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PODCAST

The Law Firm Marketing Minute

Spotlight Marketing + Branding

The best podcast for law firm owners looking to grow their firms.We specialize in any topics surrounding content marketing, but we also have expertise to share in other areas that could impact your firm.If you get any value out of today"s episode, we simply ask that you share it with a friend!Thanks for listening!

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All Episodes

2:54

Marketing Fails Without the Fundamentals

The Law Firm Marketing Minute ·

2025/06/17

Did you like this episode? Dislike it? 📉 Think marketing tools will solve your firm’s growth problems? Think again. In this punchy episode, Daniel, Eddie, and Mike dismantle the myth that ads, content, or tech can fix unclear offers or poor audience targeting. They break down why understanding your ideal client is the real first step—and how ignoring that truth keeps your law firm stuck. 📌 Key Takeaways: Marketing without audience clarity is just expensive noise.Tools don’t work if your

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2:44

How Meta’s Ad System Just Got Personal

The Law Firm Marketing Minute ·

2025/06/16

Did you like this episode? Dislike it? 🚀 Meta just changed the rules of the ad game—again. In this episode, Daniel, Eddie, and Mike break down Meta’s new “Andromeda” update and how it shifts ad delivery from broad audience targeting to hyper-personalized user experiences. If your law firm relies on paid ads or plans to, this is essential listening. 📌 Key Takeaways Meta is moving from audience cohorts to individualized ad delivery.The “Andromeda” system uses advanced signals for better

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1:10

How to Build Your Timeless Content Library

The Law Firm Marketing Minute ·

2025/06/13

Did you like this episode? Dislike it? 📈 Many website owners assume that publishing a lot of content about current events is a great strategy. But that approach can do more harm than good. In this episode, Eddie breaks down how to actually build a valuable content library—from avoiding dated information to establishing long-term authority. 📌 Key Takeaways Why tying your content to specific, timely events can quickly make your website feel dated and irrelevant.The risk of publishing

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1:47

How to Know If Your Content Marketing Is Working

The Law Firm Marketing Minute ·

2025/06/12

Did you like this episode? Dislike it? 📈 Most law firm owners assume content marketing isn’t working because it doesn’t bring in direct leads. But that’s not its job. In this episode, Marc Cerniglia breaks down how to actually measure the real impact of your content—from increasing referrals to raising your authority and improving the ROI of everything else you’re doing. 📌 Key Takeaways Why content marketing success isn’t about lead count.How to track the subtle (but powerful) effects of

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2:23

Proven Ways to Build Loyal Fans of Your Law Firm

The Law Firm Marketing Minute ·

2025/06/11

Did you like this episode? Dislike it? 💼 Want to stop chasing cold leads and start maximizing the value of your existing clients? John breaks down how law firms—regardless of practice area—can transform ordinary clients into lifelong fans who refer, return, and rave. From personal touches to VIP treatment, learn what actually works to create client loyalty that pays off. 📌 Key Takeaways Identify which clients are worth the VIP experience—and why it matters.Discover low-effort, high-impact

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2:32

We are Entering the Big Leagues! Are You Ready?

The Law Firm Marketing Minute ·

2025/06/10

Did you like this episode? Dislike it? ⚡️The era of AI agents is here, and they’re reshaping how content is created, distributed, and consumed. In this high-energy episode, Mike breaks down what this means for small law firms—and why sitting on the sidelines is no longer an option. From the surge of AI-generated content to the need for law firms to level up their marketing playbooks, this episode delivers the wake-up call and roadmap you didn’t know you needed. 📌 Key Takeaways: AI agents

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1:14

AI is Absolutely Disrupting Marketing on a Grand Scale

The Law Firm Marketing Minute ·

2025/06/09

Did you like this episode? Dislike it? 📱 What do Bigfoot on TikTok and AI in your marketing strategy have in common? Disruption. In this confessional-style episode, Mike unpacks the bizarre but brilliant signs that the marketing world has changed — and how AI is leading the charge. If you're still using 2015 strategies, this one's a wake-up call. 📌 Key Takeaways Disruptive content captures attention because it breaks scrolling patterns.AI is changing how marketing works — fast, weird, and

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23:08

2025 Is the Year to Make AI Your Ally

The Law Firm Marketing Minute ·

2025/06/06

Did you like this episode? Dislike it? 🚀 AI isn’t coming—it’s already here, and it’s moving fast. In this episode, Mike and Eddie break down how AI agents, automation tools, and new tech like Video 3 are reshaping the legal marketing world. From client intake to content creation, this isn’t about replacing lawyers—it’s about giving them back their time, sanity, and edge. 📌 Key Takeaways AI won’t replace lawyers, but lawyers who use AI will outpace the rest.New tools like AI agents and video

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1:53

The Coolest Tool That ChatGPT Has

The Law Firm Marketing Minute ·

2025/06/05

Did you like this episode? Dislike it? 🚀 What if you could get a fully footnoted research dossier in 7 minutes flat—while you grab a coffee? In this episode, Eddie and Mike uncover the “deep research” tool inside ChatGPT 4.0 and why it's a total game-changer for lawyers who value speed, accuracy, and sanity. Whether you’re hunting for citations, visuals, or a smarter way to blog, this tool delivers more than answers—it gives you time back. 📌 Key Takeaways ChatGPT’s “deep research” feature

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2:43

AI Helps, But It Can't Replace This

The Law Firm Marketing Minute ·

2025/06/04

Did you like this episode? Dislike it? 🧠 Even in a world of AI-generated movies and automated workflows, there’s one element technology can’t replicate: the human touch. In this episode, Eddie and Mike unpack the rising presence of AI in creative and professional spaces, from Hollywood to the courtroom. They explore why clients still crave authentic human connection, how AI can empower rather than replace lawyers, and the real reason your role is safer than you think. 📌 Key Takeaways AI can

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2:33

Why Veo 3 Matters to Lawyers

The Law Firm Marketing Minute ·

2025/06/03

Did you like this episode? Dislike it? 🎥 The era of glitchy, six-fingered avatars is over. In this episode, Eddie and Mike dive into Google’s Veo 3—an AI-powered video tool that’s delivering shockingly human results. From flawless lip-syncing to fully polished promo videos, this tech isn't just “coming”… it’s here. And for law firms, that means a brand new playbook for marketing, messaging, and client engagement. 📌 Key Takeaways: Veo 3 is producing video so real, it’s already usable in law

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1:47

The AI Revolution–What Small Law Firms Must Know

The Law Firm Marketing Minute ·

2025/06/02

Did you like this episode? Dislike it? 🚀 AI is evolving at breakneck speed—and if you think it's still just a content tool, you're already behind. In this episode, Eddie and Mike unpack how predictions from decades ago are now reshaping small law firm operations in real time. From marketing automation to intake AI agents, they explore what’s working right now, what’s changed in the past six months alone, and how small firms can stay competitive without drowning in tech overwhelm. 📌 Key

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43:31

Become the Leader Your Law Firm Needs feat. Steph Tuss

The Law Firm Marketing Minute ·

2025/05/30

Did you like this episode? Dislike it? 💥 You don’t scale a law firm by billing more hours—you scale it by becoming the kind of leader people want to follow. In this episode, Steph Tuss breaks down what real leadership looks like inside a small firm, why psychological safety drives performance, and how to stop reacting and start leading with clarity. Whether you’re burned out or just stuck in the weeds, this conversation is your roadmap to building a team that thrives. 📌 Key Takeaways: Why

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1:52

The Right Way to Train Your Team (So You Can Let Go)

The Law Firm Marketing Minute ·

2025/05/29

Did you like this episode? Dislike it? 📹 If you’ve ever thought, “It’s just easier to do it myself,” this episode will change your mind. Steph Tuss shares a proven method for training your team using simple video systems—so you can step out of the weeds and into real leadership. Whether you're hiring your first assistant or scaling a team, this is your blueprint for letting go without losing control. 📌 Key Takeaways: Why perfectionism kills growth (and what to do instead).A simple system

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2:26

The Secret to Getting 100% Team Buy-In

The Law Firm Marketing Minute ·

2025/05/28

Did you like this episode? Dislike it? 💡 Most law firm owners think their vision is clear—until they realize their team isn’t bought in. In this powerful conversation, Steph Tuss breaks down the real reason most visions fall flat and how to turn them into something your team can feel, believe in, and help build. If your employees seem checked out or just "doing their jobs," this episode is your wake-up call. 📌 Key Takeaways: Why financial goals don’t inspire your team (and what does).The

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1:35

How to Make Your First Hire (Without Having Your Sh*t...

The Law Firm Marketing Minute ·

2025/05/27

Did you like this episode? Dislike it? 🧠 Think you need to “have it all together” before hiring help? Think again. In this episode, we tackle the mental and financial roadblocks holding lawyers back from making their first hire—especially when it comes to executive assistants. If you're stuck doing low-dollar tasks and wondering why your growth has plateaued, this one’s a wake-up call. Hiring isn’t a luxury—it’s a profit strategy. 📌 Key Takeaways Doing $30 tasks is costing you $800+ every

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2:11

The Chicken & the Egg of Law Firm Growth

The Law Firm Marketing Minute ·

2025/05/26

Did you like this episode? Dislike it? 🐣 Struggling to grow your firm but can’t let go of control? You’re not alone. In this episode, Danny sits down with Steph Tuss to unpack the classic chicken-and-egg dilemma facing law firm owners: Do you grow then hire… or hire so you can grow? They dive into the mindset traps, leadership blind spots, and hiring mistakes that keep firms stuck—and how to finally break through. 📌 Key Takeaways: You don’t have to be the leader just because you own the

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43:18

Law Firm Marketing in 2025: What's Trending

The Law Firm Marketing Minute ·

2025/05/23

Did you like this episode? Dislike it? 🧠 Law firm marketing is evolving fast—and most firms are falling behind. Eddie and John break down Spotlight Branding’s 2025 Legal Marketing Trends Report, pulling insights from over 15,000 lawyers to spotlight what’s working, what’s not, and what’s flat-out missing. From lead nurturing to AI, from social proof to the #1 marketing mistake firms keep making, this episode is your shortcut to smarter strategy. 📌 Key Takeaways: 75% of firms have no real

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2:30

Are You Spending Enough on Marketing? Most Law Firms...

The Law Firm Marketing Minute ·

2025/05/22

Did you like this episode? Dislike it? 🚨 Most law firms are stuck in a dangerous loop—spending too little on marketing and wondering why they're not growing. In this episode, Eddie and John break down the true cost of underinvestment, explain why $1,000 a month won’t cut it, and offer a clear roadmap for small firm owners ready to level up. Whether you've been burned by bad agencies or you're just unsure what to budget, this conversation pulls no punches and delivers clarity. 📌 Key

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1:56

Build a Law Firm Brand Without Spending a Dime on Ads

The Law Firm Marketing Minute ·

2025/05/21

Did you like this episode? Dislike it? 📣 Tired of pouring money into ads that don’t deliver? In this episode, Eddie and John break down how small firm lawyers can grow their brand—and client base—through smart, intentional networking. From referral sources to podcast guest spots, learn how to turn relationships into visibility without opening your wallet. 📌 Key Takeaways Staying top-of-mind with your network beats any marketing gimmick.Podcasts, webinars, and emails can expand your reach

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