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PODCAST

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

Consumers are weird. They don"t do what they say they will do and don"t act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you"re a small business or thriving corporation,

business marketing

All Episodes

38:02

440. AI Meets Behavioral Economics: Predicting...

The Brainy Business | Understanding the Psychology of... ·

2024/10/29

In this episode of The Brainy Business podcast, Melina Palmer dives into the fascinating intersection of artificial intelligence and behavioral economics with Sam Albert, Chief Digital Officer at Behaviorally. Sam shares his extensive experience in the research industry and discusses the innovative work his team is doing with Flash.AI to create predictive models that help businesses increase sales and improve customer connections. Sam explains how Behaviorally leverages a rich database of system one

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46:38

439. Behavioral Science at Scale: William Mailer on...

The Brainy Business | Understanding the Psychology of... ·

2024/10/23

In episode 439 of The Brainy Business podcast, Melina Palmer welcomes William Mailer, Chief Behavioral Scientist at Commonwealth Bank of Australia, to discuss the intersection of behavioral science and financial well-being. William, who leads the bank's Behavioral Science Center of Excellence, shares insights on how his multidisciplinary team of economists, psychologists, and data scientists work to improve financial well-being and climate action outcomes for millions of Australians. The episode

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45:01

438. Apple Card: Behavioral Economics in Action...

The Brainy Business | Understanding the Psychology of... ·

2024/10/21

In this episode of The Brainy Business podcast, Melina Palmer revisits the impactful announcement of the Apple Card and its behavioral economics implications. Originally aired in April 2019, this episode explores the strategic genius behind Apple's reveal of its new financial product. Melina discusses the anticipation and expectations built by Apple, the delayed pricing strategy, and the clever use of framing and herding behaviors to captivate potential customers. She also explores how familiarity

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53:02

437. The Science of Immersion: Transforming Business...

The Brainy Business | Understanding the Psychology of... ·

2024/10/16

In episode 437 of The Brainy Business podcast, Melina Palmer welcomes Dr. Paul Zak, a distinguished University professor at Claremont Graduate University and a top 0.3% most cited scientist. Known for his pioneering research in behavioral neuroscience, Paul has authored several influential books, including Trust Factor and The Moral Molecule. His latest book, Immersion, explores the neuroscience behind happiness and extraordinary experiences. Paul is also a four-time tech entrepreneur and the

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28:00

436. The Brainy Biases: Why Novelty and Stories...

The Brainy Business | Understanding the Psychology of... ·

2024/10/14

In episode 436 of The Brainy Business podcast, Melina Palmer dives into the fascinating biases our brains have toward novelty and stories. This episode, originally aired in 2019, is part of an eight-part series on biases and offers a rapid-fire overview of how our brains respond to new and intriguing stimuli. Melina explains concepts like the bizarreness effect, humor effect, pareidolia, and more, illustrating how these biases impact our decisions and interactions in both personal and professional

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49:10

435. Scaling Behavioral Economics at BBVA with Quique...

The Brainy Business | Understanding the Psychology of... ·

2024/10/09

In this episode of The Brainy Business podcast, Melina Palmer welcomes Quique Belenguer, the global lead of behavioral economics at BBVA. This insightful discussion centers on the internal structuring of behavioral economics teams within organizations, offering valuable lessons and strategies for those looking to incorporate behavioral science into their business practices. Quique shares his experience at BBVA, where he has been instrumental in developing a behavioral economics unit over the past

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45:03

434. Designing for Behavior Change: Insights from Dr....

The Brainy Business | Understanding the Psychology of... ·

2024/10/07

In this episode of The Brainy Business podcast, Melina Palmer sits down with Dr. Steve Wendel to explore the intricacies of designing for behavior change. Steve, an esteemed applied behavioral scientist and co-founder of sistemaFutura, shares his extensive experience in using behavioral science to drive positive social impact. He has held significant roles at organizations like the Busara Center for Behavioral Economics and Morningstar, and authored several books, including the focal point of

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51:05

433. The Art of Strategic Relationships: A...

The Brainy Business | Understanding the Psychology of... ·

2024/10/02

In this episode of The Brainy Business podcast, Melina Palmer welcomes Andy Lopata, a renowned specialist in professional relationships and networking. With nearly 25 years of experience, Andy has been recognized as one of Europe's leading business networking strategists by the Financial Times. He is an international speaker, podcast host, and author of six books, including the Financial Times Guide to Mentoring, co-authored with Ruth Gotian. In this episode, Andy shares his insights on investing in

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48:25

432. Mastering Ethical Influence with Brian Ahearn...

The Brainy Business | Understanding the Psychology of... ·

2024/09/30

In this episode of The Brainy Business podcast, Melina Palmer dives into the realm of ethical influence with Brian Ahearn. Brian, a distinguished expert in the field, is one of only a dozen individuals worldwide to hold the Cialdini Method Certified Trainer designation and one of a handful to have earned the Cialdini Pre-Suasion Trainer designation. As a faculty member of the Cialdini Institute, Brian is dedicated to teaching the science of influence to help people achieve greater professional

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48:34

431. Is Your Work Worth It? Exploring Purpose with...

The Brainy Business | Understanding the Psychology of... ·

2024/09/25

In this episode of The Brainy Business podcast, host Melina Palmer welcomes Christopher Wong Michelson, co-author of Is Your Work Worth It?. Christopher, a philosopher with 25 years of experience advising business leaders, explores the profound questions surrounding the meaning and value of work. With a PhD in philosophical ethics and aesthetics, Christopher has held significant roles at PwC and academic positions at the Wharton School and NYU's Stern School of Business. His extensive background

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48:24

430. Unlocking the Secrets of Behavioral Change with...

The Brainy Business | Understanding the Psychology of... ·

2024/09/23

In this episode of The Brainy Business podcast, host Melina Palmer welcomes Dr. Katy Milkman to discuss the intricacies of creating lasting behavior change. Katy, a professor at the Wharton School and co-director of the Behavior Change for Good Initiative, shares insights from her book How to Change. Melina and Katy discuss fresh starts, temptation bundling, and the importance of understanding the underlying barriers to change. They also cover the surprising benefits of giving advice to others as a

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47:30

429. Mastering the Art of Learning: Insights from...

The Brainy Business | Understanding the Psychology of... ·

2024/09/18

In this episode of The Brainy Business podcast, host Melina Palmer welcomes Scott H. Young, the Wall Street Journal bestselling author of Ultralearning and Get Better at Anything. Scott shares his extensive insights into learning, cognitive science, and the psychology behind mastering new skills. Known for his MIT Challenge and year-long language learning adventure, Scott discusses the importance of immersive learning, repetitive practice, and the role of feedback in achieving fluency and

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46:24

428. Habits Unveiled: The Science of Good and Bad...

The Brainy Business | Understanding the Psychology of... ·

2024/09/16

In this episode of The Brainy Business podcast, host Melina Palmer revisits her insightful conversation with Dr. Wendy Wood, author of Good Habits, Bad Habits. This episode dives deep into the psychology behind habits, exploring how they are formed, maintained, and changed. Wendy, a leading expert in behavioral science, shares practical tips and research-backed strategies to help you understand and harness the power of habits in your personal and professional life. Melina and Wendy discuss the

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50:51

427. The Mentorship Mindset: Nobel Insights with Dr....

The Brainy Business | Understanding the Psychology of... ·

2024/09/11

In this episode of The Brainy Business podcast, host Melina Palmer welcomes Nobel Prize winner Dr. Bob Lefkowitz for an insightful discussion on mentorship, focus, and the power of saying no. Dr. Lefkowitz, a distinguished professor at Duke University Medical Center, shares his journey from a passionate physician to a Nobel laureate in Chemistry, highlighting the impact of his research. Dr. Lefkowitz delves into the importance of mentorship, recounting his own experiences and the significance of his

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38:48

426. Defaults Uncovered: The Hidden Influences on Our...

The Brainy Business | Understanding the Psychology of... ·

2024/09/09

In this episode of The Brainy Business podcast, Melina Palmer explores the concept of defaults, how they impact our decisions, and the critical role they play in business and everyday life. Melina discusses the omnipresence of defaults and how they influence our choices, often without us even realizing it. She explains the concept of status quo bias and how it makes us more likely to stick with default options, even when they may not be in our best interest. Using examples from retirement savings

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41:14

425. Decisions Over Decimals: Insights from...

The Brainy Business | Understanding the Psychology of... ·

2024/09/04

In this episode of The Brainy Business podcast, Melina Palmer and Christopher Frank, Chief Client Officer at PSB Insights, dive into the art of decision-making in a data-driven world. Christopher, who has a rich background with industry giants like American Express and Microsoft, shares his expertise in leveraging consumer insights to gain a competitive edge. As a thought leader in critical thinking and decision science, he offers valuable perspectives on how to ask the right questions and interpret

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48:52

424. Mastering Project Scoping with Questions:...

The Brainy Business | Understanding the Psychology of... ·

2024/09/02

In this episode of The Brainy Business podcast, Melina Palmer explores the power of questions in project scoping with Beatrix Daros. Originally aired in 2022, this episode revisits their collaborative work from 2019, focusing on leveraging behavioral economics to enhance project outcomes. Beatrix emphasizes the importance of balancing technology with deep human connections, a principle she applied while working on Mars' KIND brand. As you listen, consider how clearly Beatrix articulates their value

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45:58

423. Unveiling the Biases Behind Misinformation w/...

The Brainy Business | Understanding the Psychology of... ·

2024/08/29

In this episode of The Brainy Business podcast, Melina Palmer welcomes Alex Edmonds, author of May Contain Lies, to discuss the fascinating intersection of finance, behavioral economics, and misinformation. Alex, a professor of finance at London Business School with a Ph.D. from MIT, delves into the impact of emotions on the stock market, using intriguing examples from his research, including the emotional effects of international sports results on stock market behavior. Throughout the

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26:34

422. The Lazy Brain: Unveiling Biases That Shape Our...

The Brainy Business | Understanding the Psychology of... ·

2024/08/26

In this episode of The Brainy Business podcast, Melina Palmer explores the fascinating world of lazy brain biases. This episode is part of an eight-part series exploring various biases, focusing on how our brains prefer to take the path of least resistance. This rapid-fire episode provides a brief overview of each bias, helping you understand their roles, interactions, and impacts on decision-making. Melina refreshes this episode in anticipation of her upcoming interview with Alex Edmonds about his

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36:27

421. Behavioral Science and Democracy w/ Beatriz Vallejo

The Brainy Business | Understanding the Psychology of... ·

2024/08/22

In this episode of The Brainy Business podcast, Melina Palmer is joined by Beatriz Vallejo, CEO of Ethos BT, to discuss the impactful work of reducing misinformation and polarization in Colombia using behavioral science. Beatriz, a behavioral scientist and economist, shares her journey from studying economics in Colombia to completing a master's in behavioral change at UCL, focusing on the factors that lead to the belief and spread of fake news. The conversation visits her extensive research on

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560 results

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