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PODCAST

The Deep Dive - Marketing Gone Wild (Marketing Lessons Out of Left Field)

Welcome to The Deep Dive - Marketing Gone Wild, where curious facts meet powerful marketing insights! Each episode takes you on a journey through quirky, unexpected stories—from the hunting strategies of the shoebill bird to historical oddities—all with marketing lessons you can apply to your digital strategy. Tune in for engaging conversations that reveal how patience, adaptability, and unconventional thinking can help you thrive in the ever-changing world of marketing. Get ready to think outside

business marketing

All Episodes

00:07:47

Foil-Covered Robbers and the Shiny Object Syndrome

The Deep Dive - Marketing Gone Wild (Marketing... ·

2024/11/05

In this wild episode of "The Deep Dive: Marketing Gone Wild," we unravel the bizarre tale of two bank robbers in Brazil who thought aluminum foil suits would make them invisible to alarm systems. But what does this have to do with marketing? Join us as we explore the concept of "Shiny Object Syndrome"—the tendency to chase after flashy trends and quick wins while overlooking the fundamentals. Discover how to avoid the pitfalls of distraction, understand your audience, create valuable content,

en

00:07:54

Frozen Strategies: Unlocking Marketing's Hidden Traps

The Deep Dive - Marketing Gone Wild (Marketing... ·

2024/11/04

In this chilling episode of "The Deep Dive: Marketing Gone Wild," we explore the unexpected parallels between walk-in freezer accidents and the world of marketing. Discover how sudden changes, like algorithm shifts, can leave your strategies frozen in time, and learn how to stay cool under pressure. We'll discuss proactive strategies to avoid getting stuck in the marketing de-freeze, the importance of staying informed, and the power of adaptability. Hear a real-life story of turning a potential

en

00:06:15

From Chalkboards to Clicks: Timeless Marketing...

The Deep Dive - Marketing Gone Wild (Marketing... ·

2024/11/03

Join us on "The Deep Dive: Marketing Gone Wild" as we journey back to 1906, exploring the origins of animation with the groundbreaking film "Humorous Phases of Funny Faces" by Jay Stewart Blackton. Discover how this century-old cartoon offers surprising insights into modern marketing strategies. We'll discuss the evolution of animation from simple chalk drawings to today's CGI marvels and draw parallels to the ever-changing landscape of marketing. Learn how simplicity, innovation, and adaptability

en

00:05:36

Rock Stars, Wrinkles, and the Art of Storytelling

The Deep Dive - Marketing Gone Wild (Marketing... ·

2024/11/02

In this episode of "The Deep Dive: Marketing Gone Wild," we explore the unexpected intersection of rock stars, wrinkles, and marketing wisdom. Join us as we unravel a humorous and insightful story involving the legendary Mick Jagger and jazz musician George Melly, revealing how a simple exchange can teach us powerful lessons about humor and storytelling in marketing. Discover how self-deprecating humor and authentic storytelling can break down barriers, making brands more relatable and memorable

en

00:06:22

The Unexpected Power of 42: Marketing Lessons from...

The Deep Dive - Marketing Gone Wild (Marketing... ·

2024/11/01

In this whimsical episode of "The Deep Dive: Marketing Gone Wild," we embark on an intergalactic journey to uncover marketing wisdom from an unlikely source: Douglas Adams' classic science fiction novel, The Hitchhiker's Guide to the Galaxy. Join us as we explore how the seemingly arbitrary answer to the ultimate question of life, the universe, and everything—42—can offer profound insights into crafting memorable marketing strategies. Discover how the unexpected and the simple can cut through the

en

00:06:45

Channeling Your Inner Shoebill: Patience and...

The Deep Dive - Marketing Gone Wild (Marketing... ·

2024/10/31

In this wild episode of "The Deep Dive: Marketing Gone Wild," we explore the fascinating world of the shoebill, a prehistoric-looking bird with a knack for patience and adaptability. Join us as we unravel the marketing magic hidden in the shoebill's hunting strategies and discover how these principles can transform your approach to digital marketing. Learn how to harness the power of patience, much like the shoebill's laser-focused stillness, to master A/B testing and content marketing. We'll

en

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