x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Indie Game Movement - The podcast about the business and marketing of indie games.

Andrew Pappas, Game Marketing Strategist and Consultant

Andrew Pappas, founder of RenGen Marketing helps take indie devs and their games to a whole new level by discussing business best practices and sharing marketing strategies and tips to better navigate the world of indie game marketing. Regardless if you"re an indie dev starting out or a veteran small team, the topic discussions apply to anyone wanting to better understand the online environment and stand out in a saturated market. A marketer since 2011, Andrew has found a passion for applying his

leisure video games

All Episodes

01:00:57

Ep 314 - Turbo Charge your Remote Studio's...

Indie Game Movement - The podcast about the business... ·

2023/08/01

Maintaining productivity for any indie studio is absolutely essential, but studios that transitioned over to a remote setup over the past few years now face new challenges in keeping teams productive and healthy. In today’s episode, we discuss some of these challenges, interesting benefits that come from a remote setup and how the core solution to addressing growing pains of going-full remote is closer than you think. Ep 314 Shownotes:

en

59:11

Ep 313 - Building a Killer Creator Program with Ruth...

Indie Game Movement - The podcast about the business... ·

2023/07/25

Collaborating with content creators is one of the most impactful ways to amplify awareness and grow your game’s community. However, structuring programs sometimes can be a struggle when ensuring they support and benefit content creators too. Today we explore practical strategies your studio can use to amplify your marketing, engage your community and hit goals while simultaneously supporting creators. From discussing crucial aspects of the program’s design to empowering and nurturing creators,

en

42:35

Ep 312 - Creating Marketable Prototypes and Crushing...

Indie Game Movement - The podcast about the business... ·

2023/07/18

Exploring ideas and concepts for a new project is always fun, especially when you’re ready to develop a prototype. But sometimes passion, drive, and even opportunity can be a distraction that could easily send you off course. Today we’re going to dive deep with our guest and discuss their process of exploring concepts, implementing prototypes, and how to keep things on track, even if it means completely trashing some of your work. Ep 312 Shownotes:

en

58:44

Ep 311 - Unleashing Your IP's Revenue Potential with...

Indie Game Movement - The podcast about the business... ·

2023/07/11

We all understand the importance and value an IP has and rightfully so. However, sometimes studios don’t see beyond this, finding it difficult to visualize and unlock their IPs true potential. Today we’re going to explore creative approaches, simple yet powerful mindsets and other monetization strategies that can unleash your IPs full revenue potential while working towards sustainability. Ep 311 Shownotes:

en

56:13

Ep 310 - How to Crush Playtesting Your Games with...

Indie Game Movement - The podcast about the business... ·

2023/07/04

We all have a tendency to get close to our projects and sometimes miss the forest for the trees, especially when it comes to player feedback. But even if we don’t, the playtesting process can be cumbersome and even overwhelming, making it a challenge to navigate and understand what actions need to be prioritized to improve the quality of your game. In this episode, we’ll be discussing how you can crush your playtesting with a ton of valuable insights that not only provide you with clarity but can

en

57:10

Ep 309 - Validating Ideas and Using Roguelike...

Indie Game Movement - The podcast about the business... ·

2023/06/27

Validating any game concept can be a huge challenge for game creators. And if you’re not hitting the target dead on, it can cost valuable time and resources. But just validating a product in a demanding market doesn’t mean it’s enough to stand out. Usually, this comes down to looking at the whole picture from a different lens. Sometimes, that means distancing yourself from the crowd and taking a roguelike approach to really differentiate yourself. Ep 309 Shownotes:

en

50:41

Ep 308 - The Future of Advertising Games and Creating...

Indie Game Movement - The podcast about the business... ·

2023/06/20

The world of game marketing is a shifting landscape. Recent years have shown a trend toward short-form content for advertising, communicating and selling video games. Today we’ll be discussing some of those trends, effective ways to employ them in your projects and other concepts to keep in mind when tackling your marketing. Ep 308 Shownotes:

en

51:38

Ep 307 - Maximizing PR Campaigns Using Data Insights...

Indie Game Movement - The podcast about the business... ·

2023/06/13

Creating effective PR campaigns is a very tedious process. On top of that, executing campaigns doesn’t guarantee results. However, developing a better understanding and streamlining the process can create lots of opportunities to communicate your story and maximize your game’s awareness. We’ll be discussing how using data insights can help make decisions on how and when to execute effective PR campaigns. But also how this information can be leveraged to support all marketing efforts, giving you more

en

46:44

Ep 306 - Leveling Up Your Studio While Being...

Indie Game Movement - The podcast about the business... ·

2023/06/06

By now, most of you should know that this podcast is about the marketing and business of indie games. But another core theme carried throughout the show is empathy. We’ve talked about this in numerous ways in how it pertains to your audience, but never really defined the different types of empathy and explore the impact it can have across the industry. That’s why I’m really excited about this episode because our guest gives us a full breakdown of what empathy is, how it relates to different

en

01:02:43

Ep 305 - Understanding and Applying Audience Needs to...

Indie Game Movement - The podcast about the business... ·

2023/05/30

Anytime you’re looking for opportunities in the game market, understanding your game’s audience is a great place to start. Unfortunately, the process isn’t usually defined well, making it hard to understand audiences, let alone how to apply their needs to your product design. Today we’re taking a deeper dive with our guest into exploring this concept of “knowing your audience” further, discovering key ingredients that you can use to create the right product design.

en

50:10

Ep 304 - Creating Impact Using Animated Trailers for...

Indie Game Movement - The podcast about the business... ·

2023/05/23

Animation has been connecting people to characters across the world for generations. With animated game trailers rising to prevalence in the indie game community, we’re taking a look at the role they play, as well as some of the outcomes they encourage.

en

55:10

Ep 303 - Facing Challenges and Creating Opportunities...

Indie Game Movement - The podcast about the business... ·

2023/05/16

The gaming industry is a global industry that continues to grow at a rapid rate and being interconnected virtually is a main contributor to this. Despite being connected, there are still segregated areas and communities that face multiple challenges when creating a presence and establishing recognition in the industry. Thankfully, our guest today shares how to overcome these challenges, question limiting beliefs and implement strategies that empower game dev communities and promote growth for the

en

53:28

Ep 302 - Finding Your Game’s Fit While Leveraging an...

Indie Game Movement - The podcast about the business... ·

2023/05/09

When it comes to finding your game’s fit, identifying opportunities and creating value for players is something we all like to lead with. While important, there are a lot of other essential and core concepts that usually go unchecked, making it a challenge to stand out even if there is market demand. Thankfully our guest today shares how implementing these concepts can better define your path while learning from insights along the way, helping ensure your game’s fit is in line with the market and

en

54:42

Ep 301 - Maintaining Your Wellbeing in the Games...

Indie Game Movement - The podcast about the business... ·

2023/05/02

With the stigma around mental health discussion slowly starting to go away, more and more industries are being tasked with examining their own mental health implications and ways to overcome these challenges. With games being a high stress environment, we’re taking a look at some ways to manage mental health while working in the industry.

en

01:03:18

Ep 300 - How Your Process is in Your Product with...

Indie Game Movement - The podcast about the business... ·

2023/04/25

Your systems and processes as a developer or studio can dictate everything about your project. From how you source your funding to implementing your game’s vision and communicating that to players through marketing, it’s all done by having systems in place. The challenge with this is we may not always be aware of how each of these areas can be more defined in terms of how it relates to time, resources, quality and even communication. Today our guest shares his insights on how clearly

en

01:07:53

Ep 299 - Aligning Your Marketing and Game's UX with...

Indie Game Movement - The podcast about the business... ·

2023/04/18

Whenever we think about what makes a great game, generally speaking it boils down to the positive experience players have. However, when making games, the focus shouldn’t be making a great game, but making the right game for a particular audience and delivering more value than what’s currently available. But even with this shift in mindset, studios and developers can still struggle with how to communicate their game’s experience to prospective players. Thankfully, our guest shares UX design concepts

en

56:32

Ep 298 - Leveraging Market Research and Reddit for...

Indie Game Movement - The podcast about the business... ·

2023/04/11

Making any game has its challenges, but making one that caters to a niche audience can be an extremely daunting task. Between discovering a limited market and having few games to compare yours to, what you thought was an opportunity could quickly look like a big risk. Thankfully our guest today shares how a little market research and an understanding of your audience allows you to be more authentic with players while tackling other challenges around awareness efforts on platforms like Reddit and

en

58:39

Ep 297 - How to Provide and Receive Information...

Indie Game Movement - The podcast about the business... ·

2023/04/04

Information can be a valuable and powerful tool for anyone. Whether you’re providing or receiving information, it can make all the difference in helping others reach their goals and your own. However, the context and intent of how information is created and received can impact our decisions, and direction and influence others. That’s why we’ll be discussing the importance of how to navigate and use information with proper context so we’re being mindful and efficient in how we apply it to ourselves

en

55:21

Ep 296 - A Three-Pronged Approach to Building an...

Indie Game Movement - The podcast about the business... ·

2023/03/28

The path to success as a game studio is full of obstacles and opportunities. Reflection and outlook are a common theme here on the show, as well as the theme of fostering a healthy culture and mindset. And that of course, starts with having a strong foundation and doing things a little differently. Today we’re meeting with the co-founders of Astral Clocktower Studios to explore how they took a three-pronged approach to build their studio by leveraging their different perspectives and skillsets to

en

41:31

Ep 295 - Battling the Odds and Scaling Your Studio by...

Indie Game Movement - The podcast about the business... ·

2023/03/21

Whenever we consider how to beat the odds and stand out with our games, lots of times we tend to only focus on the product itself. This manifests itself in various ways but it often boils down to focusing on a lot of different things that don’t always lead to solving big problems you or your studio face. So in this special masterclass-thought experiment episode, we’re going to discuss and contemplate how you can be more focused, understand what being mindful of your time really means for you and

en

176 results

Similar Podcasts

Expres Ráno

Expres FM

詭哭郎嚎

郎祖筠 & FMTaiwan製作團隊

Ron en Erik Podcast

Ron en Erik

Poor Man"s Pinball Podcast

Poor Men Ian and Drew

WeAreChange on Odysee

WeAreChange