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PODCAST

The Business of Digital Podcast (Learn SEO, PPC, Social Media, Content Marketing & More!)

Mat Siltala & Dave Rohrer

The Digital Marketing Podcast is hosted by Mat Siltala and Dave Rohrer. In each episode the goal is here to help educate business owners (small, midsize and enterprise) and those working in the ever changing digital marketing fields. Every episode will cover one marketing or business topic and try to give the listener actionable tips each time. Topics covered will include but not be limited to hiring, social media, content marketing, running a business, SEO, PPC, and much more.

business management & marketing

All Episodes

23:48

E80 – Tips for Starting an Online Business

The Business of Digital Podcast (Learn SEO, PPC,... ·

2019/01/20

Tips for Starting an Online Business As always - Mat and Dave are not lawyers. Unlike Ruth who is one (but you still need to hire her to get your questions answered). We are also not your accountant. So when you are starting a business or digging into some of these questions, seek out experts on tax law, business law and everything in between to help you. What we do know and can help you with - setting up your digital presence! Get Legal & Protected - Talk to a lawyer and account - get legal and

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23:16

E79 – Management Styles of Teams & The Super Mario...

The Business of Digital Podcast (Learn SEO, PPC,... ·

2019/01/13

Management Styles of Teams & The Super Mario Effect This episode was most recently inspired by Mark Rober's (aka Glitter Bomb/NASA Guy) TED talk that Dave happened to find (thanks to the YouTube also). The TED talk is called the "Super Mario Effect" - we won't go deep into details but a link to the video is below so that you can watch it all. The Super Mario Effect - Tricking Your Brain into Learning More | Mark Rober | TEDxPenn When 50,000 of Mark Rober's 3 million YouTube

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35:14

E78 – Google and Antitrust

The Business of Digital Podcast (Learn SEO, PPC,... ·

2019/01/06

Google and Antitrust In the episode, the nonlawyers Dave and Mat (and Elmer as well) are joined by a real lawyer. As we stated in the past, Steve is a lawyer but not your lawyer! The notes below are a fairly high-level summary so while we try and break things down here this is one of those topics and episodes where you really need to listen to it yourself. What is the difference between Antitrust (US) and Competition Law (EU & Most of the World)? Just because a company is large does NOT make it

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22:28

E77 – 2019 Digital Marketing Predictions

The Business of Digital Podcast (Learn SEO, PPC,... ·

2018/12/31

2019 Digital Marketing Predictions Yes, we went there and this was 100% Dave's idea so yell at him if needed! The guys dig into a number of topics and give a number of examples beyond what is here so do give the show a listen. Social Media MS - usefulness and teaching more front and center in Social content. Mat references Photo Pils and their Instagram stories where they take you step by step on how to do things with their app. DR - an overlap with SEO and Social content where less is more and

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23:35

E76 – Tools for Influencer Marketing

The Business of Digital Podcast (Learn SEO, PPC,... ·

2018/12/02

Tools for Influencer Marketing In this episode, the guys dig into various tools to help you find influencers, reach out to influencers and all around launch an influencer marketing campaign. Mat kicks things off by quickly running through a number of the tools listed and Dave wraps things up with a few others as well as some tips on some free ways to find influencers as well. Ninja Outreach - has some 25 million influencers and can help you contact them. Pitchbox - great for the outreach

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25:24

E75 – Blogging Legally 101 w/ Ruth Carter

The Business of Digital Podcast (Learn SEO, PPC,... ·

2018/11/25

Blogging Legally 101 Ruth is a licensed attorney in the state of Arizona but is not your lawyer. As always Mat and Dave are not lawyers. In short, we suggest you contact your own lawyer or hire one if anything we talk about scares you or sparks your interest! For those that blog, create content of any type, post content on social networks, or really have a business - we suggest you give a listen and look at the resources. IP Assignment - Intelectual Property Assignment is something you should

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21:04

E74 – How to do Live Video Correctly

The Business of Digital Podcast (Learn SEO, PPC,... ·

2018/11/11

Episode 74 - How to do Live Video Correctly Want to see Mat during the first few minutes of this episode? Hop over to his Instagram and watch if you want - https://www.instagram.com/stories/highlights/17965670071141663/. "Grouchy" Greg Finn and Cypress North put out a great live video on Instagram and Mat recommend checking out PhotoPills and Richie Norton for additional examples of people doing a great job of Live Video. So this episode isn't a technical "how to" (we will have to do one in the

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21:10

E73 – Mental Health, Entrepreneurship and Digital...

The Business of Digital Podcast (Learn SEO, PPC,... ·

2018/11/04

Mental Health, Entrepreneurship and Digital Marketing Mat leads the conversation in this episode and the guys try and offer some ideas on how to care for yourself and others that are close to you. As always, this is only a 20-minute podcast so we can only cover what we know and what works for us. Hopefully the ideas and tips we suggest during the show help you. Neither of the guys is a doctor and we encourage all people to seek out professionals as needed. Some of the ideas and tips we dig into

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22:05

E72 – SEO Horror Stories of 2018

The Business of Digital Podcast (Learn SEO, PPC,... ·

2018/10/28

SEO Horror Stories of 2018 This not so original idea for an episode is 100% Dave's fault - just getting that out there (and note he is the one that writes most of these summaries!). So while we know there have likely been MANY other horror stories we tried to cover as many as we could in ~20 minutes. So if you are curious some of the horror stories we cover, here you go: Letting domains drop - keep your domain registered and up to date! Not trusting your in-house team or even the consultant

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20:35

E71 – Tips to Leveraging Conference Learnings After a...

The Business of Digital Podcast (Learn SEO, PPC,... ·

2018/10/21

Tips to Leveraging Conference Learnings After a Conference After you attend a conference your next day and week back in the office is usually a bit chaotic. This episode digs into how to make sure you are able to process all of those learnings and get them worked into your daily workflow. One of the basic but most important tips is from Mat: What can I do that is going to make me money? Hopefully, you were able to pick up at least one or two nuggets from each speaker. Take all of those nuggets

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21:17

E70 – What Instagram Metrics Matter Anyways?

The Business of Digital Podcast (Learn SEO, PPC,... ·

2018/10/14

What Instagram Metrics Matter Anyways? This is what happens when Mat gets a "cold call" email - we get a great topic idea. So to the person that sent Mat the email, we thank you! The email explains some things that Mat could do better and the guys not only discuss each item but go into some ideas on how to do the opposite. We might have been in a "mood" when we recorded. So what metrics matter? Not to use an SEO answer but "it depends". From followers to loves to views to hashtags the guys dig

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20:23

E69 – Common Digital Marketing Questions – Volume 1

The Business of Digital Podcast (Learn SEO, PPC,... ·

2018/10/07

Common Digital Marketing Questions - Volume 1 This week's episode is the brainchild of Mr. Mat. It seems that in recent weeks he started to write down all of the questions he got around Digital Marketing. While we often cover just one topic a show we thought we would try and change it up a bit and cover as many popular questions as we could, as "quickly" as we could. What social media channels should I be on? What is Local SEO/Local Marketing? How Often Should I Post? How Much Content Should I

en-US

29:36

E68 – Lessons in Creating Corporate Videos w/ Amanda...

The Business of Digital Podcast (Learn SEO, PPC,... ·

2018/09/30

Lessons in Creating Business Marketing Videos w/ Amanda Doyle Amanda Doyle, Growth Manager for Avalaunch Media (yes, Mat's company) joins the show to talk about some lessons learned in creating an internal video project this past year. She gives some great insights into the process from start to finish that you can use for your next visual (or written) project. Goals and purpose. To keep your video or larger creative project. There are many paths you can take but for this project, Amanda had a

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21:41

E67 – Pre-Launch Marketing Best Practices

The Business of Digital Podcast (Learn SEO, PPC,... ·

2018/09/23

How to do Pre-Launch Marketing In this episode, the topic is a mix of timing and what a startup should do regarding a website before they launch. The show also gets into what companies rolling out new products should do to try and capture that initial buzz. The guys have a range of examples sprinkled throughout the episode, one such example is the GoCube Kickstarter. GoCube Kickstarter So if you are starting something new or rolling out a new product, give a listen and think through the timing of

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19:51

E66 – Data Driven Content Marketing Audit (Pubcon Pro...

The Business of Digital Podcast (Learn SEO, PPC,... ·

2018/09/16

Data Driven Content Marketing Audit Pubcon Session Preview This session will look at how to audit your content marketing strategy with data you have in hand. Dave's content marketing session will happen RIGHT after Mat's visual content marketing session. So if you are attending Pubcon Pro be sure to check out Mat's session right after the opening keynote and then Dave's session right after that in Salon E! Besides Dave, there are two other awesome speakers: Ashley Ward, Digital Marketing

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21:22

E65 – Web Analytics Basics For Every Business

The Business of Digital Podcast (Learn SEO, PPC,... ·

2018/09/09

Web Analytic Basics For Every Business In this episode, the guys dig into 5 free and simple things you can do to get more data about your website and digital audience. GSC - Google Search Console. - get error info, know when your site has been hacked and get insights into what keywords are driving traffic to your site (and much more). Bing Webmaster. - similar to Google Search Console but from Bing. A free tool to help you monitor the health of your site. GA - Google Analytics. - Free tool to

en-US

22:05

E64 – Visual and Video Content Marketing (Pubcon Pro...

The Business of Digital Podcast (Learn SEO, PPC,... ·

2018/09/02

Episode 64 - Visual and Video Content Marketing (Pubcon Pro 2018) Casie Gillette joins the guys to dig into Visual Content and take you beyond their upcoming Pubcon Pro session taking place in October 2018. Not on the podcast is Kathleen Bodenlos, Director of Marketing, Carnegie Museum of Natural History but she will most certainly be there with Mat and Casie in Pubcon. For a quick primer on what the full session description is: Learn how to use visual content to grow your brand, community, and

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22:29

E63 – How Can You Market a Service Business on a Budget?

The Business of Digital Podcast (Learn SEO, PPC,... ·

2018/08/26

How Can You Market a Service Business on a Budget? This week the guys dig into a frequently asked question they have gotten over the years. Mat takes the lead and starts with those that have an example budget of $300 a month to market your Consulting Service, Podcast, Life Coach, Organization Consultant, Business Coach, Car Detailing or Business Consulting business. These are just some examples but there are many other "service" businesses that people do as a side hustle or as a full-time job. One

en-US

22:42

E62 – Ways any Business Can Measure Paid Search &...

The Business of Digital Podcast (Learn SEO, PPC,... ·

2018/08/19

Ways any Business Can Measure Paid Search & Social Offline Damon Gochneaur joins this week to talk about his experience with not only single location businesses but large multi-location businesses and what they both can do to measure online spend offline. The guys talk beacons, Power BI, Domo and a good amount about Google My Business and the wealth of data sitting in there just waiting for you to take it. For a recent project, Damon even talks about his Denton Diablos and how the most important

en-US

21:31

E61 – What Makes Good Leadership?

The Business of Digital Podcast (Learn SEO, PPC,... ·

2018/08/12

What Makes Good Leadership? This episode was spurred by a post by Tony Wright and a post he made that spurred Mat to want to dig into the idea around Leadership in the industry and even in your (and every) company. Mat leads the topic and explores some people that have inspired him in the past and gives a shout out to those doing great (leadership) work now like Ross Hudgens @ Siege Media. All in all the topic is something we can barely cover in a single episode but hope we were able to cover

en-US

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