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PODCAST

Straight Talk with Sally

Sally Sparks-Cousins

Sally has a passion for Personal Branding, Social Media Online Marketing and having a Positive Mindset. She is on a mission to get women across the globe to find their Inner Sparkle so the can build a business around their zone of genius and share their sparkle to help other. So if your ready to start living your life on your terms, it"s time to start taking action and gettin" shit done. Join us each week as we educate and inspire with thought provoking conversions about what it takes to be a

business marketing

All Episodes

06:06

Quick Tip on Embracing Live Streaming to Simplify...

Straight Talk with Sally ·

2024/11/01

In this episode, Katie Fawkes, Director of Marketing at Ecamm, shares her advice on using live streaming to make podcasting simpler and more effective. While video production can feel overwhelming, Katie suggests that live streaming helps sidestep perfectionism and keeps the focus on your mission and audience. By planning ahead and live-streaming in a "live to tape" format, you can create authentic content, build a community, and let go of the need to edit everything to perfection. Katie highlights

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04:47

Quick Tip Series: 15 Lead Magnets You Can Create in...

Straight Talk with Sally ·

2024/10/30

In this final part of our lead magnet series, Sally shares the last three powerful, easy-to-create lead magnet ideas. First, create a Frequently Asked Questions (FAQ) PDF that addresses common client concerns, helping overcome objections while showcasing your expertise. Then, consider offering valuable video clips from past webinars or presentations, complete with a call-to-action at the end, to attract viewers. Finally, assemble a "Top Resources and Tools" guide featuring your favorite apps and

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36:10

Mastering Objections: Turning 'No' into 'Let's Go' in...

Straight Talk with Sally ·

2024/10/29

In this episode, Sally, founder of Sparkle Class Academy, breaks down how to overcome common objections in sales by balancing authenticity with confidence. She highlights five main objections—time, money, spouse/partner, fear, and self-doubt—and shares strategies like using "Tell Me More" to understand client concerns deeply. Sally also explores the art of enrollment: building self-belief, gaining support from your network, and engaging ideal clients. Tune in to learn how to turn objections into

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06:08

Quick Tip Series: 15 Lead Magnets You Can Create in...

Straight Talk with Sally ·

2024/10/25

In this episode of our Quick Tip Series, we explore lead magnets 9 to 12 that you can create in under 30 minutes! First up, consider crafting a "how-to" list or recipe that goes beyond food—think wellness routines, yoga guides, or even DIY projects like canoe carving. Next, share your personal routines that help you manage tasks or overcome challenges, whether it's a morning refresh guide or productivity hacks. For the visually inclined, creating infographic routines can simplify complex

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06:45

Quick Tip Series: 15 Lead Magnets You Can Create in...

Straight Talk with Sally ·

2024/10/24

In this episode of our Quick Tip Series, we continue exploring the next four lead magnet ideas from the "15 Lead Magnets You Can Create in Under 30 Minutes." You'll learn how to quickly create checklists on topics like how-to guides or must-haves, showcase your best work by compiling swipe files from high-performing content, and share your analytics by turning data such as graphs or split-test results into a valuable lead magnet. We also discuss the idea of offering a sneak peek of your product

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01:23:06

How to set up Facebook Ads and connect to OmniSAM

Straight Talk with Sally ·

2024/10/22

🚀 How to set up Facebook Ads and connect to OmniSAM 🚀 Are you ready to take your advertising to the next level? Join us in this episode of "Strategy with Sally," where we’ll dive into setting up ads in OmniSAM! Learn the step-by-step process to create effective ads that can drive traffic and boost your business. 🔍 What You’ll Learn: The basics of digital ads and how they work in OmniSAM. Step-by-step guidance on setting up ads, targeting the right audience, and budgeting effectively. Best

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04:27

Quick Tip Series: 15 Lead Magnets You Can Create in...

Straight Talk with Sally ·

2024/10/19

Welcome back to our new Quick Tip series! In this episode, we’re covering tips 1 to 4 from our list of 15 lead magnets that you can create in just 15 to 30 minutes, depending on the content you already have. If you’re stuck on what type of lead magnet to create, these ideas will help you move forward fast! What You’ll Learn (Tips 1-4): Tip 1: Turn a high-performing blog post into a lead magnet by converting it into a PDF and giving it a visual refresh. Tip 2: Use podcast or video transcripts as a

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10:22

Quick Tip: Scale Your Business with a Membership...

Straight Talk with Sally ·

2024/10/16

In this episode of Straight Talk with Sally, we explore how coaches and consultants can effectively scale their businesses from one-on-one services to a one-to-many model with a membership program. Sally shares her insights on why membership programs are a fantastic way to build recurring revenue, offering you financial stability and predictable monthly income. From launching her own membership, she details how to set up a program using simple tools, like Kajabi, and a few valuable resources,

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29:21

Create a High-Converting Funnel in OmniSAM

Straight Talk with Sally ·

2024/10/15

In this episode of "Straight Talk with Sally," we’ll show you how to build a high-converting funnel in OmniSAM and automate your customer journey for maximum efficiency and growth. 💡 What You’ll Learn: How to Build a Funnel in OmniSAM: Step-by-step guidance on setting up a sales funnel that captures and converts leads. Automation Techniques for Success: Discover how automation can save you time and nurture leads automatically. Increase Your Conversion Rates: Learn key strategies to turn prospects

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07:07

Quick Tip on Imposter Syndrome Series: Embracing the...

Straight Talk with Sally ·

2024/10/11

In the final episode of our Quick Tip on Imposter Syndrome Series, we explore the “Superwoman” imposter syndrome – that urge to excel in every role, from career to family to personal passions, all while neglecting self-care. Sally shares her personal struggles with saying “yes” to everything, leading to burnout and feelings of inadequacy. She discusses practical ways to overcome this mindset, like setting boundaries, prioritizing self-care, and challenging the need to be “super” in all areas of

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03:58

Quick Tip on Imposter Syndrome Series: Meet the...

Straight Talk with Sally ·

2024/10/09

In this episode of Straight Talk with Sally, we explore the “Soloist” imposter syndrome – that feeling of needing to handle everything on your own, refusing help or collaboration because asking for assistance feels like a weakness. Sally dives into how the Soloist mentality can hold you back, especially if you’re often overwhelmed but reluctant to accept or seek help. Through personal insights and real-world examples, Sally shares actionable strategies to overcome the Soloist mindset. From

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24:50

Build a High-Converting Lead Magnet: Grow Your Email...

Straight Talk with Sally ·

2024/10/08

Ready to accelerate your business growth? In this episode of "Strategy with Sally," we’ll show you how to create an irresistible lead magnet that attracts high-quality leads and helps you build a thriving email list. Whether you’re just starting out or want to refine your existing strategy, we’ve got actionable tips to help you succeed! 🔍 What You’ll Learn: - What Makes a Lead Magnet Irresistible: Discover the key elements that drive conversions. - Step-by-Step Guide to Building Your Lead Magnet:

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04:16

Quick Tip on Imposter Syndrome Series: Meet the...

Straight Talk with Sally ·

2024/10/04

🔗 Try OmniSAM Today: https://omnisam.com.au/demo Book an intro call and see how OmniSAM can transform your business processes: https://connect.omnisam.com.au/widget/bookings/omnisam-intro-call 👉 Join Our Community and Connect: Join the GSD Group: https://www.facebook.com/groups/gsdbyomnisam Start setting up your affiliate campaigns in OmniSAM today and see your income grow! For more info, visit www.omnisam.com.au. We just got featured on Feedspot's list of Australian women's lifestyle

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04:13

Quick Tip on Imposter Syndrome Series: Meet the...

Straight Talk with Sally ·

2024/10/02

In this episode of the Quick Tip on Imposter Syndrome series, we explore the second type of imposter syndrome—The Expert. If you've ever felt pressured to continually gain more credentials or knowledge, this might resonate with you. The Expert believes they must know everything, often avoiding mentoring or discussions out of fear they don't know enough. Sally shares practical tips to help overcome this mindset, including acknowledging your existing expertise, embracing the fact that it's okay not

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12:09

Building Your Email List: Essential Elements of an...

Straight Talk with Sally ·

2024/10/01

🔗 Try OmniSAM Today: https://omnisam.com.au/demo Book an intro call and see how OmniSAM can transform your business processes: https://connect.omnisam.com.au/widget/bookings/omnisam-intro-call 👉 Join Our Community and Connect: Join the GSD Group: https://www.facebook.com/groups/gsdbyomnisam Start setting up your affiliate campaigns in OmniSAM today and see your income grow! For more info, visit www.omnisam.com.au. We just got featured on Feedspot's list of Australian women's lifestyle

en

06:21

Quick Tip on Imposter Syndrome Series: Meet the...

Straight Talk with Sally ·

2024/10/01

In this episode, the first part of our five-part series on understanding imposter syndrome, we delve into the journey of overcoming this silent yet powerful force that can evoke fear, anxiety, and self-doubt. Did you know that one-third of young people experience it, and 70% of adults may face it at some point? Imposter syndrome leads individuals to doubt their accomplishments and fear being exposed as frauds, even when there’s evidence of their competency. We kick off this

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10:46

Quick Tip: Scale Your Coaching Business with...

Straight Talk with Sally ·

2024/09/26

Want to move from one-on-one coaching to earning consistent, scalable income? Start a membership program! It’s an easy way to create recurring revenue while growing your business. Instead of starting with a course, offer a membership that provides value through live Q&As, resource libraries, and more. Begin with a simple structure—add content, tools, and even lead magnets as you go. As the value grows, so can your price. Bonus: Offer it as a downsell for clients who can't afford one-on-one

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27:35

OmniSAM Business in A Box: Automation, Workflow, and...

Straight Talk with Sally ·

2024/09/24

Tired of spending endless hours on manual tasks? Want to streamline your business processes and boost your efficiency? Join us in this episode of "Strategy with Sally" as we dive into OmniSAM’s ‘Business in a Box’—the ultimate solution for automating workflows, setting up funnels, and saving precious time! 🔍 What You’ll Learn: What is OmniSAM ‘Business in a Box’? Discover how this powerful tool combines automation, workflow management, and funnel setup into a single, easy-to-use system. The Cost

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04:47

Quick Tip on Mastering the First Emails to Engage New...

Straight Talk with Sally ·

2024/09/20

In this episode of Straight Talk with Sally, we explore the final two emails in your five-part sequence to new subscribers: The Offer and Scarcity. Sally explains how Email #4 introduces a well-crafted offer, which could be a low-cost tripwire or a time-based free consultation, helping your audience take the next step toward deeper engagement. Whether it's a small financial investment or time commitment, this email is where you start converting interest into action. Email #5 is all about

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06:57

Quick Tip on Mastering the First Emails to Engage New...

Straight Talk with Sally ·

2024/09/18

In this episode of Straight Talk with Sally, we dive into the first three of five essential emails to send to new subscribers. Sally walks through the process, starting with delivering your freebie and introducing your brand in the first email, followed by a value-packed second email to ensure they engage with your content and gain further insights. The third email, known as the "bridge," starts to build a connection between your free content and the services or offers you provide. Tune in to learn

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