PODCAST

The Dental Marketer

Michael Arias

dental marketing ideas and strategies to attract quality patients to dentist.

business management & marketing

All Episodes

Cutting Through Hype: Practical AI Solutions for...

The Dental Marketer ·

2024/10/03

Imagine an AI assistant handling missed calls to your office, rather than sending patients to voicemail. In this episode, we're bringing on Connor Ludlow, the visionary founder of Annie—a groundbreaking AI-driven front desk assistant tailored for dental practices. Connor delves into how AI solutions like Annie can alleviate the mounting burden on front desk staff by handling routine yet critical tasks, such as phone call management and appointment scheduling. Instead of cutting jobs, this technology

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Are You Chasing a Purpose Needlessly? Valuable...

The Dental Marketer ·

2024/09/30

Are you chasing a purpose needlessly? In this episode, I chat with Adrian Dray, who experienced precisely that. Adrian dives into his personal journey from an emotional and financial low in 2017, a time that challenged his to-the-core beliefs about the conventional pursuit of purpose. Through exploring and mastering the unknown, Adrian's life took a complete 180° turn when he embraced GDPR legislation, achieving an invigorating career refresh and unraveling new practical wisdom about mending a

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Patient Convenience: How We Prevent Staff Burnout...

The Dental Marketer ·

2024/09/26

‍What does it take to turn a single practice into a multi-location success story? In this episode, Brett Walters of Villagio Family Dental in Katy, Texas, unveils the strategy behind their expansion, which wouldn't have been possible without blending technology innovation and quality patient care. From updating their management software to upgrading operational policies like extended evening and weekend hours, Brett's story offers a refreshing look at modernizing a traditional business model. His

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Should You Buy a Practice or a Home First? | Morgan...

The Dental Marketer ·

2024/09/23

Trying to decide whether to purchase a practice or a home first? In this jam-packed episode, I sit down with Morgan Stump to unravel this complex decision-making process. With 15 years of diligent industry experience, Morgan delves into a point-by-point comparison of these life-altering choices, examining the ramifications for your long-term financial health, risk profile, and adaptation to shifting market conditions. Whether you're a first-time buyer or reconsidering your next investment step, this

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The Secret Sauce to Stellar Dental Practice...

The Dental Marketer ·

2024/09/19

Want to learn how to effectively communicate with your patients and hire the right team for the job? In this episode, I do a deep dive with Gene St. Louis, a seasoned dental practice consultant, to uncover the secrets of exceptional practice management and growth. Gene kicks off with an overview of her business, explaining its pivotal role in consulting both established dentists and startups to elevate their productivity and organizational systems. Transitioning smoothly into practice-specific

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Joining the ADA: How to Make a Lasting Impact in...

The Dental Marketer ·

2024/09/16

How can you, as a dentist, truly make a difference in your profession through organized advocacy? In this episode, Dr. Bob Dee shares vital insights into the inner workings of the American Dental Association (ADA), emphasizing the power of active participation over passive membership. Dive into a comprehensive discussion on the strides the ADA is making in political advocacy for the profession. Discover how influencing legislation, like dental loss ratio and Medicaid laws, directly shapes the dental

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Meeting Modern Patient Expectations in Your Practice...

The Dental Marketer ·

2024/09/13

‍Have you ever considered what would happen if we treated our patients like consumers instead of just patients? In this compelling episode, I'm sitting down with Jennifer Stoll, the Vice President of digital commerce excellence at Henry Schein, to dissect this transformative notion. Jenn dives into the heightened patient expectations regarding convenience, transparency, and personalized service and examines how adopting a consumer-focused approach can vastly improve dental practices. This insightful

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From Provider to Healer: Embracing Empathy in Your...

The Dental Marketer ·

2024/09/09

Are you a provider or a healer? In this warm and insightful episode, Dr. Alan Stern shows us the transformative power of leading with love and empathy, seamlessly balancing professional duties with genuine human connection. Dr. Stern shares actionable advice on nurturing compassion in the most trying situations, offering vivid examples of handling conflicts empathetically, whether with team members or patients. He imparts deep wisdom on how these principles not only foster better professional

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The Key Components of Building a Community-Focused...

The Dental Marketer ·

2024/09/05

How did a small-town dental practice transform into a flourishing five-doctor operation? In this episode, Dr. Collin Myrick unpacks the impressive growth of his dental practice, nestled in DeFuniak Springs, Northwest Florida. Dr. Myrick shares his journey from humble beginnings to a leading community-centered practice. He underscores the pivotal influence of his upbringing and education, revealing why meaningful community connections are the backbone of his success. As someone passionately committed

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Why Vision Matters More Than Money: Shaping the...

The Dental Marketer ·

2024/09/02

Could there be a better way to do dental implants? In this episode, we have Dr. Michael Lowe, the mastermind behind Tefball, a groundbreaking product for improving the dental implant experience for Doctors and patients. Dr. Lowe shares his compelling philosophy on success, where he underscores the necessity of vision and hard work over monetary ambitions. Dive into his fascinating story—from the hurdles of prototyping and selecting materials to his choice of VersaFlex, catapulting Tefball to the top

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How to be Different in Dentistry: Lessons from...

The Dental Marketer ·

2024/08/29

How can you build a practice that feels more like a luxurious spa than a healthcare clinic? This week, Dr. Bianca Adams takes us through her inspiring journey of establishing a uniquely lavish dental practice in Fayetteville, North Carolina, alongside her father, an esteemed oral surgeon. Learn how they successfully run a family business while offering patients a stress-free, high-end, spa-like experience. Dr. Adams shows us the art of creating an amazing office atmosphere with modern tech that make

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Why Your Practice Should Address Sleep Apnea Now |...

The Dental Marketer ·

2024/08/26

Could adding sleep apnea services to your practice be a life saver for patients? In this episode, we've brought on Dr. Dar Radfar to uncover why dentists are uniquely positioned to identify and treat sleep apnea, a commonly overlooked yet critical health concern. By breaking down how dentists can implement sleep apnea treatments into their practice using oral appliances, Dr. Radfar emphasizes the ethical responsibility and the immense health benefits this can afford to patients. Throughout our

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Rise of a Cosmetic Dentist: Balancing Work and Life...

The Dental Marketer ·

2024/08/22

How can you build a flourishing cosmetic practice in a saturated market like Chicago? In this episode, Dr. Brittany Dickinson takes us on her inspiring journey of acquiring a dental practice amidst the vibrant cityscape of Chicago. From her methodical decision to move from Miami to the Windy City, Brittany shares how she built her completely fee-for-service office that caters to cosmetic dentistry, all while managing a start-up injectables boutique. Her story is filled with insightful experiences

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Can Slowing Down Your Practice Growth Lead to Higher...

The Dental Marketer ·

2024/08/19

Could intentionally limiting your practice's growth be a good thing? In this eye-opening episode, I'm sitting down with Joshua Scott to discuss some unconventional but powerful advice for practice owners. Joshua reveals how focusing on controlled growth can actually protect cash reserves and stabilize operations. Drawing from his experience with Studio 8E8, he explains how capping client intake helps manage expenses more effectively and enhances profitability. We dive deep with Joshua into

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Mom Facebook Groups: How to Build Credibility Without...

The Dental Marketer ·

2024/08/15

How can you genuinely connect in mom Facebook groups without coming off as pushy? In this episode, I'm diving into the art of engaging with these communities effectively while balancing authenticity with subtle self-promotion. We'll start by laying out the fundamentals of understanding group dynamics and then learn how to become a trusted voice within these circles. I'm sharing a step-by-step guide, from engaging in small talk to seamlessly weaving in helpful dental advice, ensuring you build trust

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Associate or Owner: Which Path Is Right for You? |...

The Dental Marketer ·

2024/08/12

Are you a business-minded or clinical-minded dentist? In this Monday Morning Episode, we're bringing on Brian Mills to unpack the true nature of preparing for practice ownership. Brian emphasizes that while clinical skills are vital, being business-savvy is equally crucial. He dives deep into why adopting a do-it-yourself mindset for critical business operations like marketing and website development can set you up for failure, and why focusing on ROI can be your saving grace.Brian also sheds light

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Maximize Revenue and Team Effectiveness with These...

The Dental Marketer ·

2024/08/08

How can you have strong profitability and a cohesive team in your office? In this episode, I'm sitting down with Tricia Casasanta, a seasoned expert in practice management, to delve into the intricacies of improving operational efficiency, mastering PPO negotiations, and developing strong leadership skills in the dental field. Tricia shares strategies on how her company assists dental practices in streamlining their operations, training staff, and negotiating insurance contracts to elevate overall

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Should You Hire Virtual Assistants? Solving Common...

The Dental Marketer ·

2024/08/05

Still on the fence about hiring virtual assistants? In today's Monday Morning Episode, Dan Johnson shares his wealth of experience managing staff in a dental office setting. He unpacks the dynamics of the hiring landscape over the past 12 years, highlighting the increased competition and rising wages that employers face today. Dan underscores the pivotal role of creating a robust office culture, tailoring work schedules to meet employee needs, and offering enticing incentives such as trips to

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Don’t Let Dentistry Define You: The Balance You Need...

The Dental Marketer ·

2024/08/01

How can you thrive in the dental industry without it consuming your life and identity? In this episode, Dr. Matt Vogt returns to the podcast, sharing his incredible journey from a budding dentist to a successful coach with The Lifestyle Practice (TLP). We dive into Matt's experiences, exploring the evolution of his startup practice into a flourishing establishment with multiple staff members and a thriving culture. Matt candidly discusses the importance of hiring the right people, fostering a

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Discovering the Perfect Spot for Your Dental...

The Dental Marketer ·

2024/07/29

Are you thinking about launching a dental startup but don't quite know where to begin? In this episode, I sit down with Dr. Chris Green to dive into the essentials of setting up a new dental practice, beginning with the crucial steps of demographics analysis and site selection. Chris shares his insights on the "windshield test," a simple method to augment data analysis with hands-on site evaluation. He also reveals practical strategies for identifying promising locations, accounting for natural

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The Dental Marketer

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