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PODCAST

Medical Spa Insider

American Med Spa Association - AmSpa

AmSpa Founder and CEO, Alex Thiersch, takes an in-depth look at today"s aesthetic entrepreneurs and what makes them successful.

business entrepreneurship

All Episodes

38:51

Jennifer Orechwa on Building Marketing Systems That...

Medical Spa Insider ·

2026/01/07

This week, AmSpa founder Alex R. Thiersch, JD, speaks with Jennifer Orechwa, founder and CEO of Salt Marketing, a boutique agency helping medical spas and aesthetic practices turn their story into strategy. Orechwa shares why Salt Marketing chose to focus on aesthetics, how StoryBrand became her go-to approach (she’s a certified coach!), and the proven strategies med spas need to build with authenticity. Listen to learn:The five-part framework for a marketing system that attracts, converts and

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37:51

Men in Aesthetics: Insights from Dr. Terrence Keaney

Medical Spa Insider ·

2025/12/23

The male aesthetic market is growing, so we spoke to the expert to find out how to get them in your med spa’s door. This week, AmSpa founder Alex R. Thiersch, JD, sits down with Terrence Keaney, MD, board-certified dermatologist, co-founder of SkinDC, and clinical associate professor at George Washington University, to explore what drives men into aesthetic practices and how providers can meet their unique needs. From seasonality trends and internal marketing strategies to the impact of GLP-1

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34:12

Longevity Made Simple: Peak Health’s Turnkey Solution...

Medical Spa Insider ·

2025/12/17

Adding longevity services doesn’t have to mean massive overhead. In this episode, AmSpa founder Alex R. Thiersch, JD, talks with Jaclyn Kawwas, Head of Commercial at Peak Health, about how her team built a platform that makes launching or expanding longevity medicine simple and profitable for aesthetic practices. Learn how Peak combines personalized protocols with advanced diagnostics, including comprehensive lab panels and imaging to metabolic monitoring, wearables, and performance testing. This

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29:10

The After-After: Restoring Confidence Post-GLP-1...

Medical Spa Insider ·

2025/12/10

“How can you make sure that you feel as good about your face as you do about your body?” AmSpa founder Alex R. Thiersch, JD, sits down with Tara Capalbo, MBA, General Manager and VP, Head of U.S. Aesthetics at Galderma, for a live conversation at AmSpa headquarters.They talk about how millions of GLP‑1 users are reshaping aesthetic patient demand, Galderma’s phase IV clinical study on facial changes after medication-driven weight loss, and the new Sculpt & Lift injection paradigm designed to

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30:18

Missed Calls? Bring Those Patients In with AI...

Medical Spa Insider ·

2025/12/03

Are missed calls and slow responses costing your med spa business? In this episode of Medical Spa Insider, AmSpa founder Alex R. Thiersch, JD, speaks with Yan Lee, Head of Sales and Partnerships at Zidy, an AI-powered communication platform designed to help aesthetic practices book more appointments, increase Google reviews, and streamline client communication. Lee shares how Zidy consolidates messages from text, phone, social media, and web chat into one intuitive dashboard, enabling med spas to

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54:43

Greatest Hits: How to Transition Your Marketing...

Medical Spa Insider ·

2025/11/25

This week on Medical Spa Insider, we revisit a conversation with Michael Olson, sales manager at MyAdvice. Together, he and AmSpa’s Alex Thiersch discuss the changes in marketing strategy that medical spas need to make as they grow. Their conversation includes:Marketing needs specific to the aesthetic industry; How partnerships with marketing firms should work; What to look for when choosing a digital marketing company; Changing your marketing strategy as your practice grows; How your online

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29:02

Building Smarter Med Spas with AI and Human Connection

Medical Spa Insider ·

2025/11/19

Can artificial intelligence drive the ability to be more human? This week on Medical Spa Insider, AmSpa founder Alex Thiersch sits down with Rachel Sanders, MBA, Chief Marketing Officer of Rhodium Software (Rhodium.is.beauty). Sanders, whose career evolved from investment banking to wellness entrepreneurship, describes how Rhodium uses AI to help clinics drive growth so they can focus on the human connection at the heart of every patient interaction. Listen for:What Rhodium is and how it makes

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20:02

Inside BOTOX® Cosmetic (onabotulinumtoxinA) Day:...

Medical Spa Insider ·

2025/11/12

For Boxed Warning and full Prescribing Information, see https://www.rxabbvie.com/pdf/botox-cosmetic_pi.pdfCelebrate the excitement of BOTOX® Cosmetic (onabotulinumtoxinA) Day with AmSpa founder Alex Thiersch, JD, who is joined by Dr. Lisa Espinoza of La Chelé Medical Aesthetics and Leslie Fletcher, AGNP-BC, of InjectAbility Clinic. In this special episode, we dive into how practices nationwide prepare for one of the biggest days for BOTOX® Cosmetic, with actionable insights to help you make the

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37:17

Lana Kerr’s Journey into Carboxytherapy and Women’s...

Medical Spa Insider ·

2025/11/05

This week on Medical Spa Insider, AmSpa founder Alex R. Thiersch, JD, sits down with Lana Kerr, founder and CEO of Lumisque Skincare, the company behind the CO2Lift brand. They talk about her journey from entrepreneurial beginnings in Jamaica to pioneering regenerative skincare solutions that are transforming women’s health and wellness worldwide. In this inspiring conversation, Kerr opens up about her passion for empowering women, the science behind carboxytherapy, and how CO2Lift is redefining

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27:54

Turning Med Spa Data into Scalable Growth with...

Medical Spa Insider ·

2025/10/29

What if your med spa already had all the data it needed to grow? This week on Medical Spa Insider, host Alex Thiersch, JD, founder of AmSpa, speaks with Ben Wolber, MBA, co-founder and CEO of InsightX, an AI-powered analytics platform built specifically for med spas and aesthetic practices. Wolber shares how InsightX evolved from a consulting side hustle into a full-fledged SaaS platform that helps med spa owners visualize, understand, and act on their data. Listen to learn:How InsightX helps med

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39:32

How Hydrafacial Drives Med Spa Growth and Consumer...

Medical Spa Insider ·

2025/10/22

This week, AmSpa CEO Alex Thiersch speaks with Carrie Caulkins, PhD, MBA, Chief Marketing Officer at BeautyHealth, the parent company behind Hydrafacial. Carrie shares how Hydrafacial has become a foundational treatment for med spas through clinical efficacy, education, and brand power.How Hydrafacial grows med spas with immediate, lasting results and brand-driven patient acquisition; The 7-in-1 treatment protocol, including lymphatic drainage, extractions, LED therapy, and personalized skin

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43:48

Deductions, Tips, and Overtime: Tax Changes for Med...

Medical Spa Insider ·

2025/10/15

This week, AmSpa founder and CEO Alex R. Thiersch, JD, speaks with Nick Liguori, CPA, of Liguori Accounting, about the latest tax law changes and what they mean for medical spa owners in 2025. From equipment purchases to employee compensation, Liguori shares practical strategies to help med spas optimize deductions, avoid red flags, and plan proactively for the year ahead. Listen to learn:How to calculate and manage quarterly estimated taxes; Why year-round tax planning is essential and how to

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44:47

The Art of Reversal: Amy Lynn’s Regenerative...

Medical Spa Insider ·

2025/10/08

How do you help patients with overfilled features or results that no longer look natural? In this episode of Medical Spa Insider, AmSpa founder and CEO Alex R. Thiersch, JD, speaks with Amy Lynn, RN, CANS, founder of Glo Derma and Glo Academy, to explore her groundbreaking protocol, The Art of Reversal®. From ER nurse to aesthetic visionary, Amy shares how her personal journey sparked a mission to help others rediscover their inner glow. Together they dive into the science behind regenerative

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56:40

Sell More Memberships: 7 Practical & Tactical...

Medical Spa Insider ·

2025/10/01

This week, AmSpa founder and CEO Alex R. Thiersch, JD, speaks with Phil Sitter, founder and CEO of RepeatMD. Phil shares practical and tactical strategies to help independent med spas thrive in a consolidating industry, plus a sneak peek at RepeatMD V3 and the AI-powered tools reshaping patient engagement. Listen to hear:How consolidation is reshaping the med spa landscape and why patient experience is key. Institutions vs. Independents: how small practices can out-operationalize big chains. 7

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62:35

Legal Compliance and Patient Safety Have Never Been...

Medical Spa Insider ·

2025/09/24

This week, we bring you to the stage of Medical Spa Show 2025 as AmSpa founder and CEO Alex Thiersch, JD, outlines challenges in the med spa industry and how we can overcome them together. The episode also includes the panel Dangerous Practices, Devastating Consequences: A Compliance Perspective covering best practices the entire industry needs to adopt to ensure medical aesthetics remains viable, successful, and profitable for years to come.Panelists include: Brad Adatto, JD, ByrdAdatto Patrick

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55:45

Terri Ross on Women Shaping the Future of Aesthetics

Medical Spa Insider ·

2025/09/17

This week, AmSpa founder and CEO, Alex R. Thiersch, JD, speaks with renowned aesthetic practice consultant and sales coach Terri Ross for a candid conversation ahead of the Women in Aesthetics Leadership Conference (WALC). With over 20 years in the aesthetics industry, Ross opens up about her own journey in leadership and discusses challenges, opportunities and success strategies for women leading in aesthetics today. Listen for:Terri’s return to consulting and her passion for helping practices

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41:42

A 101 on Change Management for Med Spas

Medical Spa Insider ·

2025/09/10

This week, AmSpa founder and CEO, Alex R. Thiersch, JD, speaks with Robin Ntoh, VP of Aesthetics at Nextech, to demystify change management as a practical, everyday leadership tool for med spa owners and managers. This discussion highlights why aesthetic practices often struggle with change, how structured approaches can turn disruption into opportunity, and what simple frameworks leaders can apply right away. Listen in for:Why change management is essential in aesthetics and how it impacts small

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53:41

Naturally You: Reframing the Narrative Around HA...

Medical Spa Insider ·

2025/09/03

This week on Medical Spa Insider, AmSpa founder and CEO Alex R. Thiersch, JD, sits down with Brittony Croasdell, MS, FNP-BC, APRN, co-owner of Fulcrum Aesthetics & Surgery, to unpack the evolving conversation around hyaluronic acid (HA) injectable fillers. From viral misinformation to the stigma surrounding aesthetic treatments, Croasdell shares real-world insights from her Chicago-based practice and dives deep into the findings of The Aesthetics Evolution: The Hyaluronic Acid Injectable Fillers

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30:32

Whole-Body Beauty: Dr. Rahi Sarbaziha on Integrative...

Medical Spa Insider ·

2025/08/27

This week, AmSpa founder and CEO Alex R. Thiersch, JD, sits down with Dr. Rahi Sarbaziha, founder of The Aesthetic Room by Dr. Rahi, Integrative Aesthetics specialist and one of AmSpa’s Distinguished Women in Medical Aesthetics 2023. Dr. Rahi shares her journey from traditional medicine to pioneering a new path that blends integrative and regenerative wellness with aesthetics. Listen to hear:How Dr. Rahi’s dissatisfaction with the traditional medical system led her to integrative medicine; What

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31:08

Empowering Patients Through Financial Education: Fair...

Medical Spa Insider ·

2025/08/20

This week, AmSpa founder and CEO Alex R. Thiersch, JD, sits down with Beto Casellas, executive vice president and CEO of health and wellness at Synchrony Financial, the parent company of CareCredit. They discuss the launch of a new consumer resource, the Fair Financing Principles, and talk about how financial education can empower patients to make informed decisions about their aesthetic and wellness care. Listen to hear:CareCredit’s credit card that can be used for health and wellness products

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212 results

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