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PODCAST

The Digital Slice

The Digital Slice Podcast is the podcast that brings you a slice of the digital marketing news, tools and tactics you need to succeed.

business management

All Episodes

35:21

Episode 97 - Leveraging Virtual Assistants To Take...

The Digital Slice ·

2023/05/30

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode of The Digital Slice Podcast, Brad Friedman and Barbara Turley, Founder & CEO of The Virtual Hub, talk about growing your business with the help of virtual assistants, clever automations and processes for growing businesses. Barbara is an investor, entrepreneur, and Founder & CEO of The Virtual Hub - a business she started by accident that scaled quickly to become one of the leading companies that

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29:14

Episode 96 - How To Transform Your Business Into a...

The Digital Slice ·

2023/05/23

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Raul Hernandez Ochoa as they chat about a variety of strategies and tactics to grow your business. Raul is the founder of Do Good Work, a digital growth consulting practice that helps bootstrapped digital businesses achieve profitable growth. With extensive experience as a digital growth operator and strategist, Raul has helped double to 5x digital agencies, generating millions of dollars in

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26:45

Episode 95 - Proven Strategies to Shatterproof Your...

The Digital Slice ·

2023/05/16

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Scott Reib as they chat about the importance of business owners surrounding themselves with a team of experts you can rely on to make up for the expertise you don't have. As the official Zig Ziglar Small Business Lawyer and a Ziglar Legacy Certified Trainer, it’s no wonder that Scott Reib is known as “America’s Legal Coach.” For the last two decades, Scott has been helping business owners,

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43:03

Episode 94 - Building A Company That Believes Garbage...

The Digital Slice ·

2023/05/09

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode of The Digital Slice Podcast, Brad Friedman and Brad Pedersen, Co-founder and Chairman at Pela, talk about the idea that garbage is optional. That if you hire the right people, they're free. And the importance of storytelling. Brad is a serial entrepreneur who’s built multiple companies with revenues ranging from 7 to 9 figures and up to 130 employees. His latest venture is as a co-founder of Pela, a

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27:58

Episode 93 - Craft Your Story To Attract Customers...

The Digital Slice ·

2023/05/02

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode of The Digital Slice Podcast, Brad Friedman and David Saltzman, CEO at The Saltzman Group, discuss the importance of crafting your story to attract customers and win business. David Saltzman is a 20-year nationally-published monthly columnist, an accomplished stage and keynote speaker, and a seasoned marketer. For the past 15 years, David has focused on helping others create story-based marketing that

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39:25

Episode 92 - Customer-Centric Marketing: Address...

The Digital Slice ·

2023/04/25

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Zee Jeremic as they chat about the new age of marketing. And how marketers need to shift their thinking to align with the thinking of today's consumer. Zee is the founder and CEO of MASS Engines, which maps and automates the customer journey to increase deal velocity and closure, enabling enterprise organizations like Samsung, Intel, and Informa to optimize lead flow and transform their

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36:37

Episode 91 - Disrupting The Status Quo: Mastering...

The Digital Slice ·

2023/04/18

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Kevin Maney as they chat about Category Design and a book Kevin wrote that created a movement. Kevin Maney is a founding partner of Category Design Advisors (CDA), a bestselling author, an award-winning columnist and a TV commentator. Kevin is co-author of the book Play Bigger, which has sold more than 100,000 copies globally and created a category design movement among entrepreneurs, venture

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33:22

Episode 90 - Prioritizing Strategy And Culture Over...

The Digital Slice ·

2023/04/11

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode of The Digital Slice Podcast, Brad Friedman and Ryan Ruud chat about processes, technology, and developing the right strategy and culture to enable your business to grow. Ryan Ruud is the Founder & CEO of Lake One, a modern marketing partner that helps B2B companies drive sales and marketing transformation. Lake One embeds virtually with its clients to provide strategic guidance and hands-on support as

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30:54

Episode 89 - Marketing Your Business: Tips From A...

The Digital Slice ·

2023/04/04

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode of The Digital Slice Podcast, Brad Friedman and Eric Holtzclaw chat about business, technology, and people, along with how to help businesses find their identities and core values, craft their visions, and establish their brands. Eric Holtzclaw is the Chief Strategist & Dojo Master at Liger. He is the resident expert in guiding businesses to find their identities and core values, craft their visions,

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29:04

Episode 88 - A Blueprint For Scaling Your Business

The Digital Slice ·

2023/03/28

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode of The Digital Slice Podcast, Brad Friedman and Jon Morris, founder & CEO of Ramsay Innovations, talk about a framework you can use to grow your business, with an emphasis on spending money on sales and marketing. At the age of 30, Jon Morris started a digital marketing agency called Rise Interactive. When Jon sold Rise 16 years later, it was one of the largest Independent Digital Agencies in the

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30:59

Episode 87 - Revolutionizing Small Business...

The Digital Slice ·

2023/03/21

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode of The Digital Slice Podcast, Brad Friedman and Jody Grunden, co-founder of Summit CPA Group, chat about the efficiency of having a virtual CFO on your staff and other must-know business tips intended to help you grow your business even if all your employees are virtual. Jody co-founded Summit CPA Group, which merged with Anders CPAs + Advisors in 2022. Summit, now a division of Anders, was the first

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47:05

Episode 86 - Cyber Security: Managing Risk Within The...

The Digital Slice ·

2023/03/14

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Bryant Tow as they chat about cybersecurity and the need for businesses of all sizes to manage the risks of a cybersecurity breach. Bryant Tow is the Chief Security Officer at Leapfrog Services. For over 25 years, Bryant has held responsibilities as an entrepreneur and senior executive in all aspects of risk management. Bryant and his team currently assist clients with complete security programs

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42:54

Episode 85 - NFTs Can Help Your Business Reach New...

The Digital Slice ·

2023/03/07

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode of The Digital Slice Podcast, Brad Friedman and Chris Madden, Co-Founder of Matchnode, Seabums NFT Co-Creator, Digital Strategist & Marketing Leader, chat about digital marketing, NFTs, cryptocurrency, and how it all can be used to grow your business. Chris Madden is the Co-Founder of Matchnode, a digital marketing agency that uses strategy and advertising to help established brands that are shifting

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30:21

Episode 84 - Which Celebrity Is The Tone Of Voice Of...

The Digital Slice ·

2023/02/28

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Stacy Willis as they chat about developing content strategies for businesses that generate organic search traffic to the company website and more. Stacy Willis is the VP of Marketing at Playwire as well as an Independent Marketing Executive. She has spent the past decade in marketing roles, primarily in the agency space or as a consultant. Stacy’s experience has allowed her to build a repeatable

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28:18

Episode 83 - The Paid Media Playbook: Strategies From...

The Digital Slice ·

2023/02/21

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode, Brad Friedman and Mary Ann Pruitt chat about negotiating, purchasing, and monitoring your company's media spend. Mary Ann started her career in media by working as a senior sales executive for some of the nation’s largest media outlets. After discovering her talent and love for all things media strategy, she founded Mosaic as a way to provide niche expert experience to agencies and marketing

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40:01

Episode 82- How Technology And Data Science Are...

The Digital Slice ·

2023/02/14

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode of The Digital Slice Podcast, Brad Friedman and Aaron Burnett chat about the workings of a performance-based marketing agency. Making data-driven decisions. Being a values-led company. And much more. Aaron is the Founder and CEO of Wheelhouse Digital Marketing Group a fast-growing digital marketing agency recognized by INC. Magazine as one of the best places to work in the United States and by both

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51:44

Episode 81 - We Rely On Demographics and...

The Digital Slice ·

2023/02/07

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and David Allison as they chat about David's project to map and measure the core human values of everyone on Earth. David Allison is a consumer behavior expert, an advisor to global brands, and a leading advocate for discarding demographic stereotypes. He founded the Valuegraphics Database to help organizations create exponentially better customer engagement and point the way to a less divided

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44:20

Episode 80 - Using The Power Of Story To Connect With...

The Digital Slice ·

2023/01/26

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode of The Digital Slice Podcast, Brad Friedman and Park Howell chat about the power of story to help leaders do a better job of connecting as quickly as possible with their audiences. Park is a 35+ year veteran of the brand marketing game, ran his own agency, Park&Co, for 20 years, and began teaching leadership storytelling 15 years ago. A story is only as good as the villain is evil. That’s why Park

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38:07

Episode 79 - Craft Your Brand Identity Into...

The Digital Slice ·

2023/01/20

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Jessica Embree, an international bestseller, StoryBrand Guide, and marketing specialist. She specializes in helping businesses grow all over North America with clear and impactful marketing campaigns. Brad and Jessica discuss various ways business owners can grow with the tips she shares about crafting your brand identity into compelling stories that help your business grow.

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32:38

Episode 78 - Marketing That Elicits An Emotion, Wins!

The Digital Slice ·

2023/01/10

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Listen as Brad and Stephanie chat about the tips and tricks business owners need to know to run successful digital marketing campaigns. Stephanie Nivinskus is the CEO of SizzleForce Marketing, a Fractional CMO agency that services scaling companies. Since 1995 she’s been developing brand-building marketing campaigns that have been used by companies including Starbucks, Quiksilver, The National Football League, and

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