PODCAST

The Rollup

Face-to-face with the most important people in digital assets.

Face-to-face with the most important people in digital assets. Website: https://therollup.co/

technology

All Episodes

00:36:38

How REKT Drinks Sold 1 Million Cans Using A Brand...

The Rollup ·

2025/09/10

Brand coins are the next frontier in crypto – but most companies will fail spectacularly.We sit down with OSF, founder of REKT drinks, to explore how they've sold nearly a million cans in 12 months powered by their token. OSF breaks down why traditional companies can't just launch tokens and the path to $100M revenue with crypto-native brands.Let's get after it.The Rollup---𝗗𝗜𝗦𝗖𝗟𝗔𝗜𝗠𝗘𝗥: 𝘐𝘯𝘷𝘦𝘴𝘵𝘪𝘯𝘨 𝘪𝘯 𝘤𝘳𝘺𝘱𝘵𝘰𝘤𝘶𝘳𝘳𝘦𝘯𝘤𝘺 𝘢𝘯𝘥 𝘋𝘦𝘍𝘪 𝘱𝘭𝘢𝘵𝘧𝘰𝘳𝘮𝘴

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03:04:01

Hyperliquid USDH Special Day 2

The Rollup ·

2025/09/10

The Rollup TV is brought to you by:Boundless: https://beboundless.xyz/AltLayer: https://www.altlayer.io/Vertex: https://vertexprotocol.com/Subsquid: https://www.sqd.ai/Join The Rollup Family:Website: https://therollup.co/Spotify: https://open.spotify.com/show/1P6ZeYd..Podcast: https://therollup.co/category/podcastFollow us on X: https://www.x.com/therollupcoFollow Rob on X: https://www.x.com/robbie_rollupFollow Andy on X: https://www.x.com/ayyyeandyJoin our TG group:

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01:30:32

Agora vs Paxos vs Frax: The Ultimate Stablecoin...

The Rollup ·

2025/09/09

The stablecoin wars have arrived at HyperLiquid's doorstep.In today's episode, we dive into the USDA showdown that took over crypto Twitter this weekend. HyperLiquid opened up their native stablecoin ticker to community proposals, triggering a fierce competition between major players.We sit down with three key contenders: Nick from Agora, Bo from Paxos Labs, and Sam from Frax. Each brings their own vision for scaling USDA beyond HyperLiquid's $5.5 billion ecosystem - from institutional

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02:55:41

The Rollup TV: Hyperliquid USDH Stablecoin Special

The Rollup ·

2025/09/09

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00:41:14

ETFs vs DATs Explained with Steven McClurg & Eric Chen

The Rollup ·

2025/09/07

The ETF floodgates are about to open.Today we sit down with Steven McClurg from Canary Capital and Eric Chen from Injective Protocol to explore the next wave of crypto ETFs hitting institutional markets.Steven breaks down his October timeline for generic listing standards and why we could see 20-50 crypto ETFs approved this year. We cover staking yields, treasury companies, and how crypto reaches beyond the Twitter bubble.The RollupWebsite: https://therollup.co/Spotify:

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00:58:43

ETF Flows, Predition Markets and DeFi VC with Steven...

The Rollup ·

2025/09/06

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00:29:52

How Plasma Plans to Overtake Ethereum and Tron with...

The Rollup ·

2025/09/05

The stable chain wars are officially here and Plasma is leading the charge.In today's episode, we sit down with Jacob, General Counsel at Plasma, to explore how stable chains are reshaping global payments. From Tether's 400 million users to emerging markets in Turkey and Syria, Jacob breaks down why dedicated stablecoin infrastructure is becoming inevitable and how regulatory shifts are accelerating adoption worldwide.Let's dive in.The RollupWebsite: https://therollup.co/Spotify:

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02:10:30

The Rollup TV: Plasma, Veda, Sei, XION

The Rollup ·

2025/09/05

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00:35:54

What It's Like Running Ethereum When Institutions...

The Rollup ·

2025/09/04

Institutions now hold more ETH than the Ethereum Foundation itself. How does this shift power dynamics?We sit down with Tomasz, co-executive director of the Ethereum Foundation, to explore institutional adoption's impact on Ethereum's governance and future.We cover massive ETH accumulation by companies like MicroStrategy, the Foundation's three scaling priorities, and why institutions launching L1s will eventually migrate to Ethereum L2s.Let's get into it.The Rollup---Website:

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03:30:49

The Rollup TV: Ethereum Is Based

The Rollup ·

2025/09/04

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00:36:10

What Happens When Treasury Products Flood The Market?...

The Rollup ·

2025/09/03

DAT fever is cooling, but institutions aren't slowing down.We sit down with Ilya from August and Shiliang from Monarq to explore what happens when treasury products saturate the market and Asian capital floods later-stage DATs. We cover whether buying call options instead of spot is becoming the new institutional playbook and the systemic risks lurking below.The RollupWebsite: https://therollup.co/Spotify: https://open.spotify.com/show/1P6ZeYd9vbF3hJA2n7qoL5?si=f5ab82aaf7e2428dPodcast:

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01:54:42

Premia Labs’ Alpha, Monad’s Next Chapter, Markets,...

The Rollup ·

2025/09/02

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00:39:44

How Treasury Companies Will Drive Crypto's Next Bull...

The Rollup ·

2025/08/31

We're in the first inning of digital asset treasury companies reshaping institutional crypto adoption.Today we sit down with Michael Anderson from Framework Ventures to explore how MicroStrategy's playbook is spreading. With Ethereum ETFs trading below NAV and treasury companies preparing debt issuance once they hit $10 billion, we're seeing early signs of crypto's institutional future.Michael breaks down why DeFi remains blockchain's core value proposition and why we might see

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00:30:40

Inside the Stargate Acquisition Battle with Robinson...

The Rollup ·

2025/08/29

How should crypto acquisitions be handled? In today's episode, Robinson from Wormhole explains why they countered Layer Zero's Stargate bid with $120 million in USDC. With less than 1% voter turnout and a 96-hour timeline that made due diligence impossible, Robinson argues the process was fundamentally broken.We cover the messy reality of DAO governance, intertwined voter interests, and why Robinson believes on-chain acquisitions are predatory.Let's get into it.The RollupWebsite:

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01:51:22

The Rollup TV: Thursday, August 28th

The Rollup ·

2025/08/29

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01:11:50

JZ’s Departure From Story Explained with S.Y. Lee

The Rollup ·

2025/08/28

In today's episode, we sit down with S.Y. Lee of Story Protocol to cover:-The Real Reason Behind Jason's Departure-Token Unlock Misconceptions Debunked-Why Story's Revenue Numbers Look So Low-The $80 Trillion IP Market Vision-Major Korea Announcements Coming Soon-Building Consumer-First Crypto InfrastructureLet's jump inThe Rollup𝗪𝗲 𝘁𝗿𝘆 𝗼𝘂𝗿 𝗯𝗲𝘀𝘁 𝘁𝗼 𝗽𝗿𝗼𝗱𝘂𝗰𝗲 𝗵𝗶𝗴𝗵-𝗾𝘂𝗮𝗹𝗶𝘁𝘆, 𝗻𝗼𝗻-𝗯𝗶𝗮𝘀𝗲𝗱, 𝗲𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗳𝗼𝗿 𝘁𝗵𝗲

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01:48:02

The Rollup TV: Wednesday, August 27th

The Rollup ·

2025/08/28

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00:32:08

How Transparent Leverage Is Reshaping Crypto with...

The Rollup ·

2025/08/27

DeFi is growing up, and the numbers tell a different story than the hype suggests.In today's episode, we sit down with Lorenzo Valente from ARK Invest to explore how institutional capital is quietly reshaping crypto infrastructure. Lorenzo breaks down why this cycle feels different. From transparent on-chain leverage versus 2021's hidden risks to how stablecoins and tokenization are the real growth drivers. We dive into on-chain IPOs, the stablecoin chain wars, and why TradFi meeting crypto unlocks

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01:35:43

The Rollup TV: The Truth Behind Story Protocol

The Rollup ·

2025/08/26

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00:32:33

The Hidden Truth About Prediction Market Fatigue with...

The Rollup ·

2025/08/26

The DAT meta is everywhere, but is it sustainable?We sit down with Rob Hadick from Dragonfly to cut through the noise. Rob breaks down why he thinks we're hitting exhaustion on digital asset treasury companies, where the real institutional capital is coming from, and why traditional founders are finally making the jump into crypto.We dive into prediction markets fatigue, why Dragonfly is doubling down on payments and DeFi infrastructure, and Rob's take on how stablecoins could completely

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The Rollup

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