric has deep operating experience, having worked in growth and strategy roles at consumer tech companies such as Wooga and Rovio, but he also founded and sold a marketing business intelligence company, Agamemnon, and is an active investor in the mobile gaming and ad tech

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52:00

Growing an App to 1M Paid Subscribers — Ron...

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2021/11/17

On the podcast, we talk with Ron about the magic of consumer subscriptions, experimenting with freemium strategies, and how private equity isn’t always as bad as you’ve been led to believe.Our guest today is Ron Schneidermann, CEO at AllTrails, the ultimate guide for outdoor adventures. AllTrails was early to the consumer subscription space, launching a $3/month premium tier way back in 2012. Ron joined as CMO and COO in 2015, and then took over as CEO in 2019, helping to grow AllTrails to

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54:12

Optimizing Your Subscription App for Growth — Eric...

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2021/10/27

Our guest today is Eric Crowley, a tech investment banker with GP Bullhound. With investments in companies ranging from Spotify to Whoop, and clients such as AllTrails, Pinkbike, and Lingoda, GP Bullhound provides transaction advice and capital to many of the leaders in the Consumer Subscription Software space.On the podcast we talk with Eric about his 2021 report on Consumer Subscription Software, the truth about LTV calculations, and the new era of organic user acquisition.In this

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45:58

From Bootstrapping to Partnering With Sony — Seth...

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2021/10/06

Our guest today is Seth Miller, Founder and CEO at Rapchat. Seth is on a mission to democratize music creation with Rapchat’s mobile app. Rapchat takes the friction out of making music, and has helped millions of artists unleash their creativity.Seth earned his bachelor’s degree in business administration, with an emphasis on management information systems, from Ohio University. Before founding Rapchat, Seth worked as a consultant for Adidas, and an IT Systems Engineer.On the podcast we

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44:36

Finding Product Market Fit by Unbundling Photoshop —...

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2021/09/15

Watch the video version of this show on YouTube »Matthieu Rouif is the co-founder and CEO of PhotoRoom. PhotoRoom enables anyone to create studio-quality photos on their iPhone. Before founding PhotoRoom, Matthieu was the Senior Project Manager at GoPro. Matthieu is also the co-founder and CTO of HeyCrowd, and co-founder and CEO of As-App.Matthieu earned his graduate degree in materials science and engineering from Stanford University, and his bachelor’s degrees in economics, and physics

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87:25

Apple’s App Store Conundrum — Ben Thompson, Stratechery

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2021/09/07

On the podcast, we talk with Ben about all things app stores. From Apple’s revolutionary launch of the App Store in 2008 to the monopoly-like powers both Google and Apple now wield today. With multiple lawsuits filed, government investigations ongoing, and developer sentiment at an all-time low, we take an honest look at the challenges and trade-offs in trying to bring two of the world’s largest companies to heel.Ben Thompson's LinksStratecheryBen’s Twitter: @benthompsonFollow Us:David

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48:15

How Apple’s App Tracking Transparency Affects...

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2021/08/25

Watch the video version of this show on YouTube »Shamanth Rao is the founder and CEO at Rocketship HQ. Shamanth also hosts the Mobile User Acquisition Show podcast, and is the lead instructor for the Mobile Growth Lab workshop series.RocketShip HQ is a boutique growth marketing firm with 8 figures in managed spend. Before founding RocketshipHQ, Shamanth led growth marketing resulting in 3 exits: Bash Gaming (sold for $170mm), Puzzle Social (acquired by Zynga), and FreshPlanet (acquired by

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