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PODCAST

Gen C

Generation Crypto is focused on how brands and marketers are exploring and building in the Web3 ecosystem to experiment in and potentially transform their businesses. Each week, our hosts Avery Akkineni of Vayner 3 and Sam Ewen from CoinDesk, will dive into how Fortune 500 brands and new start-ups alike are coming to the blockchain and utilizing new technologies, the creator economy and rewriting fandom/ownership to generate attention, gain customers and create value for their bottom line and those

business marketing

All Episodes

10:15

Where Did All The Crypto Super Bowl Ads Go?

Gen C ·

2026/02/09

Sam Ewen breaks down the absence of crypto from the 2026 Super Bowl, comparing today’s silence to the frenzy of 2022.Sam Ewen asks the question: where are all the 2026 Super Bowl ads? He explores the mystery of why crypto’s biggest players are sitting on the sidelines of the world's largest advertising event, even as "AI hyperscalers" and consumer staples take over the broadcast. NOTE: Recorded prior to the Super Bowl airing and yes, Coinbase did run a Super Bowl. - Follow us on Twitter:

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32:38

IOTA’s Karen O'Brien on The $35 Trillion Bet on...

Gen C ·

2026/01/27

IOTA CMO, Karen O’Brien reveals the high-stakes roadmap to transform the $35 trillion global trade industry from archaic paper systems into a frictionless, blockchain-powered infrastructure.Karen O’Brien, CMO of IOTA, breaks down why the industry is finally hitting a much-needed trust reset, trading short-term hype for the work of fixing global trade. O’Brien touches on how she’s helping solve the $35 trillion "paper and email" bottleneck to create an invisible backbone for global supply chains—a

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29:29

Building Autonomous Health Systems in the Age of AI...

Gen C ·

2026/01/13

From building Braintree to launching Blueprint, Bryan Johnson reveals how the systems architecture of FinTech and the philosophy of crypto are powering a new, autonomous roadmap to reverse human aging and operationalize immortality.Founder and CEO of Blueprint and Don’t Die, Bryan Johnson, joins Gen C to discuss why the philosophy of crypto has the same mindset required to solve human aging. Bryan reveals how he is applying FinTech systems-thinking to the human body through "Autonomous Health" and

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25:58

OpenSea’s Vision for a Unified Onchain Home with Adam...

Gen C ·

2025/12/22

OpenSea, CMO, Adam Hollander reveals the high-stakes roadmap to transform the world’s leading NFT marketplace into a frictionless, universal hub for the entire onchain economy.From flipping digital land to becoming CMO for OpenSea, Adam Hollander shares his vision for the future of digital ownership. After surviving the NFT boom and bust, OpenSea is staging a major comeback by broadening its scope to every digital asset through a complete platform rebuild. He outlines a roadmap to transform

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47:45

Yorke Rhodes on Why Credible Neutrality is the Safety...

Gen C ·

2025/12/15

Yorke Rhodes III, Co-Founder, Blockchain at Microsoft, reveals how Credible Neutrality and the convergence of AI agents and stablecoins are powering the next, decentralized wave of technological innovation.Drawing on lessons from the early internet, Yorke Rhodes III, Co-Founder, Blockchain at Microsoft, explains why credible neutrality is vital to prevent the centralization of Web2 and emphasizes the urgent need for digital provenance in the age of synthetic media. He details how the convergence

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38:11

Roham Gharegozlou on Flow and Dapper Labs' Mission to...

Gen C ·

2025/12/08

Dapper Labs Co-Founder & CEO, Roham Gharegozlou discusses the expansion of the Flow ecosystem into DeFi and how programmable assets and Agentic AI will power the next generation of tokenized creator economies.Dapper Labs Co-Founder & CEO Roham Gharegozlou joins Gen C to discuss the evolution of digital collectibles and the next major wave of crypto adoption. He shares the strategy behind building the Flow blockchain, from NBA Top Shot’s success to onboarding millions of consumers, emphasizing

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35:15

From Cash App to Coinbase: Cat Ferdon on Marketing...

Gen C ·

2025/12/01

Coinbase's CMO, Cat Ferdon, shares the strategy for moving beyond crypto natives, normalizing "internet money," and defining the future of finance through culturally resonant campaigns.Joining Gen C, Coinbase CMO, Cat Ferdon shares the strategy behind marketing one of the world's most powerful crypto brands. Cat discusses why economic freedom is Coinbase's core mission, how the company is moving beyond the "crypto native" audience to onboard the next generation, and her plan to normalize "internet

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39:46

Circle's Vision for Programmable Money with Tim Queenan

Gen C ·

2025/11/17

Circle's SVP of Marketing, Tim Queenan, shares why stablecoins and the new Arc blockchain are creating the ‘Economic OS for the internet.Tim Queenan, SVP of Marketing, Circle, joins Gen C this week to share that stablecoins and programmable money represent a foundational shift in the global financial system, similar to the early internet. He discusses how Circle is spearheading this transformation with USDC and its new blockchain Arc, creating the ‘Economic OS for the internet - Links mentioned

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32:29

Robinhood's Blueprint for a New Financial System

Gen C ·

2025/11/11

Johann Kerbrat, SVP and GM of Crypto at Robinhood, shares the company's vision for democratizing finance by prioritizing customer access and education.In this episode of Gen C, Johann Kerbrat, SVP and GM of Crypto at Robinhood, discusses how the platform approaches the digital asset space, prioritizing access and education over institutional control. Robinhood’s investment in stablecoins, tokenization, and Layer 2 technology represents a clear bet on the next generation of decentralized

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19:40

MoneyGram's Bold Prediction to Onboard "Hundreds of...

Gen C ·

2025/11/03

MoneyGram’s Anthony Soohoo, discusses how stablecoins are the critical financial innovation that will simplify cross-border payments and drive massive-scale digital adoption for hundreds of millions of users in the coming year.Are we at the precipice of a true revolution in finance? This week's Gen C episode, recorded at Stellar Meridian, features MoneyGram's CEO, Anthony Soohoo, who shares his bold prediction: hundreds of millions of users leveraging crypto for real-world problems in just one

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41:07

In The Middle of The Before and After with Ariel...

Gen C ·

2025/10/27

Ariel Wengroff, EVP, Marketing & Communications, Ledger, explores how media and crypto are converging around transparency, trust, and digital ownership in today’s evolving digital landscape.In this episode of Gen C, Ariel Wengroff, EVP of Marketing & Communications, Ledger, reflects on her time at VICE and discusses the changing landscape of the media industry and the growing demand for truth and authenticity in the age of AI. In running marketing for the unicorn hardware company, Ledger, Ariel

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27:47

PayPal’s Path to On-Chain Payments and Financial...

Gen C ·

2025/10/20

May Zabaneh, Head of Crypto at PayPal, shares how PYUSD, stablecoins, and AI are powering the next wave of global payments—and why the future of money is happening on-chain.In this episode of Gen C, May Zabaneh, Head of Crypto at PayPal, shares how PYUSD, stablecoins, and AI are powering the next wave of global payments—and why the future of money is happening on-chain. From scaling mobile payments to championing blockchain, May shares what it takes to drive change within a global payment

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32:55

The Future of Toys is Digital

Gen C ·

2025/10/13

Will Weinraub, CEO and Co-Founder of OnChain Studios, is redefining play by merging toys, gaming, and blockchain to create immersive, collectible experiences with iconic brands like Disney and Star Wars.In this episode of Gen C, Will Weinraub, CEO and Co-Founder of OnChain Studios and creator of Cryptoys, shares how his daughter’s passion for toys inspired him to build digital collectibles on the blockchain. Weinraub explores the declining traditional toy industry, the rise of digital play through

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62:13

Algorithmic Sameness and the Future of Creativity...

Gen C ·

2025/09/16

Kyle Chayka, Staff Writer at The New Yorker and author of Filterworld, breaks down how algorithmic sameness is reshaping global culture—and what it means for creativity, identity, and authenticity online. He explores how creators are challenging traditional media, why crypto could become the internet’s native currency, and how digital identity is evolving in a world shaped by metrics, machines, and media. Joining him is Keith Soljacich of Publicis Media, as they explore opportunities to create

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37:16

Jack Butcher's Blueprint for Modern Value Visualization

Gen C ·

2025/09/11

Jack Butcher, Artist and Founder of Visualize Value, shares how he turned a decade-long career in corporate design into one of the internet’s most recognizable creative brands. He explains how simplifying ideas into bold, viral visuals led to a new kind of artistic practice—one rooted in transparency, leverage, and working in public. Jack dives into how crypto unlocks new layers of creative ownership and why the most valuable assets today are driven by community.Links mentioned from the

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30:21

The Future of Money Is Stable

Gen C ·

2025/09/10

Chris Maurice, CEO and Co-Founder of Yellow Card, reveals how stablecoins are shaking up global payments. From discovering Bitcoin at college parties to a chance encounter at a Wells Fargo, Maurice shows how stablecoins tackle real problems by making cross-border transfers faster, cheaper, and easier. With rapid expansion into new markets and game-changing partnerships, Yellow Card is driving the mainstream adoption of stablecoins and reshaping the future of digital payments. Links mentioned from

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37:43

Refik Anadol's View of AI As a Co-Creator

Gen C ·

2025/09/09

Refik Anadol, a world-renowned Visionary Media Artist and Founder of Refik Anadol Studio,has revolutionized the art world by transforming raw data into breathtaking immersive experiences using AI as his creative partner. From pioneering the groundbreaking concept of “data painting” to building vast digital universes onchain and launching Dataland, a cutting-edge museum dedicated to AI-driven art, he is shaping the future of creativity where dreams, data, and machines collide to redefine reality

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00:26:23

The Art of Crypto Brand Building at Scale

Gen C ·

2025/08/11

Olivia Santarelli, Gemini’s Head of Marketing, breaks down how innovative campaigns and visionary storytelling drive long-term growth, simplify crypto adoption and redefine the future of finance.

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00:28:51

The Wireless Revolution Fueled by Blockchain

Gen C ·

2025/08/04

Frank Mong of Helium reveals how blockchain-powered hotspots and shared infrastructure are disrupting traditional telecom to build a decentralized, user-owned wireless network.

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00:33:20

Legacy Rewired: Where Traditional Media Meets New Tech

Gen C ·

2025/07/28

Maya Draisin, Chief Brand Officer at TIME, highlights how the 102-year-old brand evolves with new technologies while maintaining its core values of trust and integrity.

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