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PODCAST

Creative Juice

Creative Juice, brought to you by Indepreneur, is a weekly 1-hour podcast dedicated to enabling you to pursue your creative passion. Each week we interview successful independent musicians, music industry professionals, and music marketers to give you an inside look at what it"s like to treat your "dream" like your "fallback". We also take you inside whats working now at the cutting edge of music marketing. You"ll learn exactly how to gain control, clarity, and confidence in your music career.

music marketing

All Episodes

51:23

EP284: Outmarketing Billboard Charting Artists and Bands

Creative Juice ·

2023/08/22

In a highly competitive music industry, it's crucial to stay one step ahead of the game. How? Let's talk about the marketing of Billboard charting artists... In this episode of Creative Juice, Jack and Circa dive into invaluable lessons learned from a research round analyzing the marketing strategies of artists on the Billboard Hot 100 chart, from top to bottom! Learn our research methodology and how we audited various aspects such as advertising, sales, websites, e-commerce, and email marketing

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41:25

EP283: How, When, and Why to Market Like a Label

Creative Juice ·

2023/08/15

Ever wondered how, when, and why to market your music like a record label? Are record label marketing strategies worth the squeeze? In this episode Creative Juice, we dive deep into the world of direct response marketing in music versus record label marketing, and discuss when Indies can successfully tap into brand marketing strategies! Hear stories from our clients at IndieX, dissect what it means to have direct response calls to action, and identify the infrastructure and situations that call

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43:10

EP282: Archieving Chart Topping Success as an Indie...

Creative Juice ·

2023/08/08

Chart-topping success may seem like a far-off dream for many indie artists, but it's more achievable than you might think... In this episode of Creative Juice, we're joined by special guest Ande Hunter, the guitarist of As December Falls and a Marketing Strategist at IndieX to discuss the band's recent chart topping album launch! Ande shares the inside story of his band's recent record release, which climbed to #1 spots and held top ten positions on numerous charts. Get a close look at the

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29:18

EP281: Taking Big Steps to Fix Broken Music Marketing

Creative Juice ·

2023/08/01

When using digital marketing to promote your music, it's easy to lose sight of the bigger picture and get caught up in minute details. Sometimes, what's needed are major, strategic changes... In this episode of Creative Juice podcast, we share our insights on diagnosing and rectifying problems in your music marketing efforts. From ads and emails to landing pages, online stores, and beyond, we dive into the sweeping changes that can turn around failing campaigns. Learn the key strategic pivots that

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48:14

EP280: The #1 Revenue Opportunity for Artist Managers

Creative Juice ·

2023/07/25

In the music industry, there's one revenue opportunity that many artists and their managers often overlook: merch and e-commerce. Why is this revenue stream a key profit lever that many artists never pull? In this episode, Jack and Circa unearth the holy grail of music business growth for artists of all sizes. Learn why we put a strong emphasis on e-commerce at our agency IndieX, the pros and cons of print on demand merch, understanding profit margins, and why retail selling opens you up to a new

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34:39

EP279: Getting Ahead in a Distracted Music Industry

Creative Juice ·

2023/07/18

In an industry teeming with distractions, hacks, and shortcuts, how can you truly get ahead in your music career? The places to look might surprise you... In this episode of Creative Juice, Jack and Circa discuss why artists often struggle with consistency and focus, and get caught up in mimicking tactics that simply don't work, after coaching thousands of artists at our agency and in our community. You'll learn why looking to industry superstars can hinder your progress, what it means to have a

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42:33

EP278: The Real Role of Content in Your Music Career

Creative Juice ·

2023/07/11

Content creation is often touted as a key to success in the music industry. But what if there's more to it than just chasing trends? What if we challenge the conventional narrative and unveil the truth about content creation that the music industry doesn't tell you? In this episode of Creative Juice, Jack and Circa present the hypothesis that the true purpose of creating content is not merely trend-chasing, but rather teaching you how to create powerful advertising assets for your music! Delve

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37:16

EP277: Run These 3 Music Marketing Split Tests

Creative Juice ·

2023/07/04

Navigating the world of music marketing can be challenging, but split testing is a powerful process that can help you optimize your advertising and e-commerce strategies. In this episode of Creative Juice, we dive into the results of three crucial split tests we conducted at IndieX, our music marketing agency. Learn the outcomes of split tests on conversions vs. traffic objectives for direct-to-Spotify ads, online store pop-ups, and the optimal number of ads to run in your ad campaigns, along with

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32:31

EP276: Fans, Traffic, and Conversions

Creative Juice ·

2023/06/27

"How do I run ads on Facebook to drive subscribers to my YouTube channel?" or "How do I send people from Instagram to engage with me on TikTok?" are common questions that point to some big misunderstandings about traffic and your fan base... So in this episode of Creative Juice, Jack and Circa we break down these types of questions and discuss how to effectively set your goals around effective paid advertising and quality conversions! Learn about the different types of traffic that your fans

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41:44

EP275: Strategies to Grow a Fan Base From the Ground Up

Creative Juice ·

2023/06/20

Google "how to grow a fan base" and artists will find a dizzying amount of services, products, and content offered to answer the question. What's the best way to cut through the noise and find best practices for today? In this episode, Jack and Circa take cues from our playbooks at the IndieX agency and the IndieFounder coaching program to discuss current strategies that we use to grow a fan base from the ground up! Learn about how the online landscape has changed since COVID, content creator

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28:53

EP274: From Struggling Music Business to 348% Revenue...

Creative Juice ·

2023/06/13

Creative careers need to be managed with care and consistency like any business. Losing sight of that can result in rescue operations of “Bar Rescue” or “Restaurant Impossible” proportions… In this episode, Jack and Circa share a case study story from our agency IndieX of taking a client from struggling to growing their revenue by 384%! Learn the three reasons businesses slow down, what to consider when going into the studio, and where to look if your business is struggling! If you’ve ever

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34:24

EP273: How to Beat the Majority of Artists At Email...

Creative Juice ·

2023/06/06

74% of Billboard Hot 100 artists are missing out on opportunities to get more fans on their lists and actively monetize their audience. You don’t have to be like them… In this episode, Jack and Circa talk about the process artists can use to get more fans on their email list for free - no matter how big your audience is! Learn about creating irresistible free offers for your fans, maximizing your online real estate, and following up with you fans to make email marketing works for you! If you

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34:03

EP272: Post-Tour Marketing Campaigns Every Artist...

Creative Juice ·

2023/05/30

The times between tours and album launches are prime opportunities for musicians in their online marketing. But most artists miss out on engaging their fans with creative campaigns AND driving revenue… So in this episode, Jack and Circa walk through the post-tour marketing campaigns that we run for our artist clients at the IndieX agency, as often as we can! You'll learn about how to plan a sales promotion after your tours or live shows to help you sell out your merch and keep the momentum going

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46:25

EP271: The Truth About Passive Income for Artists

Creative Juice ·

2023/05/23

There's a lot of chatter in the music industry about how membership sites like Patreon can create easy, passive revenue streams for artists with little work involved. However, looking at membership models in other industries tells a different story… In this episode of Creative Juice, Jack and Circa discuss the topic of recurring revenue through membership sites and how artists can make the most of their efforts in growing on a site like Patreon! Learn about the two tracts of artist membership site

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33:33

EP270: How To Run Your Music Business and NOT Burn...

Creative Juice ·

2023/05/16

Burnout is a serious symptom of trying to build a music career without a roadmap. However like all businesses, there are skills that can help artists run their business like a well oiled machine from early days to building a team… In this episode of Creative Juice, we‘re joined by Indepreneur’s Director of Operations, IndieX Strategist, and artist Jonah McLean aka DUX to talk music business operations! Learn about the mindset, philosophies, systems, and processes that you can use to manage your

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46:26

EP269: Taking Your Music Business Full Time

Creative Juice ·

2023/05/09

For any entrepreneur building a business, making the jump from side hustle to full time business owner can feel like a huge risk and a leap of faith and this is especially true when diving into becoming a full time artist... In this episode of Creative Juice, we pull back the curtain on Ed's recent transition into working full time on his band The 502s! Learn about the steps he took to go full time with the band, setting tangible goals for your business, and building a team that supports your

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50:55

EP268: What The Music Industry Doesn't Know About...

Creative Juice ·

2023/05/02

It only takes a quick glance at the social media pages of some of the world's top artists and bands to realize that the music industry is missing out on crucial wins from effective digital advertising...In reality, there's more for artists to learn from businesses outside of the music industry... In this episode of Creative Juice, Jack and Circa explore what the music industry doesn't know about advertising online and how you can learn powerful strategies that take your career to the next level

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41:56

EP267: What Artists Can Learn About Marketing from...

Creative Juice ·

2023/04/25

Amazon is the world's largest online retailer and with 2.45 billion monthly visitors and over 300 million active customers, there's a ton that musicians can learn from the e-commerce giant about marketing... In this episode of Creative Juice, Jack, Ed, and Circa discuss how Amazon makes it easy for customers to become raving fans of the products and brands they love and how artists can do the same! Learn the sales frameworks that Amazon uses online and apply the strategies and tech in your online

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31:53

EP266: Quick Tips for More Effective Email Marketing...

Creative Juice ·

2023/04/18

When it comes to the question of whether or not email marketing is viable for musicians, we could talk for days about automation, tech, and platforms, but the truth is that email marketing is only as powerful as the foundation that you build upon... In this episode of Creative Juice, Jack and Ed discuss the core principles of successful email marketing and quick tips to make your email marketing more effective! From subject lines and copy to calls to action and content, learn how to leverage the

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32:06

EP265: Maximizing Your Fan Generated Content

Creative Juice ·

2023/04/11

The word "content" gets thrown around A LOT in the music industry, especially when it comes to social media. But did you know that most artists are missing the boat on the most impactful content in their marketing arsenal? In this episode of Creative Juice, Jack and Ed discuss how to let your fans help you create your most powerful content and how to use it in a variety of music marketing strategies! Learn about the benefits of user generated content, leveraging your fans' recommendations, and

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308 results

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