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PODCAST

JUST Branding

JUST Branding - by Jacob Cass & Matt Davies

The JUST Branding Podcast, hosted by Jacob Cass & Matt Davies, is the only podcast dedicated to helping designers & entrepreneurs grow brands. Each episode goes deep into the details of the brand building process, with professional insights, actionable tips and resources to help you build better brands. The focus is on helping designers & entrepreneurs bridge the gap between strategy and design. Branding professionals from around the world join Jacob & Matt in discussing the

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All Episodes

01:00:31

S01.E10 - Marty Neumeier on Mastering Brand Strategy

JUST Branding ·

2020/07/20

Join Marty Neumeier, Andy Starr, Jacob Cass & Matt Davies as we uncover the ideas, techniques, and principles that you need to become a brand master, starting at Marty’s famous definition of brand, the process of uncovering this definition, as well as Marty’s classic books Brand Gap, Zag & Brand Flip. We explore the future of branding in the C Suite, and what that means for designers, plus how we can use Metaskills and agile strategy to create better brands. This is an episode not to be

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00:41:14

S01.E09 - Strategic Audio Branding

JUST Branding ·

2020/07/06

🔊 Ever heard of sonic branding? Audio branding is the strategic use of music and sound to help reinforce brand recognition and enhance the consumer experience. We go deep in this session, exploring the ins and outs of successful audio branding, using popular examples, as well as the process Drop Music Branding used to audio brand this very podcast. Tune in with Jacob Cass, Matt Davies & Gabriel Ignacio Agüero to discover why “good audio branding is invisible” and how you can stand out with

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00:42:33

S01.E08 - Brand Strategy Workshops with Melinda Livsey

JUST Branding ·

2020/06/22

Melinda Livsey, a brand strategist & online educator, shares her journey of going from a designer to brand strategist, sharing her definitions of brand & brand strategy, how she “sells” strategy, her onboarding process, how to conduct a brand strategy workshop step-by-step, including the deliverables, plus, what life is like without design. Tune in with Jacob Cass, Matt Davies & Melinda Livsey, if you want to go from being an “order taker” to brand expert.

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00:41:58

S01.E07 - Brand Personality, Personas & Archetypes...

JUST Branding ·

2020/06/08

Stephen Houraghan joins Jacob Cass & Matt Davies to discuss customer personas and brand archetypes and how these tools can be used to help better understand your audience and define your brand’s personality.

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00:54:51

S01.E06 - Brand Positioning & Naming with Rob Meyerson

JUST Branding ·

2020/05/25

Positioning and naming expert, Rob Meyerson, joins Jacob Cass & Matt Davies in exploring positioning statements & the best naming practices from the lens of the company, client and consumer, sharing actionable tips and real world examples that will help you build a better brand.

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00:37:35

S01.E05 - Brand Purpose with Stef Hamerlinck

JUST Branding ·

2020/05/11

Stef Hamerlinck, a strategy consultant, joins Jacob Cass & Matt Davies to discuss brand purpose, brand authenticity and some unique perspectives on the benefits and misuses of growing a brand from the inside out, touching on purpose, missions, visions and core values.

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00:44:46

S01.E04 - How to Sell Brand Strategy

JUST Branding ·

2020/04/27

Jacob Cass & Matt Davies discuss how to sell strategy, giving different perspectives on how to approach sales & the brand building process. We dive into pricing methodologies, relationship building, metaphors and value ladders.

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00:41:57

S01.E03 - Brand Strategy Tools

JUST Branding ·

2020/04/12

Jacob Cass & Matt Davies discuss the best tools for brand strategy, including top courses, books & methodologies. We also dive into positioning brand archetypes, brand experience & brand personality and how these tools can help build better brands.

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00:28:33

S01.E02 - Benefits of Brand Strategy

JUST Branding ·

2020/04/12

Jacob Cass & Matt Davies discuss the benefits of brand strategy for both designers and businesses using examples from their careers, including San Francisco and smaller local businesses.

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00:26:56

S01.E01 - Design to Brand Strategy

JUST Branding ·

2020/04/12

Jacob Cass & Matt Davies discuss brand strategy, defining what it is and how to bridge the gap between design & brand strategy, as well as revealing their back stories and what to expect in the first season of the JUST Branding Podcast.

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00:01:32

JUST Branding Podcast Trailer

JUST Branding ·

2020/04/11

JUST Tune in with Jacob Cass & Matt Davies as we discuss branding with incredible thought leaders such as Marty Neumeier, Chris Do, Michael Johnson and more. We discuss brand positioning, brand personality, experience design, design thinking, business strategy, innovation, creativity and much more.

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