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PODCAST

The Ross Simmonds Show

Welcome to The Ross Simmonds Show. A show exploring the different sides of entrepreneurship, how Ross is growing his global marketing agency, building software, raising a family, and attempting to do so much more. On this show, Ross explores what goes into executing with excellence, embracing innovation, marketing at a high level and doing it all with intent of the playing the long game. This show is a proud member of the HubSpot Podcast Network.

business entrepreneurship

All Episodes

78:31

RSS 34: Winning with Intention in the Age of AI with...

The Ross Simmonds Show ·

2026/01/03

In this episode of The Ross Simmonds Show, Ross sits down with Wil Reynolds—founder of Seer Interactive and an icon in the world of search—to explore how to play the long game in marketing, leadership, and entrepreneurship. Will doesn't hold back as he shares tactical insights into how AI is reshaping content creation, search, and discovery. From real-world applications of tools like PhantomBuster and Claude Code to personal philosophies about content, agency building, and mindset, this episode is

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12:19

RSS 33: Leaders Say They Want Ownership, But...

The Ross Simmonds Show ·

2025/12/26

In this episode of The Ross Simmonds Show, Ross dives into one of the most common yet damaging habits of leaders: micromanagement. While founders and leaders often express the desire for team members who “act like owners,” their own behavior can stifle that very ownership. Ross explores the concept of the "Ownership Window," offering a strategic framework for when leaders should be hands-on and when to step back. He breaks down the fine line between leadership and control, examines the stages of

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9:19

RSS 32: Your Company Culture Is a Reflection of Your...

The Ross Simmonds Show ·

2025/12/20

In this episode of The Ross Simmonds Show, Ross gets real about what culture truly is inside an organization. Spoiler alert: it’s not your values deck, your company retreats, or the catchphrases painted on your office walls. Culture is what your team experiences—and that starts with leadership.Ross unpacks how the most problematic leadership habits quietly become the blueprint of a company’s culture. Through personal insights and actionable advice, this episode challenges leaders to reflect on

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7:23

RSS 31: You Don’t Deserve a High‑Performing Team If...

The Ross Simmonds Show ·

2025/12/12

In this episode of The Ross Simmonds Show, Ross delivers a candid message to founders, executives, and team leaders. If you're demanding high performance from your team but not modeling it yourself, the problem starts with you. Ross explores how poor leadership habits affect team culture and performance — and why success begins with self-awareness, accountability, and leading by example.If you're frustrated with team results, before looking outward, Ross encourages you to look in the mirror. He

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21:48

Generative Engine Optimization (GEO): Why I'm All In

The Ross Simmonds Show ·

2025/12/05

In this episode of The Ross Simmonds Show, Ross dives deep into one of the most fundamental marketing shifts of our time — the emergence of Generative Engine Optimization (GEO). As AI-powered discovery tools like ChatGPT, Perplexity, Google AI Overviews, Reddit Answers, TikTok Search, and more evolve, traditional SEO strategies are no longer enough. Ross unpacks how marketers need to rethink content creation, distribution, and visibility across platforms, focusing not just on ranking, but on being

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18:40

RSS 29: How to Use AI With Intention, Not Just Curiosity

The Ross Simmonds Show ·

2025/11/28

In this episode of The Ross Simmonds Show, Ross dives deep into embracing AI with clarity and direction rather than chaos and overwhelm. Rather than chasing trendy tools or piling on new software, Ross introduces the powerful AIM Framework—a proven model he’s developed to help founders, marketers, and operators use AI with intentionality. AIM stands for Accelerate, Integrate, and Multiply.Whether you're a startup founder, marketer, or operator, this episode will help you cut through the AI

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23:14

RSS 28: The Personal Brand Playbook: Leverage Your...

The Ross Simmonds Show ·

2025/11/21

In this episode of The Ross Simmonds Show, Ross dives deep into why building a personal brand is no longer optional—especially in today’s creator-driven, AI-powered world. Ross shares a tactical blueprint for building a brand that doesn’t just look good but actually drives opportunity, revenue, and trust. He breaks down a step-by-step approach on how to show up online with integrity, authenticity, and strategic precision. Whether you're a founder, creator, marketer, or professional looking to gain

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11:52

RSS 27: Reddit Is Eating the Bottom of the Funnel

The Ross Simmonds Show ·

2025/11/14

In this episode of The Ross Simmonds Show, Ross breaks down why B2B marketers need to rethink their bottom-of-funnel strategies. Traditional review sites like G2, Capterra, and TrustRadius are losing ground in high-intent search queries—and Reddit is stepping up to take their place. Ross explores how Reddit outperforms review platforms in organic reach, how it’s shaping AI results, and exactly how brands can build a strategic, valuable presence on the platform. If you’re still spending five figures

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31:16

RSS 26: Exploring Reddit Marketing, Digital...

The Ross Simmonds Show ·

2025/11/07

In this episode of The Ross Simmonds Show, Caleb Turner interviews Ross and they dive deep into the mindset and strategies behind building a personal brand, marketing via Reddit, leveraging AI for content distribution, and tactically navigating the future of search in an AI-driven world. Whether you're an emerging entrepreneur or a seasoned marketer, this episode offers insights for anyone looking to grow their influence and impact in today’s digital landscape.Key Takeaways and Insights: 1

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51:41

RSS 25: AI's Impact on Marketing, SEO, and B2B Growth

The Ross Simmonds Show ·

2025/11/01

In this episode of The Ross Simmonds Show, Ross was invited by Craig Hewitt of Rogue Startups Podcast to explore how AI is transforming B2B marketing, sales operations, and digital strategy. They cover the decline of traditional SEO, the rise of Reddit as a powerful discovery platform, the evolving importance of LinkedIn and YouTube, and practical advice on AI tools, personalization, and productivity. This is a must-listen for marketers, SaaS founders, and anyone looking to future-proof their growth

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8:22

RSS 24: Press Publish, Even When You’re Not Ready

The Ross Simmonds Show ·

2025/10/24

In this episode of The Ross Simmonds Show, Ross dives into a hard truth that many creators, entrepreneurs, and aspiring founders need to hear: no one is thinking about you as much as you think—and that’s a good thing. Ross explores the concept of the “ego trap,” the fear of judgment, and the self-doubt that prevents people from pressing publish on the very ideas that could change their lives. With heartfelt personal stories and actionable advice, this episode is a rallying cry for creators to take

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20:22

RSS 23: 10 Real Ways to Get Ahead of Most People

The Ross Simmonds Show ·

2025/10/17

In this episode of The Ross Simmonds Show, Ross shares ten powerful, no-fluff strategies to separate yourself from the crowd. If you’re tired of being stuck in a cycle of dreaming and talking about success without making any progress, this episode is for you.Ross dives deep into the habits, mindsets, and decisions that differentiate top performers from the majority. With personal stories, actionable insights, and a challenge to get moving, this episode is all about taking control, creating

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16:45

RSS 22: How to Harness AI Without Losing Your...

The Ross Simmonds Show ·

2025/10/11

In this episode of The Ross Simmonds Show, Ross dives into the practical, strategic use of artificial intelligence (AI) in content creation. He addresses a common fear among creators: that AI-generated material lacks originality and authenticity. Ross argues that when used correctly, AI doesn’t replace the human voice—it amplifies it. He lays out a five-step framework to integrate AI as a content copilot rather than a creator replacement, covering research, drafting, repurposing, optimization, and

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63:30

RSS 21: Lead with Purpose: Unlocking Leadership...

The Ross Simmonds Show ·

2025/10/04

In this episode of The Ross Simmonds Show, Ross sits down with Dusty Holcomb, seasoned executive and founder of Arcqus Group, to talk about what it truly means to lead in today’s complex world. With over two decades of experience leading high-growth companies in logistics and eCommerce, Dusty shares powerful lessons on embracing vulnerability, building with intent, saying “no” to distractions, and remaining anchored in purpose.Whether you're a CEO, entrepreneur, or people leader, this

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28:40

RSS 20: Why “Pressing Publish” Isn’t Enough

The Ross Simmonds Show ·

2025/09/30

In this episode of The Ross Simmonds Show, Ross was interviewed by Rich Brooks to debunk the myth that content marketing ends when you press publish. Together, they explore the essential strategies behind effective content distribution, including Ross’s powerful framework: Repurpose, Remix, and Reshare. From leveraging AI tools like Distribution.ai to embracing video in B2B content strategy, this conversation is packed with actionable insights to help your content reach the audience it

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19:52

RSS 19: Reddit Marketing: How to Drive Traffic & Win...

The Ross Simmonds Show ·

2025/09/19

In this episode of The Ross Simmonds Show, Ross dives deep into why Reddit has emerged as the most powerful organic marketing platform heading into 2025. From transforming million-dollar buying decisions to influencing AI language models like ChatGPT and Google's AI Overviews, Reddit isn't just a content site — it's a market-shaping force.Ross unpacks exactly how and why Reddit has become a SERP-dominating player, how brands can harness its authenticity-fueled power, and introduces his signature

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17:39

RSS 18: How AI Is Changing Buyer Behavior (And How to...

The Ross Simmonds Show ·

2025/09/13

In this episode of The Ross Simmonds Show, Ross breaks down how artificial intelligence is fundamentally changing the way consumers discover, evaluate, and choose products or services. Traditional SEO strategies and marketing funnels are no longer as effective in a world where AI platforms like ChatGPT, Claude, Gemini, and TikTok summaries serve as the first touchpoint for buyers. Ross not only highlights these seismic shifts but also provides a concrete blueprint for brands looking to thrive in an

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42:37

RSS 17: Redefining Modern Leadership and HR with...

The Ross Simmonds Show ·

2025/09/06

In this episode of The Ross Simmonds Show, Ross talks with Craig Samson, founder of Gran Sasso HR Solutions, about modern leadership, people strategy, and rebuilding organizational culture. Craig shares practical frameworks for leading with vulnerability, building high-performing teams, and evolving HR from a support function into a strategic driver of business value. He also dives into the importance of self-awareness, psychological safety, and how to lead effectively in both in-person and

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27:58

RSS 16: The Death of Work-Life Balance: My Journey

The Ross Simmonds Show ·

2025/08/29

In this episode of The Ross Simmonds Show, Ross dives deep into the real cost of high performance and ambition. From managing two companies and global speaking engagements to parenting with intention, Ross offers a transparent look at his life and how he approaches productivity, sacrifice, and sustainability — not through the lens of balance, but through integration. If you're someone who's chasing big things and wondering how to keep going without losing yourself, this episode is packed with

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22:46

RSS 15: Scaling Influence: From Creator to Industry...

The Ross Simmonds Show ·

2025/08/23

In this episode of The Ross Simmonds Show, Ross explores the journey from content creator to respected industry leader. He breaks down what it really takes to shift from getting attention online to earning recognition and influence in your niche. If you're focused on building long-term authority, leading important conversations, and creating real impact with your online presence, this episode is for you.Key Takeaways and Insights: 1. Build Depth, Not Just Reach - Authority is built with

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