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PODCAST

Gen C

Generation Crypto is focused on how brands and marketers are exploring and building in the Web3 ecosystem to experiment in and potentially transform their businesses. Each week, our hosts Avery Akkineni of Vayner 3 and Sam Ewen from CoinDesk, will dive into how Fortune 500 brands and new start-ups alike are coming to the blockchain and utilizing new technologies, the creator economy and rewriting fandom/ownership to generate attention, gain customers and create value for their bottom line and those

business marketing

All Episodes

00:47:23

Innovation, Security and Snoop Dogg with Ian Rogers...

Gen C ·

2023/04/17

Ian Rogers, chief experience officer for Ledger, joins the podcast to talk about his career in innovation, the importance of security and his long view of the ever-increasing role of digital assets in our lives.

en

00:49:33

On Gaming and Brand Building with Ryan Wyatt of...

Gen C ·

2023/04/10

Ryan Wyatt, president of Polygon Labs, joins the "Gen C" podcast to discuss his extensive experience in gaming prior to his current role and how he and Polygon Lans are helping bring brands into Web3 through their technology.

en

00:46:16

The Tokenization of Culture, With Neda Whitney of...

Gen C ·

2023/04/03

Neda Whitney, SVP, Head of Marketing at Christie’s discusses her career in Marketing, the historic Beeple sale and being the first auction house to exist on chain.

en

00:46:18

Augmenting Our Imaginations, With Mickey Friedman of...

Gen C ·

2023/03/27

Mickey Friedman, founder of Flair.ai, a product photography and advertising composition tool that is AI generated, joins the “Gen C” podcast this week to discuss the future of artificial intelligence.

en

01:08:24

Web3: The Future of Cultural Evolution with Nick...

Gen C ·

2023/03/20

Nick Adler joins the podcast to talk about his journey into Web3 and how he’s bringing culture to digital wearables through his love of streetwear.

en

00:38:12

Breaking Down Web3 Gaming, Wallet as a Service and...

Gen C ·

2023/03/13

Rosie Perper, Web3 journalist for CoinDesk, joins “Gen C” to discuss the latest moves in Web3.

en

00:50:10

Interoperable Loyalty With Ty Haney, Co-Founder and...

Gen C ·

2023/03/06

Ty Haney, the founder of Outdoor Voices, joins Gen C to discuss community loyalty, rewards, Web3 and her new company, Try Your Best.

en

01:05:01

Bonus Episode: Overpriced JPEGs and Gen C Discuss...

Gen C ·

2023/03/01

Avery, Sam and Carly Reilly, the host of Overpriced JPEGs, break down the events and ticketing industry and why NFTs and the blockchain can help rewrite the system.

en

00:37:48

Bringing Mindfulness Into the Metaverse With Angelic...

Gen C ·

2023/02/27

Angelic Vendette discusses the importance of brand authenticity and how a mission that is centered around mindfulness and wellness can enter either immersive worlds or the NFT space authentically while staying true to core brand values.

en

00:47:12

How Ownership Changes the Experience With Adam...

Gen C ·

2023/02/21

Adam Brotman and Andy Sack of Forum3 discuss how they help brands build Web3-powered loyalty programs, most notably for Starbucks Odyssey.

en

00:42:49

Web3 Has Purpose Built in, With Global VP of Adidas...

Gen C ·

2023/02/13

Erika Wykes-Sneyd joins “Gen C” this week and discusses how her passion for Web3 resulted in her creating the Adidas /// Studio dedicated fully to Web3 initiatives.

en

00:38:54

10 Episodes In – Recap and Current State of the Market

Gen C ·

2023/02/06

Avery and Sam look back on the past ten episodes of the podcast and share their observations and perspectives on hot and emerging topics for brands, creators and consumers.

en

00:42:16

Where Business Value Meets Cultural Value With Sophie...

Gen C ·

2023/01/30

Hear how Sophie’s curiosity for Web3 allowed her to tap into a new market of consumers and connect with them in ways that are more collaborative and iterative than in Web2.

en

00:40:56

Being Ahead of the Curve With Co-Founder of BFF and...

Gen C ·

2023/01/23

Jaime Schmidt, Co-Founder of BFF and Club CPG joins the podcast to share her journey as a serial entrepreneur. From founding Schmidt’s Naturals to Club CPG to BFF, Jaime drops insight on how creating products and brands for niche interest groups has proven successful and that it doesn’t need to be a one-size-fits-all.

en

00:45:22

Web3 and the Playbook to Rebuild Trust With Marc...

Gen C ·

2023/01/16

Marc Mathieu not only is the Co-Founder of the Web3 Studio at Salesforce but previously was CMO at Samsung Americas. He has held senior marketing positions with Unilever, Coca-Cola, among others. His unique and provocative approach to a Web3 strategy should be a must listen for all marketers.

en

00:47:14

Bringing Web3 to 3 Billion People, With Spencer...

Gen C ·

2023/01/09

With billions of customers around the globe, Anheuser-Busch (AB) produces some of the most popular products in the world. In this episode, Spencer Gordon joins us to discuss how AB entered the Web3 space and how Anheuser-Busch is utilizing its heritage brands to deepen customer relationships and create unique connections through collectibles, communities and experiences.

en

00:38:16

The Accessibility Layer of Web3 With Fonz, Founder...

Gen C ·

2022/12/27

Hear how TokenProof is making Web3 safer while bringing utility, identity and access points to brands and NFT communities for live events around the world.

en

00:45:10

Bridging the Physical to the Digital With Kate Brady,...

Gen C ·

2022/12/19

For big corporations like PepsiCo, we talk about the challenges of bringing their heritage brands into the space.

en

00:47:34

The Fandom of Digital Collectibles, With Matt Kalish,...

Gen C ·

2022/12/12

Matt Kalish joins the podcast this week to talk about how bullish he is on Web3 and NFTs, going so far as to updating his LinkedIn picture to a BAYC PFP.

en

00:37:32

Wen Web3 IRL?

Gen C ·

2022/12/05

This week, we’re on the road in Miami to discuss trends we’re seeing at Miami Art Week and dropping some alpha on how brands can effectively reach the crypto and Web3 audience with IRL events and activations.

en

143 results

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