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PODCAST

Retail Refined

Retail Refined, hosted by Melissa Gonzalez, is designed for retail leaders and lovers alike, and explores the in-store technology of the future, challenges the industry’s preconceived notions and brings together retail’s biggest names to understand the brand strategies that will define the next decade in retail.

business marketing

All Episodes

24:15

What Drives the Consumer Products Business Behind the...

Retail Refined ·

2021/05/25

With the highly anticipated Tokyo Olympics and Tokyo Paralympics just around the corner, excitement for the Games has been building. Behind the scenes, the U.S. Olympic & Paralympic Properties (USOPP) team has also been hard at work, establishing new partnerships, and finding innovative ways to support its sponsors and licensees, and, ultimately, the athletes who bring the Games to life.“Our athletes are amazing and truly in it for the love of the sport. They’re ambassadors for us as much as

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23:12

What Does the Retail Landscape of 2025 Look Like?

Retail Refined ·

2021/05/18

The past year has been a deeply transformative one for the retail industry, which saw already emerging trends in online shopping, curbside pickup and more accelerated in the face of the COVID-19 pandemic.Now, even with vaccines continuing to roll out and a true reopening commencing, retail isn’t going backward. In fact, the evolution could be just beginning.On this episode of MarketScale’s Retail Refined with Melissa Gonzalez, Gonzalez welcomed fashion and design icon Rebecca Minkoff to explore

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39:19

How Music Industry Guerilla Marketing Helped Create a...

Retail Refined ·

2021/05/11

From building brands with musicians to connecting the dots between property owners and retail businesses, Jay Norris, CEO, and Co-Founder at Guesst has led an exciting career. Through each venture, though, he has loved working with talented small businesses, whether that was Biggie Smalls or Whitney Houston.On this episode of Retail Refined, Host Melissa Gonzalez talked with Norris about his career as a serial entrepreneur that started in the music industry. The duo dug into the changes he saw in

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29:32

Why 5G Is the New Backbone of Retail

Retail Refined ·

2021/05/11

The retail industry’s reliance on technology is more apparent than ever. The way people shop, buy, and experience brands have changed dramatically in the next year. What comes next will be powered by 5G. Talking about 5G’s mark on retail,Retail Refinedhost Melissa Gonzalez spoke withMichael Colaneri, VP of Retail, Restaurants, Hospitality for AT&T. Colaneri has decades of experience in retail technology and has over 27 years with AT&T.Colaneri described his role as supporting the consumer

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27:40

Are Re-Commerce and Circular Shopping Starting a...

Retail Refined ·

2021/04/27

The world of retail is shifting, influenced by the desire for more value and sustainability. Brands are answering this change with re-commerce and circular shopping. To discuss this new avenue of commerce,Retail Refinedhost Melissa Gonzalez spoke with Andy Ruben, Founder and CEO of Trove.Troveis the backend engine for circular shopping, working with brands allowing them to own this channel. Ruben has over two decades of retail leadership experience, holding various senior roles at Walmart.“Getting

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32:22

Creating Impactful Digital Experiences for Your...

Retail Refined ·

2021/04/20

Creating a digital experience for a consumer is essential but an often overlooked aspect of retail. Business owners are constantly trying to figure out how to break through the noise. Laura Davis-Taylor, the Chief Strategy Officer for InReality, talks with Retail Refined host Melissa Gonzalez about digital strategy, shopper marketing, and consumer product goods in retail, especially in the age of COVID-19. Davis-Taylor talked about her role at InReality and what they do. She has been focused on

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38:13

Is Experiential Marketing Retail’s Ticket to a...

Retail Refined ·

2021/04/13

Everything in life is an experience. They have just become more sophisticated and calculated, especially in retail, which is driving experiential marketing. Breaking down what it is, its evolution, and more, Retail Refined host Melissa Gonzalez chatted with David Title, Partner atBravo Media.Title offered an overview of Bravo’s history. “We started in the early 2000s when every company needed quality video and animation content. When that became commoditized, we moved into events and interactivity

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28:46

Refocusing on Employee Engagement

Retail Refined ·

2021/04/06

The pandemic’s impact on retail was so disruptive. It changed the industry forever, and a big part of this is the associate model. As retailers lean into technology, they’ve learned it can be the most significant component of agility around workforce management. To discuss the topic, Retail Refined host Melissa Gonzalez spoke withJohn Orr, Senior Vice President of Retail atCeridian, an HCM (human capital management) platform that combines workforce, talent, and payroll management in one.Orr said of

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30:09

Demystifying the Value of the Fitting Room with Data

Retail Refined ·

2021/03/30

What’s the value of the fitting room for retailers? Most don’t know because they don’t have data. In fact, many stores have little to no information on customer experiences in-store. Solving this problem isCrave Retail. The founder Matthew Cyr sat down with host Melissa Gonzalez to talk about the platform.Cyr has an extensive background with experience in eCommerce software and in-store operations. He described Crave Retail as “an interactive experience and analytics platform that’s purpose-built

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31:33

The Driving Forces Behind the Retail Digital...

Retail Refined ·

2021/03/23

What’s driving retail digital transformation post-pandemic? There are two main categories—customer interaction and transaction enablement, both of which are solutions ofNCR. Their Retail President and General Manager David Wilkinson spoke about both with Retail Refined’s host Melissa Gonzalez. NCR is over 100 years old, with its roots in cash registers and ATMs, now focusing on enterprise technology solutions.Wilkinson explained, “We have three primary businesses, banking, restaurants, and retail

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25:44

Turning Image Recognition and AI into Revenue

Retail Refined ·

2021/03/16

While the shelves at stores look appealing to shoppers, they encompass lots of data from retailers and manufacturers. Collecting and analyzing data is critical for the future of retail. Talking about shelf data, host Melissa Gonzalez welcomed David Gottlieb, the Managing Director, Americas at Trax. Trax uses technology solutions to enable stores and brands to obtain intelligence that creates delight at the shelf. Gottlieb explained that through image recognition and AI, they ultimately help their

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33:16

How Can Retailers Capitalize on Purchase Data?

Retail Refined ·

2021/03/11

Acquiring data is step one; understanding it and acting on it is what really matters. With data the fuel for better customer relationships, how can retailers capitalize? To answer the question, host Melissa Gonzalez spoke with Jonathan Silver, Founder and CEO ofAffinity Solutions. Affinity Solutions is a data-driven intelligence platform, which helps companies develop stronger connections with buyers and grow their business.The company began as a solution for banks to manage credit and debit card

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32:15

Creating a Store Experience Around Trust, Not...

Retail Refined ·

2021/03/02

Host Melissa Gonzalez spoke with the company’s President and CEO,Dick Sullivan, about how the business is thriving.Sullivan has a long history of working for top retail brands, including as the CMO of The Home Depot. He was also an EVP at the Atlanta Falcons. In both these roles, he worked for The Home Depot founder Arthur Blank.Sullivan and Blank saw an opportunity with the store, which only had a few stores before their involvement. Now, the PGA TOUR Superstore will reach 50 locations in 2021 and

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30:12

Strengthening Customer Loyalty with Data

Retail Refined ·

2021/02/23

Host Melissa Gonzalez welcomed Jaysen Gillespie, SVP of Data and analytics for Shopkick. Gillespie has over two decades of experience in the industry and oversees all aspects of data and analytics forShopkick. This retail app rewards consumers and feeds retailers and brands essential consumer data.The life of a consumer is changing, and while COVID-19 didn’t create these recent trends, it did accelerate them. Gillespie said, “Consumers want to know more. They are researchers, and they also care

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23:58

Achieving a Transparent Supply Chain

Retail Refined ·

2021/02/16

How the world shops and buys has always been a steady evolution. In the last year, that incremental change hit rapid speed. That caused huge ramifications for the supply chain, creating a real need for transparency in many ways. Tackling the subject of transparent supply chains, host Melissa Gonzalez spoke with Ryan Yost, VP and General Manager at Avery Denison, leading their printer solutions division. The first topic discussed was microfulfillment and showcase stores. Yost said, “Showcase stores

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22:20

Centering the Store Experience Around Human...

Retail Refined ·

2021/02/09

Designed for retail leaders and lovers alike,Retail Refinedexplores the in-store technology of the future, challenges the industry’s preconceived notions, and brings together retail’s biggest names to understand the brand strategies that will define the next decade in retail.An in-store experience team is not unlike the UI/UX group for digital assets. It’s about connection, value, speed, and impressions. Diving into this topic today on Retail Refined, host Melissa Gonzalez welcomed retail expert

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31:20

Solving Retail Challenges with Computer Vision

Retail Refined ·

2021/02/02

Customer experience, inventory control, and interactions are all challenges for retailers. The pandemic only exasperated them; however, technology is closing the gap. Host Melissa Gonzalez spoke with entrepreneur and technology expert Skip Howard, Co-Founder and CEO ofSpacee, about what his company is doing to support retailers.Spacee has several computer vision and AI products for retailers, including contactless touchscreens and automated inventory solutions that use augmented reality. Howard

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25:25

The Importance of an Omnichannel Experience

Retail Refined ·

2021/01/26

The ecosystem of eCommerce is always evolving, and the last year has seen a rapid pivot for retailers. So, what can an eCommerce expert share? Host Melissa Gonzalez sat down with Hatch CEO and Founder Joris Kroese to learn more about what Hatch does and the changing online shopping environment.Kroese has an extensive history in eCommerce, once owning a brand that sold technology products. He noticed that the manufacturers weren’t usually sellers, and consumers weren’t able to find where they could

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29:36

Location Analytics Are Reshaping Offline Retail’s Future

Retail Refined ·

2021/01/22

Data-driven retail delivers insights that lead to better decision-making. On the digital side, retailers have easy data sources, but offline retail is harder to quantify. Location analytics is closing the gap. To learn all about this exciting segment of data analytics and how it’s redefining retail, host Melissa Gonzalez welcomed Ethan Chernofsky, VP of Marketing for Placer.ai.Basic concepts about foot traffic had been around for some time, with perimeter circles, but those lack accuracy and detail

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28:33

The Blending of Brick-and-Mortar and Online and the...

Retail Refined ·

2021/01/19

Steve Hornyak oversees Fabric's global sales, marketing, business development and customer success business functions. He has worked in the retail technology, software, and SaaS business sectors for the past 30 years, including executive and senior management positions at PricewaterhouseCoopers, Oracle, SQL Financials, Clarus, Brickstream (Nomi), Trax Image Recognition, and Symphony RetailAI. He has also actively participated in, prepared for and executed two IPOs, raising over $300M in the public

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181 results

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