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PODCAST

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For 5 episodes at a time we focus in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads. In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about.That means for the whole 5 episodes you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing

business marketing

All Episodes

36:21

Peak Season: From Discounts to Bundles – Profitable...

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2023/09/13

Rosie Bailey is the CEO at Nibble, THE award-winning eCommerce AI negotiation bot. Which means she’s ALL about helping eCommerce brands and retailers to increase conversion at the same time as saving margin – thus ultimately increasing profits!In this episode we discuss:How do different customers engage with products through different channels?How to preserve brand values on DTC websitesTips for companies preparing for Black Friday promotionsHow can bundles be effectively used in

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39:14

Peak Season: Time to set your Analytics Strategy with...

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2023/09/06

Manuel Montanari has over 23 years experience managing digital analytics projects for publishers, broadcasters and eCommerce brands, and has been Senior Digital Analytics Consultant at Mapp Digital for the last 3 years.In this episode we discuss:Why do you need an Analytics Strategy?What is an Analytics Strategy?How does GA4 impact all this?Alternatives to GA4Why spending more time analysing data improves business performanceWhat is the difference between collected data and actionable insights?The

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39:11

Digital Advertising: Create a Competition-Beating Ad...

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2023/08/30

Rob is CEO at Source Nine, home to The Empathy Blueprint… which you may remember from a previous episode. Rob and the team at Source Nine help you take the guesswork out of your ad strategies and create a highly effective campaign that deeply resonates with your target audience.In this episode we discuss:The steps to create a competition beating ad strategyWhy it's crucial to start with customer researchThe importance of using both Qualitative AND Quantitative research methodsKey factors in creating

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36:01

Digital Advertising: Reddit Advertising 101 with Izzy...

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2023/08/23

Izzy Morris has been running paid social for a wide range of consumer facing brands for nearly a decade, both in house and agency side. She’s now Head of Paid Social at Vodafone.In this episode we discuss:What is Reddit and why is it so unique?The different types of ads: from takeovers to self-serviceUsing Reddit to target specific subreddits and niche audiencesIs Reddit for everyone?Agency versus in-house work[03:26] How an accidental London agency experience led to passion.[09:39] Various ad

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35:19

Digital Advertising: Boost Sales with Pinterest Ads...

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2023/08/16

Helen Johnson is a digital advertising expert from Remix Marketing. We'll be diving into the realm of Pinterest ads and discussing the benefits of integrating both organic and paid content to maximise your results. As little bonus... we'll also explore how to leverage organic content alongside paid advertising to generate free sales.In this episode we discuss:How to use Pinterest for SEOWho does Pinterest work best for?What is working right now?What is a safe budget to learn fromWhy it is very

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37:49

Digital Advertising: The Apple iOS17 update... with...

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2023/08/09

Helga Alvarez is the CTO, and Wesley Hartley is Chief Revenue Office at Leaf. They (and the rest of the Leaf team) are specialists in driving superior digital performance for DTC brands from ad click to purchase.In this episode we discuss:What the recent iOS17 Apple update means for your Facebook Ads (and other ads!)Evolving into an agency catering to eCommerce brandsHow iOS 14 changed the industryTaking care of conversion tracking and signals – what you need to knowHow to keep your creative clear

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41:47

Digital Advertising: TikTok ads overview with Ben...

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2023/08/02

Ben Muir is the Head of Marketing at sister agencies Grow Digital who help brands enter the UK market, and Unsociable where they’re all about harnessing the power of TikTok and other social channels to drive brand growth.In this episode we discuss:What is TikTok Shop and how can it help brands?Why you need to reallocate some of your 2023 budget to TikTok adsThe results you can expect in terms of speed and ROIStrategies for live sellingWhat’s the one thing to do with TikTok ads right now?Digital

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36:11

Community: The Do's and Don'ts of Community Building...

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2023/07/26

Not only is Lottie Unwin the Founder of ‘The Copy Club’ – a community for marketers with over 1,000 paying members, but she also helps eCommerce brands to build community and is CMO at luxury Fashion accessories brand Elizabeth Scarlett. Hear her take on what she has learnt over the last eight years.In this episode we discuss:What is the difference between audience and community?Digging into the commercial context of communityWho is your “army of content creators”?Ideas of online experiencesWhy

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31:29

Community: Just using your Email Marketing to build...

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2023/07/19

Email marketing specialist and founder of the agency Little Green Duck, Katie Skelton, joins the show to delve into the value of a weekly newsletter. In fact one of her clients called her “a massive email weirdo” so she’s just our type of guest!In this episode we discuss:What you need to know about frequency and spam emailsDebunking the idea that email is a one-way communication toolMaster your short form contentThe metrics spreadsheet Katie usesWhy unsubscribers can still be fans of your

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36:52

Community: How Look Fabulous Forever use their...

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2023/07/12

Janis Thomas is the eCommerce and Marketing Director at Look Fabulous Forever, the award-winning makeup brand for older women.She discusses the importance of setting clear business goals and customer benefits, how to guide group discussions, and using competitions for engagement.In this episode we discuss:The key considerations and challenges in choosing the right platformTreating all participants equally in a customer communityOvercoming the negative perception of FacebookHow to enhance your

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35:26

Community: Exponential Growth from Word-of-Mouth with...

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2023/07/05

Community building expert Victoria Murden joins the show today to share what a community looks like for an eCommerce brand. She is currently the Chief Marketing Officer at Herdify – the world’s first offline brand tracking tool. Two-thirds of word-of-mouth influence happens offline and can't be tracked... until now. It targets offline word-of-mouth to amplify your sales.In this episode we discuss:Community: what is it and how can our brand benefit from it?Organic advocacyPartnering with suitable

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32:47

Facebook Ads: Lookalikes and Creative Optimisation...

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2023/06/28

Jessie Healy runs Facebook Ads agency Webtopia and a coaching program too. She has helped hundreds of DTC eCommerce businesses across the world to profitably scale their online sales to seven figures and beyond. From having spent $20 million on digital advertising throughout her career, she shares some powerful strategies for improving your Facebook Ads performance that are working right now.In this episode we discuss:Optimising Facebook ads - what's working now‘Training’ the algorithmAllocating

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32:12

Facebook Ads: How to Grow Your Mailing List with...

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2023/06/21

Laura Hanlon is the founder and co-director at eCommerce Growth Acceleration Agency Pink Leopard. It is the UK’s number one Boutique Ad Agency for Women’s fashion, beauty and homeware! She shares how to improve sales and recruit better quality customers using her proven strategy that focuses on capturing emails rather than directly driving sales.In this episode we discuss:Sourcing email addressesLead gen adsOptimising copy and creativeConverting leads… and how to stay creative in the wake of AItext

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34:06

Facebook Ads: The AI Tools That Bring Results with...

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2023/06/14

Jonny Hyams is the Head of Client Services at Digital Gearbox, the Pay Per Click agency that helps businesses generate more leads and sales with their PPC management services, across Facebook Ads and other channels.In this episode we discuss:Using AI tools to help with your Facebook ads managementChat GPT as a tool to generate copyAI image creationThe future of AI toolsHow to ‘train’ AI to deliver optimal resultstext to follow ***SURVEY TIME*** Let us know what you think here:

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39:35

Facebook Ads: The Advantage of Advantage+ Shopping...

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2023/06/07

We are joined by Aggie Meroni, the founder and CEO of White Bee Digital, a paid social agency supporting eCommerce businesses as they scale. She’s been super busy getting to grips with Advantage+ campaigns ever since they first started rolling out in October, and she shares some of her biggest lessons learnt along the way.In this episode we discuss:What is Advantage+ and how does it work?Utilising algorithms to target demographicsFactoring annual sales peaks into your marketingLeaving targeting to

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40:27

Offline: The 100% Open Rate with Unboxing Experiences...

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2023/05/31

This episode's Offline marketing expert is Dru Carpenter, the co-founder at Slippy.io – an amazing tool for creating personalised print inserts to put in your parcels. We talk about the power of print inserts and how their 100% open rate can have a huge impact on your customer retention.In this episode we discuss:Leveraging the high open rate with mail insertsReusing email marketing content in printAffiliate programsQR Codes and unique dealsThe personalisation potential of insertsClaim your

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37:05

Offline: Your Product Sample Strategy with Natalie Betts

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2023/05/24

Natalie Betts is the co-managing director at product sampling and brand partnerships agency Relish. Specialising in the beauty and FMCG industries AND guiding the business since its inception, Natalie is a master at getting your product into the hands of your future buyers the testing, optimising, and personalising the sampling experience.In this episode we discuss:The benefits of packaging insertsPostal product samplesChoosing the right sample size for your productUsing overstock to provide product

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40:01

Offline: Product Packaging as Marketing Tool with...

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2023/05/17

Packaging is a phenomenal customer retention tool –when done right. Find out more from our guest, Lindsay Quan, Creative Director and Founder of Looq Design.We're discussing how this can even be a customer acquisition channel. Lindsay has been helping brands with strategic design since 2001, and knows the powers of a true brand experience.In this episode, we discuss:Packaging-based marketingWhy should we improve our product packaging?How it impacts your customer acquisition and retentionQR codes:

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39:30

Offline: New Customer Acquisition via Direct Mail...

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2023/05/10

Since 1999, Dylan Jenkins has been helping mail order and eCommerce businesses to recruit new customers through direct mail. Having worked with hundreds of brands to perfect their cold recruitment campaigns, Dylan is now Vice President of Sales at Epsilon Abacus, the premier data cooperative for catalogue and multi-channel retailers.In this episode we discuss:Cold direct mail’s appealHow customer data can be used in smarter waysThe role of data co-operativesChanging your customer baseStrategies for

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40:09

Offline: Programmatic Direct Mail with Dan Dunn,...

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2023/05/03

Long-time marketing enthusiast Dan Dunn founded Paperplanes back in 2017 to merge the latest digital marketing technology with the power of print. They’ve now helped hundreds of brands to create personalised direct mail campaigns triggered by what customers actually do on your website.In this episode we discuss:The benefits of direct mail marketingHow to keep your messaging personalWays to A/B testMachine learning as a means of customer profilingAbandoned basket follow-upsClaim your exclusive 3

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