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PODCAST

The Ross Simmonds Show

Welcome to The Ross Simmonds Show. A show exploring the different sides of entrepreneurship, how Ross is growing his global marketing agency, building software, raising a family, and attempting to do so much more. On this show, Ross explores what goes into executing with excellence, embracing innovation, marketing at a high level and doing it all with intent of the playing the long game. This show is a proud member of the HubSpot Podcast Network.

business entrepreneurship

All Episodes

20:27

How I Took A Month Long Workcation

The Ross Simmonds Show ·

2023/07/20

In this episode, I share how I took a month long workcation as the CEO of Foundation. Taking a vacation can be challenging, especially when people on your team are depending on you to answer various questions, provide approvals, etc. So how did I do this successfully? Between the power of documentation, efficient time management, a change (advantage) with the time zone change, and some self-awareness, I am so glad I did. — Join hundreds of content creators, marketers and B2B SAAS brand owners and

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18:13

Networking for Introverts

The Ross Simmonds Show ·

2023/07/13

The most frequently asked questions that come up when I talk to people about being shy is >>> How do you navigate through networking events? How do you navigate corporate events? How do you attend a conference and stay motivated? How can you ensure that your time is maximized at these events? How can you ensure that you’re not that shy person in the corner that doesn’t want to approach people? -- So today, I'm going to share 15 tips on how to navigate events, conferences, networking etc. as a shy

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12:47

Reddit Marketing: How to Make the Most Out of Reddit...

The Ross Simmonds Show ·

2023/07/06

The best marketers aren't avoiding Reddit as a marketing channel. Instead, they're taking the steps required in 2023 to better understand how to use Reddit to drive traffic, build community and increase revenue. On this episode, I'll share how I've not only used Reddit to drive results for my business and clients but I've studied what companies like Pact Coffee, Beardbrand, and more have done to win on Reddit.

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34:43

Keywords Aren't Enough

The Ross Simmonds Show ·

2023/06/29

I'm excited to share one of the most popular keynotes that I have ever given. In this keynote, I share details about how I spent a lot of my time as a child trying to find Waldo (Wally depending on which part of the world you're in) and how the feeling of satisfaction when I would find Waldo can translate to how to uncover content market fit. The satisfaction of finding content ideas that are worth pursuing is similar to the satisfaction that I would get finding Waldo. Keywords Aren't Enough I say

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13:57

7 Tips for Creating a Great Life

The Ross Simmonds Show ·

2023/06/22

In this episode, I’m going to share seven simple yet important tips that will help you on your pursuit of creating something great. It’s a combination of a handful of different ideas I’ve spoken on in the past all brought together in one episode for you to enjoy. I’m sure that some of these ideas will be messages you’ve heard before and some might be a bit new. Either way, I hope that this Journal Entry helps you in your pursuit to create a life that you consider great.

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52:57

Dr. Susan Rogers, A Conversation with a Record...

The Ross Simmonds Show ·

2023/06/15

Join me today as I speak with Dr. Susan Rogers, professor, neuroscientist, and sound engineer. Susan Rogers, PhD, is a cognitive neuroscientist and author of This Is What It Sounds Like: What the Music You Love Says About You. Prior to her science career Susan was a record producer and engineer, known chiefly for her work with Prince and Barenaked Ladies and she currently teaches for Berklee College of Music. Susan was Prince’s staff engineer during Prince’s commercial peak and worked on albums

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30:57

Content Chaos: How to Build Your Brand Through...

The Ross Simmonds Show ·

2023/06/08

In this episode, I share my Keynote presentation that I gave about the power of experimentation to the audience at MozCon, one of the leading SEO conferences in the world. I’m sure you know, consciously or subconsciously, just how powerful experimentation is. Experiments have helped us create, cure diseases, invent things like velcro, Pumpkin Spice lattes and more. So, how can you strategically experiment with your content? And one myth I want to debunk right now: Experimentation is not just for big

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52:30

Approach Content Like an Investor

The Ross Simmonds Show ·

2023/06/01

In this episode of my journal entries, I share a keynote that I presented at SimilarWeb on one of my favorite topics: Why marketers should think like investors in order to drive content results. This is one of my favorite things to talk about because I live and breathe this. --- I bought my very first stock in 2008. I bought the GM stock at a time when I thought, I would definitely get a return on my investment. I told myself, “it’s GM. Even in the midst of a global recession, GM won’t go

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56:55

How Toast's $12M+ SEO Moat Helped Them Grow During a...

The Ross Simmonds Show ·

2023/05/25

On this episode of the Create Like the Greats, we discuss how Toast's $12M+ SEO Moat helped them grow during a pandemic. We explore their strategies and tactics that enabled them to capture market share in an economic downturn, plus what other companies can learn from their success story. With these insights into SEO optimization for e-commerce businesses, you'll be able to better understand how search engine rankings work and apply similar principles when developing your own online marketing

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26:47

How SaaS Brands Can Win in Commoditized Markets

The Ross Simmonds Show ·

2023/05/18

In this episode of my journal entries, I share one of my most popular presentations. A presentation that I gave to many businesses around the globe and at conferences from coast to coast. In this particular episode, I’m going to be sharing the audio from a webinar I did with the team at Metadata.io about how SaaS brands can win in commoditized markets. You know. Here’s the biggest problem I see right now in our industry: Brands have forgotten that Content Marketing is a two word concept. As such…

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19:54

Why I Launched A Course On LinkedIn Learning

The Ross Simmonds Show ·

2023/05/12

It was 8:20PM. I was just walking out of my kids room after reading them a story called Hair Love for the second time. I walked down stairs, made a cup of tea and opened my phone. It was an email. An email from someone who worked at LinkedIn. It turned out that someone at LinkedIn had caught some of my content online and was interested in learning more about whether or not I’d be interested in recording a course for their learning platform – LinkedIn Learning. A platform where millions of people

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11:38

Circle of Control vs. Circle of Concern

The Ross Simmonds Show ·

2023/05/04

You've heard the boast. -- "I'm too busy to watch TV." "I'm too busy to stay up to date on the NFL." "I don't have time to watch Netflix." -- It's really a humble brag. And it's often misguided because the energy spent not "wasting" time usually just shifts to something that is ultimately just as wasteful...like engaging in activities, debates, and relationships that are out of our control. If we want to be successful, this concept of the Circle of Control vs. the Circle of Concern is something we

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77:29

The Man Building a Multi-Million Dollar Media Empire...

The Ross Simmonds Show ·

2023/04/21

On today's episode, I sat with self-proclaimed email marketing nerd, Chase Dimond and we discussed...first and foremost, being a #girldad and what that means as a business owner. Beyond that, we talked about some of Chase's big goals. Like getting to 1,000,000+ followers on LinkedIn. He shared his strategy which is a combination of 1. Good Content 2. High Volume (of content) and 3. Distribution and Engagement. I was also so intrigued with Chase's story and humble beginnings which tell the story of

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51:46

How to Build a Smart Distribution Engine (with Dave...

The Ross Simmonds Show ·

2023/04/13

Join me, Ross Simmonds, as I speak as a guest on the Pipeline podcast with host, Dave Gerhardt. "You have to invest in what works and ask yourself 'how does this link back to our overarching goal?'...and what you'll notice is that one aspect of your niche serves your audience better than the others." On this episode, I share how to build your content distribution engine in a way that helps your content marketing strategy thrive for the long term. Avoid the tendency to underestimate the opportunities

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43:43

Create Once Distribute Forever (with Daniel Murray &...

The Ross Simmonds Show ·

2023/04/06

Join me, Ross Simmonds, as I spoke as a guest on The Marketing Millennials podcast. "The truth is that you can create a great piece of content but if it doesn't get in front of the right people, then it's for nothing." One piece of content can change your life and even your business. And on this episode I share my story, and how it got me into the marketing field. From the movie Boomerang, to studying Marketing at University, the Jetman game on Facebook, and even the beginning of RossSimmonds.com, I

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10:23

Work Hard or Smart? How About Both?

The Ross Simmonds Show ·

2023/03/31

“Work smart not hard.” This is one of those ideas that sounds great on a billboard. Sound perfect in a tweet. And might even get someone a few email subscribers for suggest that it’s the truth. But as much as this is a great catch phrase: It doesn’t speak to the reality of who gets ahead in life. People who get ahead work both smart and hard. That’s right. You can do both. And it’s a combination of both working smart and hard that differentiates the best from the rest. Take two people with the

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25:02

How to Navigate a Recession

The Ross Simmonds Show ·

2023/03/24

It’s the great resignation. It’s the great recession. It’s the great reset. It’s the great… RELAX. The world is in chaos right now. On this episode I share how to How to ride this wave as an individual or employee How to ride this wave as a company trying to grow I share how take ownership of your responsibilities, personal and professional growth, managing up the chain, personal growth, and how to cultivate a positive attitude (what we call "bringing the guac" here at Foundation.) And if you

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5:20

How To Create A Content Marketing Strategy (Where To...

The Ross Simmonds Show ·

2023/03/16

Your content strategy has to be rooted in deep research. Specifically, research surrounding the people that you're trying to connect with, which starts with customer research. You need to think about who it is you're trying to connect with (and sell to). You have to get inside of their head. Do that by: Talking to them. Listening to old sales calls. Looking through your frequently asked questions. Diving into the customer support questionnaires and documentation. What are they talking

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36:11

Tamara Dworetz, Leading Creative Genius as a Conductor

The Ross Simmonds Show ·

2023/03/09

In this episode, I speak with, conductor, Tamara Dworetz, who is quickly establishing a reputation as a dynamic and electric musical force on the podium. Tamara talks about the role of a conductor, how she prepares for performing a new piece, as well as the interpersonal skills that a good conductor has to have. We also touch on emotional intelligence, the future of the classical world and how the classical world is changing for the better. She has conducted the Paris Mozart Orchestra, Boston Pops,

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23:42

How Psychological Triggers Are Used In Marketing

The Ross Simmonds Show ·

2023/03/03

In this episode, I share how psychology when paired with marketing and communication can be used as a superpower. —-- Join hundreds of content creators, marketers and B2B SAAS brand owners and get content marketing tips and advice delivered straight to your inbox every week >>> https://foundationinc.co/newsletter Ross Simmonds is the CEO and founder of Foundation, a content marketing agency that partners exclusively with ambitious B2B brands looking to create and distribute content that inspires

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154 results

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