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PODCAST

The Ecommerce Roadmap

Susan Bradley: E-commerce Expert

Join Susan Bradley on The Ecommerce Roadmap. Each week, we"ll take you behind the scenes of real stores where you"re going to learn actionable strategies and tips that will fast-track the growth and profitability of your ecommerce business. An ecommerce podcast for Shopify store owners. A data-driven balance of strategy and actionable tactics to help you build profitable, predictable sales. The goal in every episode: transform you into a marketing-first store owner of a thriving ecommerce

business entrepreneurship

All Episodes

24:05

183. Frustrated by wasting time and money? A new...

The Ecommerce Roadmap ·

2023/10/03

Tired of the rollercoaster that can be running an ecommerce business? Join us in this game-changing podcast episode, where we flip the ROI (Return on Investment) conundrum on its head. Our guest, Ciara Stokeland, offers a fresh perspective that can completely change the way you think about your ecommerce journey. Ciara advocates a broader approach to ROI. She encourages us to apply “ROI thinking” to every aspect of our business. Start with a budget check to assess costs' impact on your net profit,

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15:09

182. Do this now, and be confident that you are on...

The Ecommerce Roadmap ·

2023/09/26

Do this now, and be confident that you are on the right track. As we head into the 4th quarter, I’m looking back to my first Q4 at my project store, Sock Doggo. Even though progress felt slow, there were some clues about what was working, and how I could stay on the right track to reaching my goal of $50K. Many store owners often feel behind, and like they have no idea what’s working in their business. This episode is for everyone who feels a little lost and wonders if they’ll ever reach their

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28:49

181. 3 reasons why you can't ignore Google's super...

The Ecommerce Roadmap ·

2023/09/19

Join me and our Google expert Leona Griffin for a deep dive into Google's latest advertising game-changer, Performance Max Ads (PMax). Here's what you'll learn: What Is PMax: Discover how PMax harnesses AI to target your ideal customers in the post-iOS 14 era, making Google advertising simpler and more effective. Master Google Merchant Center: Learn how to supercharge your product listings for organic and paid traffic, turning browsers into buyers. 3 Reasons to Try PMax Ads: Explore how

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32:25

180. How to hire someone who creates better Social...

The Ecommerce Roadmap ·

2023/09/12

In this episode my Social Media Manager Katy Schlegel shares how you can get back hours of your time every week when you outsource your Social Media. Listen in, and you’ll learn: The 3 things you must do before you offload this task How to set your Social Media Manager up for success A simple way for you to see your results of the work and know the expense is worth it Taking the steps to set your new hire up for success will allow your new hire to thrive and do their best work. You’ll be able to

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27:09

179. Want more sales? You might be missing these 3...

The Ecommerce Roadmap ·

2023/09/05

It's one thing to create a great-looking website and quite another to get consistent sales on that same site. Once your store goes live, there’s no concise handbook, or step by step process to follow. You’re looking up at the mountain; it's frighteningly high, and there’s no clear path. Here’s how to let 3 Key Metrics be your guide to scaling your ecommerce business. We’re going to dive into Traffic, Conversion Rate, and Average Order Value. It might not be sexy or fun, but it’s hard either. And

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48:00

178. You should focus on this one thing for long term...

The Ecommerce Roadmap ·

2023/08/29

Have you been spending too much on ads and making too little progress? You’re not alone. Our e-commerce coach Tina Bar-On has a full time job in addition to running her own online store, and she knew she needed an unpaid organic strategy that would boost revenue without taking up too much of her time. So she took a risk–dedicating an entire year to just this one strategy–that paid off BIG time. In this episode of the podcast, Tina is letting us in on her year of collaborations. In it you’ll learn:

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43:14

177. Store Owners: get results from this powerful 10...

The Ecommerce Roadmap ·

2023/08/22

Come join me for this lesson on Keyword Research with Sarah Stenzhorn, our Ecommerce Coach, specializing in SEO. You’ll learn how eCommerce store owners like us can get more organic traffic by investing some time in a Keyword strategy. You’ll learn how to do keyword research, the recommended tools to use, and Sarah will leave you with her best tips for your overall keyword strategy. You’ll be able to implement quickly and start seeing results. Here’s why this episode is for you, EVEN if you

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50:29

176. Don't risk making this mistake. Behind the...

The Ecommerce Roadmap ·

2023/08/15

Have you built your Sales Funnel yet? If not, today I’m sharing a story that will make you realize that you shouldn't put it off any longer. I’m sharing it because it’s relateable to new and experienced store owners. I think THIS is the “reason” it’s hard to grow your sales. You don’t have a Sales Funnel. Building a Sales Funnel must be a critical part of your work each month. I want you to meet Renee Harris. She’s a long time Inner Circle Member with a successful shop that supports her family

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33:43

175. How many "eyeballs" see your products. get past...

The Ecommerce Roadmap ·

2023/08/08

In this episode, Susan shares why it’s crucial for every store owner to focus on making their products visible to a large audience of people every month. Most store owners have no idea that it’s possible to do this easily and for a very tiny budget and that you can actually track and measure the size of your audience. You can start building your audience today, and in a few weeks, you’ll see significant growth. If you need help, we’ll show you how to do it, step by step in our course, Ads Made

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18:14

174. The one thing even smart Business owners...

The Ecommerce Roadmap ·

2023/08/01

A few weeks ago, I was in one of the small groups of clients I'm working with right now, and something happened that stopped me in my tracks. As I was listening to these smart, successful store owners tell me what’s going on in their business now, and what they’d like to accomplish this year, a lightbulb went off, and I thought, “oh my gosh, I remember doing this”. When it happened, I knew I had to share it, because it’s something that we all get wrong. If nobody points it out, we do it over and

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44:58

173. Use this framework and kiss social media stress...

The Ecommerce Roadmap ·

2023/07/25

Is keeping up with Social Media a constant source of stress for you? Do you feel like you should have a plan, but don’t even know what that even looks like? Are you wondering if all your effort is even worth it? What if you had a plan that allowed you to have one meeting a month (with yourself or an assistant) where you decide what you’re featuring each week, and you could walk away with 4 weeks worth of posts and videos that are aligned with the promotions you have planned for email. Today,

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25:46

172. Abandoned Carts: 3 steps to make more money on...

The Ecommerce Roadmap ·

2023/07/18

Are you leaving money on the table? In this episode Susan chats with our Inner Circle Ecommerce Coach, and email marketing expert, Claudia Howard about Abandoned Cart emails. As a Coach and service provider in the Inner Circle, Claudia knows that most store owners are leaving money on the table by not taking the time to “supersize” their abandoned cart email flows. In this episode, Claudia shares: The super conversion basics your emails might be missing The common mistakes with filter and

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12:28

171. One sneaky little mistake can be a conversion...

The Ecommerce Roadmap ·

2023/07/11

This little Mistake is a Conversion Killer If you’re a store owner using Shopify, this is for you. Recently I was talking with our Inner Circle Ecommerce Coach and Email Marketing expert, Claudia Howard. Claudia was sharing some abandoned cart strategies to make more money, and she said something that stopped me in my tracks. Listen in to hear about this sneaky little conversion killer, and then go check your shop’s settings. Here’s what you need to know: This is part 1 of a 2 part series sharing

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20:27

170. GA4: 5 knowledge bombs that will calm your...

The Ecommerce Roadmap ·

2023/07/04

Are you ready for GA4? Next month Universal Analytics will stop collecting data, and like it or not, we’ll all have to learn how to gather and analyze our data from GA4. I asked our Google Coach, Leona Griffin to join me on the podcast today and give you some tips on what to expect when you start working with GA4. Listen in as Leona shares the top 6 things you need to know about GA4. Grab a pen. When we’re done, you’ll know the changes you can expect to notice in your data, and how you will

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32:16

169. A Lesson on figuring out what your Business...

The Ecommerce Roadmap ·

2023/06/27

In this Episode, Kelli Meyer, the owner of Parisian Pure Skin Care, works with Susan to identify her priorities. Kelli has a “to do” list as long as her arm. She’s feeling like all the tasks on her list are important, and she’s completely overwhelmed when she tries to decide where to invest her time. Susan walks Kelli through her process to identify priorities and feel confident that she’s on the right track. Listen for: The common mistake that will keep you feeling overwhelmed. The “aha”moment

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23:32

168. Slash your "To Do List" and get better results

The Ecommerce Roadmap ·

2023/06/20

Are you carrying around a big list of tasks you need to complete, and feeling like you are always behind? In this episode I’m sharing a process for slashing the items on your “To Do List” without creating even more stress about all the things you’re not doing. Listen in and learn: Why a big “TO DO LIST” is the Kiss of death for people like us. The 3 step process to figure out what your Business needs right now. How to spend more time working in your zone of genius. Episode website:

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24:36

167. Pricing to maximize profit

The Ecommerce Roadmap ·

2023/06/13

In this episode, Susan shares a pricing strategy that most store owners don’t use. Once you understand how it works, and start implementing it in your store, you’ll have the potential to be much more profitable. Most importantly, you’ll have a better understanding of how to pay yourself, hire help, and make your business profitable for the long term. You’ll learn: Why you can’t afford to sell anything for $10 A different way to calculate the selling price of your products How to make sure you get

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51:22

166. A Lesson on fixing your cash flow

The Ecommerce Roadmap ·

2023/06/06

Recently I recorded a podcast episode about cash flow, and how Ecommerce store owners often don’t understand why they are chronically short of cash in their businesses. After the episode was released several store owners reached out to me to share their struggles with cash flow. Some were looking for advice, but many just wanted to express their thanks for normalizing a topic that is embarrassing and often creates feelings of failure. Karen Steuer is a long time client, and owner of Tangled Roots

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34:19

165. How to scale your sales

The Ecommerce Roadmap ·

2023/05/30

Almost every one of us thinks about how to grow our sales every day. In fact, most Store owners have a sales goal in mind that will make them feel like they are successful. But did you know that it’s possible to reach your “successful” sales goal and actually have even less cash on hand than when your big goal was just a dream? Today on the podcast, I’m sharing why I think you should create a plan to scale your sales. In this episode, you’ll see: Why scaling your sales is the most profitable way to

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29:18

164. How to have more cash in your Business

The Ecommerce Roadmap ·

2023/05/23

It’s the embarrassing little secret that ecommerce store owners don’t like to talk about. Why do we always feel broke? It is so frustrating, embarrassing , and it causes us so much stress. It’s important that we talk about it, because for most of us, when we get into a cash flow crunch it makes us feel like we’re failing, Like we’re doing something wrong. It’s embarrassing, and it affects how we run the business. Running your business when cash is tight is like trying to run your business wearing

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311 results

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