PODCAST

The Dental Marketer

Michael Arias

dental marketing ideas and strategies to attract quality patients to dentist.

business management & marketing

All Episodes

Overcoming Overload: Kiera Dent's Transformation from...

The Dental Marketer ·

2026/01/05

Running on empty doesn't drive you forward; it brings you to a halt.In this first episode of the Fail Forward series, Kiera Dent, founder of Dental A Team consulting company, exposes the burnout that almost left her life and career in ruins. Working relentlessly from 2 AM to 11 PM, she ground herself to the point of collapse and was forced to reevaluate her work until she found a healthy, sustainable formula for success. Now, discover how her failure-fueled turnaround can help prevent overload,

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The Power of Team, Tech, and Time in This Pediatric...

The Dental Marketer ·

2026/01/01

What’s the secret ingredient to happier patients, empowered teams, and tech that works for you in pediatric dentistry?In this episode, Dr. Jackie Wingate lifts the curtain on her transformative journey from rushed, high-volume dentistry to a deeply personal, low-volume approach that puts children and their families at the heart of every visit. Dr. Jackie shares what prompted her to step away from traditional models and meticulously build a practice in Philadelphia’s suburbs around quality time with

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Reflecting on a Year of Ground Marketing: Systems for...

The Dental Marketer ·

2025/12/29

Can a year’s worth of hard-won ground marketing lessons help you escape inconsistent patient numbers for good?This episode challenges everything you think you know about ground marketing. Michael unpacks why true, sustainable growth isn’t about charming scripts or one-off tactics, it’s about building an external operating system for your practice. Discover how moving from random “hit or miss” outreach to a structured model transforms conversations into appointments, and appointments into loyal

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How Vision, Grit, and Values Guide Every Top Dental...

The Dental Marketer ·

2025/12/25

Launching your own dental practice in a competitive market takes more than just clinical skill: it demands vision, grit, and a willingness to challenge convention.In this episode, Dr. Conor Perrin shares his candid journey from being a young dentist without connections, facing skepticism in the industry, to establishing his own thriving dental practice in Irvine, California. The path wasn’t easy: after plans to acquire an existing clinic fell through, Dr. Perrin made the bold decision to build his

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3 Must-Have Ground Marketing Strategies for Practices...

The Dental Marketer ·

2025/12/22

Are you ready for seismic shifts in your 2026 new patient acquisition?In this episode, Michael breaks down the three crucial levers of ground marketing that will shape successful practices in 2026. These strategies go far beyond generic tips. Learn how to tap directly into the places where trust and engagement already exist, and transform the way your practice connects with communities.Discover how to find and leverage the right ecosystems (trust, identity, and access) to fast-track your outreach

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How Personal Touch Beats DSOs: Lessons from Private...

The Dental Marketer ·

2025/12/18

When big dental chains focus on numbers and efficiency, what happens when patients crave genuine connection instead?In this episode, Dr. Whitney and Steve Sebree share their journey building a private dental practice in Surprise, Arizona, known for its warm, personalized approach. They discuss the importance of community connection, how they foster long-term patient relationships, and why putting Dr. Whitney’s face front and center in their marketing helps attract retirees seeking attentive,

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The GOLD Framework: Raffles That Actually Attract New...

The Dental Marketer ·

2025/12/15

What if your next raffle didn’t just collect names, but actually filled your practice schedule?This episode debunks the myth that any raffle will attract new patients, revealing why most fall flat and what truly works to grow your patient base. Dive into the four common pitfalls that sabotage traditional raffle efforts, from off-the-mark prizes to a lack of follow-up, and discover why simply collecting names isn’t enough to fill your chairs.Instead, learn about the GOLD framework: Give, Observe,

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High-Touch Dentistry: Secrets to Personalized Patient...

The Dental Marketer ·

2025/12/11

The difference between good care and unforgettable care often comes down to one thing: personal touch.In this episode, Michael brings on Dr. Kris Bano to unpack the revolutionary strategies behind his standout fee-for-service practice in southwest Michigan. Dr. Bano reveals how his team works in harmony, crafting a seamless, “high-touch” patient experience that starts with the initial phone call and extends well beyond the treatment room.Dr. Bano’s journey is deeply personal, rooted in his passion

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Patient Stories: 5 Systems for Leveraging Dental...

The Dental Marketer ·

2025/12/08

Imagine if every patient story could become your most persuasive marketing tool, without a single sales pitch.Too many dental practices rely on generic promises of care, but in today’s world, heartfelt testimonials and genuine success stories make all the difference. In this episode, we unpack exactly how practices can move beyond merely collecting reviews to strategically leveraging patient stories that spark trust and attract more of the right patients. Through practical examples and scripts,

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Stop Double-Booking: The Doctor-Driven Schedule That...

The Dental Marketer ·

2025/12/04

Is your dental schedule leaving you exhausted while STILL not delivering the quality care your patients deserve? In this episode, Ashley Whinery, an experienced practice manager, challenges the high-volume, double-booking mentality so many practices fall into, revealing how a mindful approach to scheduling can elevate both patient satisfaction and practice sustainability.Ashley dives deep into why prioritizing meaningful patient interactions over relentless quantity leads to lasting trust, more

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Simple Steps to Stand Out in a Crowded Dental Market...

The Dental Marketer ·

2025/12/01

In a city packed with dental options, are you remembered or just another name?The difference comes down to ground marketing that creates genuine connections, not just quick deals. In this episode, we explore how dental practices can break free from the endless cycle of discounts and competition by building relationships rooted in trust, affection, and visibility in the community.Michael reveals a strategic approach to ground marketing that shifts from transactional tactics to authentic engagement

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Secure Your Dream Dental Practice: Top Real Estate...

The Dental Marketer ·

2025/11/27

Securing the perfect location for your dental practice isn’t just about finding space... It’s a strategic decision that can make or break your business.In this episode, Michael sits down with Max Burrows from Practice Real Estate Group to unravel the unique challenges dental tenants face on their path to establishing successful practices. Max, whose firm exclusively represents healthcare clients, arms listeners with clear guidance on navigating the sometimes overwhelming process of site selection,

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Welcoming New Movers as Loyal Patients With This...

The Dental Marketer ·

2025/11/24

Are you missing out on the 70% of new movers ready to switch dentists?Moving to a new city is both exciting and overwhelming for families, and the decisions they make about healthcare providers often hinge on who they know and trust. In this episode, Michael shares the game-changing strategy of collaborating with real estate agents to secure dental patient referrals. He breaks down why realtors hold unique influence: nearly 70% of movers switch healthcare providers within six months of relocating

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Growing a Holistic Pediatric Dental Practice Beyond...

The Dental Marketer ·

2025/11/20

Imagine carving out a dental practice that puts principles and patient well-being above insurance red tape. That’s exactly what Dr. Kristen Self set out to do in New Braunfels, Texas, building her pediatric dental clinic from the ground up (outside the confines of traditional insurance models.) In this episode, Dr. Self opens up about the emotional rollercoaster and practical challenges of staying independent, describing how she crafted a thriving, holistic, and minimally invasive practice tailored

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Four Pillars That Make You the Local Authority in...

The Dental Marketer ·

2025/11/17

What if becoming your town’s trusted dentist had less to do with technical skill and more with being the first name on everyone’s lips when dental questions arise?This episode uncovers the real secret behind becoming the community’s go-to practice: building unmistakable authority where it matters most. Drawing from real-life examples and actionable strategies, we'll zero in on how public recognition, social mentions, and word-of-mouth from local leaders shape your reputation, often before patients

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How Dr. Baik Hit His 5-Year Dental Startup Goals in...

The Dental Marketer ·

2025/11/13

What if you could reach your biggest practice goals in half the time you planned, without sacrificing your well-being along the way? In this episode, Dr. Justin Baik reveals how he rapidly transformed his vision of dental practice ownership into reality, smashing his five-year plan in just two and a half years. Driven by the weight of student debt, Dr. Baik didn't wait for the "perfect moment." Instead, he seized unique opportunities presented during the COVID-19 pandemic, optimizing financial

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5 Core Metrics You Need to Succeed in Ground...

The Dental Marketer ·

2025/11/10

Are your ground marketing events driving real results or just foot traffic with no follow-through?Let's learn the secret to transforming your dental practice’s ground marketing efforts by focusing on the numbers that truly matter. In this episode, we unravel the common traps that derail dental teams, like mistaking positive interactions for meaningful impact or tracking a flood of metrics that don’t actually move the needle. Instead, we break down the five essential numbers every team should

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Mastering the Money Chat: How Dental Teams Close More...

The Dental Marketer ·

2025/11/06

Ever felt that awkward moment when it’s time to talk dollars and cents with a patient, only to watch their interest in treatment vanish on the way to the front desk? In this episode, we’re tackling one of the biggest bottlenecks in dental practice efficiency, "the dreaded financial discussion," and why it’s time to get your entire clinical team fluent in handling money conversations.Michael is joined by dental efficiency expert Susan Leckowicz to unpack strategies that empower dental assistants and

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Urban Versus Rural: Everyday Interactions That Boost...

The Dental Marketer ·

2025/11/03

Is there a one-size-fits-all way to build genuine relationships in both bustling cities and close-knit small towns?This episode reveals how authentic, face-to-face interactions can weave your practice into the fabric of both urban and rural communities.Instead of relying on impersonal ads or digital campaigns, we explore how presence, repetition, and genuine connection in everyday spaces build trust that no billboard can match. In urban environments, you’ll learn how to naturally fit into the rhythm

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Top Strategies for Hiring and Keeping Your Best Team...

The Dental Marketer ·

2025/10/30

Why do some dental practices have teams that go the extra mile while others struggle with high turnover and mediocre results?In this episode, Dino Watt unveils the secrets behind building a vibrant practice culture that doesn’t just improve patient experience—it transforms every facet of your business. Drawing from an extraordinary journey that started in Hollywood and led to dental practice consulting, Dino shares unique strategies grounded in business principles, storytelling, and real-world

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The Dental Marketer

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