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PODCAST

Bringing Business to Retail

Salena Knight | Retail & Ecommerce Growth Strategist

Want a business that fills your soul AND your bank account? Retail Strategist Salena Knight, shares information, inspiration and interviews with business leaders, to help you create a more profitable, sustainable and dynamic retail or eCommerce business.

business marketing

All Episodes

39:43

What Happens When Your Entire World Collapses - Cindy...

Bringing Business to Retail ·

2023/07/07

Cindy Gersch believes that even if you're at the worst possible place, you can still dig your way out of it and make your dreams come true. No stranger to facing adversity and setbacks Cindy and I spent our time together talking about what happened when her entire world collapsed and how she used the experience to evolve her skills from a corporate career into business ownership.

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51:25

The Tough Decisions Mavis Had To Make, To Create $40k...

Bringing Business to Retail ·

2023/06/16

The simple fact is, I'm good (some may say, great) at making people money and scaling businesses. It's my Superpower. But, I can give you all the (proven) strategies in the world... What I can't do, though, is MAKE you implement them. Changing the way you think, being receptive to change and let's be honest, being damn right vulnerable when it comes to MAKING HARD DECISIONS, is why most people simply stay stuck. They don't want to feel uncomfortable. They avoid making those

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20:01

Amazing Financial Advice...From My 14yo

Bringing Business to Retail ·

2023/06/09

It’s not very often I’ll tell you to take financial advice from a teenager. But, this is one of those moments in life, where you think, “OM, I did ok at this parenting thing” Not only did you teach your child something valuable, BUT THEY LISTENED!!!! This conversation with my teen is worth sharing. Can you celebrate this proud parenting moment with me...please! Listen in and share this rare moment (who knows when it will happen again!)

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01:12:16

How To Have Customers Lining Up To Buy (Dionne's $30k...

Bringing Business to Retail ·

2023/06/02

If you are still wondering how to move your stock, then you SHOULD listen to this week's podcast. Dionne walks you through everything she did to create that CRAZY SUCCESSFUL sale that has people lining up around the block and waiting 2 hours to pay!

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55:41

Customers Are Still Spending - Here's How You Find...

Bringing Business to Retail ·

2023/05/27

I don't know about you, but over the pandemic, my spending habits changed. A LOT. We bought a lot of food. Not just groceries, but things like the fanciest ice cream, because cooped up in a house, unable to leave, we had to find the "fun" in the mundane. Fast forward a year and it feels like once again, we're changing our spending habits. But are people still buying the fanciest ice cream? And avocado on toast? Like most people, you're probably very critical of where you're spending your money

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19:01

The Power Of The Default Option

Bringing Business to Retail ·

2023/05/23

Here’s how I made our Scouts fundraiser MORE money, increased their profits, and made life easier for their customers. Best of all, you can do it too.

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45:41

Why $1M Should Be Your Baseline

Bringing Business to Retail ·

2023/05/15

I’m going to talk about something really controversial, and I may get some haters for it. 6-figure goal. Then 7 figures. The magic million. When I ask people why - it's more about the vanity metrics, or that society has built this urban myth that 7 figures is the golden land but I want to break it down and tell you why $1M isn’t enough.

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58:45

#1 Way To Get Customers That Nobody Talks About -...

Bringing Business to Retail ·

2023/05/05

Prepare to improve your marketing game with this episode! You'll be eager to try out Jason Williamson's creative yet practical and actionable strategies to draw in new customers and help boost your sales. Jason discusses how to interact with your audience in ways you thought would most likely piss customers off. But with his tips, you'll learn how to be able to respond favorably and use it more effectively. Join me and Jason, as we talk about one of my favorite marketing tools. Don't skip this

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01:00:17

Retail Trends You Need To Know - Michelle Sherrier

Bringing Business to Retail ·

2023/04/28

Have you ever jumped on a trend and it didn't sell the way you wanted? Get ready to tune in to this episode with Michelle Sherrier as she shares her insights on the retail industry and how important it is to know your customers. With 45 years of experience in retail, Michelle is a wealth of knowledge and provides valuable tips for both bricks and mortar and eCommerce businesses.

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49:17

Using Messenger Chat To Increase Sales (The Right Way)

Bringing Business to Retail ·

2023/04/21

I have to admit I thought chat marketing has died. It was only until Daniel Pinne and I had a conversation about how chat messaging will not piss people off and increase your sales as well.

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48:25

Ecommerce Profits: Retaining Customers, Outperforming...

Bringing Business to Retail ·

2023/04/14

My passion is to help independent retailers like YOU to have a profitable retail business – without burning out. Business doesn’t have to be all about stress and hard work – you can achieve success and enjoy the journey. In this episode with Ecommerce Profits with Joshua Chin, I shared how I developed the five pillars of retail success that help build a profitable retail brand, and how to outperform competitors with your pricing.

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01:03:25

The Innovative Way To Grow Without Blowing Your...

Bringing Business to Retail ·

2023/04/08

Change doesn't need to be big and world-changing. It can be tiny tweaks that can compound and grow your business overtime. Find out in this episode what are these small things, why we shouldn't resist change, and why do we need to slow down in order to scale your business.

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55:45

How To Create Content Without The Hassle - Jenn Donovan

Bringing Business to Retail ·

2023/03/31

Ugh, creating content for social media is SUCH drain - are you with me on this? Well, if you're anything like me, then today's episode with Jenn Donovan is going to help you avoid the hassle and create content with ease (ok, maybe not ease, but less struggle!)

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44:56

The Shiny New Sales Strategy You've Been Searching For

Bringing Business to Retail ·

2023/03/24

If you've ever tried a discount promotional campaign only to be met with crickets, then this episode is for you. It's actually a bonus training I'm releasing inside of my clear out your old stock inventory masterclass that I created after having a couple of people say they were "hoping for something shiny and new". Truth is, if your sales campaigns aren't working THESE are the reasons why. Here's-my-sales-strategy-that-isn't-a-sales-strategy.

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45:34

6 Figures In Sales In 24 Hours - Here's How - Jordan...

Bringing Business to Retail ·

2023/03/17

The people who love your product doesn't want a discount. They value your product, your experience and your entire brand. So how much do you value your products? Join me and Jordan as we discuss the importance of customer service and building a community for brands which develops trust and loyalty contributing to the success of your business.

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31:45

Why You're Not Making Progress In Your Business

Bringing Business to Retail ·

2023/03/10

It is time to ask yourself... Are you always firefighting in your business? Are you always feeling frazzled? Do you feel like you are putting in so much effort but you are not having the progress that you want? Here's why.

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01:00:50

What Happens When Your Business Skyrockets And You're...

Bringing Business to Retail ·

2023/03/03

It’s incredibly brave, and humbling to admit when your business is a roaring success but it can be all too much to cope with. Sharing her story, the highs and the lows, and how you come back smarter and more resilient when it all implodes, is such an inspiration. Join me and the talented Georgia Perry as we have this insightful, relatable conversation.

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35:59

Pop Ups Annoy Customers (And Other Stupid Things Ecom...

Bringing Business to Retail ·

2023/02/24

Want to know the secret behind the HIGHEST EVER CONVERTING Klaviyo pop up? You're going to find out EVERYTHING that went into building it. Joshua and I went into this episode with the plan to talk about lifecycle marketing. We got there, but not before he casually mentioned that one of the pop ups he created was the highest ever converting. Um, wait a minute. Stop right there. Let's dig into this more...

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26:27

Crowdsourcing Answers On Social Will Send You Bankrupt

Bringing Business to Retail ·

2023/02/17

Remember that time you put a post up in a Facebook group asking for advice. You got 172 comments (yay for engagement) but now you’re more confused than ever about what to do. That free (but well meaning) advice could end up sending you bankrupt. Here’s what to do instead.

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46:26

How Krete Guarantees Repeat Purchases - Jake Rosenberg

Bringing Business to Retail ·

2023/02/10

How the heck do you get customers to buy again and again with only ONE product? Well, that's what the male beauty brand Krete has successfully managed to do. Sure, they now have a total of TWO products, but so much can be learnt about how to attract, convert and keep customers in this episode with founder, Jake Rosenberg. Not only does he share the exact strategies he uses to get customers in, but also how he manages to solve the age-old customer retention problem of having customers beg for

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