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PODCAST

Medical Spa Insider

American Med Spa Association - AmSpa

AmSpa Founder and CEO, Alex Thiersch, takes an in-depth look at today"s aesthetic entrepreneurs and what makes them successful.

business entrepreneurship

All Episodes

42:01

Compliance is Cool: Death By Paperwork

Medical Spa Insider ·

2026/02/25

In this episode of Compliance is Cool, AmSpa founder Alex Thiersch and General Counsel Patrick O'Brien dive deep into the legislative "flurry" currently sweeping through the medical spa industry. Focusing on Indiana's Senate Bill 282, the duo explores how a seemingly benign licensing bill evolved into a restrictive piece of legislation targeting both medical spas and compounding pharmacies. They pull back the curtain on the "Big Pharma" influence—specifically Eli Lilly’s presence in Indianapolis—and

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14:15

Compliance is Cool: Advocacy, Legislation, and the...

Medical Spa Insider ·

2026/02/24

AmSpa founder Alex Thiersch introduces a brand-new segment of the Medical Spa Insider podcast: Compliance is Cool. As the medical spa industry reaches a critical inflection point, Alex discusses his transition from CEO to Chairman, allowing him to focus full-time on the legal advocacy and legislative "battles" currently bubbling beneath the surface. From the importance of data-backed safety research to a deep dive into the recent legislative "kerfuffle" in Indiana involving Eli Lilly and GLP-1

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33:31

Navigating the Wave of Med Spa Regulation

Medical Spa Insider ·

2026/02/18

With Alex Thiersch on the ground in Indiana lobbying against pivotal new legislation, MSPA Digital Marketing Supervisor Derek steps in to break down a whirlwind of 2026 legislative moves. From Big Pharma’s influence on GLP-1 regulations to shifting MSO scrutiny and expanding autonomy for practitioners, this episode explores how new bills in states like Indiana, Florida, and Arizona are reshaping the industry. Learn why "information is power" and how these national trends might be coming to your

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29:40

Beauty Rep: Brand Partnership Made Easier

Medical Spa Insider ·

2026/02/11

Did you know the average medical spa is juggling FOURTEEN separate vendor deals? With that many balls in the air, it’s easy for something to get dropped. In this episode of Medical Spa Insider, Alex Thiersch talks with Keri Concannon, co-founder and CEO of Beauty Rep, about why ordering, onboarding, and managing aesthetic brand partnership is still far more fragmented than it should be—and how the Beauty Rep B2B platform was designed to make vendor management faster, clearer, and easier for

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44:34

How Culture and Team Strategy Drive Revenue in Med Spas

Medical Spa Insider ·

2026/02/04

Growing a practice goes far beyond clinical skills; it requires intentional strategy around hiring, retention, operations, and leadership. AmSpa founder Alex Thiersch sits down with Ashley James of DermAesthetic Consulting to discuss why owners often struggle to get their team aligned with their vision — and how they can fix it. Smart recruiting is a practical solution that will strengthen your clinic’s foundation and boost long-term success. Whether you’re onboarding your first hire or

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41:55

Data Hygiene & Operational Excellence: A Case Study...

Medical Spa Insider ·

2026/01/28

Are you acting on data or just collecting it? In this episode of Medical Spa Insider, host Alex Tiersch is joined by Alex Lirtsman (CorralData) and Tyler Weinberg (Aviva Aesthetics) to explore how med spa owners can "hire" AI-driven data collaboration to achieve operational excellence. You’ll learn how Aviva Aesthetics utilized CorralData to move beyond fragmented spreadsheets and EMR silos, turning their scattered databases into a central source of truth. Their partnership acts as a case study for

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37:00

Taming the "Behemoth”: How AmSpa Designs the MSS...

Medical Spa Insider ·

2026/01/21

MSS is the biggest show of the year, every year. It's not easy to tame a beast of that size, but attendees will let you know that it is worth it. This week, AmSpa founder Alex R. Thiersch, JD, sits down with AmSpa Director of Education Kirstie Jackson to preview what’s coming at Medical Spa Show 2026 (April 9–12 at Wynn Las Vegas)—and how the agenda is built to serve everyone from newcomers to advanced operators. Kirstie breaks down how she uses data and problem-solving to sift through over 450

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42:33

The Underrated Power of the Pretreatment Consult with...

Medical Spa Insider ·

2026/01/14

This week, AmSpa founder Alex R. Thiersch, JD, sits down with Lina Colleli, MSN, FNP-C, founder of Artmedica Aesthetics in Northern Virginia. Lina shares her journey from fashion and beauty into aesthetic medicine, what it has been like launching her own medical spa, and why she believes the pretreatment consultation is one of the most overlooked yet powerful tools in the industry. She breaks down her signature approach to building trust, educating patients, and creating treatment plans that drive

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38:51

Jennifer Orechwa on Building Marketing Systems That...

Medical Spa Insider ·

2026/01/07

This week, AmSpa founder Alex R. Thiersch, JD, speaks with Jennifer Orechwa, founder and CEO of Salt Marketing, a boutique agency helping medical spas and aesthetic practices turn their story into strategy. Orechwa shares why Salt Marketing chose to focus on aesthetics, how StoryBrand became her go-to approach (she’s a certified coach!), and the proven strategies med spas need to build with authenticity. Listen to learn:The five-part framework for a marketing system that attracts, converts and

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37:51

Men in Aesthetics: Insights from Dr. Terrence Keaney

Medical Spa Insider ·

2025/12/23

The male aesthetic market is growing, so we spoke to the expert to find out how to get them in your med spa’s door. This week, AmSpa founder Alex R. Thiersch, JD, sits down with Terrence Keaney, MD, board-certified dermatologist, co-founder of SkinDC, and clinical associate professor at George Washington University, to explore what drives men into aesthetic practices and how providers can meet their unique needs. From seasonality trends and internal marketing strategies to the impact of GLP-1

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34:12

Longevity Made Simple: Peak Health’s Turnkey Solution...

Medical Spa Insider ·

2025/12/17

Adding longevity services doesn’t have to mean massive overhead. In this episode, AmSpa founder Alex R. Thiersch, JD, talks with Jaclyn Kawwas, Head of Commercial at Peak Health, about how her team built a platform that makes launching or expanding longevity medicine simple and profitable for aesthetic practices. Learn how Peak combines personalized protocols with advanced diagnostics, including comprehensive lab panels and imaging to metabolic monitoring, wearables, and performance testing. This

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29:10

The After-After: Restoring Confidence Post-GLP-1...

Medical Spa Insider ·

2025/12/10

“How can you make sure that you feel as good about your face as you do about your body?” AmSpa founder Alex R. Thiersch, JD, sits down with Tara Capalbo, MBA, General Manager and VP, Head of U.S. Aesthetics at Galderma, for a live conversation at AmSpa headquarters.They talk about how millions of GLP‑1 users are reshaping aesthetic patient demand, Galderma’s phase IV clinical study on facial changes after medication-driven weight loss, and the new Sculpt & Lift injection paradigm designed to

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30:18

Missed Calls? Bring Those Patients In with AI...

Medical Spa Insider ·

2025/12/03

Are missed calls and slow responses costing your med spa business? In this episode of Medical Spa Insider, AmSpa founder Alex R. Thiersch, JD, speaks with Yan Lee, Head of Sales and Partnerships at Zidy, an AI-powered communication platform designed to help aesthetic practices book more appointments, increase Google reviews, and streamline client communication. Lee shares how Zidy consolidates messages from text, phone, social media, and web chat into one intuitive dashboard, enabling med spas to

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54:43

Greatest Hits: How to Transition Your Marketing...

Medical Spa Insider ·

2025/11/25

This week on Medical Spa Insider, we revisit a conversation with Michael Olson, sales manager at MyAdvice. Together, he and AmSpa’s Alex Thiersch discuss the changes in marketing strategy that medical spas need to make as they grow. Their conversation includes:Marketing needs specific to the aesthetic industry; How partnerships with marketing firms should work; What to look for when choosing a digital marketing company; Changing your marketing strategy as your practice grows; How your online

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29:02

Building Smarter Med Spas with AI and Human Connection

Medical Spa Insider ·

2025/11/19

Can artificial intelligence drive the ability to be more human? This week on Medical Spa Insider, AmSpa founder Alex Thiersch sits down with Rachel Sanders, MBA, Chief Marketing Officer of Rhodium Software (Rhodium.is.beauty). Sanders, whose career evolved from investment banking to wellness entrepreneurship, describes how Rhodium uses AI to help clinics drive growth so they can focus on the human connection at the heart of every patient interaction. Listen for:What Rhodium is and how it makes

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20:02

Inside BOTOX® Cosmetic (onabotulinumtoxinA) Day:...

Medical Spa Insider ·

2025/11/12

For Boxed Warning and full Prescribing Information, see https://www.rxabbvie.com/pdf/botox-cosmetic_pi.pdfCelebrate the excitement of BOTOX® Cosmetic (onabotulinumtoxinA) Day with AmSpa founder Alex Thiersch, JD, who is joined by Dr. Lisa Espinoza of La Chelé Medical Aesthetics and Leslie Fletcher, AGNP-BC, of InjectAbility Clinic. In this special episode, we dive into how practices nationwide prepare for one of the biggest days for BOTOX® Cosmetic, with actionable insights to help you make the

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37:17

Lana Kerr’s Journey into Carboxytherapy and Women’s...

Medical Spa Insider ·

2025/11/05

This week on Medical Spa Insider, AmSpa founder Alex R. Thiersch, JD, sits down with Lana Kerr, founder and CEO of Lumisque Skincare, the company behind the CO2Lift brand. They talk about her journey from entrepreneurial beginnings in Jamaica to pioneering regenerative skincare solutions that are transforming women’s health and wellness worldwide. In this inspiring conversation, Kerr opens up about her passion for empowering women, the science behind carboxytherapy, and how CO2Lift is redefining

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27:54

Turning Med Spa Data into Scalable Growth with...

Medical Spa Insider ·

2025/10/29

What if your med spa already had all the data it needed to grow? This week on Medical Spa Insider, host Alex Thiersch, JD, founder of AmSpa, speaks with Ben Wolber, MBA, co-founder and CEO of InsightX, an AI-powered analytics platform built specifically for med spas and aesthetic practices. Wolber shares how InsightX evolved from a consulting side hustle into a full-fledged SaaS platform that helps med spa owners visualize, understand, and act on their data. Listen to learn:How InsightX helps med

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39:32

How Hydrafacial Drives Med Spa Growth and Consumer...

Medical Spa Insider ·

2025/10/22

This week, AmSpa CEO Alex Thiersch speaks with Carrie Caulkins, PhD, MBA, Chief Marketing Officer at BeautyHealth, the parent company behind Hydrafacial. Carrie shares how Hydrafacial has become a foundational treatment for med spas through clinical efficacy, education, and brand power.How Hydrafacial grows med spas with immediate, lasting results and brand-driven patient acquisition; The 7-in-1 treatment protocol, including lymphatic drainage, extractions, LED therapy, and personalized skin

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43:48

Deductions, Tips, and Overtime: Tax Changes for Med...

Medical Spa Insider ·

2025/10/15

This week, AmSpa founder and CEO Alex R. Thiersch, JD, speaks with Nick Liguori, CPA, of Liguori Accounting, about the latest tax law changes and what they mean for medical spa owners in 2025. From equipment purchases to employee compensation, Liguori shares practical strategies to help med spas optimize deductions, avoid red flags, and plan proactively for the year ahead. Listen to learn:How to calculate and manage quarterly estimated taxes; Why year-round tax planning is essential and how to

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220 results

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