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PODCAST

Medical Spa Insider

American Med Spa Association - AmSpa

AmSpa Founder and CEO, Alex Thiersch, takes an in-depth look at today"s aesthetic entrepreneurs and what makes them successful.

business entrepreneurship

All Episodes

44:48

Greatest Hits: Building a Better Aesthetic Industry...

Medical Spa Insider ·

2023/11/21

This week, we revisit our conversation with Taylor Siemens, NP-C, founder of Aesthetic Care NP and clinical director of Vitalyc Medspa. She joined us to speak about her commitment to training medical aesthetic practitioners, covering: The lack of training standards in medical aesthetics; The appetite for more training among injectors; The power of sharing knowledge with other aesthetic injectors; The benefits and limitations of training provided by injectable vendors; The reputation of medical spas

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55:37

How to Transition Your Marketing Strategy as Your...

Medical Spa Insider ·

2023/11/15

This week, AmSpa founder, Alex R. Thiersch, JD, speaks with Michael Olson, practice growth consultant at MyAdvice. They discuss the changes in marketing strategy that medical spas need to make as they grow. Their conversation includes: Marketing needs specific to the aesthetic industry; How partnerships with marketing firms should work; What to look for when choosing a digital marketing company; Changing your marketing strategy as your practice grows; How your online presence gets people in the

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45:29

Shifting Dynamics, Demand and Data Analysis with The...

Medical Spa Insider ·

2023/11/09

This week, AmSpa founder and CEO, Alex R. Thiersch, JD, speaks with Kent “Kye” Higdon, MD, FACS, board-certified plastic surgeon and Communications Commissioner of The Aesthetic Society. They discuss and contextualize the findings of the Aesthetic Plastic Surgery National Databank Statistics for 2022. Their conversation includes: What might be driving the demand for surgical and nonsurgical treatments; The evolving dynamic between plastic surgery practices and medical spas; How aesthetic patient

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39:50

The Texas Med Spa IV Therapy Death: ByrdAdatto Gives...

Medical Spa Insider ·

2023/11/02

This week, AmSpa founder and CEO, Alex R. Thiersch, JD, speaks with Michael Byrd, JD, and Jay Reyero, JD, of national healthcare law firm ByrdAdatto. They discuss an incident at a Texas medical spa, the state medical board’s reaction, and the larger implications of compliance for medical spas and IV therapy. Their conversation includes: The tragic death of a Texas woman after visiting a medical spa; The lay of the land for these types of treatments; How state boards have commented on IV

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56:46

The Timeline and Considerations for Medical Spa Real...

Medical Spa Insider ·

2023/10/25

This week, AmSpa CEO, Alex R. Thiersch, JD, speaks with Albert Miles, vice president of Xite Realty. They discuss the timeline and process that medical spa owners can expect when they look for aesthetics real estate. Their conversation includes: The formal process behind real estate selection; Educating prospective medical spa owners; Targeting your ideal patient with data; Real estate location as advertising; Roadblocks and misconceptions; What goes into real estate costs; Cautions and advice for

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35:42

Adding Levity and Pioneering Safety with Dani Sher

Medical Spa Insider ·

2023/10/18

This week, AmSpa President and COO, Cathy Christensen, speaks with Dani Sher, PA-C, founder of Sparkle Aesthetics. They discuss Sher’s comedy background and ultrasound in aesthetics. Their conversation includes: Her non-linear path to aesthetics; Bringing comedy to aesthetic medicine; Finding the everyday truths that exist in this world; How she brought ultrasound from the ER to facial aesthetics; Mitigating risk and the question of malpractice; How much training is needed to adopt

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55:25

Franchise Development with VIO Med Spa: Business...

Medical Spa Insider ·

2023/10/11

This week, AmSpa CEO, Alex R. Thiersch, JD, catches up with Ryan Rao, chief development officer, and Ryan Rose, CEO, of VIO Med Spa. They discuss medical spa trends on a national scale, the business benefits of wellness treatments and what newcomers learn before investing in medical spas. Their conversation includes: An update on location growth, sales trends and service lines; The process of introducing wellness treatment plans; How mental health intersects with medical aesthetics; What makes the

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43:37

Pivoting and Priorities: Advice from a Top Leadership...

Medical Spa Insider ·

2023/10/06

This week, AmSpa President and COO, Cathy Christensen, speaks with Sohee Jun, PhD, top leadership coach and bestselling author. They discuss the myth of balance, her journey into leadership coaching and her advice for overcoming challenges as a business leader. Their conversation includes: Why she’s allergic to the word “balance;” Integrating our priorities and thinking about our values; Her journey to organizational psychology and leadership coaching; What working with a leadership coach looks like

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42:30

How Medical Spa EHR Highlights Similarities Across...

Medical Spa Insider ·

2023/09/28

This week, AmSpa President and COO, Cathy Christensen, speaks with Dr. Toby Makmel, cosmetic physician and Co-founder and Head Medical Advisor at Clinicminds. They discuss the aesthetic medicine use case for EHR, the ways his software adapts to the needs of providers across the globe, and how the business of medical aesthetics compares in the Netherlands. Their conversation includes: How Clinicminds expanded across countries, languages and time zones; Differences in software focus from Amsterdam to

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40:48

Personal Branding and Danish Wisdom with Erika Barry

Medical Spa Insider ·

2023/09/20

This week, AmSpa President and COO, Cathy Christensen, speaks with Erika Barry, NP-C, MSN, international trainer and founder of Moksha Aesthetics. They discuss aesthetic detective work, personal branding and the importance of a pause. Their conversation includes: Barry’s journey from hospital to cosmetic clinic and medical spas; What led her to Patreon and how she became @injectorbunny; Stepping back and assessing the clues in a patient’s face; Her talent for patience with employees, marketing and

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42:06

Using AI to Reach Your Leads Faster

Medical Spa Insider ·

2023/09/13

This week, AmSpa CEO, Alex R. Thiersch, JD, speaks with Shannon Blake, senior partner manager at Podium, and Cortney Hall, clinic director and COO at Imago Medical. They speak about the increasing usage of AI in medical spas and how AI is streamlining text marketing for medical aesthetics. Their conversation covers: Automating features to get your time back; How AI assistants answer patient questions; What differentiates text marketing from email; Taking emotion out of communication with generative

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43:03

Investors, Injectors and Business Leadership with...

Medical Spa Insider ·

2023/09/06

This week, AmSpa President and COO, Cathy Christensen, speaks with Nicci Levy, founder and CEO of Alchemy 43. They discuss how she built and defined a niche for Alchemy 43, best practices for her nationwide brand, and how becoming a mother has impacted her leadership. Their conversation covers: The story of Levy’s path to aesthetics and founding Alchemy 43; Advice for opening locations in new markets; Defining her brand’s focus on microtreatments; Supporting profit margins in an injectables-focused

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40:25

Recognizing Burnout and What to Do About It

Medical Spa Insider ·

2023/08/30

This week, AmSpa President and COO, Cathy Christensen, speaks with Paula Davis, JD, MAPP, founder and CEO of the Stress & Resilience Institute. They discuss the experience of burnout in the workplace, elements that contribute to this stress, and what leaders can do when they recognize burnout. Their conversation covers: How to handle the feelings associated with burnout; Sources of uncertainty and chronic stress in the workplace; The effects of a leader’s burnout on the team; The necessary

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40:01

HIPAA: Steps to Compliance for Patient Comfortability...

Medical Spa Insider ·

2023/08/23

In this week’s episode, AmSpa CEO, Alex R. Thiersch, JD, speaks with Liam Degnan, Director of Strategic Initiatives at Compliancy Group. They speak about HIPAA compliance in the medical spa space, where to start and how it benefits your business. Their conversation covers: How to mitigate your liability and make patients feel comfortable; The profitability of compliant businesses; Identifying risks and deficiencies in your workflows; Why your business needs personalized policies and forms; What

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52:17

Leveraging Your Medical Spa’s Vertical Real Estate

Medical Spa Insider ·

2023/08/16

This week, AmSpa CEO, Alex R. Thiersch, JD, speaks with Mitra Silva, founder of medical interior design firm Simour Design. They discuss how medical spas can utilize their vertical real estate to level up profitability, efficiency and the patient experience. Their conversation covers: Designing for your business workflow to maximize profitability and efficiency; Using every inch of real estate with vertical square footage; Allocating space based on your practice’s budgetary breakdown; Costs of

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48:04

Storm Watch: Building a Team, Business and Nationwide...

Medical Spa Insider ·

2023/08/09

In this week's episode, AmSpa CEO, Alex R. Thiersch, JD, speaks with Kathy Taranto, managing partner at AesthetiCare Medspa and MINT Aesthetics. They discuss how her business has grown over time, the partnership that has built a network of medical aesthetic clinics across the country, and the practices that make her team successful. Their conversation includes: Her history in aesthetics, growth and expansion; Teaming up with Cosmetic Physician Partners; How to increase your buying power and

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01:00:07

Storm Watch: Strategizing for Aesthetic Success with...

Medical Spa Insider ·

2023/08/02

This week, AmSpa President and COO, Cathy Christensen, speaks with Bryan Durocher, founder of Essentials Spa Consulting and Durocher Enterprises. They discuss how he got his start in the beauty industry and business education, finding the right mix of services for your medical spa, and the business strategy he shares with clients. Their conversation includes: The perspective he brings to his clients; What’s changed in the advice he shares today; Good practices of medical spa memberships; Having a

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34:27

Aestheticians and Human Connection in Medical Spas

Medical Spa Insider ·

2023/07/26

In this week’s episode, AmSpa COO, Cathy Christensen, speaks with Heather Hickman, VP of education at Dermalogica. They discuss the role of aestheticians in medical spas and what practices should look for in a skin care line. Their conversation includes: The value that aestheticians bring to medical spas; Skills that an aesthetician needs to be elevated in a medical spa field; An aesthetician’s role in safety and pre-treatment care; Dermalogica’s MediSpa Professional Accreditation program; What to

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54:14

How a Marketing Pioneer Masters Search Traffic and...

Medical Spa Insider ·

2023/07/19

This week, AmSpa CEO, Alex R. Thiersch, JD, speaks with Bill Fukui, senior VP of business development at MedShark Digital. One of the most experienced medical and dental marketers, Fukui details the ways digital marketing has evolved since he first entered the field in 1995 and shares best practices for medical spa owners who want to get more leads from search traffic. Their conversation covers: The beginnings of the SEO model and adapting marketing practices; Challenges for practitioners trying to

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56:37

Approaches to Medical Weight Loss: Working with...

Medical Spa Insider ·

2023/07/12

In this week’s episode, AmSpa CEO, Alex R. Thiersch, JD, speaks with Dr. Brittny Williams Howell, board-certified vascular surgeon and CEO of Morph Med Spa in Ridgefield, Connecticut. They discuss medical weight loss programs, the effectiveness of weight loss solutions and the financial implications of working with a compound pharmacy vs. health insurance. Their conversation covers: Elements of a sustainable weight loss journey; Comparing the effectiveness of medication for weight loss; The science

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207 results

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