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PODCAST

The Fitness Business Podcast with Erin Dimond and Jordan Dugger

Erin Dimond and Jordan Dugger

If you"re a fitness professional, entrepreneur, or just a fitness enthusiast who has a deep appreciation for the science of not only getting results for your body; but how to market, communicate, sell, influence, and lead, then the Fitness Business Podcast, hosted by Erin Dimond and Jordan Dugger is for you. Erin and Jordan are owners of Transform 4Ever Systems, a 7-Figure Online Fitness Coaching Company, that is known for solving the problems that other coaches fail. Along with that, they own

health & fitness fitness

All Episodes

11:05

570. Optimize Your Instagram Bio For Followers, Leads...

The Fitness Business Podcast with Erin Dimond and... ·

2024/09/12

If you've been putting off upgrading and optimizing your Instagram bio, this is your sign to do it now. In this episode, I'm going to explain the essential components to a great IG bio, why it's important if and when you're running ads, some real life examples from our IFCA clients, and more! Time Stamps: (0:18) Step By Step Guide For Your Instagram Bio (1:18) I Don’t Have A Shirt On (1:57) Why It’s Important (4:17) Examples From Our Clients (5:25) Your CTA (7:21) SEO Optimization (8:16) Bonus

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11:43

569. Destroy Overwhelm & ADHD With This Goal-Setting...

The Fitness Business Podcast with Erin Dimond and... ·

2024/09/09

I've been through so much trial and error when it comes to time management, systems, and planning that I think I've finally found what works for me as the CRO of IFCA, husband, and father now and in this episode, I want to share it all with you. I'll talk about my daily structure, how to track top goals, stupid ideas, and small tasks, how to setup quarterly projects, and more! Time Stamps: (0:40) Why I’m Sharing This Again (1:28) Your Daily Structure (3:35) My Process In Apple Note (4:55) Top

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05:26

568. The Hard Truth: It's Not Your Strategy, It's You...

The Fitness Business Podcast with Erin Dimond and... ·

2024/09/05

The sooner you learn this lesson, the quicker you'll get unstuck in your business and your life. It's not the strategy that sucks… it's you. You're not good enough… yet. This is a powerful realization because you can now do something about it. Listen in as I explain more when I had this realization back in 2018 and the power of the one thing. ---------- Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your

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13:47

567. The Simple Time Management System That Built My...

The Fitness Business Podcast with Erin Dimond and... ·

2024/09/03

Staying focused and working effectively can make or break an online coaching business so in today's episode, I want to share the system that's helped me build both T4E now FitLove Health and IFCA while being a new mom the past 2 years as well. We'll talk about the three components to focus, goal setting principles, why time management is also the gateway to peace, and more! Time Stamps: (0:31) Time Management and Focus (1:18) Time Management and Peace (3:01) Time Management Steps (4:33) Three

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17:18

566. The Stupid Simple 4-Part Posting System That Can...

The Fitness Business Podcast with Erin Dimond and... ·

2024/08/29

If content is your least favorite thing to do as a coach or you've been feeling in a rut with it, we've got your back with today's episode. This 4 part posting system is stupid simple and it is what's working best for our students inside of IFCA. I'll breakdown our H.P.V.C. Framework and give you a ton of examples along with why it's working right now. Time Stamps: (0:37) How Content Turned My Life Around (2:05) Freedom In A Framework (3:06) Style of Posts (4:09) 4 Buckets of Posts (7:29) 5-7

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37:19

565. How to Grow With AI + Chat GPT + The Future of...

The Fitness Business Podcast with Erin Dimond and... ·

2024/08/26

We recently had our IFCA Legacy retreat in Nashville, Tennessee and had an incredible Q&A session we wanted to share here on the podcast. Ashton Shanks is a Brand Builder, Adventure Seeker, and CEO of Bad Marketing and someone I believe is at the top of the industry. We discuss the rise in AI and how you can be at the forefront of it, knowing whether to kill an ad or let it keep running, what's grabbing attention right now on social media, and more! Time Stamps: (0:10) Ashton Shanks (4:25) Red

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36:38

564. The 4 Things IFCA Legacy Student Madie Bunker...

The Fitness Business Podcast with Erin Dimond and... ·

2024/08/22

At just 23 years old, IFCA student Madie Bunker is absolutely crushing it as a full fledged CEO in her company but it wasn't that long ago she was making around 4k a month looking around at all the older in-person trainers and wanting to forge a different path. She now is generating 40k months with assistant coaches and it's truly been impressive to witness. We talk about her upbringing and supportive parents, her limiting beliefs she's worked on around leadership, how she's increasing LTV in her

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17:15

563. How to Grow Your Fitness Business to $20k/mo In...

The Fitness Business Podcast with Erin Dimond and... ·

2024/08/19

If you've ever wanted a podcast episode that breaks down exactly how to get your online coaching business from where it is to 20k months with 4 steps, don't miss this one. We've spent so much time optimizing IFCA for our students, getting them tremendous and predictable results, and our focus comes down to these 4 things: systems, offer, launch, and sales. I'll explain each in depth and exactly how IFCA works with our students with each step. Time Stamps: (0:29) 4 Things From 0-20k A Month

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33:03

562. Mom of 2 and DPT Goes From 4K a Month In The...

The Fitness Business Podcast with Erin Dimond and... ·

2024/08/15

If you're a physical therapist looking to ditch the clinic and start making money and an impact running your own business, we hope our student Dr. Laura Williams is an inspiration for you today! Dr. Williams went from making 4k a month in her clinic admittedly unhappy to making over 10k a month in half the time. We talk about her initial reservations before joining IFCA, how she's worked through learning sales, advice to anyone on the fence like she was once, and more! Time Stamps: (0:33) Dr

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10:40

561. 5 Little Known Hacks to Skyrocket Your Coaching...

The Fitness Business Podcast with Erin Dimond and... ·

2024/08/12

If you listened to last episode (definitely recommend listening if you haven't) I talked about the most important limiting belief to break as an online coach. That'll set the stage for today's episode where I expand on this topic and share 5 hacks for improving your coaching skills and they all come down to one word: communication. This is a make or break skill in this field and we want you to have the best tools at your disposal! Time Stamps: (0:24) Improving Your Skills and Client Results

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08:12

560. How to Become ‘Qualified’ As an Online Health /...

The Fitness Business Podcast with Erin Dimond and... ·

2024/08/08

Feeling under qualified from fulling committing to your online coaching business? Think a certification will be the solution to your problems? While we believe certifications have their place and IFCA is accredited by these certifications, in the end they are businesses too. In this episode, I am going to share the most important limiting belief to break to get over this hump and start growing your coaching business. Time Stamps: (0:08) Are You Qualified To Be An Online Coach? (0:30) 5

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26:08

559. Leaving a Teaching Job to a 20K Month As An...

The Fitness Business Podcast with Erin Dimond and... ·

2024/08/05

We couldn't wait to have today's guest and student on the podcast as he recently just left his teaching job to go full time in his online coaching business! Prior to IFCA, Eric was building his coaching side hustle along with being a full time teacher and father. Making 2k in 2 years to now having a 20k month, Eric talks about his experience with us, the most challenging part of business now, advice he has for anyone on the fence, and more! Time Stamps: (1:20) Just Left Teaching For Online

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09:13

558. The One-Sentence Persuasion Hack: Pitching Your...

The Fitness Business Podcast with Erin Dimond and... ·

2024/08/01

If you've been struggling to pitch your program or stuck on how to position it so people immediately understand what it is and how you help people, this episode is for you! I breakdown the 5 key elements to a great offer, how to understand your core marketing thesis, how to explain your unique way of delivering results, and more! Time Stamps: (0:29) Separating Yourself From The Competition (2:18) Old Way vs New Way (2:37) The 5 Elements of A Great Offer (3:17) Out To Dinner Analogy (4:37) Core

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50:41

557. Digging Deeper With Clients and The Reality of...

The Fitness Business Podcast with Erin Dimond and... ·

2024/07/29

Are you wanting deeper connections with your clients and get them the best results possible both with their body and their mind and soul? Today's guest has been in the industry for over a decade, is a IFBB Bikini Pro, and has thousands of lifestyle client and athlete success stories in her belt. Laurin Conlin is the CEO of Redefine Healthy Brands and we're going to discuss a wide range of topics including what to do after the diet, how to get more holistic results for your clients, how to become an

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47:55

556. Fitness Legend & Icon Clark Bartram // Training...

The Fitness Business Podcast with Erin Dimond and... ·

2024/07/25

A living legend is back on the podcast in-person! Clark Bartram is a former Marine, graced the cover of over 150 magazines, author of several books, and right after our first interview together, he was diagnosed with prostate cancer. He's currently doing no chemo or radiation and doing amazing. We talk about his decision to forego conventional treatment along with longevity tips, tax savings as a business owner, and much more! Time Stamps: (0:12) Clark Is Back (0:28) What To Expect (2:00) Our

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14:48

555. How One Instagram Story Led to 398 Leads DMing...

The Fitness Business Podcast with Erin Dimond and... ·

2024/07/22

I recently broke the internet (no not the CrowdStrike thing) but with a story on my Instagram that led to 398 leads DM'ing me. It was absolutely insane and I want to share everything about it today! No gatekeeping as I'm going to share exactly what I said, why I believe it worked, what it resulted in, and how you can use it too. Time Stamps: (0:31) I Broke The Internet (1:11) Teaching Our IFCA Students Organic Before Paid (4:25) What I Posted (7:25) The 3 Offers (8:45) How You Can Use This

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13:42

554. 3 Ways to Skyrocket The Value of Your Coaching...

The Fitness Business Podcast with Erin Dimond and... ·

2024/07/18

Feeling stuck when it comes to innovating or increasing the value of your coaching program? Want to go beyond sets, reps, and macros but not sure where to begin? In today's episode, I want to give you three ways to skyrocket the value of your coaching program that are working right now. We'll talk about how to communicate your offer more effectively, adding a guarantee, and a special bonus tip for sticking around for the full episode. Time Stamps: (0:19) 3 Ways To Improve Your Offer (0:41)

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18:14

553. How to Handle Team Members Asking for Raises and...

The Fitness Business Podcast with Erin Dimond and... ·

2024/07/15

When it comes to team members asking for a raise, there's one approach that I've learned after a lot of trial and error that has worked wonders. Honesty and transparency. While it sounds simple on the surface, in today's episode, I'm going to explain what this really looks like. We want employees who want to make more money and bring more value to our business but we need to be smart and calculated when we go about doing this. I'll explain why profitability is so important, my first raise

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08:14

552. These 5 Books Changed My Life (+ made me millions)

The Fitness Business Podcast with Erin Dimond and... ·

2024/07/11

These 5 book helped me go from a drug addict with no job and $350 in my bank account to building a $30m+ online fitness business, achieve an 8 figure net worth, and marry the woman of my dreams… ⁣ Before I share the list, I first want to admit something…⁣ ⁣ I haven't read a 'self-help' book in over a year.⁣ ⁣ But cumulatively, I've read over 100 personal development and business books.⁣ ⁣ Nowadays, I mainly read non-fiction and the occasional autobiography.⁣ ⁣ I share that because what I read today

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53:25

551. Rapid Weight Loss - An Evidence Approach to...

The Fitness Business Podcast with Erin Dimond and... ·

2024/07/08

Today's guest spoke at our most recent live event for our students and I knew we had to have him on the show at some point to talk about this somewhat controversial topic. Martin MacDonald, Clinical Performance Nutritionist and Founder of Mac-Nutrition Uni. Martin started Mac-Nutrition in 2008 and in 2016 MNU was born. It is now studies in 80+ Countries worldwide and is the leading evidence-based nutrition qualification, allowing individuals to practice as fully qualified and insurable nutritionists

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