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PODCAST

Proof to Product

Ranked in the top 1% of ALL podcasts, the Proof to Product podcast is your trusted resource for sustainable business growth - especially if you make and sell physical products! Join Katie Hunt, each week as she shares strategies & solutions to enhance your sales & marketing so that you"re building a business that supports your best life. If you"ve ever asked yourself can I make money selling physical products? Am I ready to sell my products wholesale to stores like Target, Anthropologie, Nordstrom

arts design

All Episodes

13:08

343 | 5 Tips for Creating an Effective Wholesale...

Proof to Product ·

2024/05/21

A wholesale catalog’s purpose is to sell your products, tell your story, and build a relationship with a buyer when you can’t be there with them in person. Ultimately, the goal of your wholesale catalog is to sell your products, and it’s important to build your catalog with your retailer in mind. Today I’m going to go through five quick tips for creating an effective wholesale catalog. Today’s episode is sponsored by our Unlock Buyer Secrets Interview series. To make a strong first impression with

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33:34

342 | Replacing a 6-figure Revenue Stream with...

Proof to Product ·

2024/05/14

Have you ever wanted to make a transition in your business, but you resisted because the thing you wanted to move away from brought in the largest chunk of revenue for your business? I have definitely been there, and so has today's podcast guest. Alyson O'Connor is a classically trained visual artist specializing in nature-inspired illustrations, stationery, and gifts. She runs Rust Belt Love with her husband Nick in Buffalo, New York. Alyson draws and designs, and Nick prints, often on their

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03:58

Bonus | State of Product Industry Survey

Proof to Product ·

2024/05/09

We are seeking 1,000 product-based business owners who are willing to anonymously share their details for the 2024 State of the Product Industry Report: www.prooftoproduct.com/2024survey The data will help you make stronger decisions in your business. It will help you better understand the industry and your competition. It will help you identify growth opportunities. The results will benefit us all. BUT... in order to make this report truly successful, we need you to do the following: Fill out

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29:10

341 | Building Confidence in Your Brand with Priyanka...

Proof to Product ·

2024/05/07

I love using the podcast to spotlight our different community members and their unique businesses and stories because we know that no two businesses are the same. We all have our lived experiences and interests that play into the types of businesses we create and how we choose to run these businesses each day. Today's guest is Paper Camp Alumni Priyanka Batra from My Darlin’, a colorful Brooklyn-based paper goods studio. Through her work, she aims to romanticize everyday moments through a

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31:11

340 | Pitching Holiday Gift Guides with Nora Wolf,...

Proof to Product ·

2024/04/30

I know what you're thinking. Why are we talking about holiday gift guides when it's only spring? I know. But just like how product development cycles require advanced planning, so does pitching the press and getting your products featured in holiday gift guides. Today's guest is Nora Wolf from Wolf PR, a boutique public relations firm that she founded in 2011. Wolf PR specializes in furniture, textiles, lighting, and collectible design. In addition, they have consulted with a wide range of

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40:44

339 | Updates on Independent Contractor Guidelines...

Proof to Product ·

2024/04/23

If you work with independent contractors in your business, you will want to listen closely to this podcast episode. In March 2024, the US Department of Labor issued new stricter guidelines regarding independent contractor workers. Today's guest is HR consultant and expert, Kira La Forgia of Paradigm Consulting. She is breaking it all down for us so we avoid penalties and audits. We talk about new changes, how they affect you, and how to protect yourself if you currently have team members who may

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43:10

338 | Exiting and Acquiring a Business with Kiwi...

Proof to Product ·

2024/04/16

If you have ever considered exiting your business or even acquiring another person's business, today's podcast episode is for you. My guests today are two of my clients and also friends: Meghan Hopkins Sokorai of And Here We Are, and Kiwi Schloffel of Your Gal Kiwi. Last year, Kiwi made the decision that she wanted to exit her product-based business and specifically exit the day-to-day operations of manufacturing. During this episode, these ladies share their individual and collective stories about

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33:38

337 | Exclusivity and Ethics in Retail with Kimberley...

Proof to Product ·

2024/04/09

One of the things that sets Proof to Product apart from other people teaching about wholesale is the breadth and depth of not only my personal knowledge but also the fact that we bring in a variety of other perspectives from buyers to sales reps to consultants and manufacturers. This wide lens allows us to share best practices and current trends that we're seeing in the market currently. We're not sharing one narrow viewpoint about how to sell wholesale. We have amassed decades of knowledge through

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10:12

336 | Utilizing Abandoned Cart Email Automations to...

Proof to Product ·

2024/04/02

Did you know that almost 70% of shoppers abandon their online shopping carts and don't follow through with a sale? That means that only 3 out of 10 of your customers who go to your website and load up their shopping cart complete their purchase. The same report from Baymard Institute said that more than $18,000,000,000 in e-commerce sales are lost annually due to abandoned carts. That is a whole lot of money. And yet, only some independent product brands are utilizing abandoned cart follow-up

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58:58

335 | The Changing Landscape of In-Person Retail...

Proof to Product ·

2024/03/26

Our focus here at Proof to Product is teaching people how to successfully sell their products to the wholesale market. But many of our community members sell through multiple sales channels, including licensing, custom work, direct-to-consumer online sales, and in-person retail markets. For today's episode, we're sharing a portion of a recent coffee chat that we hosted inside our LABS program. It was a roundtable on in-person retail markets, and we had 3 of our community members weighing in with

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34:00

334 | Expanding into 1,000 Stores with Brittany...

Proof to Product ·

2024/03/19

The last time Brittany O'Brien was on the podcast was back in 2022, and we were talking about how she scaled her business to 500 wholesale accounts. Earlier this year, Brittany crossed a new milestone. Her products are now sold in over 1,000 stores, and today, we're going to dig into what the last year and a half has looked like for her. Specifically, we're talking about customer acquisition versus customer retention strategies, fair SEO, and how trade shows have played a part in her substantial

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30:37

333 | Scaling without Employees with Beth Roszkowski,...

Proof to Product ·

2024/03/12

We have shared many incredible business growth stories here on the Proof to Product podcast. One thing that I always try to emphasize is that business is not one size fits all. Every business will look different, operate differently, and have different goals they're working towards. To build a profitable, successful long-term business, we have to be very intentional about the choices that we make. And that includes where we invest our funds, what type of support we bring into our business, the types

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22:48

332 | Rebuilding Self-Trust and Confidence as a...

Proof to Product ·

2024/03/05

Last week on episode 331, you met my friends Ginny and Elli from the Supported CEO. They very candidly shared their stories of experiencing burnout in entrepreneurship, including what that was like, what they felt, and they shared their journey back from burnout and what they did to get to where they are today. Today is part 2 in the discussion with Elli and Ginny, and they are sharing strategies and tactics to help you avoid burnout and rebuild self-confidence and trust. You will learn what

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133 results

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