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PODCAST

Medical Spa Insider

American Med Spa Association - AmSpa

AmSpa Founder and CEO, Alex Thiersch, takes an in-depth look at today"s aesthetic entrepreneurs and what makes them successful.

business entrepreneurship

All Episodes

37:48

Precision Over Guesswork with the NavaClick

Medical Spa Insider ·

2026/04/08

Innovation in aesthetics isn’t just about new treatments—it’s about improving precision, safety, and consistency in everyday procedures.In this episode of Medical Spa Insider, AmSpa founder Alex Thiersch is joined by Julie Bass Kaplan and Dr. Rebecca Weiss, two highly respected injectors and educators, to discuss how new delivery technology is reshaping neuromodulator treatments. They break down the real-world challenges of traditional injection methods—from inconsistent dosing to patient

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60:15

My Journey to the Right PE Partner with Maegen Kennedy

Medical Spa Insider ·

2026/04/06

Not all capital is created equal.After 10 years building a med spa from the ground up, the offers started coming in. One looked perfect — until it wasn't. In this episode of Medical Spa Insider, host Alex Thiersch interviews Maegen Kennedy, MMS, PA-C, Founder of Windermere Medical Spa and Head of Clinical Development at AYA Skin. This is the unfiltered story of walking away from a private equity deal, spending two years getting crystal clear on what a real growth partnership looks like, and

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38:05

Navigating Change in Aesthetic Marketing

Medical Spa Insider ·

2026/04/01

How do you react to changes in the industry?In this episode of Medical Spa Insider, host Alex Thiersch interviews Max Baybak, co-founder of Influx Marketing, a leading agency in aesthetic marketing. They discuss the evolution of the aesthetic industry, the challenges faced by marketing agencies, and the impact of AI on marketing strategies. Max introduces Growth Stack, a new platform designed specifically for medical spas, emphasizing the importance of personalization and effective web design in

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44:15

Beyond the Chatbot: Leveraging AI Employees with Podium

Medical Spa Insider ·

2026/03/25

What good is AI if it doesn't know how to put your data to use? In this episode of Medical Spa Insider, host Alex Tiersch is joined by Dennis Steele, co-founder of Podium, to discuss the journey of building a tech giant rooted in the success of local businesses. From humble beginnings to becoming a vital tool for the aesthetic industry, Dennis shares insights into why staying close to the customer is the ultimate competitive advantage. The conversation dives into the evolution of the medical spa

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34:33

The Business (and Science) of Beauty with Dr. Steve...

Medical Spa Insider ·

2026/03/18

Where does innovation come from?In this episode of Medical Spa Insider, host Alex Thiersch sits down with aesthetic industry luminary and renowned facial plastic surgeon, Dr. Steve Dayan. Dr. Dayan shares his unique perspective on the early days of the medical spa movement and how he helped pioneer the business and marketing tracks that are now staples of modern aesthetic conferences. They also preview Dr. Dayan's upcoming keynote presentation at the Medical Spa Show 2026. Discussion points

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33:47

Mapping the Med Spa Customer Journey

Medical Spa Insider ·

2026/03/11

Artificial intelligence is rapidly transforming how medical spas attract and convert new patients—but most marketing strategies still focus on the very end of the buying journey. In this episode of Medical Spa Insider, AmSpa founder Alex Thiersch speaks with Rick Brown, co-founder and CEO of MarketStorm, and Krista Stevenson, head of business development, about how their company and other AI tools are changing the way businesses identify and influence consumers long before they start searching

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30:09

Training, Culture, and Scaling Done Right

Medical Spa Insider ·

2026/03/04

How does a medical aesthetic practice scale to a nation-wide brand without sacrificing quality or values?In this episode of Medical Spa Insider, Alex Thiersch sits down with Jen Seisler, COO of SkinSpirit and George Baxter-Holder, VP of Talent Development, for a conversation about growth, training and leadership in medical aesthetics. Recorded at AmSpa’s new training center ahead of a hands-on cadaver lab with the Academy for Injection Anatomy, the discussion explores how SkinSpirit has grown from

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42:01

Compliance is Cool: Death By Paperwork

Medical Spa Insider ·

2026/02/25

In this episode of Compliance is Cool, AmSpa founder Alex Thiersch and General Counsel Patrick O'Brien dive deep into the legislative "flurry" currently sweeping through the medical spa industry. Focusing on Indiana's Senate Bill 282, the duo explores how a seemingly benign licensing bill evolved into a restrictive piece of legislation targeting both medical spas and compounding pharmacies. They pull back the curtain on the "Big Pharma" influence—specifically Eli Lilly’s presence in Indianapolis—and

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14:15

Compliance is Cool: Advocacy, Legislation, and the...

Medical Spa Insider ·

2026/02/24

AmSpa founder Alex Thiersch introduces a brand-new segment of the Medical Spa Insider podcast: Compliance is Cool. As the medical spa industry reaches a critical inflection point, Alex discusses his transition from CEO to Chairman, allowing him to focus full-time on the legal advocacy and legislative "battles" currently bubbling beneath the surface. From the importance of data-backed safety research to a deep dive into the recent legislative "kerfuffle" in Indiana involving Eli Lilly and GLP-1

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33:31

Navigating the Wave of Med Spa Regulation

Medical Spa Insider ·

2026/02/18

With Alex Thiersch on the ground in Indiana lobbying against pivotal new legislation, MSPA Digital Marketing Supervisor Derek steps in to break down a whirlwind of 2026 legislative moves. From Big Pharma’s influence on GLP-1 regulations to shifting MSO scrutiny and expanding autonomy for practitioners, this episode explores how new bills in states like Indiana, Florida, and Arizona are reshaping the industry. Learn why "information is power" and how these national trends might be coming to your

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29:40

Beauty Rep: Brand Partnership Made Easier

Medical Spa Insider ·

2026/02/11

Did you know the average medical spa is juggling FOURTEEN separate vendor deals? With that many balls in the air, it’s easy for something to get dropped. In this episode of Medical Spa Insider, Alex Thiersch talks with Keri Concannon, co-founder and CEO of Beauty Rep, about why ordering, onboarding, and managing aesthetic brand partnership is still far more fragmented than it should be—and how the Beauty Rep B2B platform was designed to make vendor management faster, clearer, and easier for

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44:34

How Culture and Team Strategy Drive Revenue in Med Spas

Medical Spa Insider ·

2026/02/04

Growing a practice goes far beyond clinical skills; it requires intentional strategy around hiring, retention, operations, and leadership. AmSpa founder Alex Thiersch sits down with Ashley James of DermAesthetic Consulting to discuss why owners often struggle to get their team aligned with their vision — and how they can fix it. Smart recruiting is a practical solution that will strengthen your clinic’s foundation and boost long-term success. Whether you’re onboarding your first hire or

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41:55

Data Hygiene & Operational Excellence: A Case Study...

Medical Spa Insider ·

2026/01/28

Are you acting on data or just collecting it? In this episode of Medical Spa Insider, host Alex Tiersch is joined by Alex Lirtsman (CorralData) and Tyler Weinberg (Aviva Aesthetics) to explore how med spa owners can "hire" AI-driven data collaboration to achieve operational excellence. You’ll learn how Aviva Aesthetics utilized CorralData to move beyond fragmented spreadsheets and EMR silos, turning their scattered databases into a central source of truth. Their partnership acts as a case study for

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37:00

Taming the "Behemoth”: How AmSpa Designs the MSS...

Medical Spa Insider ·

2026/01/21

MSS is the biggest show of the year, every year. It's not easy to tame a beast of that size, but attendees will let you know that it is worth it. This week, AmSpa founder Alex R. Thiersch, JD, sits down with AmSpa Director of Education Kirstie Jackson to preview what’s coming at Medical Spa Show 2026 (April 9–12 at Wynn Las Vegas)—and how the agenda is built to serve everyone from newcomers to advanced operators. Kirstie breaks down how she uses data and problem-solving to sift through over 450

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42:33

The Underrated Power of the Pretreatment Consult with...

Medical Spa Insider ·

2026/01/14

This week, AmSpa founder Alex R. Thiersch, JD, sits down with Lina Colleli, MSN, FNP-C, founder of Artmedica Aesthetics in Northern Virginia. Lina shares her journey from fashion and beauty into aesthetic medicine, what it has been like launching her own medical spa, and why she believes the pretreatment consultation is one of the most overlooked yet powerful tools in the industry. She breaks down her signature approach to building trust, educating patients, and creating treatment plans that drive

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38:51

Jennifer Orechwa on Building Marketing Systems That...

Medical Spa Insider ·

2026/01/07

This week, AmSpa founder Alex R. Thiersch, JD, speaks with Jennifer Orechwa, founder and CEO of Salt Marketing, a boutique agency helping medical spas and aesthetic practices turn their story into strategy. Orechwa shares why Salt Marketing chose to focus on aesthetics, how StoryBrand became her go-to approach (she’s a certified coach!), and the proven strategies med spas need to build with authenticity. Listen to learn:The five-part framework for a marketing system that attracts, converts and

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37:51

Men in Aesthetics: Insights from Dr. Terrence Keaney

Medical Spa Insider ·

2025/12/23

The male aesthetic market is growing, so we spoke to the expert to find out how to get them in your med spa’s door. This week, AmSpa founder Alex R. Thiersch, JD, sits down with Terrence Keaney, MD, board-certified dermatologist, co-founder of SkinDC, and clinical associate professor at George Washington University, to explore what drives men into aesthetic practices and how providers can meet their unique needs. From seasonality trends and internal marketing strategies to the impact of GLP-1

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34:12

Longevity Made Simple: Peak Health’s Turnkey Solution...

Medical Spa Insider ·

2025/12/17

Adding longevity services doesn’t have to mean massive overhead. In this episode, AmSpa founder Alex R. Thiersch, JD, talks with Jaclyn Kawwas, Head of Commercial at Peak Health, about how her team built a platform that makes launching or expanding longevity medicine simple and profitable for aesthetic practices. Learn how Peak combines personalized protocols with advanced diagnostics, including comprehensive lab panels and imaging to metabolic monitoring, wearables, and performance testing. This

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29:10

The After-After: Restoring Confidence Post-GLP-1...

Medical Spa Insider ·

2025/12/10

“How can you make sure that you feel as good about your face as you do about your body?” AmSpa founder Alex R. Thiersch, JD, sits down with Tara Capalbo, MBA, General Manager and VP, Head of U.S. Aesthetics at Galderma, for a live conversation at AmSpa headquarters.They talk about how millions of GLP‑1 users are reshaping aesthetic patient demand, Galderma’s phase IV clinical study on facial changes after medication-driven weight loss, and the new Sculpt & Lift injection paradigm designed to

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30:18

Missed Calls? Bring Those Patients In with AI...

Medical Spa Insider ·

2025/12/03

Are missed calls and slow responses costing your med spa business? In this episode of Medical Spa Insider, AmSpa founder Alex R. Thiersch, JD, speaks with Yan Lee, Head of Sales and Partnerships at Zidy, an AI-powered communication platform designed to help aesthetic practices book more appointments, increase Google reviews, and streamline client communication. Lee shares how Zidy consolidates messages from text, phone, social media, and web chat into one intuitive dashboard, enabling med spas to

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227 results

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