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PODCAST

The Digital Slice

The Digital Slice Podcast is the podcast that brings you a slice of the digital marketing news, tools and tactics you need to succeed.

business management

All Episodes

33:22

Episode 90 - Prioritizing Strategy And Culture Over...

The Digital Slice ·

2023/04/11

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode of The Digital Slice Podcast, Brad Friedman and Ryan Ruud chat about processes, technology, and developing the right strategy and culture to enable your business to grow. Ryan Ruud is the Founder & CEO of Lake One, a modern marketing partner that helps B2B companies drive sales and marketing transformation. Lake One embeds virtually with its clients to provide strategic guidance and hands-on support as

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30:54

Episode 89 - Marketing Your Business: Tips From A...

The Digital Slice ·

2023/04/04

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode of The Digital Slice Podcast, Brad Friedman and Eric Holtzclaw chat about business, technology, and people, along with how to help businesses find their identities and core values, craft their visions, and establish their brands. Eric Holtzclaw is the Chief Strategist & Dojo Master at Liger. He is the resident expert in guiding businesses to find their identities and core values, craft their visions,

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29:04

Episode 88 - A Blueprint For Scaling Your Business

The Digital Slice ·

2023/03/28

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode of The Digital Slice Podcast, Brad Friedman and Jon Morris, founder & CEO of Ramsay Innovations, talk about a framework you can use to grow your business, with an emphasis on spending money on sales and marketing. At the age of 30, Jon Morris started a digital marketing agency called Rise Interactive. When Jon sold Rise 16 years later, it was one of the largest Independent Digital Agencies in the

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30:59

Episode 87 - Revolutionizing Small Business...

The Digital Slice ·

2023/03/21

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode of The Digital Slice Podcast, Brad Friedman and Jody Grunden, co-founder of Summit CPA Group, chat about the efficiency of having a virtual CFO on your staff and other must-know business tips intended to help you grow your business even if all your employees are virtual. Jody co-founded Summit CPA Group, which merged with Anders CPAs + Advisors in 2022. Summit, now a division of Anders, was the first

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47:05

Episode 86 - Cyber Security: Managing Risk Within The...

The Digital Slice ·

2023/03/14

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Bryant Tow as they chat about cybersecurity and the need for businesses of all sizes to manage the risks of a cybersecurity breach. Bryant Tow is the Chief Security Officer at Leapfrog Services. For over 25 years, Bryant has held responsibilities as an entrepreneur and senior executive in all aspects of risk management. Bryant and his team currently assist clients with complete security programs

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42:54

Episode 85 - NFTs Can Help Your Business Reach New...

The Digital Slice ·

2023/03/07

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode of The Digital Slice Podcast, Brad Friedman and Chris Madden, Co-Founder of Matchnode, Seabums NFT Co-Creator, Digital Strategist & Marketing Leader, chat about digital marketing, NFTs, cryptocurrency, and how it all can be used to grow your business. Chris Madden is the Co-Founder of Matchnode, a digital marketing agency that uses strategy and advertising to help established brands that are shifting

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30:21

Episode 84 - Which Celebrity Is The Tone Of Voice Of...

The Digital Slice ·

2023/02/28

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Stacy Willis as they chat about developing content strategies for businesses that generate organic search traffic to the company website and more. Stacy Willis is the VP of Marketing at Playwire as well as an Independent Marketing Executive. She has spent the past decade in marketing roles, primarily in the agency space or as a consultant. Stacy’s experience has allowed her to build a repeatable

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28:18

Episode 83 - The Paid Media Playbook: Strategies From...

The Digital Slice ·

2023/02/21

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode, Brad Friedman and Mary Ann Pruitt chat about negotiating, purchasing, and monitoring your company's media spend. Mary Ann started her career in media by working as a senior sales executive for some of the nation’s largest media outlets. After discovering her talent and love for all things media strategy, she founded Mosaic as a way to provide niche expert experience to agencies and marketing

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40:01

Episode 82- How Technology And Data Science Are...

The Digital Slice ·

2023/02/14

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode of The Digital Slice Podcast, Brad Friedman and Aaron Burnett chat about the workings of a performance-based marketing agency. Making data-driven decisions. Being a values-led company. And much more. Aaron is the Founder and CEO of Wheelhouse Digital Marketing Group a fast-growing digital marketing agency recognized by INC. Magazine as one of the best places to work in the United States and by both

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51:44

Episode 81 - We Rely On Demographics and...

The Digital Slice ·

2023/02/07

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and David Allison as they chat about David's project to map and measure the core human values of everyone on Earth. David Allison is a consumer behavior expert, an advisor to global brands, and a leading advocate for discarding demographic stereotypes. He founded the Valuegraphics Database to help organizations create exponentially better customer engagement and point the way to a less divided

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44:20

Episode 80 - Using The Power Of Story To Connect With...

The Digital Slice ·

2023/01/26

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode of The Digital Slice Podcast, Brad Friedman and Park Howell chat about the power of story to help leaders do a better job of connecting as quickly as possible with their audiences. Park is a 35+ year veteran of the brand marketing game, ran his own agency, Park&Co, for 20 years, and began teaching leadership storytelling 15 years ago. A story is only as good as the villain is evil. That’s why Park

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38:07

Episode 79 - Craft Your Brand Identity Into...

The Digital Slice ·

2023/01/20

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Jessica Embree, an international bestseller, StoryBrand Guide, and marketing specialist. She specializes in helping businesses grow all over North America with clear and impactful marketing campaigns. Brad and Jessica discuss various ways business owners can grow with the tips she shares about crafting your brand identity into compelling stories that help your business grow.

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32:38

Episode 78 - Marketing That Elicits An Emotion, Wins!

The Digital Slice ·

2023/01/10

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Listen as Brad and Stephanie chat about the tips and tricks business owners need to know to run successful digital marketing campaigns. Stephanie Nivinskus is the CEO of SizzleForce Marketing, a Fractional CMO agency that services scaling companies. Since 1995 she’s been developing brand-building marketing campaigns that have been used by companies including Starbucks, Quiksilver, The National Football League, and

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34:45

Episode 77 - From Trained Parrots to Chatbots With A...

The Digital Slice ·

2022/12/31

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Peter Voss as they chat about Artificial General Intelligence and the development of Conversational AI and a hyper-personalized Chatbot you may have already unknowingly spoken with (Wait until you hear who some of his clients are!). Peter is a Pioneer in AI who coined the term ‘Artificial General Intelligence’ and the CEO and Chief Scientist at Aigo.ai. For the past 15 years, Voss and his team

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45:50

Episode 76 - Marketing To The Gaming Community

The Digital Slice ·

2022/12/27

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode of The Digital Slice Podcast, Brad Friedman and Jamin Warren, Founder/CEO at TwoFiveSix talk about best practices for brands to reach the right gaming audience on the right platform with the right message. Jamin is the CEO/founder at TwoFiveSix, a strategic consultancy that helps brands engage in the world of gaming.

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41:43

Episode 75 - Tips To Help Your Business Comply With...

The Digital Slice ·

2022/11/23

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode of The Digital Slice Podcast, Brad Friedman and Jodi Daniels discuss the importance of businesses being in compliance with privacy laws to help build trust with their customers or clients. Jodi is the founder & CEO of Red Clover Advisors, a boutique privacy consulting agency, and co-host of She Said Privacy/He Said Security podcast. Jodi is a national keynote speaker and coauthor of Data Reimagined:

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47:21

Episode 74 - Jumpstart Your Organic Content With AI...

The Digital Slice ·

2022/11/17

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode of The Digital Slice Podcast, Brad Friedman and Kate Bradley Chernis chat about being a female CEO in a male-dominated world. And how to transfer the skills you learned being a line cook and a DJ into running a company that developed a product that helps businesses pump a ton of content out on social media. Kate Bradley Chernis is the Founder & CEO of Lately – A.I. that learns which words will get you

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39:57

Episode 73 - Be Strategic And Think About Where Your...

The Digital Slice ·

2022/11/10

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Samir Balwani as they discuss the need to develop a solid digital marketing strategy to accelerate the growth of your business. Samir Balwani is the CEO and founder of QRY (pronounced “query”), a media agency that helps e-commerce and Direct To Consumer brands accelerate their growth. Samir is a true marketing strategist and thought leader with over 15 years of marketing experience. He’s held

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48:59

Episode 72 - Leverage The Power Of Community

The Digital Slice ·

2022/10/28

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Patrick Woods. Patrick is the co-founder and CEO of Orbit, a leading community growth platform. With over 10 years of marketing and customer success experience, he’s worked with business leaders from some of the world’s fastest-growing businesses to leverage the power of community. He’s the co-creator of the Orbit Model, host of the Developer Love podcast, and the author of the Brand Strategy

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50:20

Episode 71 - Up-Level Your Business To A Lean Mean...

The Digital Slice ·

2022/10/14

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Juliana Marulanda, Founder of ScaleTime as they talk about how small businesses can scale. With over 19 years of experience across Wall Street, the nonprofit sector, technology startups, and family-owned businesses, Juliana Marulanda, founder of ScaleTime, has served over 300 digital agencies. Featured by Forbes and Entrepreneur, Juliana helps up-level businesses into lean, mean, profitable

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