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PODCAST

The Launch Lounge Podcast

Salome Schillack

Discover top tips & practical advice for building a wildly profitable business sharing your ideas and knowledge with the world. Get the online marketing, advertising, and business strategies you need, all wrapped up with a healthy dose of inspiration and fun. After 10 years of being the advertising secret sauce to the who"s-who of the online courses industry, your host Salome Schillack reveals what it really takes to turn your ideas into a thriving online business. Salome shares all the

business entrepreneurship

All Episodes

29:04

216. Find Hot-Selling Offers in Your Niche (Using...

The Launch Lounge Podcast ·

2024/10/29

Discover How to Find Profitable Course Ideas Your Audience Actually Wants (Using Meta's Free Market Research Tool) Ever find yourself playing the "will this actually sell?" guessing game with your course ideas? 🤔 Or maybe you're sitting on a goldmine of knowledge but aren't quite sure how to package it into an offer people will actually throw their credit cards at? Here's what we're dishing about: Discover the free (yes, FREE!) tool that's basically like having X-ray vision into your competitors'

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28:40

215. 3 AI Hacks for Ads That Convert More

The Launch Lounge Podcast ·

2024/10/24

Ever wondered if AI could help make your ads more awesome without losing that special "you" factor? In this episode, I went down the most fascinating AI rabbit hole (seriously, I spent an entire day playing with these tools!) to bring you the real scoop on what AI can (and definitely can't) do for your ads. Spoiler alert: I discovered some pretty cool competitor research hacks and had a hilarious encounter with an AI that created a floating laptop (you've got to see these images in the show notes

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13:15

214. Black Friday- 3 Ways to 3x Your Revenue in Q4

The Launch Lounge Podcast ·

2024/10/22

Ready to turn Q4 into your most profitable quarter yet? In this episode, I'm spilling ALL the tea about maximizing your revenue during the Black Friday/Cyber Monday buying frenzy. Whether you're an established coach or course creator, or just getting started, I've got some seriously juicy strategies that could help you 3X your revenue before the year ends! 🎯 What You'll Learn: How to create irresistible no-brainer bundles (using stuff you already have!) Smart partnership strategies that can

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17:53

213. Are Meta Ad Reps Worth Talking to?

The Launch Lounge Podcast ·

2024/10/17

Ever get those "helpful" emails from Meta offering to chat about your ads? Yeah, me too. 🙄 In this episode, we're diving into the burning question: Are these Meta ad reps actually worth your time? Spoiler alert: The answer might surprise you (or not 😉). Here's what we're dishing about: The real deal behind those Meta marketing calls Why these reps might not be the ad saviors they claim to be When you might actually want to pick up that call (hint: it's rare) The secret agenda these reps

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38:12

212. Why Some Ad Creatives Work—And Why Others Fail

The Launch Lounge Podcast ·

2024/10/15

Ever wonder why some ads make you stop scrolling while others just blur by? In this episode, we're diving deep into the world of ad creatives - the good, the bad, and the downright confusing! I'm spilling the tea on: What's working RIGHT NOW in images and videos for ads that convert like crazy 💥 The top 3 mistakes to avoid with your ad creatives (trust me, you don't want to make these!) Real examples of ads I stumbled across during my Saturday morning scroll-fest (yes, I actually do this

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46:33

Bonus: Accelerate Your Success with Brad Bizjack

The Launch Lounge Podcast ·

2024/10/14

Discover how to rewire your brain for success with Brad Bizjack. Learn to handle anxiety, redefine success, and unlock your potential. Plus, get details on a free 5-day challenge to accelerate your success journey. Boy, do I have a treat for you today! I sat down with my old friend Brad Bizjack, and let me tell you, this episode is jam-packed with so much goodness, it might just make your brain explode (in a good way, of course)! 🤯 Brad knows about rewiring your brain for success, and he's got some

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43:36

211. "What Can I Expect When I Hire an Ads Agency?"

The Launch Lounge Podcast ·

2024/10/10

Discover essential tips for choosing the right ad agency in this episode. Learn how to boost traffic, ask the right questions, and build a successful partnership for scaling your online course or coaching business with Facebook and Instagram ads. In this episode, we explore the critical aspects of selecting the right ad agency, especially for online course creators and coaches. Salome shares a few personal stories (some you won’t believe!) and expert tips on partnering with the right agency to

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24:30

210. How Will the Election Impact Ad Costs?

The Launch Lounge Podcast ·

2024/10/08

How Will the 2024 Election Impact Ad Costs? Strategies for Navigating Rising Advertising Expenses As the 2024 election approaches, online marketers are keenly aware of the potential spike in Meta ad costs. In today’s episode of The Launch Lounge Podcast, we explore how election years influence advertising expenses and provide actionable strategies to optimize your campaigns despite the possible rise in ad costs. Here's a sneak peek of what you'll discover in this episode: Election Year Ad

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32:18

209. Is 'Work Less, Earn More' Really Possible?

The Launch Lounge Podcast ·

2024/09/26

Discover how to find balance, and focus on the work that brings you joy! In today’s episode, I dive deep into the mindset shifts and practical strategies that have helped me embrace the "work less, earn more" philosophy. I reflect on my personal journey from quitting my job in 2018, building my agency, and learning how to create more time for what truly matters without sacrificing income. I’ll share two key mindset shifts that transformed how I work, the challenges of screen addiction, and how I’ve

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25:27

208. Revealed: What Our DCA Alumni Clients Created...

The Launch Lounge Podcast ·

2024/09/24

Discover what’s possible when you join Digital Course Academy + The Launch Lounge Bonus Experience. In today’s episode, I share some of my favourite DCA+TLL success stories with you. I hope that when you listen to these stories, you’ll feel motivated and inspired, and see the possibility that these and so many other women have discovered too. Whether you’re over 55 or under 25, or if you’re a single mum or you have 6 kids… Whether you have a funny accent like me or you live in a different country

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22:50

207. "Is Amy Porterfield's Digital Course Academy...

The Launch Lounge Podcast ·

2024/09/19

In this episode, we dive into Amy Porterfield’s popular Digital Course Academy (DCA) and explore whether it’s the right fit for you. Whether you’re a complete beginner or an established business owner looking to add a digital course to your offerings, DCA offers two distinct tracks tailored to meet your needs. We’ll break down what each track includes, the marketing and tech support you get, the community aspect, and the incredible bonuses Amy has lined up for this year’s cohort. We’ll also

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26:52

206. 10 Things I Learned From Amy Porterfield That...

The Launch Lounge Podcast ·

2024/09/14

Discover 10 powerful lessons I learned from Amy Porterfield that transformed my approach to creating and launching profitable online courses. Learn tips on list building, simplifying course creation, overcoming tech challenges, and more. Perfect for aspiring course creators! In this episode, you’ll hear me share 10 valuable lessons I learned from the queen of digital course creation, Amy Porterfield. Whether you’ve taken Amy’s Digital Course Academy or are new to the world of online courses, these

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23:16

205. How Coaches Can Double Their Income And Take...

The Launch Lounge Podcast ·

2024/09/12

Discover How Coaches Can Double Their Income and Work Less with Online Courses: A Proven Strategy for Scaling Your Coaching Business. Are you a coach who’s constantly repeating the same information to your clients in one-on-one sessions? In today’s episode, we’re diving deep into how you can double your income and reclaim more of your time by turning your coaching expertise into a scalable online course. By recording the foundational lessons you teach over and over again, you can create a second

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45:22

204. Mastering Webinars: How to Stay Profitable in 2024

The Launch Lounge Podcast ·

2024/09/11

In this episode, I debunk the myth that webinars no longer work and reveal why they’re still one of the most profitable strategies for online businesses. Despite the growing belief that webinars are no longer effective, the reality is quite the opposite. Webinars remain a powerful tool for connecting with your audience, delivering value, and converting leads—if they’re done strategically. It’s not the format that’s outdated, but the execution. When done right, webinars continue to be one of the

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33:10

203. How To Fast-Track Your Digital Course Success

The Launch Lounge Podcast ·

2024/09/03

Discover how to remove the overwhelm and take your first steps to course creation. In this episode, you’ll discover how to fast-track your digital course success. I share parts of my journey as an entrepreneur and highlight the opportunity to make a big impact and profit from selling digital courses. You’ll hear about the many benefits of creating digital courses, such as serving a wider audience, scaling your income, and mitigating risk in your business.. We’ll also address common

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29:09

201. Product Launch Formula: Is It Worth The Hype?

The Launch Lounge Podcast ·

2024/08/27

Find out if Jeff Walker’s Product Launch Formula is really as good as they say. In today’s episode, I share the best parts of Jeff Walker’s Product Launch Formula and some of the drawbacks. I also talk about two types of live launchers that PLF is right for and who it is not right for. When you listen, you’ll discover if Product Launch Formula is right for you. When you sign up for Jeff Walker's Product Launch Formula, you'll get the entire course, Jeff's bonuses, and 2 x 30-minute free coaching

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28:41

202. Changes To Your Ad Audiences You Must Pay...

The Launch Lounge Podcast ·

2024/08/27

Why Audience Targeting is Changing And What You Need to Do Now to Ensure Your Ads Reach the Righ Audience In This Episode: In today’s episode, we dive into the evolving landscape of audience targeting in Facebook and Instagram ads. Over the past 6-7 years, we've seen dramatic shifts in how we can target audiences, and these changes are significantly impacting how advertisers approach their campaigns. Here’s what you’ll learn: The Golden Days of Audience Targeting: A few years ago, Facebook and

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25:08

200. Your Launch Roadmap From 0 to 6-Figures

The Launch Lounge Podcast ·

2024/08/23

Jeff Walker reveals the launch strategy that has made his students over $1 Billion in sales. When you listen to today’s episode you’ll learn about 3 types of launches that will take you from complete beginner with no course and no audience to building a 6 or even 7- figure business launching your online courses. And I share how you can take these live launches and turn them into profitable evergreen funnels that you scale with Facebook and Instagram ads. If you want to see the Master of Live

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24:21

199. How To Launch Easier and Faster Than Ever Before

The Launch Lounge Podcast ·

2024/08/21

Learn to build anticipation for your launch and sell without being salesy. Sign up for Jeff Walker’s Launch Masterclass which has been viewed by over 1 million people worldwide at www.thelaunchlounge.com/jeff When you listen to today’s episode you’ll discover some ancient communication models that Jeff Walker refined and turned into what we know as the formula for launching anything live! When Jeff studied the art of persuasion and communication to try to get his “online” business off the

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37:23

198. Your Low Budget Solution To Finding People...

The Launch Lounge Podcast ·

2024/08/08

On today’s episode you’ll leave feeling inspired to start using ads sooner to grow your HOT audience and build your list of buyers faster. What if you could instantly free up $70 per month in your business and put that money to work to help you reach thousands more people every day on social media? What if those thousands of people will find your social profiles and then join your email list… And what if those who joined your email list also bought a low $ offer from you within the first few

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