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PODCAST

Remarkable Content with Ian Faison

Caspian Studios, Ian Faison

Marketing lessons from Hollywood, B2C, B2B and beyond! “A smart, goofy show that blends marketing, Hollywood, advertising and pop-culture. A must-listen for any marketer looking for fresh ideas.” - Oprah and Tom Hanks, simultaneously Hosted by Ian Faison and Meredith Gooderham and produced by Jess Avellino. Sound design by Scott Goodrich. Created by the team at Caspian Studios.

business marketing

All Episodes

00:52:43

Solo Stove x Snoop Dogg: B2B Marketing Lessons from...

Remarkable Content with Ian Faison ·

2024/02/13

Your next campaign is going to go viral. That is, if you use the marketing lessons we’re sharing in this episode of Remarkable.There’s a recipe basically guaranteed to get you eyeballs, likes, comments…pure and fevered engagement from your audience. And we’re taking that recipe from Solo Stove’s viral ad featuring Snoop Dogg. That’s what we’re talking about in this episode of Remarkable with the help of special guest, Chief Evangelist at purple cork, Corrina Owens. Together, we talk about

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01:01:24

Fortnite: B2B Marketing Lessons from the Wildly...

Remarkable Content with Ian Faison ·

2024/02/08

Look closely at your competitors. Is there anything they do better than you? Maybe it’s their messaging, their branding, their logo. Whatever it is, it doesn’t hurt to “borrow” ideas from them. We won’t call it stealing. That’s just one of the things we’re talking about in this episode as we take marketing lessons from Fortnite with the help of special guest, VP, Head of Content at GreenSlate, Chris Anderson. Together, we chat about borrowing ideas from your competitors, providing opportunities for

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00:52:09

Bravo: B2B Marketing Lessons from the Reality TV...

Remarkable Content with Ian Faison ·

2024/02/06

Your audience should be stumbling upon your brand. They shouldn’t have to go looking.That means putting out content they’ll encounter on their TV, on their drive to work, in their email, on Instagram and TikTok and LinkedIn. It also means they’ll think about your brand multiple times a week, maybe multiple times a day. That’s what you want.And that’s what we’ve got in this episode of Remarkable. We’re talking about marketing lessons from Bravo TV with the help of special guest, Head of

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00:51:21

YETI: B2B Marketing Lessons from the Legendary Cooler...

Remarkable Content with Ian Faison ·

2024/02/01

What does it take for your customers to:Recommend your brand to all their friends, family and coworkers?Take pictures of your product and post it on their personal social media?Wear your logo even if they don’t own the product?All of these are signs your customers are superfans evangelizing your brand. And transforming customers into devoted superfans is a potent marketing strategy that drives business growth.This is what we’re talking about today as we chat about the legendary outdoor gear brand,

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00:45:46

Love is Blind: B2B Marketing Lessons from the Hit...

Remarkable Content with Ian Faison ·

2024/01/31

Marketing is an act of love. The marketer puts out content like little thirst traps. We want to dazzle with our beautiful pictures and words. And we definitely didn’t lay awake at night trying to think of the perfect thing to say. We marketers are gently wooing our audience from their first glance to becoming a dedicated customer. We are working to build everlasting relationships. And today, we’re learning about doing just that from the hit reality show that explores what it takes to go the

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00:34:12

Our Flag Means Death: B2B Marketing Lessons from...

Remarkable Content with Ian Faison ·

2024/01/25

Muscle memory is killing your marketing strategy. It’s time to get off autopilot and take the helm.It’s tempting to repeat marketing tactics that worked once. But if you do the same thing over and over, those tactics can lose effectiveness over time. So we’re bringing you fresh marketing ideas inspired by a show that explores the benefits of navigating uncharted waters. In this episode, we’re talking about Taika Waititi’s hit romantic comedy, Our Flag Means Death, with the help of special guest,

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00:55:17

Moneyball: B2B Marketing Lessons from the Academy...

Remarkable Content with Ian Faison ·

2024/01/24

Data is going to help you up your marketing game. We’re showing you how.Right off the bat, “data analysis” probably doesn’t stir the soul. But it’s how you tune into your target audience so you can tailor your campaigns to them. Your messages will be more relevant, you’ll boost engagement, and not only convert leads but create lasting customer relationships. In other words, it’s by leveraging data that you graduate from bush league to pro. And what better way to show the benefits of leveraging data

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00:44:01

Who Gives a Crap Toilet Paper: B2B Marketing Lessons...

Remarkable Content with Ian Faison ·

2024/01/18

B2B marketers take themselves so seriously. A little more humor wouldn’t hurt.Even if you’re thinking, “I already use humor in my content,” we’re going to convince you to ramp it up. Because today, we’re looking to a company that spends about a third of its content just on humor. And despite having "wasted" content on humor, it's thanks to their booming sales that they’ve raised over $8.6 million to fund sanitation projects around the world.In this episode, we’re talking about the eco-friendly

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00:35:20

Acapulco: B2B Marketing Lessons from Apple TV’s First...

Remarkable Content with Ian Faison ·

2024/01/16

Drop the technical jargon. Instead, speak your audience’s language.Language has power. And talking to your audience not as “marketer” but as someone who understands your customer’s world is key. This means speaking to their cares, concerns and frustrations. Do this and your audience engagement will soar. In this episode, we’re looking at a show that literally speaks its audience’s languages: Spanish and English. It’s Apple TV’s first bilingual comedy, Acapulco, a show that has been recognized by the

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00:41:19

IBM’s Outthink Campaign: B2B Marketing Lessons from...

Remarkable Content with Ian Faison ·

2024/01/11

Your content has the power to reposition your brand’s place in the industry. It’s time for you to take the lead. So we’re sharing a story with you about a campaign that did just that. IBM’s Outthink campaign declared the beginning of the cognitive era; an era in which they were no longer a company that just sells technology. The campaign repositioned them as a thought leader in this new era.And in this episode, we’re analyzing IBM’s Outthink campaign with the help of our special guest, Founder & CEO

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00:40:27

Barbie: B2B Marketing Lessons from the Highest...

Remarkable Content with Ian Faison ·

2024/01/09

When new competition pops up, you gotta be ready to pivot in a fresh and sparkly direction. You’re adapting fast, staying relevant and realigning your content strategy to outshine competitors. Especially if you plan to stick around for nearly 80 years like Mattel, you’re bound to see new brands enter the market. And sure, Bratz and L.O.L. Surprise! Dolls are cute and trendy. But they didn’t just release a record-breaking movie with an all-star cast that won the first ever Golden Globe for cinematic

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01:00:12

The Grateful Dead: B2B Marketing Lessons from the...

Remarkable Content with Ian Faison ·

2024/01/04

There’s nothing like a B2B event. Right?…. Right? [[ *crickets* ]] That is, there won’t be anything like a B2B event after you apply the lessons in this episode of Remarkable to your events. It’s like how Deadheads say “There’s nothing like a Grateful Dead concert.” That’s because the Grateful Dead were selling the experience. It was a place to go with people to meet, and all of the sights, sounds, and good vibes that made it an experience of a lifetime. So in this episode, we’re listening to the

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00:58:14

Building Community: B2B Marketing Lessons on...

Remarkable Content with Ian Faison ·

2024/01/02

When does your “audience” become a “community?” The word “community” might make you think of the relationship you have with your neighbors; a sense of friendliness and having something in common. It’s a word that relates an emotional closeness or bond, even loyalty. We’re talking about how to build that bond with your audience today.And who better to talk about it with than Automation Anywhere’s SVP of Community and Learning, Kristen Engelhardt. Together, we’re chatting about driving content to one

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00:39:40

The Office: B2B Marketing Lessons from the Most...

Remarkable Content with Ian Faison ·

2023/12/21

If a friend of yours said, “There’s a new show you have to watch about a mid-size paper company in Scranton, Pennsylvania,” would you want to watch it? The crazy thing is we’re talking about the most popular sitcom of all time. But it sounds boring as heck. So what makes it so good? The actual content.The Office was relatable, cringey, absurd, and lucky for us, chock full of B2B marketing lessons. And that’s what we’re talking about today with our guest, VP of Content Marketing at Crayon, Sheila

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00:36:12

The Devil Wears Prada: B2B Marketing Lessons from the...

Remarkable Content with Ian Faison ·

2023/12/19

You may be sitting at your computer in sweats right now. But it doesn’t mean B2B marketers like yourself aren’t fashion conscious. There’s actually a lot the fashion industry can teach us about marketing.You were likely marketed those sweatpants. So think about what made you want them. Why did you buy from that particular company? And what was the deciding factor that made you purchase them?It’s likely the company understood their industry, personalized their message, and created original content

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00:50:49

HubSpot: B2B Marketing Lessons from their Shift to...

Remarkable Content with Ian Faison ·

2023/12/14

Changing your content strategy is - in business speak - “scary.” The market is ever shifting and it’s hard to know what platforms to be on, whether to make static images, videos, audio, or blog posts. What do you invest in? Don’t worry, we have answers for you. We’re giving you steps to shift your content strategy in a way that is grounded in research so you can build brand awareness, drive demand, and still sleep at night. In this episode, we’re learning from a company that’s already well into

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00:42:13

500 Days of Summer: B2B Marketing Lessons from the...

Remarkable Content with Ian Faison ·

2023/12/07

Your audience is like a fickle love interest. We’re going to show you how to romance them.That’s to say that your audience could be at any place in their buyer’s journey. So it’s important to meet them wherever they are and woo the heck out of them.So in this episode, we’re going straight to the heart of the matter by talking about B2B marketing lessons from 500 Days of Summer with the help of our guest, April Weber. April leads integrated marketing at Infobip. Together, we’re talking about how to

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00:54:19

Barbie: B2B Marketing Lessons from the...

Remarkable Content with Ian Faison ·

2023/12/05

If you don’t want to just create content, but you want to create iconic content, this episode is for you. Though your brand might not be identifiable by the color pink, swirling font and long blond hair, there’s so much we can take away from Barbie, the movie. Because Mattel created branded content that has lasted for over six decades - and the new movie with Margot Robbie has rejuvenated the brand appeal. Barbie, the movie, was part of a power play that would transform Mattel from a toy company

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00:57:03

White Lotus: B2B Marketing Lessons from Season 2 with...

Remarkable Content with Ian Faison ·

2023/11/30

Is your brand strong enough that you can release logo-less content and people still know it's from your company? Are the visuals, the font, the tone and voice so clearly yours? Brand is so nuanced. But when done well, your name will be the first in the buyer’s mind when they’re ready to make a purchase. In this episode, we’re taking tips from a show that has super strong branding: White Lotus. We’re discussing Season 2 with Atlassian’s Head of Brand Content, Natalie Mendes. Together, we’re talking

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00:49:25

Game of Thrones: B2B Marketing Lessons from the Epic...

Remarkable Content with Ian Faison ·

2023/11/28

Marketing is a game. It has its own players, rules and rewards. And the stakes are high. So we’re here to help you win the battle for the Iron Throne. In this episode, we’re bingeing the epic HBO drama Game of Thrones to see what it can teach us about playing the game of marketing. Here to help us is Datadog CMO Alex Rosemblat. And together, we’re exploring how to win the battle by keeping your oath, using the rules of the game to your advantage, and putting your dragons to good use. So don your

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186 results

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