PODCAST

Ecommerce: The Hammersley Brothers Ecommerce Podcast

The Hammersley Brothers

The Hammersley Brothers Ecommerce Podcast By Mark & Ian Hammersley

business marketing

All Episodes

32:39

5 Things Ecommerce Owners Need To Get Right Now

Ecommerce: The Hammersley Brothers Ecommerce Podcast ·

2026/04/16

In our latest podcast episode, we unpack five distinct areas that ecommerce brands should focus on right now.Why now? Because market conditions are shifting quickly, demand is less predictable, and AI is changing both the cost and complexity of execution. Pre-developing weather-related campaigns Brands can no longer afford to wait and react. The businesses winning right now are planning weather-led campaigns in advance so they can move as conditions change. Planning for the impact of major

28:05

The Ecommerce Businesses Worth Millions

Ecommerce: The Hammersley Brothers Ecommerce Podcast ·

2026/04/02

Most ecommerce businesses are not worth investing in.Not because they are bad businesses. But because they are structurally broken. In this episode, Mark and Ian break down what actually makes an ecommerce business investable and why only a small percentage truly stands out. They cover: Why do only 1 in 10 ecommerce businesses have real scale potential? The difference between a lifestyle business and a scalable asset What “structurally broken” actually means in ecommerce The three key

30:33

Ecommerce: The Stock Mistake Killing Your ROAS

Ecommerce: The Hammersley Brothers Ecommerce Podcast ·

2026/03/26

If your best products are out of stock, your ads are going to struggle.It does not matter how much product you have sitting in the warehouse. If the products that actually drive new customer sales are missing, performance gets hit hard. In this episode, Mark and Ian continue their 80:20 conversation and dive into one of the most overlooked parts of ecommerce growth: Stock. They break down: Why do some products matter far more than others How a few key SKUs often drive the majority of

35:09

Ecommerce: The 80:20 Product Rule

Ecommerce: The Hammersley Brothers Ecommerce Podcast ·

2026/03/19

Most ecommerce brands think that more products mean more sales.Usually, it means more complexity, more stock problems, more cash tied up, and worse performance. In this episode, Mark and Ian unpack one of the biggest truths in ecommerce growth: A small number of products usually drive the vast majority of the revenue. They break down: Why 20 percent of your SKUs often drive 80 percent of your sales? Why adding more products can actually slow down growth How too much range creates

39:00

Ecommerce: Stop Killing Your Ads

Ecommerce: The Hammersley Brothers Ecommerce Podcast ·

2026/03/12

This is Episode 5 in our series on why your ads are not scaling, and this one is about something most ecommerce owners do without even realising.They panic. One bad day. One bad week. ROAS dips. Sales wobble. And suddenly, they are changing budgets, fiddling with campaigns, second-guessing the platforms, and essentially resetting the machine before it has had a chance to work. In this episode, Mark and Ian break down: Why emotional decision-making wrecks ad performance Why do most people change

35:46

Ecommerce: Your Follow Up Game Is Limp And It’s...

Ecommerce: The Hammersley Brothers Ecommerce Podcast ·

2026/03/05

Episode 4 of our 5-part series on why your ads aren’t scaling.Most ecommerce brands obsess over ads, creatives, targeting, and campaign structure. But the leak usually happens after the click. If your follow-up is weak, your ad account will always feel capped because you are paying to create interest and then doing nothing to convert most of the buyers In this episode, we cover: • What we actually mean by follow-up is the time between the first click and the sale. • Why the biggest lever is

37:44

Ecommerce: Your Ads Are Boring And Facebook Is...

Ecommerce: The Hammersley Brothers Ecommerce Podcast ·

2026/02/26

Episode 3 of our 5-part series on why your ads aren’t scaling.Most people think scaling means new creatives, new targeting, new hacks. But the real issue is usually this: your ads don’t support the platform’s model, so the platform restricts your reach and quietly pushes you into the same tired audience over and over again. In this episode we break down: •Why Google and Meta are the two gorillas and you cannot “make them” do what you want •The number one thing both platforms care about

30:50

Ecommerce: Your Landing Pages Are Killing Your Ads

Ecommerce: The Hammersley Brothers Ecommerce Podcast ·

2026/02/19

Part 2 of our 5-part series on the question everyone asks: why your ads aren’t working.Most people blame Meta, Google, or their agency. But if your landing page doesn’t do the job, your ads never had a chance. In this episode, we break down: Why do we always start with landing pages, not a full site rebuild? The fastest way to find what’s actually broken is to use the top landing pages. Why product pages on mobile are usually the real battleground The Busy Restaurant Test and why it decides

35:58

Ecommerce: Why Your Ads Aren’t Scaling: Part 1 of 5

Ecommerce: The Hammersley Brothers Ecommerce Podcast ·

2026/02/12

This is part 1 of our 5-part series on the real reasons most ad accounts hit a ceiling. And no — it’s almost never because Meta or Google “doesn’t work anymore”.In this episode, Mark and Ian break down: Why around 80% of “ad problems” have nothing to do with ads How your margin, AOV, and LTV quietly set the ceiling for Meta and Google What actually happened when we spent $190k and turned it into $1m Why scaling ads starts with fixing the business model, not the creative The story of a brand that

45:59

Ecommerce: How We Really Scale to $10 Million — Part 2

Ecommerce: The Hammersley Brothers Ecommerce Podcast ·

2026/02/05

This podcast is the second half of our fastest, most repeatable path to $10 million in revenue.Not theory. Not trends. The actual mechanics that separate brands that compound from brands that stall. Mark and Ian break down what really moves the needle once traffic is flowing: Why email isn’t “retention”, it’s the engine that lets you outbid competitors The three levers that determine revenue per visitor (and why most brands pull the wrong ones) Why average order value is the easiest win in

40:33

Ecommerce: The Fastest Way To 10 Million In Ecommerce...

Ecommerce: The Hammersley Brothers Ecommerce Podcast ·

2026/01/29

In today's podcast Ian and I set ourselves the task of using the Hammersley Brothers model to get to 10 million a year as fast as possible. What we would do and why. How to scale using the model, how we think about growth and how this applies to 2026.P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/ 2. Grab a copy

26:59

New Podcast: Everyone’s suddenly talking about 2026.

Ecommerce: The Hammersley Brothers Ecommerce Podcast ·

2026/01/22

AI this. GEO that.“New hacks.” “New secrets.” Most of it is noise. In this episode, Ian and I break down what actually matters heading into 2026 — based on what really happened in 2025 across real brands, real numbers, and real P&Ls. No hype. No crystal balls. Just patterns we’re already seeing. We cover: • Why AI won’t save you if you don’t already understand your numbers • How AI is quietly being baked into Shopify, Meta, Google, and Klaviyo (whether you want it or not) •

19:53

Ecommerce: The Year Ecommerce Got Back to Normal

Ecommerce: The Hammersley Brothers Ecommerce Podcast ·

2026/01/15

This episode kicks off 2026 with a bang — we’re looking back at the bold predictions we made for 2025… and checking which ones held up.Was it the comeback year we thought it would be? Mark and Ian break down: Why 2025 was the first “normal” ecommerce year since Covid How disruptive, lean brands outpaced the big boys Why AI in ad creative went from novelty to essential tool The rise of skeleton teams doing 8-figure numbers What we got wrong (dropshipping and trust anchors) Why 2026 might not be as

27:53

The Truth About Reactivation: The Final Offer That...

Ecommerce: The Hammersley Brothers Ecommerce Podcast ·

2025/12/11

This episode is Offer #5 in our 5 Offers Series: Reactivation — the last offer in the stack, and the most misunderstood.Reactivation should never be your growth strategy. It should be the icing, not the cake. But done properly? It’s free revenue sitting on your doorstep. In this episode, Mark and Ian reveal: The real purpose of a reactivation offer (and why it isn’t what you think) How to calculate the exact moment a customer becomes “lapsed” using the 95% rule Monetary credit vs. discounts which

33:46

Ecommerce: Offer #4 The Peak Season Offer

Ecommerce: The Hammersley Brothers Ecommerce Podcast ·

2025/12/11

This episode is Offer #4 in our 5 Offers Series: The Peak Season Offer, and it’s the one that can take your ecommerce business from “doing okay” to absolutely flying. Every brand gets a sales spike in peak season. But most leave thousands on the table by running the wrong offer or just doing what they did last year. In this episode, Mark and Ian reveal: The difference between a good seasonal offer and one that explodes LTV What your ad needs to do differently in a peak buying window How to make

33:33

The Retention Blueprint: How Smart Brands Drive...

Ecommerce: The Hammersley Brothers Ecommerce Podcast ·

2025/11/27

This is Offer #3 in our 5 Offers series — and it’s the offer that quietly decides whether your business becomes a scalable brand… or stays stuck buying customers forever.You’ve nailed the first sale. Maybe you’ve got the second. But unless you’re intentionally architecting repeat purchase behavior, you’re losing margin, losing momentum, and relying way too heavily on Meta and Google to stay alive. In this episode, Mark and Ian unpack: Why the General Retention Offer is the most overlooked

28:15

Why Most Ecommerce Brands Never Scale – They Ignore...

Ecommerce: The Hammersley Brothers Ecommerce Podcast ·

2025/11/19

This is Offer #2 in our 5 Offers series – and it's the one that quietly kills most ecommerce growth.You’ve got the first sale. Great. But if you're not locking in the second sale quickly, you're bleeding profit and your ad model won’t scale. In this episode, Mark and Ian break down: Why the second sale is the linchpin of your LTV How long you’ve really got before your customer forgets you exist (hint: it’s weeks, not months) Examples from 8- and 9-figure brands like Cox & Cox, Goat Milk Stuff,

30:29

Ecommerce: Your First-Time Offer Sucks (Here’s How to...

Ecommerce: The Hammersley Brothers Ecommerce Podcast ·

2025/11/13

This episode is the start of a new series: the 5 Offers every ecommerce brand needs to scale properly.We're kicking off with the most important one — and the one most brands get wrong: 👉 The Recruitment Offer — the thing that gets someone to buy from you for the very first time. If your offer is just “10% off your first order,” and you’re wondering why your ROAS is falling off a cliff… this is for you. Inside, we break down: Why the job of the recruitment offer isn’t to make profit —

23:31

The 5 Key Ecommerce Offers You Need to Scale:...

Ecommerce: The Hammersley Brothers Ecommerce Podcast ·

2025/11/05

In this episode, Mark and Ian dive deep into the five essential offers that every eCommerce business needs to scale — and why most businesses get them wrong.🔑 Key takeaways: ■ Recruitment Offer: How to attract your first customers and set up a winning acquisition strategy ■ Second Sale Strategy: Get customers to buy again, and increase your revenue per user ■ General Retention: Keep your customers coming back with targeted campaigns ■ Peak Offers: Drive massive sales during seasonal events like

32:41

The Seasonal Specialist Ecommerce Model – How to...

Ecommerce: The Hammersley Brothers Ecommerce Podcast ·

2025/10/30

This is the fifth ecommerce business type in our series — and it’s often the most misunderstood.In this episode, Mark and Ian unpack the Seasonal Specialist model — where 80%+ of revenue happens in just 6–8 weeks. Whether you sell Christmas hampers, school shoes, winter clothing, or Valentine’s gifts, this episode shows you: 🔍 What you’ll learn: • Why trying to "smooth the troughs" is a waste of time • How to maximize the peak season instead of burning cash year-round • Why most seasonal

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