PODCAST

Ecommerce: The Hammersley Brothers Ecommerce Podcast

The Hammersley Brothers

The Hammersley Brothers Ecommerce Podcast By Mark & Ian Hammersley

business marketing

All Episodes

38:33

E-commerce: Product Mix

Ecommerce: The Hammersley Brothers Ecommerce Podcast ·

2023/01/13

In this week's episode, Ian & Mark talk about the importance of 'buying right', getting product mix working and an outlook on 2023. The Hammersley Brothers' E-commerce 20kCore FREE Workshop: https://book.hammersleybrothers.com/workshop/ P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Grab a copy of our book It’s the roadmap to recruiting new customers, driving repeat business, and scaling your ecommerce business. — Click Here

50:16

E-commerce: 2022 Wrap Up

Ecommerce: The Hammersley Brothers Ecommerce Podcast ·

2022/12/22

In this week's episode, Ian & Mark wrap up e-commerce in 2022 talking about the surprises, learnings and insights of the year. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Grab a copy of our book It’s the roadmap to recruiting new customers, driving repeat business, and scaling your ecommerce business. — Click Here https://book.hammersleybrothers.com 2. Join the Ultimate Guide To Ecommerce group and connect with ecommerce owners who

52:58

E-commerce: Making Your Customer Stick

Ecommerce: The Hammersley Brothers Ecommerce Podcast ·

2022/12/14

In this week's episode, Ian & Mark talk about how to make your e-commerce site get more sticky by bridging to what they actually want. Choosing Your E-commerce Software Video - https://member.hammersleybrothers.com/choosingyourecomsoftware P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Grab a copy of our book It’s the roadmap to recruiting new customers, driving repeat business, and scaling your ecommerce business. — Click Here

51:50

E-commerce: Email Capture

Ecommerce: The Hammersley Brothers Ecommerce Podcast ·

2022/12/07

In this week's episode, Ian & Mark talk about how you can grow your ecommerce email list fast. Drop by Drop Report & Training Link - https://member.hammersleybrothers.com/dropbydrop P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Grab a copy of our book It’s the roadmap to recruiting new customers, driving repeat business, and scaling your ecommerce business. — Click Here https://book.hammersleybrothers.com 2. Join the Ultimate Guide To

42:52

E-commerce: Market Update

Ecommerce: The Hammersley Brothers Ecommerce Podcast ·

2022/11/30

In this week's episode, Ian & Mark talk about how to keep the momentum from Black Friday Month going through the Christmas period. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Grab a copy of our book It’s the roadmap to recruiting new customers, driving repeat business, and scaling your ecommerce business. — Click Here https://book.hammersleybrothers.com 2. Join the Ultimate Guide To Ecommerce group and connect with ecommerce owners

37:54

E-commerce: Thoughts On Split Testing

Ecommerce: The Hammersley Brothers Ecommerce Podcast ·

2022/11/24

In this week's episode, Ian & Mark talk about their experience in Split Testing- how they've done it over the years, who should do it and the philosophy on how it should be done. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Grab a copy of our book It’s the roadmap to recruiting new customers, driving repeat business, and scaling your ecommerce business. — Click Here https://book.hammersleybrothers.com 2. Join the Ultimate Guide To

42:26

E-commerce: Margins and Costs

Ecommerce: The Hammersley Brothers Ecommerce Podcast ·

2022/11/17

In this week's episode, Ian & Mark talk about the typical product margins across different ecommerce industries, what agencies charge and what's sensible and what's too much. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Grab a copy of our book It’s the roadmap to recruiting new customers, driving repeat business, and scaling your ecommerce business. — Click Here https://book.hammersleybrothers.com 2. Join the Ultimate Guide To Ecommerce

39:48

E-commerce: Customer Risk Perception

Ecommerce: The Hammersley Brothers Ecommerce Podcast ·

2022/11/10

In this week's episode, Ian & Mark talk about customer's perception of risk and how you can reduce it on your e-commerce store. Workshop Sign Up Link - https://book.hammersleybrothers.com/workshop/ P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Grab a copy of our book It’s the roadmap to recruiting new customers, driving repeat business, and scaling your ecommerce business. — Click Here https://book.hammersleybrothers.com 2. Join the

37:42

E-commerce: Recruitment and Retention

Ecommerce: The Hammersley Brothers Ecommerce Podcast ·

2022/11/03

In this week's episode, Ian & Mark talk about Recruitment and Retention. We discuss the difference of the two, what's working now and what are the best practices to help you grow your e-commerce site. GA4 for E-commerce Video: https://member.hammersleybrothers.com/GA4ecom P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Grab a copy of our book It’s the roadmap to recruiting new customers, driving repeat business, and scaling your ecommerce

40:29

E-commerce: Black Friday Email Sequence

Ecommerce: The Hammersley Brothers Ecommerce Podcast ·

2022/10/27

In this week's episode, Ian & Mark talk about Black Friday Sale email sequences - they discuss what to do and how to do it. Black Friday Email Sequence Video Training - https://member.hammersleybrothers.com/TheMagicEmailSequence P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Grab a copy of our book It’s the roadmap to recruiting new customers, driving repeat business, and scaling your ecommerce business. — Click Here

36:13

E-commerce: Flying Bridge

Ecommerce: The Hammersley Brothers Ecommerce Podcast ·

2022/10/20

In this week's episode, Ian & Mark talk about the Flying Bridge Process - it tells you what you should be focusing on your e-commerce site daily, weekly, monthly, and quarterly. PMax LinkedIn Post - https://www.linkedin.com/posts/mark-hammersley_google-pmax-training-activity-6987957684272590848-bY9A?utm_source=share&utm_medium=membFlyinger_desktop P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Grab a copy of our book It’s the roadmap to

41:35

E-commerce: Flow of the Numbers

Ecommerce: The Hammersley Brothers Ecommerce Podcast ·

2022/10/13

In this week's episode, Ian & Mark discuss how the flow of the numbers in your Target Sheet, Margin Calculator and Drop by Drop Report should work and how you can ultimately use it to scale your e-commerce store. Target Sheet Download Link - https://member.hammersleybrothers.com/target Margin Calculator Download Link - https://member.hammersleybrothers.com/margin P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Grab a copy of our

31:20

E-commerce: Creating Instant Trust

Ecommerce: The Hammersley Brothers Ecommerce Podcast ·

2022/09/22

In this week's episode Ian & Mark talk about the importance of creating instant trust on your e-commerce site. Creating Instant Trust Training Video - https://member.hammersleybrothers.com/instant-trust P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Grab a copy of our book It’s the roadmap to recruiting new customers, driving repeat business, and scaling your ecommerce business. — Click Here https://book.hammersleybrothers.com 2. Join

39:07

E-commerce: Job to be Done

Ecommerce: The Hammersley Brothers Ecommerce Podcast ·

2022/09/15

In this week's episode Ian & Mark discuss the "Job to be Done" to improve your conversion rate and average order value in your e-commerce store. Job to be Done Presentation - https://member.hammersleybrothers.com/job-to-be-done P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Grab a copy of our book It’s the roadmap to recruiting new customers, driving repeat business, and scaling your ecommerce business. — Click Here

38:21

E-commerce: Product Page Optimization

Ecommerce: The Hammersley Brothers Ecommerce Podcast ·

2022/09/08

In this week's episode Ian & Mark revisit Product Page Optimization. They talk about what’s working right now in 2022, what the fundamentals are and what’s stopped working. Product Page Optimization Training Link - https://member.hammersleybrothers.com/prod-page-optimisation P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Grab a copy of our book It’s the roadmap to recruiting new customers, driving repeat business, and scaling your

49:33

E-commerce: The Hammersley Brothers Listener’s...

Ecommerce: The Hammersley Brothers Ecommerce Podcast ·

2022/09/01

In this week's episode Ian & Mark cover listener's questions. We answer the most common questions people have asked over the last few months and dive into each topic in more detail. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Grab a copy of our book It’s the roadmap to recruiting new customers, driving repeat business, and scaling your ecommerce business. — Click Here https://book.hammersleybrothers.com 2. Join the Ultimate Guide To

29:59

E-commerce: Common Mistakes to 10 Million

Ecommerce: The Hammersley Brothers Ecommerce Podcast ·

2022/08/18

In this week's episode Ian & Mark talk about the most common mistakes people make when on their ecommerce journey to 10 million. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Grab a copy of our book It’s the roadmap to recruiting new customers, driving repeat business, and scaling your ecommerce business. — Click Here https://book.hammersleybrothers.com 2. Join the Ultimate Guide To Ecommerce group and connect with ecommerce owners who

29:03

E-commerce: Target Sheet

Ecommerce: The Hammersley Brothers Ecommerce Podcast ·

2022/08/11

In this week's episode Ian and Mark talk about how the target sheet will help you drive your revenue. Target Sheet Download Link - https://member.hammersleybrothers.com/target P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Grab a copy of our book It’s the roadmap to recruiting new customers, driving repeat business, and scaling your ecommerce business. — Click Here https://book.hammersleybrothers.com 2. Join the Ultimate Guide To

30:31

E-commerce: Lifetime Customer Value

Ecommerce: The Hammersley Brothers Ecommerce Podcast ·

2022/07/27

In this week's episode Ian and Mark talk about the importance of Lifetime Customer Value and how to improve it. Lifetime Customer Value Training Video - https://member.hammersleybrothers.com/ltcv-slides P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Grab a copy of our book It’s the roadmap to recruiting new customers, driving repeat business, and scaling your ecommerce business. — Click Here https://book.hammersleybrothers.com 2

33:09

E-commerce: Email Segmentation

Ecommerce: The Hammersley Brothers Ecommerce Podcast ·

2022/07/20

In this week's episode Ian and Mark talk about the importance of segmenting your emails to get more sales from your existing lists. Download Ecommerce Email Segmentation Video - https://member.hammersleybrothers.com/email-segmentation P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Grab a copy of our book It’s the roadmap to recruiting new customers, driving repeat business, and scaling your ecommerce business. — Click Here

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Ecommerce: The Hammersley Brothers Ecommerce Podcast

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