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PODCAST

Paul Higgins Podcast

If you’re a SaaS Consulting Partner earning low to mid six figures—and wearing every hat from sales to delivery—this podcast is your shortcut to scaling smarter. Each week, I talk to successful Partners of Salesforce, Zoho, NetSuite, Monday.com, and HubSpot partners who’ve cracked the code to bigger deals, better systems, and more freedom. No fluff. Just sharp lessons from the field. Subscribe and join 600+ episodes of real, raw, and proven advice for SaaS Consulting Partners ready to scale 7

business marketing

All Episodes

24:49

543 - Why Process Mapping is Key to Salesforce...

Paul Higgins Podcast ·

2024/06/17

Why you should listenLearn why mapping out business processes is crucial before implementing technology solutions and how this can lead to more successful projects.Discover the importance of speaking the same language as your clients and building long-term, trust-based relationships.Get insights into integrating platforms like Rootstock with Salesforce to provide comprehensive solutions tailored to specific industries.You're handed a potential client lead but quickly realize there's a significant

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13:19

542 - 7 Profit Drivers for Tech Consultants

Paul Higgins Podcast ·

2024/06/13

You're smart, ambitious, and passionate, but is that enough to generate profit and achieve your desired freedom? In this solo episode, I outline tech consultants' true challenges and introduce the 7 profit drivers. Discover how to differentiate yourself, generate consistent leads, and create a profitable, scalable business.Resources and LinksGet the 7 Profit Drivers PDFWatch the 7 Profit Drivers videoWant to schedule a call with Paul? Book it here.Previous episode: 541 - Integrating Salesforce and

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23:16

541 - Integrating Salesforce and HubSpot: Expert Tips...

Paul Higgins Podcast ·

2024/06/10

Why you should listenDiscover how to consolidate disjointed tech stacks to ensure clean, accurate data across sales and marketing.Learn about the role of automation in enhancing personalization and operational efficiency.Get practical examples of bridging gaps between platforms like Salesforce and HubSpot to enhance your RevOps strategy.Struggling with disjointed systems and data misalignment between your sales and marketing teams? In this episode, Justin Crawford, CEO of The Automation Company,

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33:03

540 - Become a Super Salesforce Consultant with...

Paul Higgins Podcast ·

2024/06/03

Why you should listenLearn how to develop a robust methodology that ensures successful project delivery.Discover how Supermums is transforming the tech industry by empowering women.Gain practical tips and strategies for enhancing your Salesforce consulting practice.Are you losing clients to competitors with better methodologies? You're not alone. In this episode, Heather Black from Supermums shares her expertise on improving your Salesforce consulting skills to win more work. Heather, an

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12:27

539 - 5 Essential Productivity Hacks

Paul Higgins Podcast ·

2024/05/30

Are you a tech consultant juggling multiple hats and never finding enough time to focus on what truly matters? You're not alone. In this solo episode, I share five game-changing productivity hacks designed to help you cut through the noise and focus on what drives your success. With my experience as a facilitator for Franklin Covey, my lifelong dedication to productivity, and my daily mentoring of tech consultants, I’ve seen what works and what doesn’t.Resources and LinksTella.tvZightSuggested

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34:06

538 - 50%+ Growth Fuelled by a Proactive Culture with...

Paul Higgins Podcast ·

2024/05/27

Why you should listenLearn how to scale your team efficiently and manage growth challenges in a competitive market.Discover how to maintain a positive and productive work culture, even as your team expands.Understand the importance of building and maintaining strong relationships with key partners like NetSuite to drive business success.Are you struggling to grow your team while maintaining a positive work culture? Are you struggling to build and leverage relationships with key partners like

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30:18

537 - Topline Revenue Growth Through Alignment to...

Paul Higgins Podcast ·

2024/05/20

Why you should listenLearn Proven Strategies for Growth. Philippe's methodologies are backed by decades of experience and have been applied successfully across various companies, including his significant role at Apple.Understand the four axes of alignment – pain vs. claim, perception vs. message, purchase vs. sale, and delight vs. offering – and how they can help you achieve faster growth.Philippe provides actionable steps and real-world examples to help you apply these principles to your business

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09:41

536 - The Three Part Formula for Successful Sales...

Paul Higgins Podcast ·

2024/05/16

In this solo episode, I share a three-part formula for crafting successful sales emails that get replies and boost your revenue. I will break down the three key components of an effective email: Response, Rapport, and Ask. By implementing these strategies, you can ensure your emails stand out in a crowded inbox and get the attention they deserve.Resources and LinksEp 324 - LinkedIn Profile Hacks to Convert SalesThe Paul Higgins ShowTech Consultant’s RoadmapSuggested resourcesJoin our

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27:48

535 - Protect People From Cyber Threats with Matt Meyers

Paul Higgins Podcast ·

2024/05/13

Why you should listenMatt Myers brings 18 years of experience in Salesforce to unpack the complexities of cybersecurity, offering expert advice that transcends industries.Learn about the tools and practices that can safeguard your digital environments from breaches, including Matt's strategies and services with EzProtect.Understand the real-world consequences of cybersecurity neglect through Matt's narrative and discover actionable steps to protect your business.Is your business prepared for a

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35:56

534 - Crafting Your Authentic Voice with Marty Zigman

Paul Higgins Podcast ·

2024/05/06

Why you should listenLearn from Marty Zigman's experiences, how he developed a genuine and authoritative presence in a competitive industry, and how expressing his unique voice has impacted his business.Gain valuable insights into the effective integration of cloud-based ERP solutions, the importance of phased implementation, and how these strategies can drive operational excellence in your business.Discover Marty’s dedication to lifelong learning and how it enhances personal and business growth,

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11:35

533 - Networking Bandits: Unmasking the Illusion of...

Paul Higgins Podcast ·

2024/05/03

In this solo episode, I delve into the gritty realities of LinkedIn outreach services. As someone who's both felt the sting of subpar services and seen other tech consultants experience it, I unpack the common pitfalls in using a LinkedIn outreach agency and give you five actionable tips on navigating the complexities of LinkedIn outreach without compromising your brand or wasting resources. End your reliance on inefficient and costly LinkedIn outreach strategies by tuning into this episode.Join the

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28:32

532 - Data Sync Made Easy with Ben Liebert

Paul Higgins Podcast ·

2024/04/29

Why you should listenLearn about SyncHub's unique three-click system—Connect, Sync, and Report—that simplifies the integration of data from multiple sources like HubSpot, Salesforce, and Zoho into actionable insights.Gain insights from Ben's 20 years of experience in software development and his strategic approach to data extraction, which is crucial for tech consultants aiming to provide top-tier advisory services.Discover the future developments in SyncHub, including the integration of AI and

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33:12

531 - Gearing Up for a Sale with Russell Badgett

Paul Higgins Podcast ·

2024/04/22

Why you should listenLearn from Russ’s extensive experience in aiding organizations in transitioning from outdated systems to modernized tech stacks.Discover effective strategies for managing significant organizational changes, especially for those new to platforms like Salesforce.Gain insights into building a successful consultancy through Russ’s leadership, culture, and client management lessons.In this insightful episode, I sit down with Russ Budgett, a seasoned Salesforce expert and founder of

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07:10

530 - ROI is Killing Your Deal

Paul Higgins Podcast ·

2024/04/18

In this solo episode, I tackle the often misleading use of Return on Investment (ROI) in deals and introduce a more tangible measure—economic impact. I discuss how focusing on the real-time financial pains of clients can transform the sales conversation from speculative to substantive. Throughout the episode, I share strategies that have shifted my approach to evaluating opportunities, moving away from unpredictable ROI forecasts to discussing immediate economic impacts that resonate more with

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32:24

529 - The Future of CRM with Jon Ferrara

Paul Higgins Podcast ·

2024/04/15

Why you should listenGain valuable insights from Jon Ferrara, who has decades of experience in the CRM industry, including founding one of the earliest CRMs, GoldMine.Learn about the next evolution of CRM systems, which focus on building relationships across entire businesses rather than just enhancing sales processes.Discover a special offer from Jon, providing you with tools to effectively enhance your business and client relationships.In this episode, Jon Ferrara, a pioneer in the CRM industry

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36:03

528 - Four Minds of Digital Transformation with Ben...

Paul Higgins Podcast ·

2024/04/08

Why you should listenLearn why immediate solutions might not always be in your best interest and how they can divert you from addressing the root cause of challenges.Discover the concept of adaptive change and its significance in achieving sustainable organizational success beyond mere technological implementations.Gain valuable strategies from Ben's "four minds" model to navigate uncertainty, streamline operations, and capitalize on growth opportunities effectively.Are you ready to revolutionize

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04:52

527 - So What is the Point?

Paul Higgins Podcast ·

2024/04/04

Have you ever stopped asking yourself, "What is the point?" of your actions? In this solo episode, I dive into a pivotal lesson I learned from a senior executive during my 18 years at Coca-Cola. I share the moment that transformed my approach to work: focusing on initiatives with a definitive purpose and outcome. This episode could be the pause and reflection you need to realign your efforts with your goals.Resources and LinksPrevious episode: 526 - Your Marketing Automation Partner with Laine

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30:10

526 - Your Marketing Automation Partner with Laine...

Paul Higgins Podcast ·

2024/04/01

Why you should listenExpert Guidance on Marketing Automation Platforms: Laine breaks down the complexities of choosing and utilizing your business's right marketing automation platform, offering insights that could save you time and resources.Strategic Email Marketing Insights: Discover the dos and don'ts of email marketing, learning how to create emails that genuinely engage your audience rather than ending up in the spam folder.Future of AI in Marketing: Get a glimpse into the evolving role of AI

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28:49

525 - AI - Death of Developers? With Mark Good

Paul Higgins Podcast ·

2024/03/25

Why you should listenStay Ahead in AI Integration: With AI evolving rapidly, this episode provides insights into effectively training your team to harness AI's full potential, ensuring you stay competitive and innovative.Expert Insights from Mark Good: With a decade of experience and a passion for AI since 2015, Mark shares his journey and mission to accelerate AI adoption in business processes, offering a unique perspective on combining business acumen with AI development.Practical Solutions for AI

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07:48

524 - Mining Sales Gold

Paul Higgins Podcast ·

2024/03/21

What do you do when potential clients say no? In this solo episode, I dive deep into a critical aspect of sales that we often overlook: responding to potential clients' rejections. I share why capturing and using the reasons behind these rejections is crucial. Despite our expertise in implementing sales CRMs for our clients, we often neglect this practice in our operations, missing valuable insights that could turn those nos into future yeses. Whether you're a seasoned tech consultant or new to the

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