The Dental Marketer

Keeping Peace and Profit in a Spouse-Owned Dental...

The Dental Marketer ·

2026/05/07

Can you protect both your marriage and your margins while building a dental practice from scratch?In this episode, Eva Baughman of Clearwater Dentistry in Greeley, Colorado, shares the behind-the-scenes story of launching a practice with her husband just before the pandemic hit and how she transitioned from a non-dental background to becoming the financial strategist their office needed. Eva unpacks the path her husband took from serving as a military dentist in Germany to stepping into ownership

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Redefining Boundaries: Are You Being Compassionate...

The Dental Marketer ·

2026/05/04

Could you be mistaking tolerance for compassion as a practice owner? In this Fail Forward episode, Dr. Adrian Cummins from Cummins Dental Group shares a critical setback he experienced in his practice due to a lack of firm boundaries and leadership clarity. Listen as he illuminates how tolerating substandard performances led to not just revenue loss, but a depletion of peace and time, which act as the backbone of every flourishing practice. He shows how he turned confrontations into clarity,

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AI Is Already Sending Patients to Dental Offices (And...

The Dental Marketer ·

2026/04/30

How are patients really finding their next dentist? It’s not through endless Googling anymore.This episode uncovers a dramatic shift: instead of comparing offices online, more people are now simply asking ChatGPT, Perplexity, or Gemini, "Who should I call for dental implants or a toothache?" The AI returns just a couple of names, and with zero hesitation, patients make the call (often within a minute.)Michael breaks down real data from CallRail, revealing how these AI-fueled phone calls, though

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Transitioning Ownership to Your Associate: When the...

The Dental Marketer ·

2026/04/27

Have you considered selling your practice to your associate? Listen to this episode before you do!This episode of the "Fail Forward" series takes you on a journey with Dr. David Phelps, as he shares a significant setback he faced in selling his practice, where due to his hurried decision, he ended up selling to an associate with excellent clinical skills, but lacking business knowledge. This lack of insight led to volatility and loss of staff and patients; forcing him to retake control. But the

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Building a Local Dental Brand That Stands Out in Any...

The Dental Marketer ·

2026/04/23

What does it really take to turn a neighborhood dental practice into a must-visit brand no matter the competition next door?In this episode, Dr. Chaz Vittitow shares the real story of launching and growing The Local Dentist in a market packed with competitors all while balancing family life with four kids and navigating today’s unique challenges for dentists. Chaz explains the origin of his practice’s name and how it shaped everything from branding to partnering with local businesses. He also digs

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Have The Talk: Mastering Difficult Conversations with...

The Dental Marketer ·

2026/04/20

Feeling a rift between your team and struggling on how to address it? Join Dr. Paul Etchison of the Dental Practice Heroes Podcast as he recounts a challenging situation that sparked real change in his practice. Sharing his story of tension between the front desk and clinical teams, Paul opens up about stalling, fumbling, and ultimately succeeding in having a much-needed conversation. He reveals how the magic of validating one's perspective (even without agreeing completely) can bring down walls and

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Bridging Front and Back: The Critical Role of Patient...

The Dental Marketer ·

2026/04/16

Discover the practice-changing power of a unified team guiding every patient from check-in to checkout!In this episode, Dr. Jaspreet Gill opens up about the mental and strategic balancing act of guiding Countryside Smiles, sharing how time, patient experience, and ROI intertwine in daily decisions around hiring, technology, and workflow design. You'll hear firsthand how the focus shifted from setting up operations to facing nuanced choices: should you invest in tech, hire another team member, or

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High-Stakes Dentistry: Why Not to Chase Full Mouth...

The Dental Marketer ·

2026/04/13

Dreaming of landing big, full-mouth rehab cases in your practice?In this episode of Fail Forward, Dr. Andy Tran shares his sobering story of chasing high-ticket dentistry, only to find his foundation and personal life taking a toll. Hear how redefining success allowed him to save and strengthen his practice, offering valuable lessons about choosing the right patients, putting front-line systems in place, and balancing ambition with reality. Don’t fall for the shiny red object—tune into this episode

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How to Grow Your Practice in 90 Days with a $5,000...

The Dental Marketer ·

2026/04/09

Can a $5,000 marketing budget over 90 days genuinely bring new patients through your front door is it a waste of money? In this episode, Michael sits down with Lamar Woods of Adhere Patient Management to strip away the guesswork. Lamar shares what truly moves the needle in dental practice marketing (and here's a hint: it’s not just impressions or clicks.) He unpacks the exact metrics that signal a win by the 90-day mark, focusing on predictable lead flow that turns into real-life appointments and

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Escaping the Scarcity Mindset: Navigating a Tough...

The Dental Marketer ·

2026/04/06

Ever faced a setback in your practice that challenged your mindset? Learn how to escape scarcity thinking and navigate tough situations with abundance and strength!In this episode of the Fail Forward series, CJ DuBe' shares the painful story of a lowball buyout after scaling from 0 to 8 million in three years that left her questioning her worth. However, CJ didn’t let this setback define her, as she embarked on a spectacular journey, learning to channel her unique abilities in teaching,

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Turning Rivalry into Results: The Power of...

The Dental Marketer ·

2026/04/02

What happens when you stop seeing neighboring dentists as rivals and start building authentic alliances instead?In this episode, Michael sits down with Dr. Chethan Chetty, fresh from a transformative three-year term as president of the Academy of General Dentistry. Having balanced his “second job” of intense advocacy with the demands of running his practice and raising a family, Dr. Chetty reflects on the unique pressures and privileges of leadership. He shares why organized dentistry is crucial for

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When NOT to Be a Problem Solver as a Dental Leader |...

The Dental Marketer ·

2026/03/30

Are you unknowingly stifling your team's growth by constantly providing solutions?In this episode, Shane Simmons shares his experience of unintentionally becoming a roadblock in his dental marketing company, Crimson Media, due to his quick-fix problem solving approach. Discover how he pivoted his leadership style to empower his team through the 1-3-1 method, and how this can foster critical thinking, enhance team skills, and ultimately drive your dental practice growth. If you’re ready to step back

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Going Fee-for-Service in Manhattan: Bold Practice...

The Dental Marketer ·

2026/03/26

What happens when you stop letting insurance define your patient experience in one of the world’s toughest markets?In this episode, Dr. Fatina Shtivelman opens up about what it takes to not only build a pediatric dental practice from scratch in Manhattan, but also completely reinvent its business model. She describes the emotional and mental “second baby” her practice became, alongside the constant juggle of refining systems, surviving a pandemic, and keeping both her team and vision aligned in the

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Hidden Costs of Saving: Why Spending on Staff Early...

The Dental Marketer ·

2026/03/23

Are you holding back spending in your dental practice and wondering why you aren't seeing the growth you expect?In this episode of Fail Forward, Dr. Brandon Prior shares how he overcame this mentality and transformed his practice. After initially hesitating to make investments due to fear of spending, he realized his actual failure was protecting cash instead of maximizing his valuable time and capacity. Learn how investing back into your practice in areas like hygiene and marketing can create

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Why Dental AI Is Reshaping Workflow, Patient Care,...

The Dental Marketer ·

2026/03/19

Imagine a world where your workflows align effortlessly, teams communicate seamlessly, and every patient gets a tailored experience, all thanks to AI technology and all-in-one software.In this special episode, Dr. Rania Saleh returns to celebrate Oryx’s 10-year milestone and candidly shares the origin story behind building a comprehensive dental practice software platform. Drawing from her own pivotal transition, from running a thriving dental practice to founding Oryx after a health crisis exposed

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It Takes More Than Grit: Staying Authentic in the...

The Dental Marketer ·

2026/03/16

Grit is important, but it's not everything. Discover what else it takes to succeed in the fiercely competitive dental industry!In this episode, we welcome Allison Norris, CEO of The Dentele Group, who candidly shares her journey of leaving a stable career as a dental hygienist to stumble, fumble, and finally, successfully found a leading non-clinical recruiting agency in dentistry. Through her story of trust betrayed, battling depression, and trials of early innovations, she offers key insights into

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How a Mom-Dentist is Redefining Patient Care and...

The Dental Marketer ·

2026/03/12

What does it really take to launch a dental startup while juggling motherhood, a mission-driven vision, and a learn-as-you-go leadership style? Dr. Pooja Makam opens up about building Lumina Dentistry from the ground up, all while parenting two toddlers and fighting for a patient-first approach in a world of corporate pressure.In this episode, Dr. Makam takes us behind the scenes of opening her North Carolina practice, from tackling unexpected technology meltdowns to navigating hiring heartbreaks

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Growth Over Giving Up: How to Approach Dental Implant...

The Dental Marketer ·

2026/03/09

If the fear of facing complex dental implant failures is holding you back, this episode is your key to turning those failures into opportunities!Dr. Evan Matthysse shares his transformative experience of initial implant failures that led to a turning point for their dental practice. Listen as he reveals how tackling the fear and learning from the best in the field widened their service portfolio, boosted their reputation for handling advanced implant cases, and enhanced overall growth. To all

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Corporate to Community: How Hospitality-Focused...

The Dental Marketer ·

2026/03/05

What if a warm welcome and a personal touch could be the most powerful tools for growing your dental practice?In this episode, Dr. Allon reveals how her journey from corporate dentistry to solo practice was powered by a desire for meaningful patient relationships, family support, and a relentless commitment to hospitality. She shares the step-by-step systems her Clear Lake office uses to maximize comfort and efficiency, from five-minute patient intake to comprehensive 90-minute new patient exams and

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Fire Fast: The Art of Making Hard Team Decisions in...

The Dental Marketer ·

2026/03/02

Tangled in the web of low-performing staff? Learn how to cut loose and fire fast for the well-being of your practice.In this episode of The Fail Forward series, Dr. Gabe Ross honestly shares the lesson he learned the hard way about the necessity of staff turnover for the greater good of his pediatric dental practice. Sifting through his personal experience of reluctantly firing an underperforming dental assistant, Dr. Gabe elucidates why sometimes, removing the problem from your team can be the

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