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PODCAST

The Artist Business Plan

Advance your art career in 30 minutes or less. Every other week, industry leaders join The Superfair team with proven strategies to help artists like you turn passion into profit.

arts visual arts

All Episodes

53:22

How to Get Noticed the Right Way with Marta Staudinger

The Artist Business Plan ·

2021/02/25

In this episode of The Artist Business Plan we sit down with Marta Staudinger of Latela. We discuss building relationships with artists and galleries. She gives amazing tips on how to handle yourself and sit deep in your purpose, because when your art is mature enough, the right people come to you! More tips include: investing in yourself, how to contextualize yourself in a relevant conversation, and the proper way to reach out. Grab a notebook and pencil; you're going to want to take notes!“When

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32:19

Olek: The Warriors and The Weavers

The Artist Business Plan ·

2021/02/22

In this episode of The Artist Business Plan we are joined by legendary artist Olek. Olek speaks up for and guides a conversation exploring the depth of gender and sexuality in the art world, understanding trauma, and lessons learned in forgiveness. They also mention starting an onlyfans to stop the censorship of their art and how crochet is the language in how they communicate. Dive in with us to learn about this renowned artist, a little more about the world we live in today, and about

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23:39

How to Embody Leonardo DaVinci with Philippa Hughes

The Artist Business Plan ·

2021/02/18

In this episode of The Artist Business Plan we sit down with Philippa Hughes to discuss her work as a social sculptor and professional conversation starter. We hit the deep topics: politics, polarization, togetherness, unity. Philippa also gives advice on how to be a well versed in a variety of different fields. When you say yes and have range as a creative, you have many more points of information and connections to draw from. And most importantly, be curious and be interested in others. "People

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42:34

Defeat Your Inner Critic with Danielle Krysa of the...

The Artist Business Plan ·

2021/02/15

In this episode of The Artist Business Plan we sit down with dynamite confidence booster Danielle Krysa of The Jealous Curator and Art for Your Ear podcast. We discuss the roadblocks creatives face, how we usually put them there, and how to conquer them. She gives allstar tips like setting your own schedule to the times where you feel most creative, building your confidence, and naming your inner critic so you can tell "Janine" to STFU! We also dive into a listener question so look out! "The great

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19:45

Special Episode! Free Art Spaces with Anita Durst of...

The Artist Business Plan ·

2021/02/11

In this special episode of The Artist Business Plan we sit down with Anita Durst founder of Chashama, an organization that supports artists by providing affordable workspaces to visual artists. Chashama offers over 200 free art spaces, 250 shows a year, 200 work spaces for artists, and classes for local communities to take part in. Chashama helps a lot of artists stay in New York through a simple application process on their website. Check them out and share!! "One no is one step closer to yes."

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31:35

How to Build Your Team with Kevin Champeny

The Artist Business Plan ·

2021/02/08

In this episode of The Artist Business Plan we sit down with Kevin Champeny, renowned artist as he guides us through his trajectory towards success and how he was able to use his network that he built to make his art business thrive. Kevin also gives us the tea on how he sculpted President Obama's cereal bowl! He helps you fight the starving artist mentality, (he was there once too!) and offers wonderful tips on how to build your support team, be any kind of artist that you want, and dominate social

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33:02

How to Speak the Language of Business with Mary McBride

The Artist Business Plan ·

2021/02/04

In this episode of The Artist Business Plan we sit down with Mary McBride, a professor and expert in business strategy for artists. She gives an informative masterclass on how you perspective artrepreneurs can use the language of business to find success and financial independence. She gives the run down on traits that make a successful art entrepreneur and the mindset of success. Define your work, set your intentions, and define your value."Be a valorous internal explorer so that you're always

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34:33

Speaking to Legends with Kurt McVey

The Artist Business Plan ·

2021/02/01

In this episode of The Artist Business Plan we sit down with Kurt McVey, who spends his days talking to some of the most famous artists ever! Either when making art or discussing art, you need to address the core impetus, or the force that makes the art happen. What are your passions? How are you finding inspiration and how are you sharing it with the world? What do you do once you've been awarded the access? We ask the big questions in this episode, and offer some great advice too!Guest: Kurt McVey

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42:15

Leveling Up Your Art Career with Alicia Puig

The Artist Business Plan ·

2021/01/28

In this episode of The Artist Business Plan we sit down with Alicia Puig, content creation specialist, to talk about digital marketing strategies for artists. She is a multi-hyphenate expert at helping artists make art their business. We focus on mindset and career tips, especially you smartists just starting out, to help you become more knowledgeable about: email marketing, SEO, social media, networking, goal tracking, and more! Alicia also breaks down the proper way to send a professional DM. This

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37:17

Connecting with Your Consumer with Everette Taylor,...

The Artist Business Plan ·

2021/01/25

In this episode of The Artist Business Plan we sit down with Everette Taylor, CMO of Artsy and serial entrepreneur. What ensues is a deep conversation spanning racial inequities in the fine art world and Everette's mission to change the art buying process for underrepresented people including people of color, LGBTQ+, which is a goal we at Superfine, share. This episode invites the listener to expand beyond what we though was the art buying process and a masterclass in learning how to create

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27:57

Networking Masterclass with Alex Eckman-Lawn

The Artist Business Plan ·

2021/01/21

In this episode of The Artist Business Plan we sit down with illustrator Alex Eckman-Lawn. A self proclaimed "giant dork" he advises us to follow all your passions and let your creativity bloom! He illustrates for many clients from bands to book covers and still works on his own projects. "Its like I have two careers they’re just both art.” A truly inspirational artrepreneur! He let's us know his best networking tips, spoiler, you have to be yourself!Guest: Alex Eckman-Lawn is a Philadelphia-born

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28:04

Instagram, TikTok and Facebook: Social Media Strategy...

The Artist Business Plan ·

2021/01/18

In this episode of The Artist Business Plan we sit down with artist Jessica Matier and discuss how to keep consistent with all the social media apps out there! As an abstract painter, being in the flow state of creating her art is really inspirational to her. In this way she disciplines herself to paint every day and gives some tips about how to handle TikTok, IG, and FB process videos to get more followers! We also discuss pricing art for inclusivity, tips on creating habits, and algorithm hacks

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31:19

Breaking Down Your Business Model with Mari Robeson

The Artist Business Plan ·

2021/01/14

In this episode of The Artist Business Plan we sit down with Mari Robeson, an artist, author and interior designer. We discuss how to find your perfect niche as an artist, and the ways to capitalize on your innate uniqueness! You need to be excited about what you're creating as the number one rule is, the energy you put into your work is paramount. We break down a successful business model: know, like, trust. Your buyers need to know you, like you, and trust you! That's how to build a client base

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45:51

Turn Your Website into a Booming Marketplace with...

The Artist Business Plan ·

2021/01/11

In this episode of The Artist Business Plan we sit down with artist advisor, Carolyn Edlund. Carolyn flips a lot of the concerns artists may have about growing their careers as a business into positive opportunities for full artistic expression. She teaches us to use tools you learn from the “survival” or day job and bring those lessons to sell your art to your art business. Then we dive deep into the ins and outs of a successful website including: uncluttered information, pictures of your gorgeous

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29:54

Cultivating Your Instagram: Elisa Valenti Part Two

The Artist Business Plan ·

2021/01/07

In this episode of The Artist Business Plan we sit down with artist Elisa Valenti. She paints beautiful full figured female bodies. The varying flesh tones used in her signature variation on cubism make her women come to life on canvas; each figure seem as if it could be any woman and indeed many of her viewers see themselves in her work. We were having such a great conversation we made her episode two parts!In part two we really dig into Instagram strategy; how you can cultivate what you love and

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34:29

The Path to Success: Elisa Valenti Part One

The Artist Business Plan ·

2021/01/04

In this episode of The Artist Business Plan we sit down with artist Elisa Valenti. She paints beautiful full figured female bodies. The varying flesh tones used in her signature variation on cubism make her women come to life on canvas; each figure seem as if it could be any woman and indeed many of her viewers see themselves in her work. We were having such a great conversation we made her episode two parts!In part one we discuss how doing creative things has always been part of her personality and

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25:34

Building Gallery Relationships with Matthew McMurry

The Artist Business Plan ·

2020/12/28

In this episode of The Artist Business Plan we sit down with Matthew McMurry, co-founder and creative director of Treason Gallery in Seattle. He brings insights from his progressive, contemporary gallery to help you "smartists" learn the difference between a large following that's just for show, and a following that you can monetize! Followers don't always translate to monetary success, which is why we work on our artist business plan! As a gallerist, Matt also gives the inside dirt on working with

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34:20

Start-up Your Art Business with Shawn Kolodny

The Artist Business Plan ·

2020/12/21

In this episode of the Artist Business Plan we sit down with entrepreneur turned "artrepreneur" Shawn Kolodny. Shawn takes us through his history of entrepreneurship in night life and startups to remind all you business artists that "art is basically running a startup!" If you schedule your time, schedule out the time for production, marketing, sales management, outreach, and relationship management, your art business will become plausible and real. Because if it's worth doing, it's worth doing

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28:29

Unlock the Secrets of Art Fairs, Finding Your Style...

The Artist Business Plan ·

2020/12/14

In this episode of the Artist Business Plan we sit down with self-taught Nigerian painter, Abi Salami to discuss breaking through perfectionism and learning to play and experiment while finding your style as an artist. She reminds us that you NEED to write your personalized artist business plan to achieve next level sales. Abi gives the insider scoop on art fairs, join 'em or ditch 'em, and how to best utilize your booth at an art fair to make those relationships and build your clientele. Abi also

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44:39

Increase Your Client Volume and The Visibility of...

The Artist Business Plan ·

2020/12/07

Grab your notepad and pen because in this episode of The Artist Business Plan we sit down with Danielle Glosser, master artist advisor and owner of Client Raiser, for some intense advice bombs for emerging artists. Danielle decided to start her own business to bring her main skill of networking to help some "solopreneurs" with their sales! She gives a breakdown of her 3 steps she gives her client's to help articulate their work so they can market their businesses based on their individual goals. We

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